Soups Market Research Report Information By Type (Veg, Vegetable/Mix-Veg, Tomato, Mushroom, Other Veg Type, Non-Veg, Chicken , Lamb, Mutton/ Beef/ Others), Product Type (Ambient Soup, Chilled soup, Dried soup, Frozen Soup, UHT Soup),By Form (Dry ,Liquid) , By Nature (Organic, Regular) By Source (Animal-Based , Plant-Based) By Distribution Channel (B2B ,B2C, Supermarkets/ Hypermarkets, Convenience Stores, Online, Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

Global Soups Market Overview

Soups Market Size Was Valued At USD 19.17 BILLION In 2024. The Global Soups Industry Is Projected To Grow From USD 19.87 BILLION In 2025 To USD 23.20 BILLION By 2035, Exhibiting A Compound Annual Growth Rate (CAGR) Of 2.41% During The Forecast Period (2025 - 2035).

Busy Lifestyles And Urbanization And Increased Product Innovation And Local Market Target  And Local Branding And Advertisements Is Driving The Soups Market.

As per Analyst at MRFR,” The global soup market has been booming recently, driven by several factors, such as the busy nature of modern lifestyles, aging populations with digestive concerns, and urbanization trends spanning diverse regions across the globe. These increased consumption levels create demand for new soup tastes and numerous innovative solutions in soup distribution.”

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Soups Market Trends

SUBSCRIPTION SERVICES AND SUSTAINIBILITY

Overall, the global soup market is defined by the transformative impact the trend towards subscription services and consumers’ focus on sustainability had. Subscription services fundamentally change the way people consume meals by offering convenient, personalized meal solutions at the doorstep. Companies such as Daily Harvest and Souptologie offer meal options from vegetarian to keto-friendly – reflecting the greater trend of diverse diets and lack of time for meal preparation. Furthermore, subscription services ensure consumers enjoy their favorite flavors while taking advantage of their regular delivery plan – helping subscription services benefit from their consumer data. Along with the greater trend, sustainability has become a critical aspect influencing consumer choice. Modern consumers seek to incorporate ethical disposal into their eating habits, and soup subscription services help by using fully recycled or composted product containers and emphasizing their corporate social responsibility and sourcing practices.

Moreover, consumers actively prevent buying products with unsustainable packaging, meaning the subscription services may trickle this approach through to their suppliers, reducing the consumer food waste volume. The subscription and sustainability integration benefits the soup market through the combination of consumer convenience and focus on responsible consumption – allowing the consumer to purchase high-quality products with no food waste generated in the manufacture. The challenges of this integration include greater competition for subscription services and the potential for nation-wide delivery services helping the brands that dominate the subscription market become detrimentally impacted. 

The opportunities suggest the brands find their angle through unique flavor sets, clear brand development policies, and committed sustainability initiatives – allowing the industry to continue growth. Moreover, the subscription services’ future growth should likely include weekly summits around the seasonal ingredients, interethnic lifestyle, and food use reduction. As the soup industry further disperses around the adapted models for consumption and disposal, the future promises consumer enjoy and an ethical and responsible approach.

Soups Market Segment Insights

Global Soups Type Insights

Based on Soups Type, the Soups Market has been segmented into Veg, Vegetable/Mix-Veg, Tomato, Mushroom, Other Veg Type, Non-Veg, Chicken, Lamb, Mutton/ Beef/ Others. The non-Veg segment accounted for the largest market share of 2.38% in 2024. Over the next decade, the demand for non-veg soups across different categories is expected to evolve based on a variety of growth drivers. Chicken-based soups are anticipated to see high demand owing to their convenience, versatility, and perceived health benefits as a source of lean protein, particularly exemplified by the popularity of chicken noodle soup. 

Companies like Campbell Soup Company in the US are likely to capitalize on this trend. Meanwhile, lamb-based soups are forecasted to experience moderate growth due to the rising interest in ethnic and regional cuisines, coupled with premiumization and the demand for convenient meal solutions, as demonstrated by HJ Heinz Company. The mutton, beef, and other non-veg soup category also holds moderate growth potential, with demand driven by regional preferences and cultural significance, such as beef soups in Latin America and mutton in South Asia. Companies like Unilever, known for their international presence, are expected to cater to this diverse market by offering premium slow-cooked broths and stews

Global Soups Product Type Insights

Based on the Product Type, the Soups Market has been segmented into Ambient Soup, Chilled soup, Dried soup, Frozen Soup, UHT Soup. The Dried soup segment accounted for the largest market share of 3.40% in 2024. The dehydrated soup market presents a diverse range of convenient and versatile options catering to different consumer preferences. 

Cup soups also referred as instant soups, accounting for approximately 40% of the market, are favored for their single-serve nature and minimal preparation requirements—often needing just hot water to enjoy. Broth and bouillon, comprising about 25% of the market, serve as flavorful bases for various dishes like soups, stews, and sauces. Dehydrated soup mixes, representing around 35% of market share, offer a comprehensive blend of vegetables, noodles, spices, and other ingredients that require separate cooking with water or broth.

Global Soups Form Insights

Based on the form, the Soups Market has been bifurcated into Dry, And Liquid. The Dry segment has accounted for the largest market share of 3.40% in 2024. Dry soup, also known as dehydrated soup, is a popular food choice for its affordability, variety, customization options, and long shelf life. It consists of vegetables, grains, spices, and sometimes meat or seafood that have been dried to remove moisture, making it lightweight and portable. 

Compared to canned or UHT (ultra-high temperature) soup, dry soup is generally more budget-friendly. Its wide variety of flavors and cuisines appeals to different tastes and preferences, offering options ranging from traditional chicken noodle to exotic Asian-inspired broths.

One of the key drivers of the demand for dry soup is the rising cost of food, making cost-effective meal solutions like dry soup attractive to consumers. Additionally, increased awareness of food waste has contributed to the popularity of dry soup, as it can be stored for extended periods without spoiling. Its convenience in preparation—requiring only hot water to rehydrate—makes it ideal for busy individuals and families looking for quick meals.

Figure 1: Soups Market, by Form, 2024 & 2035 (USD BILLION)

Global Soups Nature Insights

Based on the Nature, the Soups Market has been bifurcated into Organic, And Regular. The Organic segment accounted for the largest market share of 46.31% in 2024. The organic soup market is experiencing notable growth driven by various factors across different categories. Vegetable soups lead the market share, appealing to vegetarian and vegan preferences with their diverse flavors and perceived health benefits. Bean soups are also gaining popularity due to their high protein and fiber content, appealing to health-conscious consumers. Classic chicken soups remain a comfort staple, often associated with immune system support.

Consumer demand is fueled by several key drivers. The health and wellness trend motivates individuals to opt for organic products due to perceived health benefits and a desire to avoid pesticides and fertilizers. Additionally, rising health consciousness prompts a preference for natural, fresh, and nutritious ingredients in soups. The convenience factor is critical, with ready-to-eat organic soups catering to busy lifestyles.

Global Soups Source Insights

Based on the Source , the Soups Market has been bifurcated into Animal-Based, And Plant-Based. The Plant-Based segment accounted for the largest market share of 2.50% in 2024. The plant-based soup market is experiencing rapid growth, fueled by increasing consumer interest in healthy, sustainable, and vegetarian/vegan-friendly diets. Various popular plant-based soup categories are driving this trend, including lentil soups known for their protein and fiber content, creamy vegetable bisques providing a luxurious alternative to traditional creamy soups, timeless tomato soups with lower sugar and sodium profiles, Asian-inspired varieties like miso and tom yum, and high-protein options featuring legumes, tofu, or plant-based crumbles.

Several factors are contributing to the surge in demand for plant-based soups. The rise of plant-based diets, driven by veganism and vegetarianism, is a key driver prompting the need for plant-based alternatives across all food categories, including soups. Consumers' increasing focus on health and wellness encourages the consumption of soups packed with vegetables, legumes, and whole grains, perceived as nutritious meal options. Sustainability concerns related to the environmental impact of animal agriculture are also influencing consumer choices, prompting a shift towards plant-based options. Additionally, manufacturers are innovating with exciting flavor combinations and convenient, ready-to-eat formats, catering to busy lifestyles and making plant-based soups more appealing to a broader audience.

Global Soups Distribution Channel Insights

Based on the distribution channel, the Soups Market has been bifurcated into B2B ,B2C, Supermarkets/ Hypermarkets, Convenience Stores, Online, Others. The B2B segment has accounted for the largest market share of 3.06% in 2024. The B2B distribution channels for soups vary significantly by region, shaped by market dynamics, infrastructure, and consumer preferences. In North America, national distributors like Sysco, US Foods, and McLane play a crucial role, servicing supermarkets, grocery stores, and convenience stores with broad networks. Regional distributors are also prominent, focusing on specific areas and serving smaller retailers, restaurants, and institutions. Large soup manufacturers often engage in direct sales to national restaurant chains and foodservice providers, while wholesale clubs such as Costco and Sam's Club serve as significant channels for bulk soup purchases by businesses.

In Europe, foodservice distributors similar to those in North America supply supermarkets, restaurants, and hotels. Cash & carry wholesalers like Carrefour and Makro cater to restaurants and foodservice businesses, offering bulk quantities at competitive prices. Additionally, cooperatives formed by independent retailers leverage collective buying power for better prices and distribution. Across the Asia Pacific region, trading companies play a pivotal role as intermediaries, connecting soup manufacturers with distributors and retailers. Modern grocery distributors focus on supplying large supermarket chains with national distribution, while traditional wholesalers remain important, supplying smaller retailers and restaurants with diverse product offerings.

Global Soups Regional Insights

Based on Region, the global Soups is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The North America dominated the global market in 2024, while the South America is projected to be the fastest–growing Region during the forecast period.

North America's soup market boasts several strengths that have contributed to its longstanding tradition of soup consumption and a large, established consumer base. Soups offer convenience, serving as an easy meal solution for busy lifestyles, and they come in a versatile array of flavors, ingredients, and formats that cater to diverse preferences and dietary needs. Additionally, soups are perceived as a nutritious option, providing essential vitamins, minerals, and hydration. The industry's commitment to innovation, with ongoing developments in flavors, ingredients, and packaging formats, ensures that soup offerings remain dynamic and appealing to evolving consumer tastes.

However, the region also faces certain weaknesses. Some consumers perceive canned soups as unhealthy due to concerns about high sodium content, which can impact consumer perception and purchasing decisions. Seasonality poses a challenge as soup consumption tends to fluctuate with colder months, leading to sales variations throughout the year. Moreover, competition from substitutes like frozen meals and salads presents alternatives that may divert consumer interest away from traditional soups, especially among younger generations who may find traditional options less appealing or innovative.

Based on a diverse and vibrant culinary tradition, the South American soup market presents a colorful and flavorful tapestry of regional soups that attract consumers from Peru to Chile. This cultural practice has led to a solid consumer base that values everything from a lovingly prepared family dinner to a convenient option from a local shop or street vendor. Additionally, extensive urbanization and increasingly busy lifestyles have contributed to the convenience trend. This trend is a market strength as soups that can be eaten on the spot meet their demand. South American consumers also champion continuous wellness in soup. Overall, the trend in growing health consciousness drives soup sales to produce low-fat and veggie soups. It is a strength as the market aligns seamlessly with current health and wellness trends.

However, the South American soup market has several weaknesses that must be tuned through intelligent strategies. These weaknesses include seasonality, making sales plummet during the warm season. It is a weak trend similar to the access to fresh ingredient soups. The last aspect is limited due to certain regions' weak cold chain infrastructure. The perception of the need for processed soups to be infinitely nutritious or tasty compared to home-produced varieties is a weakness.

Figure 2: Soups Market, by region, 2024 & 2035 (USD BILLION)

Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, France, Rest Of Europe, UK, Japan, Chaina, India, Rest of Asia Pacific , Middle East, Africa, South America.

Global Soups Key Market Players & Competitive Insight

Many global, regional, and local vendors characterize the Soups Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

The major players in the market include CAMPBELL SOUP COMPANY, UNILEVER PLC, GENERAL MILLS, NAGATANIEN CO., LTD, OTTOGI CO, LTD      ,THE HAIN CELESTIAL GROUP, INC., DAESANG CORPORATION, BASAK GIDA, NESTLÉ, KEYA FOODS INTERNATIONAL PRIVATE LIMITED (KFIPL), among others. The Soups Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Soups Market include.

• CAMPBELL SOUP COMPANY


• UNILEVER PLC


• GENERAL MILLS


• NAGATANIEN CO., LTD


• OTTOGI CO, LTD


• THE HAIN CELESTIAL GROUP, INC.


• DAESANG CORPORATION


• BASAK GIDA


• NESTLÉ


• KEYA FOODS INTERNATIONAL PRIVATE LIMITED (KFIPL)

Soups Market Segmentation

Soups Market by Type Outlook (USD BILLION, 2019-2035)

• Veg


• Vegetable/Mix-Veg


• Tomato


• Mushroom


• Other Veg Type


• Non-Veg


• Chicken


• Lamb


• Mutton/ Beef/ Others

Soups Market by Product Type Outlook (USD BILLION, 2019-2035)

• Ambient Soup


• Chilled soup


• Dried soup


• Frozen Soup


• UHT Soup

Soups Market by Form Outlook (USD BILLION, 2019-2035)

• Dry


• Liquid

Soups Market by Nature Outlook (USD BILLION, 2019-2035)

• Organic


• Regular

Soups Market by Source Outlook (USD BILLION, 2019-2035)

• Animal-Based


• Plant-Based

Soups Market by Distribution Channel Outlook (USD BILLION, 2019-2035)

• B2B


• B2C


• Supermarkets/ Hypermarkets


• Convenience Stores


• Online


• Others

Global Soups Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • France
  
  
  • Germany
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Rest of Asia Pacific
  
  
  
  


• South America
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Report Attribute/Metric	Details
Market Size 2024	USD 19.17 BILLION
Market Size 2025	USD 19.87 BILLION
Market Size 2035	USD 23.20 BILLION
Compound Annual Growth Rate (CAGR)	2.41% (2025-2035)
Base Year	2024
Market Forecast Period	2025-2035
Historical Data	2019- 2024
Market Forecast Units	Value (USD BILLION)
Report Coverage	Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Type, By Product Type, By Form, By Nature ,By Source By Distribution Channel and Region
Geographies Covered	North America, Europe, Asia-Pacific, Middle East and Africa, And South America
Countries Covered	The U.S., Canada, Mexico, UK, France, Germany, Rest of Europe, Japan, Chaina, India, Rest of Asia Pacific, Middle East, Africa, South America.
Key Companies Profiled	CAMPBELL SOUP COMPANY, UNILEVER PLC, GENERAL MILLS, NAGATANIEN CO., LTD, OTTOGI CO, LTD , THE HAIN CELESTIAL GROUP, INC., DAESANG CORPORATION, BASAK GIDA, NESTLÉ, KEYA FOODS INTERNATIONAL PRIVATE LIMITED (KFIPL), among others
Key Market Opportunities	·         SUBSCRIPTION SERVICES AND SUSTAINIBILITY
Key Market Dynamics	·         BUSY LIFESTYLES AND URBANIZATION ·         INCREASED PRODUCT INNOVATION AND LOCAL MARKET TARGET