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Pet Supplies Market Analysis

ID: MRFR//7039-HCR | 110 Pages | Author: Snehal Singh| April 2024

The global pet supplies market is set to reach US$ 44.99 BN by 2032, growing at a 6.70% CAGR between years 2023-2032. The landscape is influenced by changing needs and preferences of pet owners. A big reason pushing this market is the increasing number of people owning pets and seeing them as important parts of their families. As people and their pets get closer, the need for many kinds of pet items keeps growing.
The market answers different needs of people buying things. It has everything from pet food and care stuff to toys, extras and health products. People's choices and treating pets like family help to create the pet supplies market. As more people care about their pet's happiness, they want the best things for them. This makes owners look for good-quality and tasty dog or cat food, comfy beds to sleep in, fashionable stuff like collars or leashes and new toys that keep pets interested.
The market has many choices to suit people's likes. It gives unique items for different types of pets, breeds and sizes. Money issues have a big effect on the market for pet supplies. When people have extra money, they want to spend it on better pet things. These options usually cost more but offer great quality food and special features for their pets. The market is strong because people care about their pet's health and happiness. They buy supplies for them all the time, even when money matters change a lot.
Improvements in pet care technology help change the pet supplies market. Changes to pet food mixes, healthcare items and smart pet things help make pets healthier and owning them easier. The mix of technology and pet care makes things for pets that not only meet their basic wants but also include features like GPS tracking, automated feeding machines, and health watch.
Popular styles and daily choices affect the pet things market. As pets become popular on social media and join their owners in many activities, brands might change what they offer to match changing tastes and new opinions about pet care. Different pet supplies in the market are made for many uses. They look good and serve a function at the same time.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Type, Distribution Channel, and Region

Global Pet Supplies Market Overview


The pet supplies market size was valued at USD 26.78 billion in 2023. The pet supplies industry is projected to grow from USD 28.57 billion in 2024 to USD 44.99 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.84% during the forecast period (2024 - 2032). Increasing incomes have encouraged families to indulge in pets and deliver facilities to their pets; the increasing trend of pet humanization and enhanced customer spending in household and pet care are the key market drivers fueling the market growth.


Global Pet Supplies Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Pet Supplies Market Trends



  • Initiatives for advanced pet care products are driving the market growth


Market CAGR for pet supplies is driven by the growing initiatives for developed pet supplies. Players are executing different initiatives regarding creating technologically-enabled animal care consequences for the industry. This will likely assist the evolution of creative pet supplies such as cardboard pet feeder devices, location tracker devices, smart laser cat toys, and others, thereby propelling the market growth for pet supplies over the forecast period. For instance, in February 2020, Nestle S.A. established 'Unleashed,' a pet care industry's international innovation program. This program desired to deliver entire funding of USD 51,922.4 to the start-up enterprises associated with simulating different pet supplies from Europe, North America, and the Middle East.


Additionally, pet dogs are broadly suffering from obesity problems in numerous countries across the globe. This will likely boost the demand for dog owners' dietary food articles to preserve their pet dogs' health. As per the data issued by the American Animal Hospital Association, in 2019, more than half of adult pet dogs were supposed overweight among the 1,000 clinics across Benfield, U.S.


The adoption of different fellow animals, such as fish, cats, dogs, and birds, is achieving rapid traction among individuals all over the globe. Having a fellow animal delivers several advantages, such as boosted confidence, reduced stress, healthy heart and blood pressure and cholesterol levels control, and scientifically demonstrated attributes that allow people to own pets. Growing pet ownership among the millennials and Generation Z, along with the rapidly infiltrating e-commerce and social media outlets across the globe, especially improve the pet supplies market growth over the forecast period.


Immediate urbanization is one of the significant factors driving market growth for pet supplies over the forecast period. Pet ownership and care have become an extremely modern phenomenon in India. Transforming lifestyles, modernization, and growing customer affluence drive market development across the country. As a result, increasing considerations about pet nutrition and health drive pet supplies and service sales. Government programs encouraging pet adoption are boosting adoption rates and the need for digital pet stores and services, driving the pet supplies market revenue.


Pet Supplies Market Segment Insights


Pet Supplies Type Insights


The pet supplies market segmentation, based on type, includes beds & furniture, bowls & feeders, cleaning supplies, clothing & shoes, and others. The bowls & feeders segment dominated the market, accounting for 35% of market revenue (9.37 Billion). In growing economies, category growth is driven by the consideration of pets' health and well-being. Manufacturers of bowls and feeders are continuously innovating and introducing unique pet supplies to the market, such as automatic feeders and bowls with built-in water filters. However, cleaning supplies is the fastest-going category over the forecast period due to developing understanding regarding hygiene and cleanliness.


Pet Supplies Distribution Channel Insights


The pet supplies market segmentation, based on distribution channel, includes store-based {hypermarkets & supermarkets, specialty stores, and others} and non-store-based. The store-based category generated the most income (70.4%). This is owing to the availability of miscellaneous pet supplies at these stores. Improving infrastructural settings associated with the pet stores is further likely to help pet supplies consumption rate from offline stores. However, non-store-based is the fastest-growing category due to the growing favor of online subscription-based assistance associated with animal food products among pet owners worldwide.


Figure 1: Pet Supplies Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Pet Supplies Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Pet Supplies Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American pet supplies market will dominate this market, owing to the growing number of pet owners in the region and increased disposable incomes. According to the National Pet Owners Survey performed by the American Pet Products Association, around 70% of US families held a pet in 2020, up from 67% in 2019. Further, the US pet supplies market held the largest market share, and the Canada pet supplies market was the fastest-growing market in the North America region


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: PET SUPPLIES MARKET SHARE BY REGION 2022 (USD Billion)


PET SUPPLIES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe pet supplies market accounts for the second-largest market share owing to immediate economic development and growing disposable income. Further, the German pet supplies market held the largest market share, and the UK pet supplies market was the fastest-growing market in the European region.


The Asia-Pacific pet supplies market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the growing existence of renowned organizations such as Nestle S.A., Mars Incorporated, and others in manufacturing establishments in countries including India and China. Moreover, China pet supplies market held the largest market share, and the India pet supplies market was the fastest-growing market in the Asia-Pacific region.


Pet Supplies Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the pet supplies market grow even more. Market participants are also undertaking several strategic activities to expand their footprint, with important market developments including new product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the pet supplies industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the pet supplies industry to benefit clients and increase the market sector. Major players in the pet supplies market, including Ancol Pet Products (UK), KONG Company (US), Akron (India), Pet-i-tude (US), Pets Empire (India), and others, are attempting to increase market demand by investing in research and development operations.


Nestle SA is a manufacturer and marketer of food and beverages. The corporation's product portfolio comprises baby foods, cereals, chocolates, bottled water, confectionery, coffee, plant-based foods, culinary products, chilled &frozen foods, nutritional products, ice cream, dairy products, and pet supplies. Nestle sells its products under the Purina Alpo, Milkybar, Aero, Cerelac, Nescafe, Nestle Ice Cream, Nido, Perrier, Nespresso, S.Pellegrino, Nestea, Milo, Maggi, Buitoni, Cailler, Acqua Panna, Movenpick, Purina, Boost, Gerber, and Kit Kat brand names. In May 2020, Nestle S.A. financed USD 103.2 million to raise its two manufacturing facilities of pet supplies in China.


General Mills Inc develops and markets consumer-based food products. The corporation's product portfolio contains convenient meals, pet supplies, ready-to-eat cereals, snacks, yogurt, pastries, and ice cream. It also delivers meal kits, ethnic meals, pizza, soup, frozen breakfast, side dish mixes, frozen entrees, grain, savory snacks, fruit, nutrition bars, and frozen hot snacks. The business delivers products under Food Should Taste Good, Blue Buffalo, Blue Basics, Cheerios, Fruit Roll-Ups, Chex, Cookie Crisp, EPIC, Cocoa Puffs, Fiber One, Gardetto's, Go-Gurt, Gold Medal, Fruit Gushers, Golden Grahams brand names. In November 2020, General Mills declared its acquisition of Tyson Foods' pet goodies business, which contains brands such as True Chews, Nudges, and Top Chews.


Key Companies in the Pet Supplies market include

  • Ancol Pet Products (UK)

  • KONG Company (US)

  • Akron (India)

  • Pet-i-tude (US)

  • Pets Empire (India)

  • Radio Systems Corporation (US)

  • K&H Pet Products (US)

  • Petland (US)

  • Church & Dwight Co., Inc. (US)

  • ZippyPaws (US)

  • Central Garden & Pet Company (US)

  • Pets Love Scruffs (UK)

  • Rosewood Pet Products (UK)

  • RAC Group Limited (UK)

  • Sharples Pet (UK)


Pet Supplies Industry Developments


November 2022: Mars Pet Care acquired Champion Pet Foods, a pet food manufacturer and supplier specializing in excellent pet food. The acquisition assists Mars Pet Care in increasing its product portfolio and market share of the corporation globally.


December 2021: Unilever, a consumer goods enterprise, has joined the pet supplies market in Brazil via the introduction of Cafune, its first pet care brand, which contains four kinds of pet shampoo, wipes, kitty litter, two conditioners, home disinfectants, training pads for dogs, etc.


October 2020: Spectrum Brands Holdings, Inc. declared the acquisition of Armitage Pet Care Ltd., which mainly specializes in high-end pet toys and treats. This acquisition extended the corporation's clientele, abilities, and reach by adding pet products.


Pet Supplies Market Segmentation


Pet Supplies Type Outlook



  • Beds & Furniture

  • Bowls & Feeders

  • Cleaning Supplies

  • Clothing & Shoes

  • Others


Pet Supplies Distribution Channel Outlook



  • Store-Based

    • Hypermarkets & Supermarkets

    • Specialty Stores

    • Others



  • Non-Store-Based


Pet Supplies Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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