Savoury Biscuit Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The world market for biscuits is valued at about forty-three billion dollars in 2023 and is expected to reach fifty-five billion dollars in 2032, with a CAGR of 3.37% from 2024 to 2032. This steady growth is mainly driven by the increasing popularity of portable food and the changing preferences of consumers for convenient snacks. As the pace of life increases, consumers have a strong desire for taste and convenience, and biscuits can meet this need. The market is expected to grow, and there are many reasons. Product innovation is the main reason, such as the introduction of organic and gluten-free products, which are in line with the health needs of consumers. The development of packaging technology can also meet the needs of modern consumers, and can also prolong the shelf life and convenience of biscuits. The major players in the biscuit industry, such as Mondelez, PepsiCo, and Kellogg's, are also actively promoting their strategic cooperation and new product launches, in order to seize the market share. The trend of the competition is also very prominent. For example, the companies are collaborating to develop healthy snack alternatives and expand their distribution channels, which is very important for the future development of the biscuit industry.

Regional Market Size

Regional Deep Dive

Savory Biscuits Market is experiencing dynamic growth across the globe, owing to the changing preferences of the consumers, rising demand for convenient snacking, and the rise in health-conscious eating habits. The savory biscuits market is characterized by unique characteristics, which are influenced by the preferences, tastes, and culture, the economic conditions, and the regulatory environment, which shape the product offerings and marketing strategies of the key players. The savory biscuits market is characterized by the presence of a large number of players, who have been able to gain a large share of the market.

Europe

• OVERCOMING the growing trend for plant-based diets is having a positive effect on the savoury biscuit market in Europe. For example, Walkers and Jacobs are introducing new products that are suitable for vegans. The wider trend towards more sustainable and ethical consumption among European consumers is also behind this.
• The European Union's stringent regulations on food safety and labeling are pushing manufacturers to adopt higher quality standards, which is expected to elevate the overall market quality and consumer confidence in savory biscuits.

Asia Pacific

• The Asia-Pacific region is experiencing rapid urbanization and a growing middle class. This is driving a growing demand for convenient snacks such as biscuits. The local players Britannia and Parle are expanding their product ranges to meet local tastes.
• And there are also innovations in flavour, such as spicy and savoury, which have gained in popularity and which, as they do, reflect the diverse culinary traditions of the region. This is expected to further increase the growth potential as consumers seek out authentic snacking experiences that are in line with their own cultural backgrounds.

Latin America

• There is a growing demand for healthier snacks in Latin America, and brands like Biscoitos Piraquê are responding by launching wholegrain and low-fat biscuits. The consumers are more aware of the importance of good nutrition.
• Culture plays a major role in flavour preferences. Local ingredients are often incorporated into the biscuit recipes. This localisation strategy should make consumers feel closer to the brand, strengthening loyalty and driving sales.

North America

• In North America, the demand for gluten-free biscuits and organic savoury biscuits is growing, driven by the growing health-consciousness of consumers. Mondelez International and Pepperidge Farm are developing new products in this area, offering healthier biscuits that meet dietary restrictions and preferences.
• In recent years, changes in labelling and health claims have prompted manufacturers to reformulate their products in order to ensure transparency and compliance. As a result, consumers are more likely to trust and purchase products that are in line with the increasing demand for clean label products.

Middle East And Africa

• In the Middle East and Africa, the market for savory biscuits is influenced by traditional snacking habits, which are reflected in the local flavors and ingredients incorporated into the product range. These are the criteria that companies like Almarai are using to capture the local market.
• The rise of e-commerce in the region has made it easier for consumers to buy a variety of savory biscuits, and they are also able to try some foreign brands and flavors. This trend will inevitably increase the market scale, and will also intensify the competition between local and foreign biscuits.

Did You Know?

“Did you know that savory biscuits are a staple in many countries? Some countries have special varieties of their own, which have been adapted to their own taste and local ingredients. In India, for example, savory biscuits are usually seasoned with a masala and eaten with tea.” — Market Research Reports and Cultural Studies

Segmental Market Size

The savory biscuit market is currently experiencing stable growth, driven by increasing consumer demand for convenient snacking and the rising popularity of on-the-go eating. In addition, a shift towards healthier snacking alternatives, with consumers seeking products that offer a nutritional advantage without sacrificing taste, is contributing to the market’s growth. Product innovations, such as the use of new ingredients and the addition of new flavours, are enhancing the market’s appeal, as well as meeting dietary preferences such as gluten-free and vegetarian. In terms of product development and distribution, Mondelez and PepsiCo are the leading companies. The savory biscuit market is dominated by well-established brands in regions such as North America and Europe. Product categories include cheese-flavoured crackers and herb-flavoured biscuits. Product trends such as clean labelling and the rising importance of sustainable sourcing are contributing to the market’s growth. Technological advances in food processing, such as improved methods of preserving flavours and extending shelf-life, are shaping the market’s evolution.

Future Outlook

Savory Biscuits Market is set for a moderate growth from 2023 to 2032, with a CAGR of 3.37% from $ 41.33 billion in 2023 to $55.70 billion in 2032. The growth is driven by the growing demand for convenient snacks and the growing preference for healthier and gourmet savory biscuits. As urbanization continues to drive the trend towards a hectic lifestyle, the penetration of savory biscuits in households is expected to increase, with an estimated increase from 45% in 2023 to about 60% in 2032, especially in emerging markets where snack consumption is growing. Also, the development of key technological advances in food processing and packaging will enhance product offerings and enable manufacturers to launch new products with more flavors and healthier compositions to meet changing consumer preferences. Also, the growing trend towards sustainable practices will have an impact on market dynamics, with an increasing number of manufacturers adopting eco-friendly sourcing and production practices. Also, the integration of digital marketing strategies and e-commerce platforms will have a significant impact on the market's reach and availability, especially among younger consumers. In the end, the savory biscuits market will be reshaped by a combination of consumer trends, technological innovations, and strategic positioning.