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Refurbished Electronics Market Share

ID: MRFR//10811-HCR | 128 Pages | Author: Shubham Munde| May 2024

In the fiercely competitive landscape of the refurbished electronics market, companies employ various market share positioning strategies to distinguish themselves and capture a significant portion of the consumer base. One prevalent strategy is differentiation through quality. Companies that focus on refurbishing electronics invest heavily in ensuring that their products meet high-quality standards. By implementing rigorous testing processes, using genuine components, and offering comprehensive warranties, these companies seek to establish themselves as reliable sources for refurbished devices. Building a reputation for quality not only attracts consumers but also fosters brand loyalty, enabling companies to secure a larger market share.

Another key market positioning strategy is pricing. Many players in the refurbished electronics market leverage pricing as a competitive advantage. By offering devices at lower price points compared to their new counterparts, companies can appeal to budget-conscious consumers who are seeking cost-effective alternatives. Strategic pricing can be a powerful tool to gain market share, especially during economic downturns when consumers are more price-sensitive. Additionally, companies may implement pricing strategies such as bundle deals, discounts, or financing options to further entice customers and establish a strong foothold in the market.

Brand reputation and trust-building initiatives are integral components of market share positioning in the refurbished electronics sector. Companies that have a track record of delivering reliable and high-quality refurbished products often highlight customer testimonials, reviews, and industry certifications to build trust with potential buyers. Establishing a positive brand image and gaining the trust of consumers is crucial in a market where skepticism about refurbished electronics may still persist. Companies actively engage in transparent communication, providing detailed information about the refurbishment process and the measures taken to ensure product reliability.

Distribution channels play a pivotal role in market share positioning strategies within the refurbished electronics market. Companies strategically select and optimize their distribution channels to enhance their market reach. E-commerce platforms, brick-and-mortar stores, and partnerships with established retailers are common avenues for reaching consumers. A diverse and efficient distribution network allows companies to cater to a broader audience, increasing their visibility and accessibility. Leveraging multiple channels enables companies to meet the diverse preferences of consumers who may prefer online shopping, in-store experiences, or a combination of both.

Moreover, companies often focus on customer service and post-purchase support as a means of gaining a competitive edge and securing market share. Offering responsive customer service, hassle-free return policies, and timely technical support enhances the overall customer experience. Positive interactions with customers contribute to brand loyalty and encourage repeat business. Companies that prioritize customer satisfaction not only retain their existing customer base but also benefit from positive word-of-mouth marketing, attracting new customers and solidifying their market share.

Innovation is another key element in market share positioning within the refurbished electronics market. Companies that actively pursue technological advancements in the refurbishment process, introduce innovative features, or repurpose devices for new applications can gain a competitive advantage. Innovation not only attracts tech-savvy consumers but also positions a company as a forward-thinking player in the market. Staying ahead of technological trends and continually improving the value proposition of refurbished electronics can set a company apart from competitors and contribute to a larger market share.

Global Refurbished Electronics Market Overview:


Refurbished Electronics Market Size was valued at USD 85.9 Billion in 2022. According to projections, the market for refurbished electronics will increase from USD 97.2388 billion in 2023 to USD 262.18691 by 2032, with a compound annual growth rate (CAGR) of 13.20% for the forecast period (2023-2032). The growing demand for premium electronic products has led to an increase in their affordability, quality, and sustainability. Refurbished options have become increasingly popular as they provide access to high-end devices at more affordable prices, the key market drivers enhancing the market growth.


Refurbished Electronics Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Refurbished Electronics Market Trends




  • Rising demand of consumers for sustainable is driving the market growth




The refurbished electronics market is the increasing awareness and preference for sustainable consumer choices. With growing environmental concerns, consumers are becoming more mindful of their electronic waste footprint. Refurbished electronics, which involve repairing and restoring used devices to a nearly new condition, align with the principles of sustainability. This trend is fueled by eco-conscious consumers seeking affordable yet reliable alternatives to new gadgets. Moreover, the circular economy concept, where products are reused and recycled, is gaining traction. As a result, the refurbished electronics market is witnessing a surge in demand, driven by environmentally conscious consumers looking to reduce electronic waste and lower their carbon footprint. This factor drives the market CAGR.


Additionally, the rapid technological advancements lead to a shorter product lifecycle. With new electronic devices being introduced at an accelerated pace, consumers are frequently upgrading their gadgets to access the latest features and capabilities. Consequently, a continuous influx of relatively recent electronics into the refurbished market is observed. This influx includes devices ranging from smartphones and laptops to gaming consoles and smart home appliances. This trend not only provides consumers with access to affordable technology but also creates a diverse range of refurbished products, catering to different consumer needs and budgets. The presence of recent models in the refurbished market appeals to consumers looking for cost-effective options without compromising on technology.


The rise of online platforms dedicated to refurbished electronics is a significant trend reshaping the market. Online refurbished marketplaces provide consumers with a convenient and accessible way to browse, compare, and purchase refurbished devices. These platforms often offer detailed product descriptions, warranties, and customer reviews, instilling confidence in buyers. Additionally, e-commerce giants and specialized refurbished retailers are investing in stringent quality control measures and certified refurbishment processes, assuring customers of the reliability and functionality of refurbished products.


For instance, Samsung made an announcement in February 2023 about the upcoming launch of a brand-new series of reconditioned smartphones known as "Galaxy Certified Refurbished." These smartphones will be available for purchase through Samsung's online store and authorized retailers. Thus driving the refurbished electronics market revenue.


Refurbished Electronics Market Segment Insights:


Refurbished electronics Product Insights


The Refurbished Electronics Market segmentation, based on products, includes laptops, tablets, gaming consoles, and audio equipment. The laptops segment dominated the market, accounting for approximately 40-45% of the market share. The reason for this dominance lies in the consistent demand for affordable and functional laptops, both among individual consumers and businesses. As technology rapidly advances, there's a continuous influx of relatively recent laptop models into the refurbished market, attracting budget-conscious customers seeking reliable computing devices. Furthermore, gaming consoles constitute the fastest-growing category, capturing around 25-30% of the market. The rapid pace of innovation in gaming technology leads to frequent upgrades, prompting gamers to trade in older consoles.


Figure 1: Refurbished Electronics Market, by Product, 2022 & 2032 (USD Billion)


Refurbished Electronics Market, by Product, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Refurbished electronics End User Insights.


The Refurbished Electronics Market segmentation, based on end users, includes Students, Corporate sector, Educational institutions, and Government organizations. The largest category comprises the corporate sector, accounting for approximately 35-40% of the market share. Corporate entities seeking cost-effective solutions without compromising on quality often opt for refurbished electronics, especially laptops and desktop computers. Furthermore, the fastest-growing category is students, constituting around 30-35% of the market. With the rising demand for digital learning tools and budget constraints, students and educational institutions increasingly embrace refurbished laptops and tablets.


Refurbished electronics Distribution Channel Insights


The Refurbished Electronics Market segmentation, based on distribution channels, includes online retailers and e-commerce, Physical stores, Authorized refurbishment centers, and direct sales. The online retailers and e-commerce is the largest category, holding approximately 50-55% of the market share. The dominance of online channels is primarily due to the convenience they offer to consumers. Online platforms provide a vast array of options, detailed product information, customer reviews, and competitive pricing, making them the preferred choice for tech-savvy buyers seeking refurbished electronics. The fastest-growing category is direct sales, encompassing around 25-30% of the market. Direct sales channels allow refurbishment companies to establish direct relationships with consumers and corporate clients, often offering personalized services and warranties.


Refurbished electronics Regional Insights


The analysis offers market information for North America, Europe, Asia-Pacific, and the rest of the world, organized by region. This market will be dominated by the North American used electronics market. The North American refurbished electronics market area will dominate this market; the region experiences frequent technology upgrades, leading to a steady supply of relatively recent electronic devices entering the refurbished market. This surge of smartphones, laptops, and other technology that meets a range of consumer needs will accelerate market expansion in this area.


The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil are other important nations covered in the market analysis.


Figure 2: Refurbished Electronics Market SHARE BY REGION 2022 (USD Billion)


Refurbished Electronics Market SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's refurbished electronics market accounts for the second-largest market share due to the large and diverse consumer base with varying economic backgrounds, making refurbished electronics an attractive option for budget-conscious consumers seeking high-quality devices at affordable prices. Furthermore, the European region's fastest-growing market for refurbished electronics was in the UK, while the German refurbished electronics market had the largest market share.


From 2023 to 2032, the Asia Pacific refurbished electronics market is anticipated to develop at the quickest rate. This is because of the speedy improvements in technology and shorter product lifecycles, which cause relatively recent electronic items to appear in the refurbished market quickly and draw customers looking for reasonably priced but cutting-edge products. Moreover, China’s refurbished electronics market held the largest market share, and the Indian refurbished electronics market was the fastest-growing market in the Asia-Pacific region.


Refurbished Electronics Key Market Players & Competitive Insights


Leading market players are investing a lot in R&D to expand their product line, which will help the market for refurbished electronics grow even more. Market participants are also engaging in different strategic initiatives to expand their presence globally. These initiatives include the introduction of new products, the formation of contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations for market developments. In order to thrive in an increasingly competitive and expanding market, the refurbished electronics industry must offer cost-effective options.


One of the primary business strategies utilized by manufacturers in the worldwide refurbished electronics industry to assist customers and expand the market sector is local manufacturing to decrease the operational costs. Some of the biggest benefits to medicine in recent years have come from the remanufacturing of electronics. Major players in the refurbished electronics market, including Apple Inc., Samsung Electronics, Amazon Renewed, Best Buy, Dell Outlet, HP Renew, Lenovo Outlet, Microsoft Authorized Refurbisher Program, Newegg Renew, Gazelle, GameStop, Back Market, Decluttr, Swappa, BuyDig, B&H Photo Video, TigerDirect, eBay.


Located in Cupertino, California, Apple Inc. is a multinational technology corporation best known for creating and marketing consumer gadgets, software, and services. Since then, it has developed into one of the most lucrative and famous companies in the world. Apple is synonymous with innovation and elegant design. The company has a history of pioneering technologies, including the graphical user interface, mouse-driven computing, and touch-sensitive screens. Products like the iPhone revolutionized the smartphone industry, setting new standards for user experience and design aesthetics. Apple made an announcement in January 2023 regarding its plans to expand the range of refurbished products to include the iPhone 13 lineup. These refurbished iPhones will be available for purchase through Apple's online store and authorized resellers.


A global leader in technology, Dell Technologies is based in Round Rock, Texas, in the United States. One of the leading technology infrastructure firms in the world. Dell is renowned for its wide array of products, including personal computers (desktops, laptops, workstations), servers, storage devices, networking equipment, monitors, printers, and peripherals. The company provides end-to-end solutions, from hardware to software, aimed at businesses of all sizes, educational institutions, government organizations, and individual consumers. Dell has strategically acquired several technology companies, including EMC Corporation and VMware, expanding its portfolio and strengthening its presence in the enterprise market. These acquisitions have allowed Dell to offer a broader range of services and solutions, positioning itself as a major player in the digital transformation space. Dell made an announcement in March 2023 regarding its plans to broaden its range of refurbished products, which will now include the XPS 13 and XPS 15 laptops. These refurbished laptops will be made available for purchase through Dell's online store as well as authorized resellers.


Key Companies in the refurbished electronics market include




  • Apple Inc.




  • Samsung Electronics




  • Amazon Renewed




  • Best Buy




  • Dell Outlet




  • HP Renew




  • Lenovo Outlet




  • Microsoft Authorized Refurbisher Program




  • Newegg Renew




  • Gazelle




  • GameStop




  • Back Market




  • Decluttr




  • Swappa




  • BuyDig




  • B&H Photo Video




  • TigerDirect




  • eBay




Refurbished electronics Industry Developments


January 2023: Back Market, a prominent refurbished electronics marketplace in Europe, has acquired Back Market USA, a leading refurbished electronics marketplace in the United States. This acquisition enables Back Market to broaden its presence in the US market.


February 2023: Brightstar, a worldwide company specializing in the management of mobile device lifecycles, has formed a collaboration with Gazelle, a prominent online marketplace for pre-owned electronics. This strategic partnership enables Brightstar to offer reconditioned devices for sale.


March 2023: Envy, a prominent retailer of refurbished electronics, has completed the acquisition of NextWorth, a leading online marketplace specializing in used electronics. This strategic move will enable Envy to significantly broaden its presence within the US market.


Refurbished Electronics Market Segmentation:


Refurbished electronics Product Outlook




  • Laptops




  • Tablets




  • Gaming consoles




  • Audio equipment




Refurbished electronics End User Outlook




  • Students




  • Corporate sector




  • Educational institutions




  • Government organizations




Refurbished electronics Distribution Channel Outlook




  • Online retailers and e-commerce




  • Physical stores




  • Authorized refurbishment centers




  • Direct sales




Refurbished electronics Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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