Global pressure-sensitive labels companies are at the forefront of labeling technology. They produce adhesive labels that adhere to various surfaces with light pressure, offering versatility in packaging and branding for a wide range of industries, including consumer goods and pharmaceuticals.
From branding your favorite beverage to tracking a crucial medical specimen, pressure-sensitive labels (PSLs) are the silent heroes of the modern world. These versatile, ubiquitous adhesives silently orchestrate a symphony of information and identification, clinging to everything from food packaging to circuit boards. The global PSL market is a vibrant battlefield where established giants and nimble innovators clash for label dominance. Let's peel back the layers and explore the strategies brands employ, the factors influencing market share, and the recent advancements shaping the future of this sticky landscape.
Strategies Sticking Out from the Crowd:
Factors Shaping the Market Share:
List of the Key Companies in the Pressure Sensitive Labels market include
Constantia Flexibles Group GmbH
Henkel AG & Co. KGaA
Avery Dennison Corporation
CCL Industries Inc.
Technicote Inc.
Lintec Corporation, 3M
NSD International
UPM Raflatac
Inland Label and Marketing Services LLC
NAStar Inc.
Reflex Labels Ltd.
Recent Developments:
The Pressure Sensitive Labels Market Size was valued at USD 41.02 Billion in 2022 and is projected to grow from USD 41.56 Billion in 2023 to USD 65.09 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.4% during the forecast period (2023 - 2030). Pressure labels are the most used labels in many industries. The use of sensitive labels is prevalent in the food industry. Further, the pharmaceutical sector is the next largest market using sensitive labels. The pressure-sensitive labels are effective as they come with many features. They come in film, plastic, paper, and other adhesive materials. They can stick to any surface effectively without the need for heat. With proper pressure, these labels can be stuck to any material. There are both permanent and temporary types of pressure labels in this market. Due to their exceptional feature, they are suitable for heavy-duty applications. Many factors are expected to drive demand for pressure-sensitive labels. Demand from the e-commerce industry, warehousing, and logistics will surge the supply rates of the market.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The growing transportation and logistics industries are the key drivers of Pressure Sensitive labels market. With the growth of e-commerce industries, there is an increased need for warehousing solutions. The need for product authentication, tamper evidence, and security features has stimulated the market for pressure-sensitive labels. Furthermore the increased application across the sectors such as food & beverages, pharmaceuticals, and automotive has fueled the market for Pressure Sensitive labels used in packaging.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Additionally, the demand for pressure-sensitive labels in the automotive market will contribute to high market opportunities. There are product authentication and security benefits when using this label. This entire factor will increase the usage of the product in regions such as North America and Asia Pacific. Also, these are factors that will contribute to high market value in the forecast period.
The Pressure Sensitive Labels Market segmentation, based on Type, includes Linerless, and Release Liner. Pressure-sensitive labels are available with release liners to avoid adhering the labels to unwanted surfaces. In many industries, packaging and labeling processes depend on self-adhesive labels with release liners. Around 90% of release liners are made up of paper due to easy availability and lower price. The rest of the labels have film release liners which are stronger than paper liners but are comparatively expensive. It protects the labels from various factors such as dust and other minute particles that can adhere to the adhesive side of the labels and damage their sticking ability. Increasing demand from the food and pharmaceutical industries is likely to drive the release liner market.
Based on Label Type, the Pressure Sensitive Labels Market segmentation includes permanent and removable. Permanent label type is likely to dominate the market during the forecast period as they are employed mostly for advertising and promotion of the brand. These labels have superior adhesion, a high level of initial tack, durability, and better low-temperature performance. It is used in signs, warnings, instructions, and other important data on food packets, medicines, chemicals, and other products. Permanent labels are employed to avoid misuse and misinterpretation of products where simple or removable labels can be misplaced and cause inconvenience. Increasing demand from the food, chemical, and pharmaceutical sectors shall drive market growth.
Based on Application, the Pressure Sensitive Labels Market segmentation includes food & beverage, pharmaceutical, household & personal care, consumer goods, and others. Food & beverage dominated the global market share in 2020 because of consumers’ inclination towards ready-to-cook and ready-to-eat convenience food due to hectic lifestyles. Labeling of the food products consists of important data such as the date of manufacturing, date of expiry, and others. For instance, various organizations have imposed regulations on manufacturers to mention the content, shelf life, and storage temperature. The increasing demand for packed convenience foods has considerably increased the demand for labels from the food and beverage sector. Additionally, the emergence of food delivery start-ups such as Zomato, Uber Eats, and Swiggy has self-adhesive labels and tapes for package sealing and branding. This factor is expected to drive market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific dominated the market share in 2020 and may continue its dominance up to 2028 attributable to factors such as the easy availability of raw materials and increasing demand from various end-use industries, which, in turn, may increase the consumer base. Increasing manufacturing activities in China and India due to the easy availability of raw materials such as adhesives, paper, plastic films, and others are likely to boost regional market progress. Additionally, densely populated countries of Asia Pacific such as India, China, Indonesia, Bangladesh, Japan, and Pakistan have a wide consumer base for consumer products such as FMCG, food and beverage products, healthcare, and medical products shall fuel regional demand.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The North American market is expected to grow significantly during the forecast period due to the large manufacturing base. The growing e-commerce sector in the U.S. is fueling the demand for labels that are used for packaging. Additionally, the rise in disposable income is anticipated to drive the demand for consumer goods which shall fuel the growth of this market. There has been a significant increase in demand for consumables, ready-to-eat food, packaged food, and beverages owing to the fast-paced life of the working population. Strong demand for removable adhesive labels from end-use sectors such as food and beverages, packaging, e-commerce, pharmaceuticals, and others shall foster market progress in this region.
Europe is expected to show considerable growth by the end of the forecast period. The increasing awareness among consumers regarding the product’s content such as consumables, cosmetics, personal care products, and specifications regarding consumer goods such as electrical appliances, electronics, tools, packages, and others shall boost these labels’ demand. The demand for the product is increasing in the packaging industry, consumer goods, pharmaceutical, electronics, food, and beverages sectors due to its benefits such as reduced time consumption, convenience, and affordability. These factors shall drive the European market progress.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Pressure Sensitive Labels market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Pressure Sensitive Labels industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Pressure Sensitive Labels. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Pressure Sensitive Labels industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Pressure Sensitive Labels industry to benefit customers and expand the market sector. The pressure sensitive label manufacturer has recently given medicine some of the most important advantages. Major Pressure Sensitive Labels market players, including Constantia Flexibles Group GmbH, Henkel AG & Co. KGaA, Avery Dennison Corporation, CCL Industries Inc., Technicote Inc., and others, are attempting to increase market demand by funding R&D initiatives.
Avery Dennison (formerly known as Avery International) is a company providing branding and information labeling solutions. The Label and Graphic Materials segment offers pressure-sensitive label and packaging materials, graphics, and reflective products under the Fasson, JAC, Avery Dennison, and Mactac brands, as well as durable cast and reflective films.
Also, CCL Industries is a company that produces labels, specialty packaging, and security films. It offers extruded and laminated plastic tubes, aluminum aerosols, specialty bottles, folded instructional leaflets, precision decorated and die-cut components, electronic displays, polymer bank note substrates, and other products and services. The company caters to healthcare, food and beverage, automotive, and other industries.
October 2021, Avery Dennison achieves bio certification for their new pressure-sensitive label. The company has announced its new hot melt adhesive. Due to the certification, the market will experience more growth opportunities. Sustainable packaging is a benefit of this product. Further, replacing petroleum-based products is possible.
In February 2021, Dow Packaging and Speciality packages announce their new product in the market. The launch of AFFINITY GA polyolefin elastomers will create more demand. This new launch is expected to benefit Dow customers and also help the company to reach a milestone. With this development, the company is developing sustainable goals.
Pressure Sensitive Labels Market Highlights:
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