Soups Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The global soup market is expected to grow steadily. Its current size is expected to be $21.77 billion in 2025 and is projected to increase to $23.18 billion by 2035. This growth represents a compound annual growth rate (CAGR) of 2.41% for the decade. The expansion of the soup market is due to a number of factors. These include the rising preference for convenient and ready-to-eat food, as well as the growing focus on health and well-being, which has increased the demand for nutritious and organic soups. Also, technological developments in food processing and packaging are expected to increase the shelf life and quality of soups. Strategic initiatives by the major players in the soup market, including the Campbell Soup Company, Unilever, and Nestlé, are expected to benefit from these developments. They are launching new flavors and expanding their organic and healthy soup lines. The trend of forming alliances with local suppliers and investing in sustainable sourcing practices is also expected to increase, as these companies seek to align their brands with the values of their consumers. These strategic moves will be crucial to the companies’ success in the evolving soup market.

Regional Market Size

Regional Deep Dive

The soups market is characterized by diverse preferences and a growing tendency towards health-conscious choices in different regions. North America, for example, is dominated by the demand for convenience and ready-to-eat meals, while Europe is characterized by a growing demand for organic and premium products. In the Asia-Pacific region, rapid urbanization and changing dietary habits are driving growth, while cultural preferences and a growing middle class in the Middle East and Africa are influencing the market. Latin America is experiencing a shift towards new flavors and packaging, reflecting local preferences and growing concerns about the environment. In the end, the soups market is a highly promising growth market, driven by changing consumer behavior and product innovation.

Europe

• The trend towards organic and clean-label products is gaining momentum, with brands like Knorr and Heinz expanding their organic soup lines to meet consumer preferences.
• Sustainability initiatives are influencing packaging choices, with companies like Unilever committing to reducing plastic waste in their soup packaging, aligning with EU regulations on single-use plastics.

Asia Pacific

• The increasing popularity of instant noodles and ready-to-eat soups is being driven by urbanization and busy lifestyles, with brands like Nissin Foods leading the market.
• Innovations in flavors and ingredients, such as the introduction of traditional Asian spices in soups, are being embraced by local companies like Indofood, catering to regional tastes.

Latin America

• The emergence of unique local flavors in soups is being driven by companies like La Costeña, which are innovating to reflect regional culinary traditions.
• Sustainability concerns are prompting brands to adopt eco-friendly packaging solutions, aligning with consumer expectations for environmentally responsible products.

North America

• The rise of plant-based soups is notable, with companies like Campbell Soup Company launching new vegan options to cater to health-conscious consumers.
• Regulatory changes in food labeling, such as the FDA's updated guidelines on nutrition facts, are prompting manufacturers to reformulate products to meet consumer demand for transparency and healthier ingredients.

Middle East And Africa

• Cultural preferences for traditional soups are being met by local brands like Al Ain Food and their focus on regional flavors, which are gaining traction in the market.
• Government programs promoting healthy eating are encouraging the development of nutritious soup options, with initiatives aimed at reducing food insecurity in the region.

Did You Know?

“In 2022, the global soup market was estimated to include over 1,000 different varieties, showcasing the vast diversity in flavors and ingredients across cultures.” — Market Research Future

Segmental Market Size

The soup market is currently growing steadily, driven by an increased demand for quick and healthy food. The trend towards healthy eating is also pushing the demand for soups with natural ingredients and added value. The growing popularity of vegetarian and vegan diets has also led to an increase in the number of vegetarian and vegan soups. The fact that soups are quickly and easily prepared is also an important factor. The current development of new soups is at a mature stage, with companies such as the Campbell Soup Company and Progresso leading the way in product diversification and marketing. The main applications are ready-made soups, meal kits and gourmet offerings, which are used in both retail and foodservice. The COV 19 flu pandemic is pushing the demand for shelf-stable and frozen soups, and the sustainable development of the packaging is a major trend. The development of new food processing and preservation methods is also shaping the evolution of the industry, enabling longer shelf life and better taste.

Future Outlook

Soups market is expected to grow at a CAGR of 2.41% from 2025 to 2035, from $19.87 billion to $23.11 billion. The growth of the market is due to the rise in demand for convenient, ready-to-eat meals, which is driven by a busy lifestyle and the growing focus on health and well-being. The demand for soups low in salt and high in organic ingredients is expected to increase significantly. In 2035, about 60% of soup consumers will prefer health-oriented products compared to 45% in 2025, which indicates a shift towards healthier purchases. Technological advancements in food processing and packaging will also play a crucial role in the Soups market. Vacuum-sealing and high-pressure processing will help extend the shelf-life of soups and maintain their nutritional value, which will be attractive to both retailers and consumers. Furthermore, the trend towards plant-based diets will drive the development of new soup varieties, which will cater to the needs of the growing number of vegetarian and vegan consumers. Moreover, the government’s initiatives promoting a healthy diet and sustainable production will also encourage the development of the market. Brands that successfully adapt to these trends will be able to capture a larger share of the market by 2035.