Plant-Based Meat Market Research Report By Product Type (Burgers, Sausages, Meatballs, Chicken, Seafood), By Source (Soy, Pea Protein, Wheat Gluten, Jackfruit, Mushrooms), By Distribution Channel (Supermarkets, Online Retail, Specialty Stores, Food Service, Convenience Stores), By Consumer Type (Vegetarians, Vegans, Flexitarians, Meat Lovers, Health Conscious Consumers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Plant Based Meat Market Summary

As per MRFR Analysis, the Global Plant-Based Meat Market is experiencing significant growth, driven by rising health consciousness and environmental sustainability concerns. The market was valued at 8.3 USD Billion in 2023 and is projected to reach 27 USD Billion by 2035, reflecting a robust CAGR of 10.33% from 2025 to 2035. Key trends include increased consumer demand for healthier meat alternatives and advancements in food technology enhancing product appeal. Major players are diversifying their offerings to meet evolving consumer preferences, supported by regulatory initiatives promoting sustainable food systems.

Key Market Trends & Highlights

Key trends driving the Global Plant-Based Meat Market include health consciousness, environmental sustainability, and technological advancements.

• Market Size in 2023: 8.3 USD Billion; projected to reach 27 USD Billion by 2035.
• CAGR from 2025 to 2035: 10.33%.
• North America accounted for 3.12 USD Billion in 2024, expected to grow to 9.3 USD Billion by 2035.
• Burgers segment valued at 2.25 USD Billion in 2024, projected to grow to 6.75 USD Billion by 2035.

Market Size & Forecast

2023 Market Size: USD 8.3 Billion

2024 Market Size: USD 9.15 Billion

2035 Market Size: USD 27 Billion

CAGR (2025-2035): 10.33%

Largest Regional Market Share in 2024: North America

Major Players

Sol Cuisine, MorningStar Farms, BMP, Inc., Meati Foods, Gardein, Impossible Foods, Nestle, Quorn, Lightlife, Good Catch, Field Roast, Blue Horizon, Oatly, Tyson Foods, Beyond Meat

Key Plant-Based Meat Market Trends Highlighted

The Plant-Based Meat Market is witnessing significant growth driven by several key market drivers. One of the primary factors is the increasing awareness among consumers regarding health, environmental sustainability, and animal welfare.

As more individuals adopt vegan and flexitarian diets, the demand for plant-based protein alternatives rises.

Additionally, the food sector is responding to consumer preferences with enhanced product offerings that mimic the taste, texture, and appearance of traditional meat products, further encouraging market expansion. 

Opportunities to be explored include the potential for innovation in product development that meets the diverse palates of global consumers.

Brands have the chance to explore regional flavors and culturally significant ingredients to attract a wider audience. Furthermore, partnerships between plant-based companies and traditional meat producers may open doors for greater distribution channels and market penetration. 

In recent times, there has been a noticeable trend toward clean-label products, with consumers showing a preference for items that are minimally processed and contain recognizable ingredients.

This trend aligns with the global push for transparency in food sourcing and production methods. Moreover, the COVID-19 pandemic has accelerated the shift toward online shopping, with e-commerce platforms becoming vital for plant-based product distribution, allowing consumers easy access to these options.

Governments across various nations are also promoting this shift, encouraging research and development in sustainable food sources, which is likely to foster further advancements in the landscape of plant-based meat.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Plant-Based Meat Market Drivers

Rising Health Consciousness Among Consumers

Globally, there has been a significant transition toward healthier eating practices, which has been influenced by the growing awareness of the risks associated with red and processed meats.

Processed meats have been classified as a Group 1 carcinogen by the World Health Organization, emphasizing their potential association with cancer.

This classification has resulted in an increasing consumer preference for plant-based alternatives, as individuals endeavor to mitigate their health risks.

Therefore, the Plant-Based Meat Market Industry is reaping the rewards of consumers' preference for products that are frequently perceived as healthier due to their higher fiber content and reduced saturated fat content.

Beyond Meat and Impossible Foods, two prominent companies in the sector, are responding to this demand by introducing a variety of plant-based products that are designed to appeal to health-conscious consumers. This has significantly fueled market growth.

Sustainability and Environmental Concerns

With increasing awareness of climate change and its impact, global consumers are becoming more environmentally conscious. The Food and Agriculture Organization of the United Nations has reported that livestock farming contributes approximately 14.5% of global greenhouse gas emissions.

Therefore, the demand for plant-based meat alternatives is surging as consumers seek sustainable options that have a lower environmental footprint.

Companies like Quorn are leading the charge by emphasizing their commitment to reducing carbon footprints through plant-based production methods.

The Plant-Based Meat Market Industry is set to expand significantly as consumers opt for meat substitutes that are less taxing on natural resources, making sustainability a critical driver for market growth.

Expansion of Retail and Foodservice Channels

The accessibility of plant-based meat products has improved significantly, with major grocery chains and foodservice establishments incorporating these items into their offerings.

The National Restaurant Association forecasts that 57% of restaurants will feature plant-based items on their menus by the end of the decade, indicating a powerful trend towards plant-based options in dining.

This broad acceptance in both retail and foodservice sectors is making the Plant-Based Meat Market Industry more visible and available to consumers.

Furthermore, established food companies are forming strategic partnerships with plant-based innovators to capture this growing market segment, enhancing accessibility and driving sales in the industry.

Plant-Based Meat Market Segment Insights

Plant-Based Meat Market Product Type Insights  

The Plant-Based Meat Market, particularly focusing on the Product Type segment, showcases a robust valuation landscape, set to achieve a value of 9.15 USD Billion in 2024, as segments diversify into various categories, including Burgers, Sausages, Meatballs, Chicken, and Seafood.

Each of these categories is evolving to cater to increasing consumer demand for sustainable and healthy meat alternatives.

Burgers are positioned as a significant contributor to market revenue, with valuations soaring from 2.93 USD Billion in 2024 to 8.67 USD Billion in 2035, illustrating a strong consumer preference for plant-based burger options.

Sausages follow as another dominant category, expected to experience growth from 2.3 USD Billion in 2024 to 6.79 USD Billion by 2035, benefiting from rising interest in breakfast and convenience products that integrate plant-based proteins. Meatballs also display a compelling growth trajectory, beginning at 1.12 USD Billion in 2024 and reaching 3.36 USD Billion in 2035, reflecting their popularity as a familiar dish options in plant-based variations.

Furthermore, the Chicken segment shows market relevance, expanding from a valuation of 1.8 USD Billion in 2024 to 5.34 USD Billion in 2035; its growth can be attributed to consumer interest in familiar meat substitutes that maintain similar taste and texture to traditional chicken products.

Although Seafood holds a smaller market valuation of 1.0 USD Billion in 2024, projected growth to 2.96 USD Billion in 2035 indicates a noteworthy niche appeal focusing on sustainability and health, reflecting growing consumer interest in aquatic plant-based alternatives.

The combined insights into product segmentation reveal prevailing trends towards healthier lifestyles and dietary shifts, presenting opportunities for innovation and diversified product development within the Plant-Based Meat Market.

As the market expands, these evolving segments will drive significant increases in the Plant-Based Meat Market revenue, highlighting a consumer base that is increasingly prioritizing sustainability and health in food choices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Plant-Based Meat Market Source Insights  

The Plant-Based Meat Market revenue has demonstrated significant potential, projected to reach 9.15 USD Billion by 2024, reflecting the growing consumer shift towards sustainable protein sources.

The Source segmentation of this market includes critical components like Soy, Pea Protein, Wheat Gluten, Jackfruit, and Mushrooms, each playing a vital role in the growth of plant-based meat alternatives.

Soy is a major player, renowned for its rich protein content, while Pea Protein has gained traction due to its hypoallergenic properties and sustainability in sourcing.

Wheat Gluten, commonly known for its elasticity in meat substitutes, continues to dominate the market landscape, being a favored choice for various meat analogs.

Jackfruit serves as a versatile ingredient, particularly valued for its texture and ability to absorb flavors, making it increasingly popular among consumers seeking realistic meat alternatives.

Furthermore, Mushrooms are celebrated for their umami profile, enhancing the taste of plant-based products.

The ongoing advancements in technology, coupled with changing dietary preferences and an increasing focus on health, further fuel the growth drivers within the industry.

However, challenges such as price sensitivity and consumer perception remain areas for potential improvement. Overall, the Plant-Based Meat Market Statistics underline a transformative journey towards more sustainable and innovative food options on a global scale.

Plant-Based Meat Market Distribution Channel Insights  

The Distribution Channel for the Plant-Based Meat Market plays a crucial role in shaping the accessibility and reach of plant-based products to consumers. As the market is projected to be valued at 9.15 USD Billion in 2024, these channels significantly influence purchasing behavior.

Supermarkets are pivotal due to their widespread presence and ability to offer a variety of products under one roof, catering to diverse customer preferences.

Online Retail has gained substantial traction, especially during and post-pandemic, enhancing convenience and access to niche plant-based offerings. Specialty Stores focus on health-conscious consumers, providing curated selections appealing to those seeking quality and unique flavors.

Food Service channels, including restaurants and cafes, present opportunities for innovative plant-based menu options, tapping into the growing trend of plant-based dining among consumers looking for sustainable choices.

Convenience Stores attract a different demographic by offering easy access to on-the-go plant-based snacks and meals, capturing impulse purchases.

The Plant-Based Meat Market segmentation highlights how these diverse channels collectively respond to varying consumer needs and preferences, driving overall market growth and demonstrating the significance of efficient distribution in maximizing market penetration and product visibility.

Plant-Based Meat Market Consumer Type Insights  

The Plant-Based Meat Market is underpinned by a diverse Consumer Type segment that showcases varying dietary preferences and motivations, contributing to the overall market growth. In 2024, the market is expected to be valued at approximately 9.15 billion USD, highlighting the rising demand for plant-based alternatives across various consumer segments.

The market comprises a range of consumer preferences, including Vegetarians, Vegans, Flexitarians, Meat Lovers, and Health Conscious Consumers, each of whom plays a critical role in shaping market trends.

Flexitarians are particularly significant, as they represent a growing demographic interested in reducing meat consumption while still enjoying it in moderation, driving innovation in product offerings.

Health Health-conscious consumers, motivated by the perceived health benefits of plant-based diets, also contribute substantially to market dynamics, well-aligned with the increasing health awareness globally.

Furthermore, Vegetarians and Vegans, often driven by ethical and environmental concerns, continue to be steadfast consumers, leading to a consistent demand for diverse plant-based products.

The continued evolution in plant-based options is supported by changing consumer behaviors and preferences, indicating a robust opportunity for brands to expand their offerings and engage a wider audience within the growing Plant-Based Meat Market revenue trends.

Plant-Based Meat Market Regional Insights  

The Regional segment of the Plant-Based Meat Market exhibits notable growth trends, with North America leading the market valued at 4.0 USD Billion in 2024 and expected to rise to 11.0 USD Billion by 2035, representing a significant majority holding within the market.

Europe follows closely, valued at 3.0 USD Billion in 2024 and projected to reach 9.0 USD Billion by 2035, highlighting strong consumer preference for plant-based alternatives driven by health and environmental concerns.

South America shows a smaller market at 0.8 USD Billion in 2024 and aims for 2.5 USD Billion in 2035, reflecting emerging interest in sustainable protein sources.

The Asia Pacific region is valued at 1.8 USD Billion in 2024, anticipated to grow to 4.5 USD Billion by 2035, with rising urbanization and changing dietary patterns playing key roles in its expansion.

Meanwhile, the Middle East and Africa region, though currently valued at 0.57 USD Billion in 2024, is projected to reach 1.0 USD Billion by 2035, which indicates increasing market interest but still represents a smaller share compared to other regions. This segmentation illustrates varying demand dynamics and consumer awareness levels, creating diverse opportunities for market growth across global regions.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Plant-Based Meat Market Key Players and Competitive Insights

The Plant-Based Meat Market has experienced significant growth in recent years, driven by increasing consumer demand for healthier and more sustainable food options.

As more individuals adopt vegetarian and vegan diets or seek to reduce their meat consumption for health, environmental, or ethical reasons, the competition within this market has intensified.

Numerous companies are entering the space, leading to a diverse range of products aimed at mimicking traditional meat in flavor, texture, and appearance.

This hyper-competitive environment has prompted firms to innovate rapidly while also focusing on brand loyalty and consumer preferences.

The presence of major food manufacturers and start-ups alike adds to the dynamic landscape, making it crucial for companies to differentiate their offerings and strategically position themselves within the market.

Boca, a prominent player in the Plant-Based Meat Market, has established itself as a significant option for consumers looking for meat alternatives. Known for its broad range of products, including veggie burgers, sausages, and ground meat substitutes, Boca has built a strong reputation for quality and taste.

The company leverages its long-standing presence in the market to foster brand loyalty through innovative marketing strategies that resonate with health-conscious consumers.

Boca’s strengths lie in its ability to offer a variety of options that cater to differing dietary preferences without compromising on flavor, thus appealing to a wide array of consumers from strict vegetarians to occasional meat-reducers.

Boca continues to strengthen its market presence by emphasizing product quality and sustainable practices, solidifying its position as a leader in the plant-based meat segment globally.

Field Roast is another key competitor within the Plant-Based Meat Market, distinguished by its focus on creating artisanal plant-based products.

Offering a range of items such as grain-based sausages, burgers, and deli slices, Field Roast stands out through its commitment to high-quality ingredients and bold flavors.

The company cultivates a strong market presence by appealing to consumers seeking gourmet plant-based options.

Field Roast’s strengths are evident in its innovative product offerings that combine traditional culinary methods with plant-based alternatives, resulting in a unique consumption experience.

Additionally, the firm has engaged in strategic mergers and acquisitions to expand its reach and diversify its product portfolio, thereby enhancing its position in the competitive landscape of the global market.

By emphasizing its commitment to sustainability and high-quality production processes, Field Roast interacts effectively with a growing demographic interested in ethical eating, further establishing its role as a pivotal player in the plant-based meat market on a global scale.

Key Companies in the Plant-Based Meat Market Include

• Boca


• Field Roast


• Oumph


• Impossible Foods


• Tyson Foods


• Daring Foods


• MorningStar Farms


• Lightlife


• Beyond Meat


• Nestle


• Maple Leaf Foods


• Quorn Foods


• Praeger's


• Greenwise


• Gardein

Plant-Based Meat Market Industry Developments

Recent developments in the Plant-Based Meat Market indicate significant shifts, driven by increasing consumer demand for sustainable alternatives to meat.

Companies such as Impossible Foods and Beyond Meat have continued to expand their product offerings and distribution channels, announcing partnerships with major fast-food chains to incorporate plant-based options on their menus.

In October 2023, Tyson Foods reported a strategic pivot, allocating resources toward plant-based products to align with evolving consumer preferences.

Furthermore, in September 2023, Daring Foods successfully raised substantial funding to enhance production capabilities and product innovation. The market has also seen a merger, as Maple Leaf Foods acquired a minority stake in Oumph! in July 2023, aiming to enhance its plant-based portfolio.

As of 2021, projections estimated the Plant-Based Meat Market to reach a valuation of approximately USD 27.9 billion by 2025, driven by a surge in health consciousness and environmental concerns among consumers.

Companies like MorningStar Farms and Lightlife have ramped up their Research and Development efforts to cater to evolving tastes, further amplifying competition in the plant-based sector.

Plant-Based Meat Market Segmentation Insights

• 
  Plant-Based Meat Market Product Type Outlook
  
  
  
  • Burgers
  
  
  • Sausages
  
  
  • Meatballs
  
  
  • Chicken
  
  
  • Seafood
  
  
  
  

• 
  Plant-Based Meat Market Source Outlook
  
  
  
  • Soy
  
  
  • Pea Protein
  
  
  • Wheat Gluten
  
  
  • Jackfruit
  
  
  • Mushrooms
  
  
  
  

• 
  Plant-Based Meat Market Distribution Channel Outlook
  
  
  
  • Supermarkets
  
  
  • Online Retail
  
  
  • Specialty Stores
  
  
  • Food Service
  
  
  • Convenience Stores
  
  
  
  

• 
  Plant-Based Meat Market Consumer Type Outlook
  
  
  
  • Vegetarians
  
  
  • Vegans
  
  
  • Flexitarians
  
  
  • Meat Lovers
  
  
  • Health Conscious Consumers
  
  
  
  

• 
  Plant-Based Meat Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	8.3(USD Billion)
Market Size 2024	9.15(USD Billion)
Market Size 2035	27.0(USD Billion)
Compound Annual Growth Rate (CAGR)	10.34% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Boca, Field Roast, Oumph, Impossible Foods, Tyson Foods, Daring Foods, MorningStar Farms, Lightlife, Beyond Meat, Nestle, Maple Leaf Foods, Quorn Foods, Dr. Praeger's, Greenwise, Gardein
Segments Covered	Product Type, Source, Distribution Channel, Consumer Type, Regional
Key Market Opportunities	Growing demand for sustainable protein, Innovations in taste and texture, Expansion in retail distribution channels, Rise of flexitarian diets, Increasing consumer health consciousness
Key Market Dynamics	increasing health consciousness, environmental sustainability concerns, rising vegetarianism and veganism, innovations in product offerings, growing investment in R&D
Countries Covered	North America, Europe, APAC, South America, MEA