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Resveratrol Market Share

ID: MRFR//9321-HCR | 100 Pages | Author: Snehal Singh| May 2024

Market share positioning strategies play a crucial role in shaping the competitive landscape of the resveratrol market, as brands strive to establish a distinctive presence and meet the evolving demands of consumers. One prevalent strategy involves emphasizing the natural and plant-based origins of resveratrol. Brands that position their resveratrol products as derived from grapes, red wine, and other botanical sources capitalize on the increasing consumer preference for natural and sustainable ingredients. Integrating this strategy with the larger trajectory of clean and plant-based meals will resonate with health-conscious consumers who desire authentic and wholefood nutritional supplements.

Through new product developments, this strategy of product differentiation is a high point of the resveratrol market. Companies that allocate their resources to innovation and come up with creative formulations, delivery methods and blends of extra benefits become leaders in their market. It may be a unique resveratrol extraction process, improved bioavailability or new product combination, among others, to which differentiation leads brand loyalty and attracts consumers wanting the advanced and effective solutions.

Brands too purposefully situate their resveratrol products by means of the highlighting of specific health benefits. It can be seen through the example that underlining the antioxidant and anti-aging properties of resveratrol will attract people that aim at getting skin protection. Likewise, positioning resveratrol as a possible supplementation for cardiovascular health, brain function, or any other specific health matters will be beneficial to selected population. This tactic helps brands get in various market niches and satisfy the demands of all needs of different consumer segments.

Market share positioning of the resveratrol market is also influenced by planting of partnerships and alliances. Brands that partner with healthcare professionals, nutritionists or influencers capitalize on these relationships to strengthen their credibility and expand their reach as a consequence. Joint endeavors in the form of endorsements, experts’ recommendations, or co-branded initiatives promote trust and nudge consumers to have favorable buying decisions.

There can be no denial that digital marketing and e-commerce are having impact in terms of the market share positioning. Brands that leverage online platforms and social media effectively enhance their visibility and directly engage with consumers. E-commerce channels provide a convenient and accessible way for consumers to explore, purchase, and reorder resveratrol products. The interactive nature of digital marketing allows brands to share educational content, customer testimonials, and promotions, contributing to brand positioning and customer loyalty.

Covered Aspects:

Report Attribute/Metric Details

Resveratrol Market Overview:

Resveratrol market size is projected to reach approximately USD 141.5 million by 2030, at a CAGR of around 6.7% from 2022 to 2030.


Resveratrol is a substance found in many plants. It is well-known for its antioxidant and anti-aging properties. Resveratrol is often used in skincare products, but it is also used in the field of medicine. It is believed to be effective in treating Alzheimer's, Parkinson's, and autism. Resveratrol's popularity over the years has introduced new ways to increase production. Resveratrol's acceptance will continue to increase and so a high demand for this substance is expected in the next few years.


COVID-19 Impact Analysis


During the COVID-19 outbreak, many consumers turned to resveratrol, a natural anti-viral compound and antioxidant plant polyphenol found in the roots and skins of grapes and berries, to improve their immune systems. This was a great option since resveratrol is not only a powerful anti-viral agent but also a potent anti-inflammatory compound. Resveratrol reduces damage to the immune cells and prevents the spread of COVID-19. Resveratrol also has cardiovascular benefits, such as reducing the risk of cardiovascular disease, lowering total cholesterol, and reducing blood pressure.


Market Dynamics


Rising demand for dietary supplements and an increase in demand for healthy food are some of the major factors driving the global resveratrol market. Furthermore, an increase in demand for healthy foods,  rise in health consciousness, increase in disposable income, and high use of medications are also expected to boost the market growth for resveratrol.


Drivers

  • Rising Demand for Dietary Supplements


The growing need for nutritional supplements due to changes in lifestyle, and an increasing prevalence of numerous health issues, are some of the primary drivers of the global resveratrol market. With rising demand for natural products found in grapes, red wine, and other plant sources, resveratrol is primarily used in dietary supplements. The demand for resveratrol is expected to increase significantly in the next few years due to the rising demand for dietary supplements. According to the U.S. Department of Health, 86% of Americans use some kind of dietary supplement. The continuous rise in the per capita usage of dietary supplements has positively impacted the demand for resveratrol.



  • Increase in adoption for healthy food


Increasing health awareness among individuals has led to a growth in the health food supplement market. The presence of antioxidants and other nutrients that can prevent health issues has increased the demand for food supplements. It is also commonly used as a food additive and a natural preservative in various food and beverages. The awareness about the benefits of resveratrol will lead to an upsurge in the demand for the resveratrol market.


Restraint:

  • The lack of clinical evidence for its therapeutic applications


Resveratrol can be produced from other sources as well such as grapes, wine, grape juice, peanuts, and cocoa, among others, making it a potential challenger to natural resveratrol supplements. Also, innovations and discoveries in the pharmaceutical and chemical industries are providing new types of resveratrol. As a result, the global resveratrol market may be vulnerable to potential threats in the future.

  • Opportunity:


Upsurge use of resveratrol in the food and beverage industries



  • Resveratrol is a molecule found in certain fruits and vegetables that acts as a natural antioxidant. These properties make resveratrol a great addition to the diet, but it is also useful in the food and beverage industries. Resveratrol is used as a food preservative. This allows other ingredients in food to be preserved longer. It also prevents food from going rancid, which is useful in longer shelf-life products. These benefits can create an opportunity to resveratrol as an excessive additive in the food and beverage industries.


Segment Overview


By Product Type


Based on product type, the global resveratrol market has been divided into natural resveratrol and synthetic resveratrol. The natural resveratrol segment held the largest market share in the global resveratrol market in 2021. This is because consumers are gaining more awareness regarding the advantages of adopting natural resveratrol. Blueberries, grape seeds, knotweed, peanuts, and other foods contain natural resveratrol, which is a key driver for the market's rapid growth.


By Form


On the basis of form, the global resveratrol market has been categorized into powder and liquid. The powder segment is estimated to dominate the market for the year 2020. Powdered resveratrol is more widely used in pharmaceuticals, anti-aging supplements, cosmetics, and other products.


By Application


By application, the global resveratrol market is segmented into dietary supplements, pharmaceuticals, cosmetics, and others. The nutraceuticals segment is expected to lead the market in the global resveratrol market for the year 2022. This is owing to an increase in the demand for nutraceutical supplements, which have several health benefits including regulating cholesterol levels, decreasing blood pressure, relieving joint pain, and enhancing insulin sensitivity among others.


Regional Analysis


By region, the global resveratrol market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America is e3stimated to dominate the global resveratrol market whereas, Asia-Pacific is projected to be the fastest-growing regional market during the forecast period.


Asia-Pacific


The Asia-Pacific region is expected to be the fastest-growing resveratrol market during the forecast period. Increased consumer awareness regarding the benefits of resveratrol coupled with the growing aging population is anticipated to drive the market growth in the region during the study period.


North America


The North American market is expected to dominate the market throughout the study period as the consumption of resveratrol is increasing as a supplement among consumers. This is owing to the increased prevalence of disorders such as coronary heart disease, excessive cholesterol, high blood pressure, atherosclerosis, and congestive heart failure. Resveratrol aids in the protection of the heart and blood vessels. As a result, over time, North America has built a robust resveratrol market demand.


Competitive Landscape


Some of the key companies such as Endurance Products Company, Volva, Botaniex Inc., are estimated to dominate the global resveratrol market due to product differentiation, strategic developments, and diversified regional presence. The players are focused on investing in R&D. In March 2021, Endurance launched a product ResVida Grape Skin Extract, a concentrated form of extremely bioavailable, 95% of pure trans-resveratrol Resveratrol is a polyphenol that can be found in small levels in foods, most notably red wine grapes. In August 2016, Evolva partnered with a private US biotech venture to develop existing active pharmaceutical ingredients.


Prominent players in the global resveratrol market include Volva, Botaniex Inc, Foodchem International Corporation, Hubei Sanxin Biotechnology Co ltd, Resvitale LLC, InterHealth, Endurance Products Company, Shanghai Natural Bio-engineering Co. Ltd, Xieli Pharmaceutical and Chemamde.


Scope of the Report


Global Resveratrol Market, by Product Type



  • Natural resveratrol

  • Synthetic resveratrol


Global Resveratrol Market, by Form



  • Powder

  • Liquid


Global Resveratrol Market, by Application



  • Dietary Supplements

  • Pharmaceuticals

  • Cosmetics

  • Others


Global Resveratrol Market, by Region




  • North America

    • US

    • Canada

    • Mexico




  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific




  • Rest of the World

    • South America

    • Middle East

    • Africa




Objectives of the Study


The objectives of the study are summarized in 5 stages. They are as mentioned below:


Market Size and Forecast:


To identify and estimate the market size for the global Resveratrol market segmented by product type, form, Application, by value (in US dollars). Also, to understand the consumption/ demand created by consumers of Resveratrol from 2022 to 2030


Market Landscape and Trends:


To identify and infer, the drivers, restraints, opportunities, and challenges for the global Resveratrol market


Market Influencing Factors:


To find out the factors which are affecting the sales of Resveratrol among consumers


Impact of COVID-19:


To identify and understand the various factors involved in the global Resveratrol market affected by the pandemic


Company Profiling:


To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience



  • Resveratrol Producers

  • Pharmaceuticals Companies

  • Cosmetic industry

  • Nutraceuticals industry

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Academic Institutes

  • Investors and Trade Experts

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