A dynamic sector which continues developing poses essential significance towards the packaging industry worldwide is global packaging tape printing market. With integration of printing technology, this has brought significant changes in sealing cartons and packages using adhesive tapes commonly known as packaging tapes leading to emergence of packaging tape printing market driven by various market dynamics.
Key among these factors is increasing demand for personalized and branded packing solutions which currently shape the dynamics around this space The need for customised packages has grown significantly as businesses focus on product differentiation and enhancing their brand visibility Using printed tapes for packaging helps businesses to have a unique tape as it can be engraved with the company logo or even the name of the business among other promotional information.
For this reason, an increase in e-commerce has been a significant driver of the packing tape printing market. There is now more volume of parcels being shipped globally because of the tremendous growth in online shopping As such, businesses are searching for effective ways for their packages to stand out in a competitive market. Therefore, printed tapes not only serve branding purposes but also improve package identification and security during transit.
However, advances in printing methods have revolutionized packaging tape printing industry from technological perspective. The rise of digital printing technology that lower costs per unit short runs and produces high quality prints has enabled all categories of firms to engage in packaging tape printing minus the traditional method limitations.
Besides decision making in relation to customer preferences, environmental considerations can equally greatly influence market dynamics for manufacturers. For instance, there is an increasing pressure on companies to provide eco-friendly solution due to concerns regarding sustainability Packaging tapes that are printed and manufactured using sustainable materials have risen its popularity. This promotion indicates a broader trend within green packaging practices by which most manufacturers are driven today.
Another determinant of market dynamics is competitive landscape. Many players including packaging tape printers are entering the market bringing various printing solutions as packaging tape printing gains popularity. This competition has resulted in innovations regarding materials, ways of printing and cost efficient options. Consequently, consumers of packaging tape printing have an extensive range to choose from as it encourages innovation and forces companies to continuously improve their offers.
In addition, geographical landscape also affects market dynamics. Different regions have different preferences and trends with regards to packaging that influence the demand for printed packaging tapes in them. Due to increased globalization and international trade businesses are adjusting their packing strategies to meet diverse markets thereby further driving the need for customised or printed packaging tapes.
Packaging Tape Printing Market Size was valued at USD 17.2 Billion in 2022. The packaging tape printing market industry is projected to grow from USD 18.2 Billion in 2023 to USD 29.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2023 - 2032). The increase in demand for attractive clothes around the world, as well as the increased usage of printing technologies on packaging tapes by brand owners, are the key market drivers enhancing the market growth.Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for packaging tape printing is being driven by the rising demand for printed packaging tapes for branding. Packaging tape printing is becoming more popular in a number of applications such as bundling, carton sealing, branding, and others. Packaging tapes are lightweight packaging choices that are utilized for sealing, logo branding, strengthening, and have a preference overprinted cartons for brand advertisement marketing. Furthermore, the total cost efficiency of branding promotion via printed tapes versus huge printed cartons is propelling the industry. For instance, in 2021, SupplyOne, Inc., the leading provider of value-added packaging products, purchased A&M Tape & Packaging, which specialises in printed tape applications in food, healthcare, e-commerce, and other industries. Packaging tape printing with superior qualities such as maximum-security bond, moisture barrier, strength, dimensional stability, and others is prefered for business branding. As a result of the increased use of packaging tape printing for branding and advertising, the worldwide packaging tape printing sector is witnessing significant growth potential.
In addition, packaging tape printing is widely used in the food and beverage industries for packaging, sealing, and reinforcing food boxes. Because of its advantages such as cost-effectiveness, recyclability, and productivity, digital printing tape is widely utilised in the food and beverage industry. Furthermore, the expanding consumption of packaged food and beverage items influences the increased need for printed tapes for added security, seal, and brand highlight.
According to the National Investment Promotion and Facilitation Agency, FDI inflows into India's food processing sector will be USD 393.42 million in 2020-21. The choice for packaging tape printing solutions in the food sector for branding promotion and increased security is increasing demand, resulting in significant market growth prospects.
The packaging tape printing market segmentation, based on type includes hot melt and acrylic. The hot melt segment dominated the market. Hot Melt carton sealing tape is constructed of a hot melt adhesive that provides an instant seal. This carton sealing tape is suitable for heavier boxes that require a more secure seal. Hot melt tapes are utilised in a variety of industrial and commercial applications, and they can be used to permanently seal boxes during storage and shipping.
The packaging tape printing market segmentation, based on material, includes polypropylene, PVC and others. During the projection period, the polypropylene segment is expected to increase at a CAGR of roughly 5.0%. Polypropylene's robust growth in the Packaging Tape Printing industry is influenced by its increasing demand across various end-use industries due to its superior features such as moisture barrier, dimensional stability, printing ability, aroma strength, and others when compared to acrylic-based adhesive tapes. Polypropylene material has emerged as a viable choice in package converters, with increasing applicability throughout industries, particularly in food and beverage.
The packaging tape printing market segmentation, based on printing ink, includes water-based and UV-curable. UV curable segment is expected to increase significantly during the projected period due to advances in light-curing technology. UV-curable, when combined with high-quality printing solutions, contributes in the speedy curing of ink. As a result, tape printers are increasingly using UV curable inks. However, the high cost of curing equipment is projected to limit ink expansion.
Figure1: Packaging Tape Printing Market, by Printing Ink, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American packaging tape printing market area will dominate this market, owing to rising demand for packaging applications, combined with the capacity of new technology to print sophisticated artwork, is likely to drive demand growth in the region. Because of its use in transportation and logistics, the United States is likely to account for the largest revenue share.
Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: PACKAGING TAPE PRINTING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe packaging tape printing market accounts for the second-largest market share because of the increased need for attractive aesthetics and new printing styles in the region. Further, the German packaging tape printing market held the largest market share, and the UK packaging tape printing market was the fastest-growing market in the European region
The Asia-Pacific Packaging Tape Printing Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the presence of manufacturer and supplier of printing materials and equipment within the region. Moreover, China’s packaging tape printing market held the largest market share, and the Indian packaging tape printing market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in R&D to expand their product lines, which will help the packaging tape printing market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, packaging tape printingindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the packaging tape printing industry to benefit clients and increase the market sector. In recent years, the packaging tape printing industry has offered some of the most significant advantages to medicine. Major players in the packaging tape printing market, including SIAT S.p.A (Italv). RR Donnelley & Sons (U S.), Canon U.S.A., Inc. (U.S.), FLEXcon Company, Inc. (U.S.), WS Packaging Group (U.S.) and Cenveo, Inc. (U S.) and others, are attempting to increase market demand by investing in research and development operations.
Avery Dennison Corporation is a worldwide corporation that produces and sells pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and speciality medical goods. The corporation is a Fortune 500 company headquartered in Mentor, Ohio. Kum Kleen Products, a collaboration of Mr. and Mrs. Ray Stanton Avery, was created in Los Angeles, California in 1935. In 1937, the name was changed to Avery Adhesives. Avery Adhesive Label Corp. was founded in 1946, and the name was then changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964. July 2020, Avery Dennison and Amazon have launched a collaboration to create sustainable packaging solutions.
3M is a multinational business based in the United States that operates in the domains of industry, worker safety, healthcare, and consumer goods. Adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical and electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software, and optical films are among the over 60,000 products produced by the company under various brands. It is headquartered in Maplewood, Minnesota, a suburb of Saint Paul. 3M had $35.4 billion in total sales in 2021, ranking 102 on the Fortune 500 list of the top firms in the United States by total revenue. September 2020,, 3M and Avery Dennison have announced a strategic alliance to create new packaging solutions.
In January 2022, Sole Source Capital LLC stated that IDL, a portfolio business of Sole Source Capital LLC, acquired three companies: Multi-Action Communication, Digital Printing Concepts, and Valley Forge Tape & Label business, expanding the company's portfolio in digital printing labels tape.
In October 2021, Fortis Solutions Group, a major provider of printed packaging solutions, bought Quality Tape Label with the intention of expanding its portfolio in the flexible packaging pressure-sensitive label industry.
In May 2019, The Printed Tape Association of Neenahh, WI has been acquired by Converting Unlimited Tape, LLC. The 56,000 square foot facility in Seymour will be acquired by the corporation, expanding its portfolio in the Packaging Tape Printing Market.
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