Sound Masking System Companies

Competitive Landscape of Sound Masking System Market

The sound masking system market is a rapidly growing sector with a diverse range of players, each employing unique strategies to capture market share. Understanding this competitive landscape is crucial for both established and emerging companies to navigate the market effectively.

Key Players:

• Cambridge Sound Management (US)


• KR. Moeller Associates Ltd (Canada)


• Soundmask Global Pty Ltd (Australia)


• Speech Privacy Systems (US)


• AtlaslED (US)


• AET (UK)


• SoftDB (Canada)


• Lencore (US)


• Jade Communications Inc. (US)


• Pro Circuit Inc. (US)


• Dukane AV Inc. (US)

 Strategies Adopted:

• Product Differentiation: Companies are focusing on developing innovative sound masking technologies and features to differentiate themselves from competitors. This includes offering a wider range of sound masking options, such as spatialized audio and customized masking profiles.


• Geographic Expansion: To tap into new markets and customer segments, many players are expanding their international presence. This involves establishing distribution networks and partnerships in key regions.


• Strategic Partnerships: Collaborations with technology companies, architects, and design firms are becoming increasingly common as companies seek to leverage expertise and expand their reach.


• Channel Optimization: Players are optimizing their distribution channels to ensure efficient product delivery and customer support. This includes investing in online platforms and mobile applications for ordering and service.


• Focus on specific applications: Companies are identifying and focusing on specific application areas within the sound masking market, such as healthcare, education, and open-plan office spaces. This allows them to tailor their products and services to the unique needs of these segments.

Factors for Market Share Analysis:

• Product Portfolio: The breadth and depth of a company's product portfolio is a key indicator of its market share. This includes analyzing the range of sound masking technologies offered, customization options, and price points.


• Brand Recognition: A well-established brand name and positive reputation can give a company a significant advantage in the market. This is often built through years of successful installations, strong customer relationships, and positive word-of-mouth.


• Distribution Network: A robust and efficient distribution network is essential for reaching a wider customer base. This includes evaluating the company's presence in key geographic markets and the strength of its relationships with distributors and partners.


• Financial Performance: Analyzing a company's financial performance, including revenue growth, profitability, and market capitalization, can provide valuable insights into its overall market position and future outlook.

New and Emerging Companies:

The sound masking system market is attracting several new entrants, bringing fresh ideas and innovative technologies to the table. Some notable examples of emerging companies include:

• QuietMark: This company offers a unique sound masking system that utilizes binaural audio technology to create a personalized listening experience.


• Sonitus Systems: This company focuses on developing sound masking solutions specifically designed for open-plan offices and educational environments.


• Sound Masking Solutions: This company offers a cloud-based sound masking platform that delivers scalability and flexibility for businesses of all sizes.

Current Company Investment Trends:

Companies in the sound masking system market are investing heavily in research and development to stay ahead of the competition. This includes exploring new masking technologies, developing intelligent systems that adapt to ambient noise levels, and integrating sound masking with other building automation systems. Additionally, companies are investing in marketing and customer support to build brand awareness and ensure customer satisfaction.

Latest Company Updates:

August 2023- A new audio and sleep technology company Ozlo Sleep will soon launch their earbuds made for better rest. It will be equipped with special features such as sensors for detecting when one has fallen asleep, audio streaming through Bluetooth, and sound masking. These sleep buds utilize passive sound cancelling for helping in blocking out the sound nearby and one can pick from various noise-masking tracks for the consistent sound which can lull them to sleep. The Bluetooth connectivity enables the Sleepbuds in functioning as headphones so one can stream their own music. The battery will last for about 10 hours for the audio.

The wearer may switch amid streaming content & masking content resting on their choice. It indicates one can program the sleep buds in playing music for 1 hour, then switch to the sound masking sound for playing the remaining of the night. Or you will be capable of setting the Sleepbuds for playing the music till the sensors that are attached with the earbuds help in detecting that one has fallen asleep resting on metrics such as movement and respiration rate.

June 2023- Bogen Communications has launched sound masking software and sound masking speakers. Their launch of sound masking functionality indeed ushers in a novel era & the company’s extension of audio products in the adjacent market segment. Made for higher education, commercial audio, telecommunications, and others. This range will help to obscure the indirect conversations for promoting speech privacy & minimizing distractions for people nearby.