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Polyurethane Coatings Market Share

ID: MRFR//2190-HCR | 140 Pages | Author: Chitranshi Jaiswal| May 2024

The Polyurethane Coatings Market is a dynamic industry that constantly evolves to meet the diverse needs of various sectors. Market share positioning strategies play a crucial role in determining the success and growth of companies within this competitive landscape. Companies operating in the polyurethane coatings sector employ a range of strategies to gain a significant market share.

The main driver for the polyurethane coatings market is because of huge demand in the automotive industry. Polyurethane coatings are majorly consumed in the automotive and transportation industry particularly, ships and automobile. The automotive coating is expected to grow to over USD 26 billion by 2025, according to MRFR analysis, which is expected to have a positive impact on the polyurethane coating market during the forecast period. PU coating is majorly used in the automotive industry due to its anti-corrosion property, which helps the automotive parts to be exposed under extreme conditions. PU coating, along with its anti-corrosion property provide the vehicle’s exterior with a high gloss, durability, and scratch resistance. These coatings are generally provided to glaze windshields and windows, provide fog resistance, and increasing strength. Additionally, the coating of automotive plastic parts while providing it an aesthetical and visually pleasing color can protect against premature mechanical or thermal failure. Thus, the automotive segment is majorly expected to define the market size of the polyurethane coating during the forecast period.

One fundamental approach involves product differentiation. By offering unique and innovative polyurethane coating formulations, companies can carve out a niche for themselves in the market. This strategy not only attracts new customers but also fosters brand loyalty among existing clients. Differentiated products often cater to specific industry requirements, providing tailored solutions that give companies a competitive edge.

Another essential strategy is cost leadership. In a price-sensitive market, companies strive to become the low-cost producers of polyurethane coatings. Achieving economies of scale through efficient production processes and sourcing cost-effective raw materials allows these companies to offer competitive prices without compromising on product quality. This approach is particularly effective in attracting a large customer base and securing a significant market share.

Market segmentation is a strategy that involves dividing the overall market into distinct segments based on factors such as application, end-use industry, or geographical location. By tailoring products to meet the specific needs of each segment, companies can effectively target their marketing efforts, enhancing their market presence in each niche. This strategy requires a deep understanding of customer preferences and industry trends to deliver solutions that resonate with the unique requirements of different market segments.

Collaborative partnerships and strategic alliances are also crucial in the polyurethane coatings market. Companies often form partnerships with suppliers, distributors, or even competitors to strengthen their position in the industry. Collaborations can lead to shared resources, expanded market reach, and increased innovation capabilities. Joint ventures and mergers and acquisitions are common strategies to consolidate market share, allowing companies to capitalize on synergies and streamline operations.

Technological advancements play a pivotal role in market share positioning within the polyurethane coatings sector. Companies that invest in research and development to create cutting-edge formulations and manufacturing processes gain a competitive advantage. Being at the forefront of technological innovation not only attracts customers seeking superior products but also helps companies stay ahead of regulatory requirements and industry standards.

Geographical expansion is another key strategy employed by companies in the polyurethane coatings market. By entering new markets or strengthening their presence in existing ones, companies can tap into diverse customer bases and mitigate risks associated with economic fluctuations in specific regions. Localized marketing strategies and adapting products to suit regional preferences contribute to successful market penetration.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018 & 2022
Forecast Period 2023-2030
Growth Rate 5.13% (2023-2030)

Global Polyurethane Coatings Market Overview


The Polyurethane Coatings Market Size was valued at USD 18.55 Billion in 2022. The Polyurethane Coatings industry is projected to grow from USD 19.69 Billion in 2023 to USD 27.67 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.13% during the forecast period (2023 - 2030). Polyurethanes are produced from the reaction of polyols with polyisocyanates such as methylene diphenyl diisocyanate (MDI) and toluene diisocyanate (TDI). In polyurethane coatings, polyols are converted to stock coatings and mixed with polyisocyanates in a cross-link before processing, thus providing a two-component system. The properties of the PU coating could be accustomed to the polyol used during the production process and the crosslinker selected. Polyurethane coatings offer numerous properties which include high-performance coatings with excellent abrasion and corrosion resistance, low-temperature curing, higher durability, high flexibility, good weathering features, and high optical properties. Polyurethane coatings are a flexible, robust, modified type of coating, specifically designed for the protection of electronic circuits. Polyurethane coatings have excellent mechanical and dielectric properties; it has high abrasion resistance, which is widely useful in robust coating. Owing to these factors, the polyurethane coatings market is expected to gain significant traction during the forecast period.Polyurethane Coatings Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Polyurethane Coatings Market Trends


High Usage of Polyurethane coating due to unique properties


Polyurethane coatings are highly sought-after because of their distinctive qualities, including high elongation, UV resistance, abrasion resistance, impact resistance, low odor, low-temperature flexibility, water resistance, mar-resistance, non-flammability, alkali resistance, high tensile strength, chemical resistance, and low VOCs. As a result, the demand for polyurethane coatings in various industries, including automotive & transportation, aerospace, wood & furniture, construction, industrial, textile, electrical & electronics, and others, is anticipated to fuel the market's growth rate throughout the forecast period.


A rise in the demand for polyurethane coating in the marine industry


Due to strict legislation mandating the use of polyurethane coating to improve operational efficiency and conserve energy, the maritime sector is predicted to dominate its respective markets. Due to its benefits, including energy-saving potential, high thermal coefficient, and low thermal conductivity, polyurethane coating is mostly employed on maritime equipment to shield it from the elements. As a result, it is projected that increased demand for polyurethane coating would fuel sales growth.


Polyurethane Coatings Market Segment Insights


Polyurethane Coatings Technology Insights


The market segmentation, based on Technology, includes Solvent-Borne, Water-Borne, and Spray. The Solvent-Borne segment may dominate the market. Due to its superior performance properties and cost-effectiveness. Solvent-borne coatings offer excellent durability, chemical resistance, and weather ability, making them suitable for a wide range of applications, including automotive, aerospace, and industrial coatings.


Polyurethane Coatings End-user Insights


Based on End-user, the market segmentation includes Automotive, Aerospace, Household, Construction, and Electronics. The Automotive application is holding the largest market share. Polyurethane coatings are also used in protective coatings for automotive components, such as underbody coatings and bed liners. These coatings offer excellent corrosion resistance and impact resistance, helping to protect the vehicle from damage.


Figure 2: Polyurethane Coatings Market, by Technology, 2022 & 2030 (USD Billion)Polyurethane Coatings Market, by Technology, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Polyurethane Coatings Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific is the largest market of polyurethane coatings due to demand in various applications such as automotive, aerospace, electrical, and construction industries, especially in China, and India followed by Japan.


Moreover, growing demand in the construction industry in developing countries such as India, Indonesia, and Thailand is expected to further fuel the demand for the market in the region during the forecast period. The increasing growth in industrialization and the growing government spending in the construction sector are expected to further boost the market share for the Asia-Pacific region. The growth of PU coating in the Asia Pacific region is also augmented by the growth of electric cars in China, coupled with the growth of the overall automotive industry in the region. Owing to these factors, the market in Asia-Pacific is expected to grow in terms of both value and volume during the review period.


Figure 3: POLYURETHANE COATINGS MARKET SHARE BY REGION 2022 (%)POLYURETHANE COATINGS MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


North America is the second-largest market in the market after Asia-Pacific. The US is leading the market in this region, which is attributed to massive growth in the construction and automotive industry. Europe is another significant region in the market. Major contributors to the regional market are the UK, France, Germany, and Switzerland, although the region is anticipated to witness moderate growth during the forecast period due to sluggish growth of end users and economic slowdown. Latin America is estimated to register a significant CAGR owing to the reviving economy and high growth potential of Brazil and Mexico. In coming years, the Middle East & Africa region is set to grow at a considerable CAGR on account of the substantial growth opportunities offered by the construction sector.


Polyurethane Coatings Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Polyurethane Coatings industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Polyurethane Coatings industry to benefit customers and expand the market sector. Major market players, including Akzo Nobel, Valspar Corporation, Sherwin-Williams Company, PPG Industries, and others are attempting to increase market demand by funding R&D initiatives.


Akzo Nobel is a Dutch multinational company that specializes in the manufacturing and distribution of paints, coatings, and specialty chemicals. Akzo Nobel's product portfolio includes a wide range of coatings, including decorative paints, industrial coatings, and powder coatings, as well as specialty chemicals such as surfactants, polymers, and adhesives. The company serves a variety of markets, including automotive, aerospace, construction, and marine, among others. Akzo Nobel operates through several business units, including Decorative Paints, Performance Coatings, and Specialty Chemicals. Its Decorative Paints business unit produces and markets decorative paints, while the Performance Coatings business unit produces coatings for industrial, automotive, and aerospace applications. The Specialty Chemicals business unit produces chemicals for a variety of applications, including personal care, agrochemicals, and electronics.


Valspar Corporation is an American company that produces and distributes a variety of coatings, paints, and related products. Its product portfolio includes a range of coatings and paints for various applications, including architectural coatings, industrial coatings, packaging coatings, and automotive coatings. The company also produces specialty coatings for the construction, transportation, and consumer products industries. The company operates through several business units, including Coil and Extrusion Coatings, General Industrial Coatings, Packaging Coatings, and Wood Coatings. The Coil and Extrusion Coatings business unit produces coatings for metal products used in the construction, transportation, and appliance industries. The General Industrial Coatings business unit produces coatings for a variety of industrial applications, including automotive and heavy equipment. The Packaging Coatings business unit produces coatings for food and beverage packaging, and the Wood Coatings business unit produces coatings for wood products used in construction and furniture.


Key Companies in the Polyurethane Coatings market include



Polyurethane Coatings Industry Developments


Feb 2021: PPG Industries, Inc. announced that the company has completed the acquisition of VersaFlex from DalFort Capital Partners. VersaFlex provides polyurethane, and other coatings for different applications including water and wastewater infrastructure, transportation, industrial, and others.


Feb 2021: The Sherwin-Williams Company acquired Tennant Coatings, the coating business of Tennant Company, which offers indoor and outdoor coatings systems for various applications and different end-user industries., thereby has enhanced the company’s coatings business.


Feb 2021: The Sherwin-Williams Company signed an agreement to divest Wattyl, a paint and coatings manufacturer of the company based in Australia and New Zealand, to Hempel A/S, thereby expected to enhance the coatings business of Hempel A/S.


Polyurethane Coatings Market Segmentation

Polyurethane Coatings Technology Outlook




  • Solvent-Borne




  • Water-Borne




  • Spray




Polyurethane Coatings End-user Outlook




  • Automotive




  • Aerospace




  • Household




  • Construction




  • Electronics




Polyurethane Coatings Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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