Smartwatch Market Research Report - Forecast to 2030

Smartwatch Market Research Report, by Operating System (iOS, Android, Tizen, Linux, and Others), by Application (Personal Assistance & Safety, Health / Wellness, Media and Entertainment, Sports, Communication and Others) — Forecast till 2030

ID: MRFR/SEM/0461-HCR | February 2021 | Region: Global | 100 pages         

Smartwatch Market

Smartwatch Market size to reach USD 255.6 Billion by 2030 growing at 23% CAGR.


By Operating System iOS Android Tizen Linux Others
By Application Personal Assistance & Safety Health / Wellness Media and Entertainment Sports Communication Others

Key Players

  • Amazfit
  • Apple Inc.
  • Fitbit Inc.
  • Fossil Group
  • Garmin Ltd.
  • Google Inc.
  • Huawei Technologies Co. Ltd.
  • Imoo
  • LG Electronics Inc.
  • Samsung Electronics Co. Ltd.


  • Growing concern about personal health & fitness.
  • The rise in use of smartphones.
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Kids Smartwatch Market Overview

Kids Smartwatch Market is predicted to reach USD 255.6 Billion at a healthy 23% CAGR between the forecast period of 2020 to 2030. Smartwatches are otherwise known as portable computers or mobile phones in the form of watches. The modern smartwatches offer local touchscreen interfaces for everyday use. The early models can perform basic calculations, translation, digital timekeeping, and games. In contrast, smartwatches from the 2010s have universal traits almost close to smartphones, including mobile operating systems, mobile apps, and WiFi/Bluetooth connectivity.

The increase in health awareness among people is the main factor operating the growth of the kid's smartwatch market. People use smartwatches to take the necessary steps toward the time based on their health parameters. Through this, doctors can easily track their patients' health status and provide them with appropriate treatment without any physical tests. The people using digital tools such as smartwatches keep the track record of their kid's health. Therefore, the increase in awareness related to health among consumers is driving the growth of the kid's smartwatch market.

Most wearable devices are small in size but help hold a lot of data. Because they are small, these devices have a significant chance of being misplaced. Smartwatches also use GPS navigation systems to receive location-based information. To obtain specific knowledge, users need to reveal their location.

The coronavirus outburst had a negative impact on the kid's smartwatch industry. The closing of manufacturing units, a decline in shopping, breakage in the supply chain, and the shutdown of schools and colleges all had a negative effect on the kid's smartwatch market.

Covid 19 Analysis

As of the current outbreak of Covid 19 the world is going crazy. Every single business is being affected by a downfall in growth. Similarly, smartwatch market reports show major players in the smartwatch market. With the growing pandemic, the expected consumption, as well as demand for smartwatches, increased. This was because people started working out at their houses during the lockdown period which compelled them to buy smartwatches. As the gyms closed smartwatches came in handy. Hence during the pending make, more and more people traded smartwatches online. The pandemic is a new wave of cellular wearables. More and more people became concerned about their health which also resulted in the demand for smartwatches.

Market Dynamics


The midget factors that add up to the smartwatch market industry and smartwatch market growth are the shift in consumer preferences words high-tech electronics and watches which couples serve with various demands. People demand the best fitness smartwatch. This category anticipates a major drive for the smartwatch market. Apple dominates the smartwatch market with a 41% share. The total Global smartwatch shipments have grown by 37 % year-on-year in the second quarter of 2020. Samsung Electronics Co. LtdApple IncSony Corporation, Huawei Technologies Co. are some of the famous enterprises in the market. Apple Inc all these companies are escalating the growth of the smartwatches market.


The factors that contribute as opportunities for the growing market of smartwatches are the higher degree of connectivity that is provided by smartwatches. Companies such as  Apple Inc. Sony Corporation, Huawei Technologies Co., Samsung Electronics Co. Ltd., among others. Apple Inc is escalating the smartwatch market. These are some of the factors which provide opportunities for further growth.


Those are factors that hamper the growth of the smartwatch market. These factors include the high cost of smartwatches that are not easily affordable by each one of the population. Not everyone in the population of a country is prosperous enough to buy smartwatches that can display time, work as a fitness band and do all the cool stuff. Sometimes the battery remains low which makes it non reliable in scary conditions, Technology has a risk of discharging at the time of need. Other restraints involve the presence of hybrid watches which are traditional and somewhat smartwatches. Most people usually prefer hybrid watches rather than smartwatches. These are some of the factors that hamper the growth of the smartwatch market. 

Value Chain Analysis

The benefits of having the best smartwatch include the integration of multiple functionalities into one watch. Consumers have started demanding more than just displaying time on watches hence people prefer the best smartwatch for Androids that can help not only in displaying time but as well as following smartwatch market trends.

Market Segmentation

The various market segmentations better made in the global market are based on the order type based on the application and based on the region.

  • Based On The Order Type: The global smartwatch market is divided based on the order type into Apple Watch, Android wear, One UI watch, etc.

  • Based On The Application: Based on application the global smartwatch market is classified into personal assistance medical and health fitness and personal safety.

  • Based On The Region: The regional division is done off the global smartwatch market into Asia Pacific Europe North America of the world.

Regional Analysis

In the research report of smartwatch market analysis, it is proved that based on the region the smartwatch market is divided into North America, Europe, Asia Pacific, and the rest of the world . According to the global estimates, each region is evaluated after considering its revenue, sales shares, developments, innovations, and growth rates.

North America holds the largest market share due to its quality of life in the region Owing to high disposable income.

Europe is estimated as the second-largest market for smartwatches as countries like Germany, France, Italy have higher adoption of wearable technologies.

Asia-Pacific is expected to be the fastest-growing region owing to technology developments by regional players such as Titan, the entry of large global players, and increasing demand for high-end wearable devices.

The region of North America is divided into the US and Canada, the region of Europe is divided into the UK, Germany, France, and the rest of Europe. The region of Asia Pacific has its market divided into China, Japan, India, and the rest of Asia Pacific.

Competitive Landscape

The prominent key players of the smartwatch market in the global market are mentioned down below-

  • Amazfit

  • Apple, Inc.

  • Fitbit Inc.

  • Fossil Group

  • Garmin Ltd.

  • Google Inc.

  • Huawei Technologies Co. Ltd.

  • Imoo

  • LG Electronics Inc.

  • Samsung Electronics Co. Ltd.

All these prominent key players play a major road in the dynamics and growth of the smartwatch market. These major key players opt for many strategies and policies to widen their customer base. These policies and strategies mainly include collaborations, mergers, acquisitions, extensions, joint ventures, establishments, new production processes, innovations, technology widening the existing products, partnerships, etc. All these important methods are opted to get the needs of customers and develop a strong potential growth base. These major key players contribute a major amount to the sugar frequency and are very helpful in developing innovations to improve the market.

Recent Developments


GOQII has launched its product that combines innovative technology with a fitness monitoring trait. The smartwatch is surrounded by features such as tracking the blood oxygen levels and keeping track of the wearer's body temperature and heart rate (children here) in real-time. Also, the smartwatch possesses some children-specific modes, which are highly beneficial.

Report Overview

As per 2020, the value of the global smartwatch market is USD 41.86 billion. By the year 2023, it is expected that the value of the market will reach USD.28 billion. This growth is the expected annual growth rate. The CAGR is estimated to be 17.34 % during the forecasted period. The global smartwatch market in the global market research report consists of the following elements which are mentioned down below-

  • Market overview

  • Covid 19 analysis

  • Market dynamics

  • Value chain analysis

  • Market segmentation

  • Regional analysis

  • Competitive landscape

  • Recent developments

In the global smartwatch market research report, there are major factors that drive the growth of the market. The report consists of opportunities that may further in the future and hands the global market of the smartwatch. Various factors restrain the growth of sugar-free confectioneries and hamper the development of such a fine-based market. Disney search report also consists of videos analysis based on Covid 19 impact market dynamics, different segmentations, regional analysis, etc. This research report also consists of various strategies and policies followed by the major key players that drive the smartwatch market. The future growth rate is also discussed and mentioned in this research report.  

Report Scope:
Report Attribute/Metric Details
  Market Size   USD 255.6 billion
  CAGR   23%
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Operating System, Application
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Huawei Technologies Co., Ltd. (China), Fossil Group (US), Pebble (US), Qualcomm (US), Samsung Electronics Co. Ltd. (South Korea), Sony Corporation (Japan), ConnecteDevice Ltd. (Japan), Apple Inc. (US), Fitbit, Inc. (US), LG Electronics (South Korea) and Motorola (US)
  Key Market Opportunities   Design and development of gender-based smartwatches.
  Key Market Drivers

  • Growing concern about personal health & fitness.
  • The rise in use of smartphones.

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    Frequently Asked Questions (FAQ) :

    The global smartwatch market is expected to record a substantial market valuation of up to USD 255.6 billion by 2030.

    The global smartwatch market is projected to register a moderate 23% CAGR in the forecast period.

    A few major market players operating in the global smartwatch market are Apple Inc., Samsung, Fossil Group, and Lenovo Corporation among others

    tracking, alerts, and connectivity in smartwatches have garnered consumer interest in recent years