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Savoury Biscuit Market Analysis

ID: MRFR//1429-HCR | 110 Pages | Author: Pradeep Nandi| June 2024

The market dynamics of the savory biscuits market reflect a compelling interplay of factors that shape its growth and evolution. Within the dynamic landscape of the Asia-Pacific region, a notable trend emerges as it takes the lead in dominating the market during the forecast period. The diverse array of savory biscuit products available in Asia-Pacific's markets caters to the preferences of consumers who favor baked goods made from wheat flour and oats. This regional inclination toward baked delicacies propels the market for savory biscuits, creating a robust demand that market players are keenly addressing.

One noteworthy driver of market growth in the Asia-Pacific region is the response to dietary needs, particularly for consumers allergic to gluten. Market players are actively introducing gluten-free biscuits to meet the demands of this consumer segment, thereby contributing significantly to the expansion of the savory biscuits market in the region. This commitment to offering diverse and inclusive product options aligns with the dynamic preferences of consumers and augments the overall market dynamics.
The surge in the savory biscuits market is propelled by a growing consumer appetite for healthier ingredients. The ongoing trend of urbanization has led to increasingly stressful lifestyles and unhealthy eating habits, leading to a rise in lifestyle disorders and a decline in overall consumer health. In response to shifting preferences, manufacturers are turning their attention to organic ingredients, including organic baking powder, gluten-free baking powder, and aluminum-free baking powder. The expanding disposable income within the population is anticipated to further drive the demand for organic bread products in the near future. Additionally, heightened consumer awareness regarding food labeling has prompted a greater understanding of the consequences associated with the use of preservatives and pesticides. This increased awareness creates a favorable environment for the savory biscuits market to thrive, as consumers increasingly seek healthier and cleaner food options.
Another influential factor contributing to the growth of the savory biscuits market in Asia-Pacific is the easy availability of these products in retail stores. The accessibility of savory biscuits in retail settings enhances consumer convenience, facilitating widespread adoption. The convenience factor further underscores the dynamic nature of the market, as it is closely intertwined with changing consumer lifestyles and preferences.

On a global scale, the market dynamics shift toward North America, where a substantial Compound Annual Growth Rate (CAGR) is anticipated during the forecast period. This surge in growth is propelled by an increasing demand for baked items among North American consumers. Notably, some food manufacturers in the region are capitalizing on this demand by offering handmade biscuits, renowned for their rich taste and artisanal appeal. The popularity of these artisanal biscuits is a testament to the dynamic nature of consumer preferences, which often lean towards unique and high-quality food experiences.

Furthermore, market players in North America are strategically responding to health-conscious consumers by providing low-fat biscuits and cookies. This proactive approach aligns with evolving consumer expectations, reflecting the market's adaptability to changing dietary trends and preferences. The emphasis on health and wellness adds a layer of complexity to the market dynamics, as players seek to balance indulgence with nutritional considerations.

The market dynamics of the savory biscuits market are also shaped by the broader global economic landscape. Factors such as trade dynamics, supply chain disruptions, and economic uncertainties can influence the production, distribution, and pricing of savory biscuits. Market players must navigate these external variables, demonstrating resilience and adaptability to ensure sustained growth in the face of challenges.

Global Savory Biscuit Market Overview

The Savory Biscuit Market is projected to grow at a significant rate of 3.28% from 2024 to 2032 to reach a market value of USD 58.342 Billion by the end of 2032. The expansion of the bakery sector in various developed and emerging countries can be linked to market growth. Furthermore, increased consumer demand for organic food items, particularly among health-conscious customers, is propelling the savory biscuits market outlook. Consumer demand for savory biscuits is driving producers to develop new savory biscuits with improved taste and flavor using cutting-edge technology and procedures. Manufacturers and global producers of the global market in both international and regional locations are also looking for new ways to extend the product's shelf life. Due to constant product advancements and the launch of new flavored baked items like these biscuits are likely to provide profitable prospects for vendors in the forecast period that ends in 2032.

COVID 19 Analysis

The savory biscuits market was significantly impacted by COVID-19. Due to a shortage of personnel and insufficient sales of ingredients and important items for production during the peak of the pandemic, many bakeries were forced to close their doors. In addition, the demand and supply chain of the savory biscuits was disrupted as a result of the lockdown, resulting in the unavailability of products that met consumers' needs, ultimately impacting the market. Furthermore, during the lockdown that has been imposed by the global governments, the inaccessibility of raw materials impeded output in none of these sectors. The smaller bakers in the unorganized sector are projected to be the hardest hit.

The global savory biscuits market producers and manufacturers along with the international key players are understanding the vital need to turn to normalcy. The market products are often demanded during the evening tea time and for munching as a snack whenever hungry. So, the futuristic scope of the market looks bright.

Market Dynamics


The savory biscuits market is being driven by rising consumer demand for healthier ingredients. Growing urbanization is contributing to stressful lifestyles and bad eating habits, resulting in lifestyle disorders and a decline in consumer health. As a result of shifting consumer preferences, producers are increasingly turning to organic ingredients including organic baking powder, gluten-free baking powder, and aluminum-free baking powder. Furthermore, the population's expanding disposable income is likely to contribute to increased demand for organic bread products shortly. Also, customers are becoming more aware of the importance of food labeling and the consequences of using preservatives and pesticides are becoming more widely understood, resulting in a better potential for the savory biscuits market size to flourish.


The process of certifying and branding organic bread products follows highly tight and uncompromising criteria, which is impeding the market's growth. To be certified organic, a product must not contain any genetically modified or irradiated components and must be made entirely of ingredients on the National List of Allowed and Prohibited Substances. As a result, adhering to all regulatory criteria and satisfying certification requirements would stifle the savory biscuits market's growth as well as the savory biscuits market share.

Technology Analysis

In the savory biscuits manufacturing business, novel technology is being used to improve taste and flavor. Because of the growing popularity of savory biscuits among customers due to their health benefits, producers are using cutting-edge technology and procedures to develop new savory biscuits with improved taste and quality. Manufacturers are experimenting with innovative ways to extend the shelf life of their products, such as the use of natural preservatives and improved taste till the point of consumption. These all factors are effective and help in growing savory biscuits market trends during the ongoing forecast period. Also, consumption of bakery products is expanding rapidly in emerging economies, providing potential assistance to organic baking ingredient producers, users, and manufacturers.

Market Segmentation

The savory biscuits Market is further bifurcated into various segments that will help the market grow as per the predicted CAGR growth and prove the savory biscuits Market forecast true by the end of the forecast period in 2027.

The market has been segmented based on the following:

The global savory biscuits market has been segmented based on category, ingredients, distribution channel, and region.

The savory biscuits market has been classified, based on category, into gluten-free and conventional market products.

The market has been divided, based on ingredients, into market products like wheat, oats, millets, multigrain, and others. The distribution channel in the savory biscuits market has been divided into store-based and non-store-based. The store-based segment has been further bifurcated into the footfall of the customers that is the maximum in supermarkets & hypermarkets, convenience stores, and others.

The market has been analyzed for four key participating market regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American market that is inclusive of the US and Canadian market has further been segmented into the US, Canada, and Mexico. The European savory biscuits have further been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.

The market in the Asia-Pacific region has been divided into China, India, Japan, Australia, and New Zealand, and the rest of Asia-Pacific countries.

The savory biscuits market in the rest of the world has been segmented into countries like South America, the Middle East, and Africa.

Regional Analysis

The Asian Pacific region that is home to countries like India, China, and Japan, is expected to dominate the savory biscuit market during the forecast period. Various market products are available under savory biscuits in the markets of the Asia-Pacific region. Market players in various participating regions, as a part of the APAC region, are offering gluten-free biscuits for the consumers allergic to gluten, which is again helping in the growth of the savory biscuits industry opt for a major degree of expansion during the ongoing forecast period that will be ending in 2027. There is an increasing demand for baked items among the consumers of North America and the regional countries like the US and Canada. The participating market players of the savory biscuits market are also providing biscuits & cookies, which contain low-fat, which is further influencing the market growth of savory biscuits during the assessment period ending in 2027.

Competitive Landscape

The global savory biscuits market analysis shows that the global market is a very competitive one, especially given a large number of global and regional companies. Expansion plans and cooperation agreements have been critical to the growth of the global market companies. The research report includes profiles of companies that are projected to continue to play a role in the growth of the worldwide savory biscuits market over the forecast period that will be ending in 2027. The key market players are as follows:

  • ITC Limited (India)

  • Kambly SA (Switzerland)

  • Mondelez International (US)

  • PepsiCo (US)

  • The Kraft Heinz Company (US)

  • Annie's Homegrown, Inc. (US)

  • Parle Products Pvt. Ltd. (India)

  • Patanjali Ayurved (India)

  • Britannia (India)

  • Kellogg Co (US)

  • pladis global (UK)

  • Walkers Shortbread Ltd (UK)

  • Lotus Bakeries NV (Belgium)

  • Nestle SA (Switzerland)

  • Burton’s Foods Ltd. (UK)

Recent Developments

  • Consumers that are spread in various parts of the APAC region prefer to eat baked food products prepared from wheat flour and oats, which is driving the market for savory biscuits during the assessment period that will be ending in 2027.

  • The rising ease in the availability of savory biscuits in the retail and joint stores is also influencing the global growth of the market in the international premises during the ongoing forecast period that will be ending in 2027. Globally, the North American market is expected to register the highest CAGR growth in the savory biscuits market during the forecast period.

  • Some of the food manufacturers and producers that are functional in various savory biscuit market locations help to offer handmade biscuits, which are believed to be rich in taste and popular among consumers in the region, which is driving the market for savory biscuits.

Intended Audience

  • Food processors

  • Commercial research and development institutions

  • Raw material suppliers and distributors

  • Agricultural associations and farmers

  • Traders, exporters, and importers

Report Outlook

The report gives a detailed and in-depth savory biscuits market analysis and forecasts the growth of the worldwide market and its functioning based on the global segmentation. The global market report covers the aspects regarding the market segmentation and also provides thorough country-by-country savory biscuits market forecasts on all of the important criteria and explains the savory biscuits market trends that will either help the market to expand or restrain the market from growing during the forecast period that will be ending in 2027.

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