TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 20
1.1 MARKET ATTRACTIVENESS ANALYSIS 21
2 MARKET INTRODUCTION 22
2.1 DEFINITION 22
2.2 SCOPE OF THE STUDY 22
2.3 RESEARCH OBJECTIVE 22
2.4 MARKET STRUCTURE 23
3 RESEARCH METHODOLOGY 24
4 MARKET DYNAMICS 31
4.1 INTRODUCTION 31
4.2 DRIVERS 32
4.2.1 PROLIFERATION OF TECHNOLOGY IN THE K-12 SECTOR 32
4.2.2 INCREASING NUMBER OF EDUCATORS FOCUS ON SOCIAL AND EMOTIONAL LEARNING 32
4.2.3 GROWING SUPPORT AND AWARENESS PROGRAMS BY GOVERNMENTS 33
4.2.4 DRIVERS IMPACT ANALYSIS 34
4.3 RESTRAINT 34
4.3.1 ABSENCE OF APPROPRIATE INFRASTRUCTURE IN DEVELOPING AND UNDERDEVELOPED ECONOMIES 34
4.3.2 RESTRAINTS IMPACT ANALYSIS 35
4.4 OPPORTUNITY 35
4.4.1 EMERGENCE OF AI, AR, AND VR LEARNING TRENDS 35
4.4.2 GROWING EMPHASIS ON DISTANT LEARNING 36
4.5 CHALLENGE 36
4.5.1 FOCUS ON ACADEMIC LEARNING MORE THAN SOCIAL AND EMOTIONAL LEARNING 36
4.6 IMPACT OF COVID-19 ON THE MARKET 37
5 MARKET FACTOR ANALYSIS 38
5.1 VALUE CHAIN ANALYSIS 38
5.1.1 DIRECT CONTENT PROVIDERS 39
5.1.2 SYSTEM INTEGRATORS 39
5.1.3 DISTANCE LEARNING SOLUTION PROVIDERS 39
5.1.4 END USERS 39
5.2 PORTER'S FIVE FORCE MODEL 40
5.2.1 THREAT OF NEW ENTRANTS 40
5.2.2 BARGAINING POWER OF SUPPLIERS 41
5.2.3 THREAT OF SUBSTITUTES 41
5.2.4 BARGAINING POWER OF BUYERS 41
5.2.5 INTENSITY OF RIVALRY 41
6 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT 42
6.1 OVERVIEW 42
6.1.1 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 43
6.2 SOLUTION 43
6.3 SERVICES 43
7 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE 44
7.1 OVERVIEW 44
7.1.1 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 45
7.2 WEB-BASED 45
7.3 APPS 45
8 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES 46
8.1 OVERVIEW 46
8.1.1 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 47
8.2 SELF-AWARENESS 47
8.3 SELF-MANAGEMENT 47
8.4 SOCIAL AWARENESS 48
8.5 RELATIONSHIP SKILLS 48
8.6 RESPONSIBLE DECISION-MAKING 48
9 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER 49
9.1 OVERVIEW 49
9.1.1 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 50
9.2 PRE-K 50
9.3 ELEMENTARY SCHOOLS 50
9.4 MIDDLE AND HIGH SCHOOLS 50
9.5 OTHERS 51
10 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY REGION 52
10.1 OVERVIEW 52
10.1.1 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY REGION, 2022 VS 2030 (USD MILLION) 52
10.1.2 GLOBAL SOCIAL AND EMOTIONAL LEARNING MARKET, BY REGION, 2019โ2030 (USD MILLION) 53
10.2 NORTH AMERICA 54
10.2.1 NORTH AMERICA: SOCIAL AND EMOTIONAL LEARNING MARKET, BY COUNTRY, 2019โ2030 (USD MILLION) 55
10.2.2 NORTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 56
10.2.3 NORTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 56
10.2.4 NORTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 57
10.2.5 NORTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 58
10.2.6 US 59
10.2.7 US SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 59
10.2.8 US SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 59
10.2.9 US SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 59
10.2.10 US SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 60
10.2.11 CANADA 60
10.2.12 CANADA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 60
10.2.13 CANADA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 60
10.2.14 CANADA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 61
10.2.15 CANADA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 61
10.2.16 MEXICO 61
10.2.17 MEXICO SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 61
10.2.18 MEXICO SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 62
10.2.19 MEXICO SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 62
10.2.20 MEXICO SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 62
10.3 EUROPE 63
10.3.1 EUROPE: SOCIAL AND EMOTIONAL LEARNING MARKET, BY COUNTRY, 2019โ2030 (USD MILLION) 64
10.3.2 EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 65
10.3.3 EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 65
10.3.4 EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 66
10.3.5 EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 67
10.3.6 GERMANY 68
10.3.7 GERMANY SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 68
10.3.8 GERMANY SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 68
10.3.9 GERMANY SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 68
10.3.10 GERMANY SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 69
10.3.11 ITALY 69
10.3.12 ITALY SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 69
10.3.13 ITALY SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 69
10.3.14 ITALY SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 70
10.3.15 ITALY SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 70
10.3.16 FRANCE 70
10.3.17 FRANCE SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 70
10.3.18 FRANCE SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 71
10.3.19 FRANCE SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 71
10.3.20 FRANCE SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 71
10.3.21 SPAIN 72
10.3.22 SPAIN SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 72
10.3.23 SPAIN SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 72
10.3.24 SPAIN SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 72
10.3.25 SPAIN SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 73
10.3.26 UK 73
10.3.27 UK SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 73
10.3.28 UK SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 73
10.3.29 UK SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 74
10.3.30 UK SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 74
10.3.31 REST OF EUROPE 74
10.3.32 REST OF EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 74
10.3.33 REST OF EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 75
10.3.34 REST OF EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 75
10.3.35 REST OF EUROPE SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 75
10.4 ASIA-PACIFIC 76
10.4.1 ASIA-PACIFIC: SOCIAL AND EMOTIONAL LEARNING MARKET, BY COUNTRY, 2019โ2030 (USD MILLION) 77
10.4.2 ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 78
10.4.3 ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 78
10.4.4 ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 79
10.4.5 ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 80
10.4.6 CHINA 81
10.4.7 CHINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 81
10.4.8 CHINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 81
10.4.9 CHINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 81
10.4.10 CHINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 82
10.4.11 JAPAN 82
10.4.12 JAPAN SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 82
10.4.13 JAPAN SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 82
10.4.14 JAPAN SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 83
10.4.15 JAPAN SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 83
10.4.16 INDIA 83
10.4.17 INDIA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 83
10.4.18 INDIA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 84
10.4.19 INDIA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 84
10.4.20 INDIA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 84
10.4.21 SOUTH KOREA 85
10.4.22 SOUTH KOREA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 85
10.4.23 SOUTH KOREA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 85
10.4.24 SOUTH KOREA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 85
10.4.25 SOUTH KOREA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 86
10.4.26 REST OF ASIA-PACIFIC 86
10.4.27 REST OF ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT,
2019โ2030 (USD MILLION) 86
10.4.28 REST OF ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 86
10.4.29 REST OF ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 87
10.4.30 REST OF ASIA-PACIFIC SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 87
10.5 MIDDLE EAST & AFRICA 88
10.5.1 MIDDLE EAST & AFRICA: SOCIAL AND EMOTIONAL LEARNING MARKET, BY COUNTRY,
2019โ2030 (USD MILLION) 89
10.5.2 MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT,
2019โ2030 (USD MILLION) 90
10.5.3 MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 91
10.5.4 MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 92
10.5.5 MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER,
2019โ2030 (USD MILLION) 93
10.5.6 GCC COUNTRIES 93
10.5.7 GCC COUNTRIES SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 93
10.5.8 GCC COUNTRIES SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 93
10.5.9 GCC COUNTRIES SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 94
10.5.10 GCC COUNTRIES SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 94
10.5.11 SOUTH AFRICA 94
10.5.12 SOUTH AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 94
10.5.13 SOUTH AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 95
10.5.14 SOUTH AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 95
10.5.15 SOUTH AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 95
10.5.16 REST OF MIDDLE EAST & AFRICA 96
10.5.17 REST OF MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT,
2019โ2030 (USD MILLION) 96
10.5.18 REST OF MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE,
2019โ2030 (USD MILLION) 96
10.5.19 REST OF MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 96
10.5.20 REST OF MIDDLE EAST & AFRICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER,
2019โ2030 (USD MILLION) 97
10.6 SOUTH AMERICA 98
10.6.1 SOUTH AMERICA: SOCIAL AND EMOTIONAL LEARNING MARKET, BY COUNTRY, 2019โ2030 (USD MILLION) 99
10.6.2 SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 100
10.6.3 SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 100
10.6.4 SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 101
10.6.5 SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 102
10.6.6 BRAZIL 103
10.6.7 BRAZIL SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 103
10.6.8 BRAZIL SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 103
10.6.9 BRAZIL SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES, 2019โ2030 (USD MILLION) 103
10.6.10 BRAZIL SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 104
10.6.11 ARGENTINA 104
10.6.12 ARGENTINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT, 2019โ2030 (USD MILLION) 104
10.6.13 ARGENTINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 104
10.6.14 ARGENTINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 105
10.6.15 ARGENTINA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER, 2019โ2030 (USD MILLION) 105
10.6.16 REST OF SOUTH AMERICA 105
10.6.17 REST OF SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT,
2019โ2030 (USD MILLION) 105
10.6.18 REST OF SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE, 2019โ2030 (USD MILLION) 106
10.6.19 REST OF SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY CORE COMPETENCIES,
2019โ2030 (USD MILLION) 106
10.6.20 REST OF SOUTH AMERICA SOCIAL AND EMOTIONAL LEARNING MARKET, BY END-USER,
2019โ2030 (USD MILLION) 106
11 COMPETITVE LANDSCAPE 107
11.1 COMPETITIVE BENCHMARKING 108
11.2 VENDOR SHARE ANALYSIS 109
11.3 RECENT DEVELOPMENTS 109
11.3.1 PRODUCT DEVELOPMENT/EXPANSION 109
11.3.2 ACQUISITIONS/MERGERS/EXPANSION 112
11.3.3 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS/FUND RAISING 113
12 COMPANY PROFILES 116
12.1 COMMITTEE FOR CHILDREN 116
12.1.1 COMPANY OVERVIEW 116
12.1.2 FINANCIAL OVERVIEW 116
12.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 116
12.1.4 KEY DEVELOPMENTS 117
12.1.5 SWOT ANALYSIS 118
12.1.6 KEY STRATEGIES 119
12.2 EVERFI, INC. (EVERFI) 120
12.2.1 COMPANY OVERVIEW 120
12.2.2 FINANCIAL OVERVIEW 120
12.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 120
12.2.4 KEY DEVELOPMENTS 121
12.2.5 SWOT ANALYSIS 122
12.2.6 KEY STRATEGIES 123
12.3 GROWING LEADERS 124
12.3.1 COMPANY OVERVIEW 124
12.3.2 FINANCIAL OVERVIEW 124
12.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 124
12.3.4 KEY DEVELOPMENTS 125
12.3.5 SWOT ANALYSIS 125
12.3.6 KEY STRATEGIES 125
12.4 ILLUMINATE EDUCATION 126
12.4.1 COMPANY OVERVIEW 126
12.4.2 FINANCIAL OVERVIEW 126
12.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 126
12.4.4 KEY DEVELOPMENTS 127
12.4.5 KEY STRATEGIES 127
12.5 7 MINDSETS 128