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Pet Food Market Analysis

ID: MRFR//0996-CR | 120 Pages | Author: Sakshi Gupta| June 2023

The market size of the pet food industry is influenced by a myriad of factors that reflect the evolving dynamics of consumer preferences, economic conditions, and societal trends. One pivotal factor shaping the market size is the growing humanization of pets. With a growing number of people believing in their pets as family members, there is an increasing trend in pet owners to stock up on high-quality and specialised pet food products. This transition in mindset has brought about a myriad of premium pet food products that have seen growth of the market size.

In 2022, the pet food market was estimated to be worth USD 95.9 billion. According to projections, the pet food market business would expand at a compound annual growth rate (CAGR) of 6.10% from USD 101.74 billion in 2023 to USD 145.15 billion by 2030. In addition to this, consumer awareness and education about pet nutrition are another market factor that is of much importance. Health and well-being receives a growing amount of attention, and pet owners grow more aware of what their pets eat. This has contributed to the growth of a market oriented on merchandise that focus on particular health problems, for instance, weight management, digestive health and allergies. In parallel to the growing consumers' awareness, they are keen on purchasing pet food which aligns with their pets' special dietary requirements, thus, being an aspect of the market size promotion positively.

Channel distribution that promotes the food reaching the consumers is the main point in the market size. The internet retailing field has experienced a seismic shift that has made it possible for pet owners to shop for a plethora of products online without having to leave their homes. This, on the other hand, has not only broaden the scope and accessibility of pet food department of major manufacturers, but also enabled small and special brands to penetrate the global market. The unprecedented influence of online shopping on the pet food industry has been unprecedented, which in turn implications on the industry size and shares.

Social trends and cultural shifts are the two most important factors that affect the size of the pet food market. The rapid urbanization and hectic lifestyles result in the appeal of pedestrian and ready-to-feed pet foods. Smaller houses for one inhabitants, a growing world phenomenon, drive customer demand for smaller size and portion controlled pet food packaging. Moreover, this green movement results in demand for such eco-friendly and sustainable pet food that in return enhance market size since customers seek these products according to their values.

Regulatory factors also and quality and safety standards are equally significant market determinants. As consumers become more discerning about the ingredients and production processes of pet food, regulatory compliance becomes a crucial aspect of market dynamics. Companies that can navigate and comply with these regulations effectively are better positioned to thrive in the competitive landscape, impacting the overall market size.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Pet Type, Product Type, Distribution Channel, and Region

Pet Food Market Overview


Pet Food Market Size was valued at USD 95.9 billion in 2022. The Pet Food market industry is projected to grow from USD 101.74 Billion in 2024 to USD 145.15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024 - 2030). Rising pet adoption and growing expenditure on pet food and care are few of the key market drivers enhancing the market growth.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Pet Food Market Trends

  • Growing pet adoption to boost the market growth


The most popular method for getting a new pet is pet adoption. Adoption is always more practical than purchasing a puppy from a pet store or finding a kitten from a litter. Adopting pets results in less stress and more savings. According to the data published by  American Pet Products Association in 2019, Every year, about 4.1 million animals in shelters are adopted. (2 million dogs and 2.1 million cats). Moreover, from 2015-2016, In the United States, 78 million dogs and 85.8 million cats are reportedly owned. A dog and a cat are present in about 44% and 35%, respectively, of all American households. According to the APPA, 23% of dogs and 31% of cats are obtained from an animal shelter or humane society, while 34% of dogs and 23% of cats are purchased from breeders. According to KHS, 6,103 animals were adopted in 2020. 193 animals were reunited with their owners, and 2,648 more animals were given to KHS rescue affiliates.


Figure 1: Pet Adoption by Pet Type in 2020Pet Adoption by Pet Type in 2020


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Additionally, the growth of the overall pet food market is likely primarily driven by e-commerce. This started earlier than the pandemic and has picked up speed since. Sprinkle also provided data showing that 40% of American pet owners said the pandemic increased their online pet product shopping and that since the pandemic, the percentage of owners who buy pet products almost exclusively or always online has increased to 18%, up from 7% before the pandemic. The biggest e-commerce site, Amazon, has seen a significant increase in sales of pet food and other accessories. In January 2022, the demand for dog and cat food on the Amazon U.S. marketplace reached a peak, following a general upward trend, according to new data from e-commerce experts at Pattern. Such growing demand is anticipated to aid the Pet Food Industry size CAGR during the forecast period.


Moreover, demand for the product is anticipated to increase due to the growing trend of dog adoption as a family pet. When it comes to the idea of humanizing pets, dogs in particular are seeing an upward trend. The number of people who own dogs and feed them upscale food has increased the demand for pet food. On the other hand, as more people adopted pets in response to a growing desire for the company during the lockdown, pet food demand steadily increased in many parts of the world. Rapid urbanization is another factor driving the growth of the Pet Food market revenue.


Pet Food Market Segment Insights

Pet Food Pet Type Insights


The Pet Food Market segmentation, based on pet type, includes cats, dogs, fish, and others. The dog segment held the majority share in 2022 in the Pet Food Industry revenue. Dog weight maintenance and improvement have received more attention as a result of growing consumer awareness of pet health issues. Customers choose from a variety of foods that are offered and heavily rely on product brands. Manufacturers are constantly working to increase their overall profit margin by breaking into the market for premium food products.


December 2022: Mankind Pharma revealed that it is expanding its selection in the pet food industry and introducing PetStar Dog Food. The company plan to establish PetStar as a well-liked, delectable, nourishing, and healthy pet food brand. (dogs and cats).


Pet Food Product Type Insights


The Pet Food Market segmentation, based on product type, includes dry food, wet food, and snacks & treats. The dry food segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period. This product category provides the crunch and chewing that animals need to maintain their general health. Dry food does not require freezing in the same way that canned food does. The high moisture content of this product type benefits the urinary tract as well as keeping pets hydrated. Hence, the rising demand for dry Pet Food positively impacts market growth.


Pet Food Distribution Channel Insights


The Pet Food Market data has been bifurcated by distribution channels into store-based and non-store-based. The store-based segment dominated the market in 2022. The primary driver of this dominance is consumers' strong preference for shopping at big-box retailers because they have a wide variety of options for brands and prices there. It is anticipated that the appealing shelf arrangements in specialty pet food retail stores, along with the increased availability of exotic, custom-made, and premium food products for pet animals within these stores, will further accelerate the growth of the segment.


Figure 2: Pet Food Market, by Distribution Channel, 2022 & 2030 (USD billion)


Pet Food Market, by Distribution Channel, 2022 & 2030 (USD billion)1


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Pet Food Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific Pet Food market accounted for USD 43.9 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The rising demand for high-end dog food is to blame for the regional market expansion. According to the Alltech Global Feed Survey, Asia Pacific saw a 3% increase in pet food production in 2021. Moreover, the China Pet Food Industry held the largest market share, and the India Pet Food market was the fastest-growing market in the Asia-Pacific region.


In India, the idea of caring for pets and owning them is a very urban phenomenon. As a result, the rate of urbanization has a significant impact on the market's growth. Infrastructure changes over the last 20 years indicate a very positive and quick movement in this direction. The overspending on pets that Indian consumers are prone to be gradually giving way to a sentiment of "pet humanization" and sensitization, trends that are amply supported by the sharp increase in adoption rates. Therefore, the market's growth is being significantly fueled by rising concerns about the health and nutrition of pets.


Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Pet Food Market Share By Region 2022 (%)


Pet Food Market Share By Region 2022 (%)1


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The North America Pet Food Market is held the second largest market in 2022. The growing consumer awareness of the positive effects on pet health and the trend toward the humanization of pets are the main drivers of the regional demand for pet food. It is also anticipated that the rising millennial trend of pet adoption will support market expansion. The American Pet Products Association (APPA) estimates that about 38% of Americans own cats, with an average of two cats per household.


Europe Pet Food market accounts for the third-largest market share due to the growing pet such as cats and dogs adoption and growing expenditure on pet care. The European Pet Food Industry Federation (FEDIAF) estimates that over 80 million households in Europe have at least one pet. Further, the Germany market Pet Food  held the largest market share, and the UK Pet Food market was the fastest-growing market in the European region.


Pet Food Key Market Players & Competitive Insights


Major market players are spending heavily within their competitive landscape owing to a competitive nature due to a small number of well-known players and a large number of medium- or small-scale players globally. Manufacturers compete on product quality, pricing, and availability of the product in the market. Moreover, with key market developments such as new product launches, contractual agreements, increased investments, and collaboration they are expanding their footprint. Competitors in the Pet Food industry are increasing their mergers & acquisitions to widen their consumer base.


To reduce operating costs, the market leaders in the Pet Food industry are working on modernizing their supply chains. In recent years, Pet Food companies have launched organic products for dogs and cats. The Pet Food market major key players such as Cargill Incorporated (US),  Archer Daniels Midland Company (US), BASF SE (Germany), DuPont (US), and Ingredion Incorporated (US) are spending on research and development activities.


Cargill Incorporated is a company that provides nutrition, animal feed, and premix for poultry, dairy, and aquaculture. Under the names Provimi, Purina, Citura, and Cargill, it sells animal feed and premix. In February 2022, Cargill introduced the Chompery, a brand-new line of butcher-quality dog treats. The Chompery dog treats are all-natural, made with just one ingredient, and sourced and made in the United States in response to the most recent consumer trends. The Chompery offers products for a variety of usage occasions and purposes, including long-lasting entertainment, rewards, and training, with a wide selection of high-quality treats. The Chompery offers a variety of options that satisfy the primary motives of treating buyers, including bones, ribs, windpipes, and jerkies.


Ingredion Incorporated a multinational American ingredient manufacturer with headquarters in Westchester, Illinois primarily produces starches, non-GMO sweeteners, stevia, and pea protein products. In April 2019, Ingredion Incorporated developed PURITY P 1304 pea starch and VITESSENCE Pulse 1550 pea protein concentrate two new plant-based ingredients for the United States and Canada's pet food ingredient market. The new ingredients, according to the company, help manufacturers meet consumer demand for grain-free, clean-label pet foods with improved nutritional profiles. They also provide superior formulation functionality.


Key Companies in the Pet Food market include



  • Cargill Incorporated (US)

  • Archer Daniels Midland Company (US)

  • BASF SE (Germany)

  • DuPont (US)

  • Ingredion Incorporated (US)


Pet Food Industry Developments


July 2021: Nestlé Purina PetCare Co. invested 182 million USD to expand its manufacturing facility for pet care products in King William County, Virginia, the US. The 138,000-square-foot buildout will increase production capacity for the company's Tidy Cat litter product line as part of the factory expansion, which is anticipated to be finished by late 2023.


August 2022: PawCo, a startup in the pet food industry, announces the release of its proprietary dog food made from vegan meat. The company claims to have developed the first entirely plant-based meat that is intended only for use in pet food.


Pet Food Market Segmentation

Pet Food Pet Type Outlook



  • Cat

  • Dog

  • Fish

  • Others


Pet Food Product Type Outlook



  • Dry Food

  • Wet Food

  • Snacks & Treats


Pet Food Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Pet Food Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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