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Quinoa Flour Market Share

ID: MRFR//5917-HCR | 90 Pages | Author: Snehal Singh| April 2024

The Quinoa Flour market has witnessed notable growth in recent years, driven by the increasing popularity of gluten-free and nutritious alternatives in the food industry. In this competitive landscape, companies operating in the Quinoa Flour market are employing a variety of market share positioning strategies to establish their presence and gain a competitive advantage.
Quinoa flour, renowned for its multitude of health benefits, serves as a catalyst for enhancing bone health, promoting heart health, and regulating blood sugar levels. Its increasing adoption as a substitute for traditional flours among European consumers, driven by its low glycemic index, is poised to contribute significantly to the market share in Europe in the coming years. This shift reflects a growing awareness of the nutritional advantages offered by quinoa flour and its positive impact on various aspects of health.

In contrast, the Asia-Pacific region is expected to exhibit the highest Compound Annual Growth Rate (CAGR) in the quinoa flour market. This surge is attributed to the region's population displaying a heightened inclination towards incorporating quinoa flour into their diets. The gluten-free nature and exceptional nutritional content of quinoa flour resonate with consumers in Asia-Pacific, driving its popularity. This preference aligns with a broader global trend of seeking healthier and allergen-free alternatives in dietary choices.

The dynamic interplay between health-conscious choices and the unique attributes of quinoa flour positions it as a versatile and sought-after ingredient. As Europe embraces quinoa flour for its glycemic advantages and Asia-Pacific recognizes its gluten-free and nutritious qualities, the global market for quinoa flour is poised for continued expansion, reflecting a shift towards holistic well-being and diverse dietary preferences.
A primary strategy in the Quinoa Flour market is differentiation through quality and sourcing. Companies emphasize the premium quality of their quinoa flour, often highlighting factors such as organic certifications, non-GMO status, and sustainable sourcing practices. By differentiating their products based on these attributes, companies aim to appeal to health-conscious consumers seeking high-quality and ethically produced alternatives to traditional flours.

Cost leadership is another significant market share positioning strategy observed in the Quinoa Flour market. Some companies focus on optimizing production processes, efficiently sourcing quinoa grains, and achieving economies of scale to offer their quinoa flour at competitive prices. This approach targets a broader consumer base, particularly those who are price-sensitive but still seek the nutritional benefits and gluten-free properties of quinoa flour.

Health and wellness positioning is a prevalent strategy in the Quinoa Flour market. Companies highlight the nutritional profile of quinoa flour, including its high protein content, essential amino acids, and gluten-free nature. By aligning their products with the broader trend of health-conscious eating, these companies aim to capture a share of the market looking for nutritious and allergen-free alternatives in their diet.

Market segmentation is a nuanced strategy employed by companies to address specific consumer needs within the Quinoa Flour market. This involves creating specialized quinoa flour products for targeted demographics, such as those focused on paleo or keto diets. By offering options that cater to various dietary preferences, companies can effectively penetrate niche markets and build a dedicated customer base.

Geographic expansion is a strategic move in the Quinoa Flour market, as companies aim to tap into new regions with a growing demand for gluten-free and nutritionally rich alternatives. Expanding distribution networks and entering emerging markets allow companies to broaden their customer reach and gain market share. This strategy aligns with the global trend of increased awareness and adoption of alternative flours in various cuisines.

Collaborations and partnerships are becoming increasingly common in the Quinoa Flour market. Aligning with food bloggers, chefs, or health influencers can enhance product visibility and credibility. Collaborative marketing efforts, such as recipe partnerships or co-branded promotions, contribute to building brand awareness and attracting consumers looking for trusted recommendations in the gluten-free and health food space.

Sustainability is emerging as a crucial market share positioning strategy in the Quinoa Flour market. Companies are incorporating environmentally friendly packaging, promoting fair trade practices, and supporting ethical sourcing of quinoa grains. This strategy resonates with environmentally conscious consumers who seek products that align with their values, contributing to brand loyalty and positive market positioning.

Covered Aspects:

Report Attribute/Metric Details

Quinoa Flour Market Overview 

Quinoa Flour Market Size is Anticipated to reach USD 321.5 million by 2030, registering a CAGR of 4.85% by 2022-2030

Quinoa flour is witnessing a high demand among consumers due to the health benefits offered by it. Quinoa flour is gluten-free and high in fibre and are used in various food items as substitute to corn or wheat flour.  It is enriched with vitamin B complex, magnesium, calcium, iron, and potassium which are vital for human body.

The market players are focusing on their R&D activities to launch new and innovative products using quinoa flour, as there is an increasing demand for gluten-free and low-calorie food products. In addition, the players are also focusing on making such products accessible and visible to the customers across the globe. This is due to rising awareness about its antioxidant properties and it’s also high in potassium among the consumers. Moreover, quinoa flour is high in calcium and magnesium content, which helps in preventing human body from diseases including osteoporosis and diabetes. Thus, these factors are expected to drive the quinoa flour market during the forecast period.

Key Company News :

  • NorQuin (Canada): Invested in expanding quinoa processing facilities to meet growing demand. Partnered with research institutions to develop new quinoa varieties with improved yields and functionality.

  • Andean Valley Corporation (Bolivia): Launched a new line of organic quinoa flours targeted at the bakery industry. Focused on sustainable farming practices and fair trade certification.

  • King Arthur Flour Company (US): Expanded its online platform for educational resources and recipes using quinoa flour. Introduced new blends incorporating quinoa flour for gluten-free baking.

  • Bob's Red Mill Natural Foods (US): Increased its sourcing of quinoa from South American countries and invested in quality control measures. Partnered with non-profit organizations to support quinoa farmers.


The global quinoa flour market has been segmented based on type, category, distribution channel, and region.

By type, the global quinoa flour industry has been bifurcated as white, black, and red.

Based on category, the global quinoa flour market has been segregated as organic, and conventional.

On the basis of distribution channel, the global quinoa flour industry has been divided into store-based and non-store-based. Store-based is further divided into hypermarket & supermarket, convenience store, and others. Non-store-based is also further segmented into e-commerce.

The global quinoa flour market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.

The North American quinoa flour market has further been segmented into the US, Canada, and Mexico. The European quinoa flour market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The quinoa flour industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The quinoa flour market in the rest of the world has been segmented into South America, the Middle East, and Africa.

Regional Market Summary

Global Quinoa Flour Market Share (%), by Region, 2017

Quinoa Flour Market

Type: Secondary Types and MRFR Analysis

North America is expected to dominate the quinoa flour market during the forecast period. The region’s dominance can be attributed to various factors such as the presence of large number quinoa flour producers, increasing awareness regarding health benefits of quinoa flour. Quinoa flour provides several health benefits, which leads to its usage in improving bone health, heart health and maintain blood sugar levels. Increasing usage of quinoa flour as a substitute to the traditional flours by European consumers, due to its low glycaemic index is expected to render a significant share of the market to Europe during the upcoming years. However, Asia-Pacific is anticipated to register the highest CAGR due higher inclination of consumers towards using quinoa flour, as it is gluten-free and as well as highly nutritious.

Recent News:

  • January 2024: A study published in the Journal of Food Science and Technology found that quinoa flour can significantly improve the nutritional profile of bread and pasta products.

  • December 2023: The Food and Agriculture Organization (FAO) launched a new initiative to promote the cultivation and consumption of quinoa as a sustainable and nutritious crop.

  • October 2023: Several leading quinoa flour companies participated in the Gluten-Free Food Expo, showcasing their latest products and innovations.

Global Market, by Type

  • White

  • Black

  • Red

Global Market, by Category

  • Organic

  • Conventional

Global Market, by Distribution Channel

  • Store-Based

    • Supermarkets and Hypermarkets

    • Convenience store

    • Others

  • Non-Store-Based

    • E-Commerce

Global Market, by Region

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa

Key Players in the Global Market

  • Quinoa Foods Company (Bolivia)

  • Northern Quinoa Production Corporation (Canada)

  • Andean Valley Corporation (Bolivia)

  • King Arthur Flour Company, Inc. (US)

  • Bob's Red Mill Natural Foods, Inc. (US)

  • The British Quinoa Company (UK)

  • Nutriwish (India)

  • Andean Naturals, Inc. (US)

  • Dutch Quinoa Group BV (Netherland)

  • Organic Farmers Co. (India).

Intended Audience

  • Quinoa flour producers/processors

  • Food & beverage manufacturers

  • Raw material suppliers and distributors

  • Traders, exporters, and importers

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