ID: MRFR/CnM/1569-CR | August 2018 | Region: Global | 110 pages
The proliferation of smartphones into our lives has made it possible for various modes of entertainment to be delivered right into our hands. But human nature and the sensitive material of smartphones make it susceptible to cracks, scratches, etc. Smartphone screen protectors hold the key to prevent such events. The global smartphone screen protector market is anticipated to expand at a 9.92% CAGR from 2018 to 2023 (forecast period), according to the latest report by Market Research Future (MRFR).
Increasing sales of smartphones coupled with the availability of cost-effective smart devices thanks to Chinese players can boost market demand in the forthcoming years. Preference of tempered glass to prevent loss of clarity on smartphone screens is likely to influence product sales and impact the smartphone screen protector market. The changing demographics and the sharp rise noticed in disposable income levels of consumers are factors at play which can positively impact the market.
The report covers the latest trends affecting the market to provide the most accurate forecasts and predictions. By correlating the historical data with key market dynamics, our analysts make highly astute projections regarding the scope of the market and its future prospects. MRFR’s report includes a thorough analysis of the global smartphone screen protector market segmented by material type, product type, size, application, and region. Trends and opportunities are highlighted coupled with the market share of companies as well as their valuation in the market. It analyzes new revenue sources for players and outlines the various strategies implemented by players.
Smartphones are prone to cracks owing to flimsy hands or hard surfaces. But screen protectors made from resilient materials can provide these devices with the required protection. By materials, the smartphone screen protector market is segmented into polyethylene terephthalate (PT), thermoplastic polyurethane (TPU), and glass. Types of protectors in the market include 2D, 2.5D, 3D, and 9H tempered glass.
Various sizes discussed in the report include 0.21 mm, 0.26 mm, 0.33 mm, and 0.48 mm. Applications include smartphones and tablets.
The segments covered in the smartphone screen protector market report are analyzed with respect to five major regions – North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East & Africa (MEA), with respective country-level market sizing. The report discusses in detail the various players and their respective strategies to enhance their value and supply chain.
Noteworthy industry participants in the smartphone screen protector market include AGC (Japan), SCHOTT AG (Germany), ZAGG Inc. (US), Corning Incorporated (US), FeYong Digital Technology Limited (China), Shenzhen Yoobao Technology Co., Ltd (China), BodyGuardz (US), Belkin International, Inc. (US), AZ Infolink Private Limited (India), and Nippon Electric Glass Co., Ltd (Japan). Among these, Schott, Nippon, FeYong, Corning, and AGC accounted for more than 50% share of the market in 2017. Growth strategies such as acquisitions and partnerships are used by these players to gain a major share in the market.
The report offers comprehensive profiles on these market players and assesses their current standing in the market. Company history coupled with annual turnover, profit margins, segmental share, SWOT analysis, growth strategies, expansion techniques, and latest R&D initiatives are discussed in minute detail.
At MRFR, our research analysts conduct a thorough objective analysis of the market when creating market reports by adhering to a rigorous set of standards which allow a truly comprehensive view of the market. Use of primary research strategies such as interviews with top executives of various service providers of wireless components and telecom service providers. Secondary research entails a thorough analysis of past and present trends in a forward-looking manner. Additionally, market size estimation and validation use both top-down & bottom-up approaches to obtain data from the value and supply chain. Credible resources are accessed and verified by analysts to understand the nuances of market factors with consistency. Competent data analysts use strong analytical tools to ascertain accurate analysis of very relevant parameters in an effort to provide clients with a conclusive and dependable view of the future.
For the scope of research, the report offers a comprehensive analysis of the global smartphone screen protector market.
Frequently Asked Questions (FAQ) :
The global smartphone screen protector market is projected to grow at a 9.92% CAGR during the forecast period (2018-2023).
The market proliferation of smartphones.
Asia Pacific holds the largest share in the global smartphone screen protector market followed by North America and Europe, respectively.
SCHOTT AG (Germany), AGC (Japan), ZAGG Inc. (US), FeYong Digital Technology Limited (China), Corning Incorporated (US), Shenzhen Yoobao Technology Co., Ltd (China), Belkin International, Inc. (US), BodyGuardz (US), Nippon Electric Glass Co., Ltd (Japan), and AZ Infolink Private Limited (India), are some of the leading players in the global Smartphone screen protector market.
Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global smartphone screen protector market adopt to gain a larger competitive advantage.
Smartphone Screen Protector Market – Summary
Advancing technologies have simplified our lives, but at the same time, the resultant products such as smartphones are often susceptible to external forces and need protection. Smartphones have revolutionized the modern lifestyle by fitting everything within the short length of the palm. However, when forced applied on the screen, it often cracks or gets scratch marks as the screens are very fragile hindering the regular operation. Hence, the need for screen protector arose. The smartphone screen protector market is eyeing for an almost double-leap during the forecast period with an astonishing 9.92% CAGR.
Emerging economies such as India, China, and Taiwan are currently experiencing a surge in the sales of smartphones. The regional market has been infiltrated by new entrants such as One Plus, Xiaomi, and Oppo and they have brought down the price considerably. This effort has widened the customer spectrum and challenged the erstwhile market leaders such as Apple and Samsung. Along with it, refurbished models are also gaining much traction increasing the scope for the smartphone screen protector market further. Widening smartphone market is ensuring the sales growth of screen protector as well.
Recent innovation such as tempered glass is five times stronger than the normal ones and offer great resistance against heat, scratch and absorbs shock. Its durability has spurred the interest among the buyers who prefer better protection for their smartphones. Other features such as image sharpness and touchscreens have also been instrumental in screen protectors gaining momentum in the market. Global population is also expected to skyrocket in the next few years. According to reports of the Organisation for Economic Corporation and Development (OECD), the global population can add another 1.6 billion by 2034, promising a market growth for tempered glass.
However, unorganized smartphone sector can adversely affect the screen protector market considerably, especially the Indian market. But the biggest threat looming heavily on the industry is the fluctuating raw material price and quality of products.
The latest induction of 3D screens in smartphones can give the smartphone screen protector market a sizeable boost. Driven by the virtual reality (VR) technology and high-end games market, smartphones are now turning more expensive. This can make consumers buy screen protections to ensure a longer lifespan and the relevant market can reap benefits out of it.
Based on material type, the smartphone screen protector market can be segmented into glass, polyethylene terephthalate (PT), and thermoplastic polyurethane (TPU). Glass is leading the sector as it complies better with the demand for good resistance against applied force. In 2017, it fetched around USD 24,531.3 million.
Size-wise, the market includes 0.21mm, 0.26mm, 0.33mm, and 0.48mm. 0.21mm offers a blend of high strength and low thickness, much coveted by the industry, which makes it the highest- grossing segment in 2017. It encases almost 38% of the global market.
Application-wise segmentation of the market includes smartphones and tablets. Smartphones garnered the maximum market share in 2017. Smartphones account for 84% of the market share.
Based on product type, the market consists 2D, 2.5D, 3D, and 9H tempered glass. By earning around USD 13,295.19 million in 2017, 2.5D segment had topped the market.
Region-specific segmentation of the market encompasses namely North America, Europe, Asia Pacific (APAC), Latin America (LATAM), and Middle East & Africa (MEA).
The APAC is the region with a hold on to the maximum market share and can be expected to do so in the coming years as well. Both in terms of value and volume, the region supersedes all the other regions by miles and is expected to register the highest CAGR during the forecast period. The market growth can be attributed to its large population base. Europe is the second largest smartphone screen protector market and is closely followed by North America that is also registering a significant increase in this segment. The region is gaining from some of the best smartphone producers in the market.
This competitive and ever-evolving market has several key players who are often collaborating or taking the path of merger and acquisition to stay afloat. For instance, since May 2018, ZAGG started partnering with CPR Cell Phone Repair, leading repair franchises based out of North America. This gave ZAGG an unprecedented opportunity to explore new territories both in North America and Canada. In February 2017, Corning Incorporated announced a collaboration with Micromax to launch the first-of-its-kind mobile phone with Corning Gorilla Glass to ensure protection against damage.
The key players influencing the smartphone screen protector market are SCHOTT AG (Germany), ZAGG Inc. (US), Corning Incorporated (US), AGC (Japan), Nippon Electric Glass Co., Ltd (Japan), AZ Infolink Private Limited (India), FeYong Digital Technology Limited (China), Belkin International, Inc. (US), Shenzhen Yoobao Technology Co., Ltd (China), BodyGuardz (US), and others.
Global Smartphone Screen Protector Market: Competitive Landscape
The prominent players in the global smartphone screen protector market are ZAGG Inc. (US), AZ Infolink Private Limited (India), Corning Incorporated (US), Nippon Electric Glass Co., Ltd (Japan), SCHOTT AG (Germany), Belkin International, Inc. (US), FeYong Digital Technology Limited (China), Shenzhen Yoobao Technology Co., Ltd (China), BodyGuardz (US), and AGC (Japan).
The top five players, namely, AGC, Corning Incorporated, FeYong Digital Technology Limited, Nippon Electric Glass Co., Ltd, and SCHOTT AG are some of the major industry participants in the market. Collectively they accounted for over 50% of the global market share in 2017. These players are adopting various organic and inorganic growth strategies such as capacity expansions, product launches, joint ventures, agreements, and acquisitions to cater to the growing demand. Asia-Pacific and North America are the growth-centric regions in the market and global players are focusing on these two regions for business capacity expansions. Industry players are adopting approaches such as acquisitions and expansions to earn maximum revenue and are entering into partnerships, considering the high threat of new entrants.
In June 2016, Corning Incorporated introduced its newest version of Gorilla Glass called Gorilla Glass 5, formulated to improve drop performance on gadgets that are dropped on to rough surfaces from certain heights, specifically, from waist height to shoulder height. The company claimed that this glass survives up to 80% of the time when dropped from a height of 1.6 meters. The company also offers its Gorilla Glass 5 in the Indian market.
In May 2018, ZAGG Inc. announced its partnership with CPR Cell Phone Repair, one of the fastest-growing repair franchises in North America. The partnership will align more than 460 CPR franchise locations in the US and Canada with ZAGG franchise locations as premier destinations for same-day cell phone repair and refurbishing services.
SCHOTT AG participated in C-Touch, a professional trade show for the touchscreen industry, held in Shenzhen, China, to exhibit its bendable ultra-thin SCHOTT AS 87 eco glass in November 2017.
In April 2016, BGZ brands, the parent company of BodyGuardz, collaborated with Corning Incorporated to integrate Corning’s revolutionary aluminum silicate-based Accessory Glass 2 into its next generation of screen protectors.
In December 2017, Belkin International, Inc. introduced its comprehensive portfolio of curved screen protection for iPhone, Apple Watch, and Samsung devices. The new line provides screens with superior durability, resilience, and seamless coverage, and significantly reduces device vulnerability to scratches, scuffs, and damages.
AGC announced the production of a specialty touchscreen cover glass at its Kansai Plant in Hyogo Prefecture, Japan, in February 2013.