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Savoury Biscuit Market Size

ID: MRFR//1429-HCR | 110 Pages | Author: Pradeep Nandi| June 2024

The Savory Biscuits Market is influenced by a myriad of factors that collectively shape its dynamics and growth trajectory. One of the primary driving forces is the ever-evolving consumer palate and their inclination toward diverse and flavorful snack options. Savory biscuits, with their wide range of flavors and textures, cater to the demand for convenient and tasty snacks. The market is responsive to the changing lifestyle and dietary preferences of consumers who seek on-the-go, portable snack solutions that offer a savory and satisfying experience.

Globalization plays a pivotal role in shaping the Savory Biscuits Market. As the world becomes more interconnected, consumers are exposed to a variety of culinary influences, fostering a curiosity for international flavors. Savory biscuits, with their versatility in incorporating different spices, herbs, and regional seasonings, appeal to consumers seeking a taste of global cuisines in a convenient and snackable format. Market players often capitalize on this trend by introducing new and exotic flavors, catering to the adventurous consumer seeking unique taste experiences.
The Global Savory Biscuits Market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 3.28% from 2020 to 2027, ultimately reaching a market value of USD 58,342.0 million by the close of 2027. A key driver of this growth is the increasing demand from consumers with celiac disease and gluten allergies, who require gluten-free alternatives due to their inability to consume products containing wheat, barley, rye, and triticale. To meet this demand, food manufacturers are actively introducing gluten-free biscuits, thereby contributing to the expanding market for savory biscuits. The market is further influenced by technological advancements in the e-commerce sector, with a growing consumer preference for online purchases shaping the global landscape of savory biscuits. Additionally, the rise in consumers' spending capacity on baked products, coupled with the ongoing trend of urbanization, serves as significant factors propelling the growth of the global savory biscuits market.

Nevertheless, the savory biscuits market is characterized by fragmentation and intense competition. Market players engage in competitive strategies based on factors such as the inclusion of diverse ingredients in savory biscuits, innovative packaging, and competitive pricing strategies. This competitive landscape underscores the importance of differentiation and innovation in product offerings to capture consumer attention and gain a competitive edge in the dynamic market for savory biscuits.
Health and wellness considerations also significantly impact the Savory Biscuits Market. With an increasing emphasis on healthier snacking options, consumers are looking for savory biscuits that not only satisfy their taste buds but also align with their dietary preferences. Market trends reflect the demand for products with cleaner labels, reduced additives, and options that cater to specific dietary needs, such as gluten-free or low-sodium varieties. Manufacturers are responding to this demand by innovating in product formulations to offer healthier alternatives without compromising on taste.

The convenience factor is a crucial determinant in the market's growth. Savory biscuits provide a convenient, ready-to-eat snack option that requires no preparation, making them suitable for various occasions, from casual snacking to serving as accompaniments for meals. The market benefits from the fast-paced lifestyles of consumers who seek quick and hassle-free snack solutions, contributing to the widespread popularity of savory biscuits as a go-to option.

Innovation and product development are key factors driving the Savory Biscuits Market. Manufacturers continually introduce new flavors, shapes, and packaging formats to capture consumer interest and maintain a competitive edge. Creative combinations of ingredients, such as incorporating unique spices, cheeses, or grains, contribute to the diversification of product offerings. The market is responsive to evolving consumer preferences, with a focus on providing novel and exciting options that keep the savory biscuits category dynamic and appealing.

Economic factors also play a role in shaping the Savory Biscuits Market. The affordability and accessibility of savory biscuits make them attractive to a broad consumer base. The market's growth is often influenced by pricing strategies, promotional activities, and the overall economic conditions that impact consumer purchasing power. Additionally, factors like urbanization and changing demographics contribute to the evolving market landscape, as urban dwellers often seek convenient and portable snack options to fit their busy lifestyles.

Environmental sustainability is increasingly becoming a consideration in the Savory Biscuits Market. Consumers are more conscious of the environmental impact of their food choices, leading to a demand for sustainable packaging and sourcing practices. Market players are responding by adopting eco-friendly packaging solutions and transparent sourcing practices to align with the growing awareness of environmental responsibility among consumers.

Global Savory Biscuit Market Overview

The Savory Biscuit Market is projected to grow at a significant rate of 3.28% from 2024 to 2032 to reach a market value of USD 58.342 Billion by the end of 2032. The expansion of the bakery sector in various developed and emerging countries can be linked to market growth. Furthermore, increased consumer demand for organic food items, particularly among health-conscious customers, is propelling the savory biscuits market outlook. Consumer demand for savory biscuits is driving producers to develop new savory biscuits with improved taste and flavor using cutting-edge technology and procedures. Manufacturers and global producers of the global market in both international and regional locations are also looking for new ways to extend the product's shelf life. Due to constant product advancements and the launch of new flavored baked items like these biscuits are likely to provide profitable prospects for vendors in the forecast period that ends in 2032.

COVID 19 Analysis

The savory biscuits market was significantly impacted by COVID-19. Due to a shortage of personnel and insufficient sales of ingredients and important items for production during the peak of the pandemic, many bakeries were forced to close their doors. In addition, the demand and supply chain of the savory biscuits was disrupted as a result of the lockdown, resulting in the unavailability of products that met consumers' needs, ultimately impacting the market. Furthermore, during the lockdown that has been imposed by the global governments, the inaccessibility of raw materials impeded output in none of these sectors. The smaller bakers in the unorganized sector are projected to be the hardest hit.

The global savory biscuits market producers and manufacturers along with the international key players are understanding the vital need to turn to normalcy. The market products are often demanded during the evening tea time and for munching as a snack whenever hungry. So, the futuristic scope of the market looks bright.

Market Dynamics


The savory biscuits market is being driven by rising consumer demand for healthier ingredients. Growing urbanization is contributing to stressful lifestyles and bad eating habits, resulting in lifestyle disorders and a decline in consumer health. As a result of shifting consumer preferences, producers are increasingly turning to organic ingredients including organic baking powder, gluten-free baking powder, and aluminum-free baking powder. Furthermore, the population's expanding disposable income is likely to contribute to increased demand for organic bread products shortly. Also, customers are becoming more aware of the importance of food labeling and the consequences of using preservatives and pesticides are becoming more widely understood, resulting in a better potential for the savory biscuits market size to flourish.


The process of certifying and branding organic bread products follows highly tight and uncompromising criteria, which is impeding the market's growth. To be certified organic, a product must not contain any genetically modified or irradiated components and must be made entirely of ingredients on the National List of Allowed and Prohibited Substances. As a result, adhering to all regulatory criteria and satisfying certification requirements would stifle the savory biscuits market's growth as well as the savory biscuits market share.

Technology Analysis

In the savory biscuits manufacturing business, novel technology is being used to improve taste and flavor. Because of the growing popularity of savory biscuits among customers due to their health benefits, producers are using cutting-edge technology and procedures to develop new savory biscuits with improved taste and quality. Manufacturers are experimenting with innovative ways to extend the shelf life of their products, such as the use of natural preservatives and improved taste till the point of consumption. These all factors are effective and help in growing savory biscuits market trends during the ongoing forecast period. Also, consumption of bakery products is expanding rapidly in emerging economies, providing potential assistance to organic baking ingredient producers, users, and manufacturers.

Market Segmentation

The savory biscuits Market is further bifurcated into various segments that will help the market grow as per the predicted CAGR growth and prove the savory biscuits Market forecast true by the end of the forecast period in 2027.

The market has been segmented based on the following:

The global savory biscuits market has been segmented based on category, ingredients, distribution channel, and region.

The savory biscuits market has been classified, based on category, into gluten-free and conventional market products.

The market has been divided, based on ingredients, into market products like wheat, oats, millets, multigrain, and others. The distribution channel in the savory biscuits market has been divided into store-based and non-store-based. The store-based segment has been further bifurcated into the footfall of the customers that is the maximum in supermarkets & hypermarkets, convenience stores, and others.

The market has been analyzed for four key participating market regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American market that is inclusive of the US and Canadian market has further been segmented into the US, Canada, and Mexico. The European savory biscuits have further been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.

The market in the Asia-Pacific region has been divided into China, India, Japan, Australia, and New Zealand, and the rest of Asia-Pacific countries.

The savory biscuits market in the rest of the world has been segmented into countries like South America, the Middle East, and Africa.

Regional Analysis

The Asian Pacific region that is home to countries like India, China, and Japan, is expected to dominate the savory biscuit market during the forecast period. Various market products are available under savory biscuits in the markets of the Asia-Pacific region. Market players in various participating regions, as a part of the APAC region, are offering gluten-free biscuits for the consumers allergic to gluten, which is again helping in the growth of the savory biscuits industry opt for a major degree of expansion during the ongoing forecast period that will be ending in 2027. There is an increasing demand for baked items among the consumers of North America and the regional countries like the US and Canada. The participating market players of the savory biscuits market are also providing biscuits & cookies, which contain low-fat, which is further influencing the market growth of savory biscuits during the assessment period ending in 2027.

Competitive Landscape

The global savory biscuits market analysis shows that the global market is a very competitive one, especially given a large number of global and regional companies. Expansion plans and cooperation agreements have been critical to the growth of the global market companies. The research report includes profiles of companies that are projected to continue to play a role in the growth of the worldwide savory biscuits market over the forecast period that will be ending in 2027. The key market players are as follows:

  • ITC Limited (India)

  • Kambly SA (Switzerland)

  • Mondelez International (US)

  • PepsiCo (US)

  • The Kraft Heinz Company (US)

  • Annie's Homegrown, Inc. (US)

  • Parle Products Pvt. Ltd. (India)

  • Patanjali Ayurved (India)

  • Britannia (India)

  • Kellogg Co (US)

  • pladis global (UK)

  • Walkers Shortbread Ltd (UK)

  • Lotus Bakeries NV (Belgium)

  • Nestle SA (Switzerland)

  • Burton’s Foods Ltd. (UK)

Recent Developments

  • Consumers that are spread in various parts of the APAC region prefer to eat baked food products prepared from wheat flour and oats, which is driving the market for savory biscuits during the assessment period that will be ending in 2027.

  • The rising ease in the availability of savory biscuits in the retail and joint stores is also influencing the global growth of the market in the international premises during the ongoing forecast period that will be ending in 2027. Globally, the North American market is expected to register the highest CAGR growth in the savory biscuits market during the forecast period.

  • Some of the food manufacturers and producers that are functional in various savory biscuit market locations help to offer handmade biscuits, which are believed to be rich in taste and popular among consumers in the region, which is driving the market for savory biscuits.

Intended Audience

  • Food processors

  • Commercial research and development institutions

  • Raw material suppliers and distributors

  • Agricultural associations and farmers

  • Traders, exporters, and importers

Report Outlook

The report gives a detailed and in-depth savory biscuits market analysis and forecasts the growth of the worldwide market and its functioning based on the global segmentation. The global market report covers the aspects regarding the market segmentation and also provides thorough country-by-country savory biscuits market forecasts on all of the important criteria and explains the savory biscuits market trends that will either help the market to expand or restrain the market from growing during the forecast period that will be ending in 2027.

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