TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 22
1.1 MARKET ATTRACTIVENESS ANALYSIS 24
1.1.1 GLOBAL RTD SPIRITS MARKET, BY type 25
1.1.2 GLOBAL RTD SPIRITS MARKET, BY Category 26
1.1.3 GLOBAL RTD SPIRITS MARKET, BY Demographic 27
1.1.4 GLOBAL RTD SPIRITS MARKET, BY Packaging 28
1.1.5 GLOBAL RTD SPIRITS MARKET, BY distribution channel 29
2 MARKET INTRODUCTION 30
2.1 DEFINITION 30
2.2 SCOPE OF THE STUDY 30
2.3 RESEARCH OBJECTIVE 30
2.4 MARKET STRUCTURE 31
2.5 KEY BUYING CRITERIA 32
3 RESEARCH METHODOLOGY 33
3.1 OVERVIEW 33
3.2 DATA FLOW 35
3.2.1 Data Mining Process 35
3.3 PURCHASED DATABASE: 36
3.4 SECONDARY SOURCES: 37
3.4.1 Secondary Research data flow: 39
3.5 PRIMARY RESEARCH: 40
3.5.1 Primary Research DATA FLOW: 41
3.5.2 Primary Research: Number of Interviews conducted 42
3.5.3 Primary Research: Regional Coverage 42
3.6 APPROACHES FOR MARKET DEMOGRAPHIC ESTIMATION: 43
3.6.1 Consumption & Net Trade Approach 43
3.6.2 Revenue Analysis Approach 43
3.7 DATA FORECASTING 44
3.7.1 Data forecasting Technique 44
3.8 DATA MODELING 45
3.8.1 microeconomic factor analysis: 45
3.8.2 Data modeling: 46
3.9 TEAMS AND ANALYST CONTRIBUTION 48
4 MARKET DYNAMICS 50
4.1 INTRODUCTION 50
4.2 DRIVERS 51
4.2.1 THE INCREASING consumption of alcohol 51
4.2.2 growing innovations by key players 53
4.3 RESTRAINTS 54
4.3.1 FLUCTUATING PRICES OF RAW MATERIALS 54
4.4 OPPORTUNITY 56
4.4.1 the growing investment by major players 56
4.4.2 the increasing strategies adopted by key players 56
4.5 CHALLENGES 58
4.5.1 strict government norms 58
4.6 STRATEGIC INSIGHTS 58
4.6.1 technology update 58
4.6.2 2. Regional Markets to LookoutFor 59
4.7 REGULATORY UPDATE 60
4.8 MARKET TRENDS 61
4.9 IMPACT ANALYSIS OF COVID-19 62
4.9.1 Impact 0n Overall spirits Industry 62
4.9.1.1 Economic Impact 62
4.9.2 Impact on THE GLOBAL RTD SPIRITS Market 63
4.9.3 Impact on THE Supply Chain of RTD SPIRITS 63
4.9.4 Impact on Market Demand for RTD SPIRITS 63
4.9.4.1 Impact due to restrictions/lockdown 63
4.9.4.2 Consumer Sentiments 64
4.9.5 Impact on Pricing of RTD SPIRITS 64
4.9.6 consumer behaviour analysis 64
5 MARKET FACTOR ANALYSIS 65
5.1 VALUE CHAIN ANALYSIS 65
5.1.1 Raw Materials 65
5.1.2 Manufacturing / Production/ Processing 66
5.1.3 Packing 66
5.2 SUPPLY CHAIN ANALYSIS 67
5.2.1 Participants (At different Nodes) 67
5.2.1.1 Raw Material suppliers 67
5.2.1.2 Manufacturers 68
5.2.1.3 Distribution Channel 68
5.2.1.4 End-User 68
5.2.2 integration levels 68
5.2.3 Key Issues Addressed (Key Success Factors) 69
5.3 PORTER’S FIVE FORCES MODEL 70
5.3.1 Bargaining Power of Suppliers 70
5.3.2 Bargaining Power of Buyers 71
5.3.3 Threat of New Entrants 71
5.3.4 Threat of Substitutes 71
5.3.5 Intensity of Rivalry 72
5.4 REGULATORY LANDSCAPE 72
5.5 CONSUMER BUYING BEHAVIOUR ANALYSIS OF RTD SPIRITS 73
6 RTD ALCOHOLIC BEVERAGES MARKET 75
6.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY TYPE,
2019–2030 75
6.2 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, PACKAGING,
2019–2030 75
7 GLOBAL ZERO ALCOHOL MARKET 76
7.1 INTRODUCTION 76
7.2 MARKET OVERVIEW 76
7.2.1 Trends Driving Growth 77
7.2.2 market drivers 77
7.2.3 Challenges and Considerations 78
7.2.4 market drivers 78
7.2.5 conclusion 78
8 GLOBAL RTD SPIRITS MARKET, BY TYPE 80
8.1 INTRODUCTION 80
8.2 RUM 81
8.3 WHISKEY 83
8.4 VODKA 85
8.5 TEQUILA 86
8.6 OTHERS 88
9 GLOBAL RTD SPIRITS MARKET, BY CATEGORY 90
9.1 INTRODUCTION 90
9.2 ORGANIC 91
9.3 REGULAR 92
10 GLOBAL RTD SPIRITS MARKET, BY DEMOGRAPHICS 94
10.1 INTRODUCTION 94
10.2 GEN Z 95
10.3 MILLENIALS 96
10.4 GEN X 97
10.5 BABY BOOMERS 98
11 GLOBAL RTD SPIRITS MARKET, BY PACKAGING 100
11.1 INTRODUCTION 100
11.2 BOTTLES 101
11.3 CANS 102
12 GLOBAL RTD SPIRITS MARKET, BY DISTRIBUTION CHANNEL 105
12.1 INTRODUCTION 105
12.2 SUPERMARKETS & HYPERMARKETS 106
12.3 SPECIALTY STORES 107
12.4 ONLINE 109
12.5 OTHERS 110
13 GLOBAL RTD SPIRITS MARKET, BY REGION 112
13.1 OVERVIEW 112
13.2 NORTH AMERICA 113
13.2.1 US 117
13.2.2 Canada 118
13.2.3 Mexico 120
13.3 EUROPE 122
13.3.1 GERMANY 126
13.3.2 France 127
13.3.3 UK 128
13.3.4 Spain 130
13.3.5 Italy 131
13.3.6 rest of Europe 132
13.4 ASIA PACIFIC 134
13.4.1 China 138
13.4.2 India 139
13.4.3 Japan 140
13.4.4 Australia & New Zealand 142
13.4.5 rest of Asia Pacific 143
13.5 SOUTH AMERICA 145
13.5.1 Brazil 149
13.5.2 Argentina 150
13.5.3 rest of South America 151
13.6 MIDDLE EAST & AFRICA 153
13.6.1 GCC Countries 157
13.6.2 Turkey 158
13.6.3 Northern africa 159
13.6.4 Southern africa 160
14 COMPETITIVE LANDSCAPE 162
14.1 INTRODUCTION 162
14.2 COMPETITOR DASHBOARD 163
14.3 MARKET SHARE ANALYSIS, 2022 164
14.4 WHO ARE THE MARKET DISRUPTORS AND INNOVATORS? 164
14.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS? 165
14.6 THE LEADING PLAYER IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE GLOBAL RTD SPIRITS MARKET? 165
14.7 LIST OF KEY PLAYERS IN THE GLOBAL MARKET? 165
14.8 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 166
14.9 KEY DEVELOPMENTS & GROWTH STRATEGIES 166
14.9.1 Product launch 166
14.9.2 MERGER AND ACQUISITION 168
14.9.3 partnership 168
14.9.4 distribution 169
14.9.5 expansion 169
14.9.6 subsidiary launch 170
14.9.7 brand expansion 170
15 COMPANY PROFILES 172
15.1 DIAGEO PLC 172
15.1.1 COMPANY OVERVIEW 172
15.1.2 FINANCIAL OVERVIEW 174
15.1.3 PRODUCTS OFFERed 175
15.1.4 KEY DEVELOPMENTS 176
15.1.5 SWOT ANALYSIS 177
15.1.6 Key Strategy 177
15.2 BROWN-FORMAN CORPORATION 178
15.2.1 COMPANY OVERVIEW 178
15.2.2 FINANCIAL OVERVIEW 180
15.2.3 PRODUCTS OFFERed 181
15.2.4 KEY DEVELOPMENTS 182
15.2.5 SWOT ANALYSIS 183
15.2.6 Key Strategy 183
15.3 PERNOD RICARD 184
15.3.1 COMPANY OVERVIEW 184
15.3.2 FINANCIAL OVERVIEW 185
15.3.3 PRODUCTS OFFERed 186
15.3.4 KEY DEVELOPMENTS 187
15.3.5 SWOT ANALYSIS 188
15.3.6 Key Strategy 188
15.4 CONSTELLATION BRANDS, INC. 189
15.4.1 COMPANY OVERVIEW 189
15.4.2 FINANCIAL OVERVIEW 191
15.4.3 PRODUCTS OFFERed 192
15.4.4 KEY DEVELOPMENTS 192
15.4.5 SWOT ANALYSIS 193
15.4.6 Key Strategy 193
15.5 BACARDI LIMITED 194
15.5.1 COMPANY OVERVIEW 194
15.5.2 FINANCIAL OVERVIEW 194
15.5.3 PRODUCTS OFFERed 195
15.5.4 KEY DEVELOPMENTS 196
15.5.5 SWOT ANALYSIS 196
15.5.6 Key Strategy 197
15.6 SUNTORY HOLDINGS LIMITED 198
15.6.1 COMPANY OVERVIEW 198
15.6.2 FINANCIAL OVERVIEW 199
15.6.3 PRODUCTS OFFERed 200
15.6.4 KEY DEVELOPMENTS 200
15.6.5 SWOT ANALYSIS 201
15.6.6 Key Strategy 201
15.7 ANHEUSER-BUSCH INBEV 202
15.7.1 COMPANY OVERVIEW 202
15.7.2 FINANCIAL OVERVIEW 204
15.7.3 PRODUCTS OFFERed 205
15.7.4 KEY DEVELOPMENTS 205
15.7.5 SWOT ANALYSIS 206
15.7.6 Key Strategy 206
15.8 HEINEKEN N.V. 207
15.8.1 COMPANY OVERVIEW 207
15.8.2 FINANCIAL OVERVIEW 208
15.8.3 PRODUCTS OFFERed 209
15.8.4 KEY DEVELOPMENTS 209
15.8.5 SWOT ANALYSIS 209
15.8.6 Key Strategy 210
15.9 ASAHI GROUP HOLDINGS, LTD. 211
15.9.1 COMPANY OVERVIEW 211
15.9.2 FINANCIAL OVERVIEW 212
15.9.3 PRODUCTS OFFERed 212
15.9.4 KEY DEVELOPMENTS 213
15.9.5 SWOT ANALYSIS 213
15.9.6 Key Strategy 213
15.10 E. & J. GALLO WINERY. 214
15.10.1 COMPANY OVERVIEW 214
15.10.2 FINANCIAL OVERVIEW 215
15.10.3 PRODUCTS OFFERed 215
15.10.4 KEY DEVELOPMENTS 215
15.10.5 SWOT ANALYSIS 216
15.10.6 Key Strategy 216
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 46
TABLE 2 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY TYPE, 2019–2030 (USD MILLION) 75
TABLE 3 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, PACKAGING, 2019–2030 (USD MILLION) 75
TABLE 4 GLOBAL RTD SPIRITS MARKET, BY TYPE, 2018-2032 (USD MILLION) 80
TABLE 5 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY RUM 2018-2032 (USD MILLION) 83
TABLE 6 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY WHISKEY, 2018-2032 (USD MILLION) 84
TABLE 7 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY VODKA, 2018-2032 (USD MILLION) 86
TABLE 8 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY TEQUILA, 2018-2032 (USD MILLION) 88
TABLE 9 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD MILLION) 89
TABLE 10 GLOBAL RTD SPIRITS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 90
TABLE 11 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY ORGANIC, 2018-2032 (USD MILLION) 92
TABLE 12 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY REGULAR, 2018-2032 (USD MILLION) 93
TABLE 13 GLOBAL RTD SPIRITS MARKET, BY DEMOGRAPHICS, 2018-2032 (USD MILLION) 94
TABLE 14 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY GEN Z, 2018-2032 (USD MILLION) 96
TABLE 15 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY MILLENIALS 2018-2032 (USD MILLION) 97
TABLE 16 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY GEN X, 2018-2032 (USD MILLION) 98
TABLE 17 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY BABY BOOMERS, 2018-2032 (USD MILLION) 99
TABLE 18 GLOBAL RTD SPIRITS MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 100
TABLE 19 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY BOTTLES, 2018-2032 (USD MILLION) 102
TABLE 20 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY CANS, 2018-2032 (USD MILLION) 104
TABLE 21 GLOBAL RTD SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 105
TABLE 22 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (USD MILLION) 107
TABLE 23 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY SPECIALTY STORES, 2018-2032 (USD MILLION) 109
TABLE 24 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY ONLINE, 2018-2032 (USD MILLION) 110
TABLE 25 GLOBAL RTD SPIRITS MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD MILLION) 111
TABLE 26 GLOBAL RTD SPIRITS MARKET, BY REGION, 2018-2032 (USD MILLION) 112
TABLE 27 NORTH AMERICA RTD SPIRITS MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 116
TABLE 28 NORTH AMERICA RTD SPIRITS MARKET, BY TYPE, 2018-2032 (USD MILLION) 116
TABLE 29 NORTH AMERICA RTD SPIRITS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 116
TABLE 30 NORTH AMERICA RTD SPIRITS MARKET, BY DEMOGRAPHICS, 2018-2032 (USD MILLION) 116
TABLE 31 NORTH AMERICA RTD SPIRITS MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 117
TABLE 32 NORTH AMERICA RTD SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 117
TABLE 33 U.S. RTD SPIRITS MARKET, BY TYPE, 2018-2032 (USD MILLION) 117
TABLE 34 U.S. RTD SPIRITS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 117
TABLE 35 U.S. RTD SPIRITS MARKET, BY DEMOGRAPHICS, 2018-2032 (USD MILLION) 118
TABLE 36 U.S. RTD SPIRITS MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 118
TABLE 37 U.S. RTD SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 118
TABLE 38 CANADA RTD SPIRITS MARKET, BY TYPE, 2018-2032 (USD MILLION) 118
TABLE 39 CANADA RTD SPIRITS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 119
TABLE 40 CANADA RTD SPIRITS MARKET, BY DEMOGRAPHICS, 2018-2032 (USD MILLION) 119
TABLE 41 CANADA RTD SPIRITS MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 119
TABLE 42 CANADA RTD SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 119
TABLE 43 MEXICO RTD SPIRITS MARKET, BY TYPE, 2018-2032 (USD MILLION) 120
TABLE 44 MEXICO RTD SPIRITS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 120
TABLE 45 MEXICO RTD SPIRITS MARKET, BY DEMOGRAPHICS, 2018-2032 (USD MILLION) 120
TABLE 46 MEXICO RTD SPIRITS MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 120
TABLE 47 MEXICO RTD SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 121
TABLE 48 EUROPE RTD SPIRITS MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 124
TABLE 49 EUROPE RTD SPIRITS MARKET, BY TYPE, 2018-2032 (USD MILLION) 125
TABLE 50 EUROPE RTD SPIRITS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 125
TABLE 51 EUROPE RTD SPIRITS MARKET, BY DEMOGRAPHICS, 2018-2032 (USD MILLION) 125
TABLE 52 EUROPE RTD SPIRITS MARKET, BY PACKAGING, 2018-2032 (USD MILLION) 125
TABLE 53 EUROPE RTD SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 126
TABLE 54 GERMANY RTD SPIRITS MARKET, BY TYPE, 2018-2032 (USD MILLION) 126
TABLE 55 GERMANY RTD SPIRITS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 126
TABLE 56 GERMANY RTD SPIRITS MARKET, BY DEMOGRAPHICS, 2018-2032 (USD MILLION) 126
