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Outdoor and Ski Sportswear Market Research Report Information By Type (Jackets, Top Wear, Bottom Wear, Footwear, Accessories, and Others), Sport Type (Skiing, Outdoor), By End User (Men, Women, and Unisex), By Price Range (Economy/Mass, Premium), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, and Online) And By Region (North America, Europe, Asia-Pacific, Middle East and Africa , and South America) - Forecast Till 2032


ID: MRFR/CR/20161-CR | 165 Pages | Author: Tejas Chaudhary| April 2024

Global Outdoor and Ski Sportswear Market Overview


Outdoor and Ski Sportswear Market Size was valued at USD 283.07 billion in 2023. The Outdoor and Ski Sportswear market industry is projected to grow from USD 302.45 in 2024 to USD 433.51 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.60% during the forecast period (2024 - 2032). The Outdoor and Ski Sportswear Market continues to evolve, driven by several factors such as shifting customer preferences, technology improvements, and environmental concerns. One major market trend is the growing demand for sustainable and eco-friendly products. Consumers are becoming more ecologically conscious, resulting in a preference for products with a low environmental impact. As a result, numerous outdoor and ski sportswear firms are adding recycled materials like plastic bottles and ocean garbage into their goods. Furthermore, there is an increasing interest in bio-based materials like bamboo and organic cotton, which have both environmental and performance advantages.


Global Outdoor and Ski Sportswear Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Outdoor and Ski Sportswear Market Trends



  • Growing Popularity of Outdoor Activities


The growing global popularity of outdoor activities is driving a significant growth rise in the outdoor and ski sportswear market. Numerous causes have led to a notable increase in demand for sportswear specifically designed for outdoor activities and skiing aficionados, which is what is driving this trend. Above all, there has been a discernible movement in consumer preferences in favor of outdoor recreational activities and healthier lives. Outdoor activities, including hiking, camping, skiing, snowboarding, and mountaineering, have seen a comeback in popularity as more people become health-conscious and look for ways to stay active. The demand for outdoor and ski sportswear is thus driven by an increasing desire for high-performance sportswear that offers comfort, durability, and protection against the elements.


Additionally, the promotion of adventure sports and outdoor activities has been greatly aided by the growth of social media and digital platforms. Influencers, adventure seekers, and outdoor enthusiasts often share their online experiences, advice, and suggestions, encouraging others to get outside and experience nature. The need for outdoor and ski sportswear has increased because of this digital influence on consumer understanding of the value of appropriate gear and equipment, especially sportswear made specifically for outdoor activities.


The outdoor sportswear sector has also undergone a revolution because of novel fabric materials and textile technological improvements. Manufacturers are always coming up with new materials that have improved performance characteristics, including water resistance, breathability, insulation, and the ability to wick away moisture. These developments encourage more people to purchase specialty sportswear for outdoor activities and skiing since they not only increase the practicality and comfort of outdoor sportswear but also add to its longevity and durability. In addition, the market for outdoor and ski sportswear has been boosted by the expanding trend of adventure and experiential travel. Specialized sportswear that can endure a variety of weather conditions and challenging terrain is frequently necessary for travelers looking for immersive and unique experiences in natural settings. The outdoor and ski sportswear category has grown because of the outdoor sportswear market's expansion of its product line to meet the demands of adventure travelers.


Outdoor and Ski Sportswear Market Segment Insights


Outdoor and Ski Sportswear Type Insights


Based on the type, the global outdoor and ski sportwear market has been bifurcated into jackets, top wear, bottom wear, footwear, accessories, and others. The footwear segment accounted for the largest market share of 30.7% in 2022 and is likely to register a CAGR of 5.3% during the projected period. In outdoor sports, especially in skiing, it is very important to keep consumer’s’ body warm and dry for comfortable experience. To achieve that skiers often use two layers of clothing, one for protection from elements like wind and snow, and another for insulation to keep the body warmer. This need for skiers is making them wear more top wear along with jackets. The most common use of these top wears is for wicking sweat out and keeping skier dry. By moving moisture away from the body, it helps the user reduce the evaporative cooling.


Figure 1: Outdoor and Ski Sportswear Market, by type, 2022 & 2032 (USD Million)


Outdoor and Ski Sportswear Market, by type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Outdoor and Ski Sportswear Sport Type Insights


Based on the sport type, the Outdoor and Ski Sportswear Market has been bifurcated into skiing and outdoor. The outdoor segment accounted for the largest market share of 94.4% in 2022 and is likely to register a CAGR of 5% during the projected period. The skiing windows segment will likely register a CAGR of 2.4% during the projected period. Increasing participation of people in numerous outdoor sports like swimming, running, hiking, caving, trekking, and cycling etc. has increased notably in recent years. As the awareness of the benefits offered by sportswear is growing among the consumers, demand for sportswear is also increasing. Users have shown willingness to spend on sportwear for better performance enhancing qualities such temperature resistance, waterproof, and other.


Figure 2 Outdoor and Ski Sportswear Market, by sports type, 2022 & 2032 (USD Million)


Outdoor and Ski Sportswear Market, by sports type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Outdoor and Ski Sportswear End User Insights


Based on the end user, the Outdoor and Ski Sportswear Market has been bifurcated into men, women, and unisex. The men segment accounted for the largest market share of 48.1% in 2022 and is likely to register a CAGR of 5.1% during the projected period. The women segment will likely register a CAGR of 4.1% during the projected period. For over a long period of time participation of men in various activities like rock climbing, cycling, trekking, hiking, and other such outdoor sports is prominent. Availability of various academy and training centers of men is promoted boys to join the outdoor sport in early age. This is the main reason of men segment dominating the outdoor and ski sportwear market in end user category.


Figure 3: Outdoor and Ski Sportswear Market, by End User, 2022 & 2032 (USD Million)


 Outdoor and Ski Sportswear Market, by End User, 2022 & 203


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Outdoor and Ski Sportswear Price Range Insights


Based on the price range, the Outdoor and Ski Sportswear Market has been bifurcated into economy/mass, and premium. The economy/mass segment accounted for the largest market share of 77.8% in 2022 and is likely to register a CAGR of 4.3% during the projected period. The premium segment will likely register a CAGR of 6.4% during the projected period. The economy/mass segment holds the largest market share in the outdoor and ski sportwear market. This is mainly due to the large number of budget-conscious consumers. This segment offers products with a price range that is affordable to the consumers that are not willing to spend too much on sportswear. These products focus on offering basic functionality over high-performance features.


Figure 4: Outdoor and Ski Sportswear Market, by Price Range, 2022 & 2032 (USD Million)


Outdoor and Ski Sportswear Market, by Price Range, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Outdoor and Ski Sportswear Distribution Channel Insights


Based on the Distribution Channel, the Outdoor and Ski Sportswear Market has been bifurcated into supermarkets & hypermarkets, specialty stores, and online. The supermarkets & hypermarkets segment accounted for the largest market share of 41.3% in 2023 and is likely to register a CAGR of 3.8% during the projected period. Supermarket/Hypermarket hold the largest market share in Outdoor and ski sportwear market. Supermarket/Hypermarket is coming up as a convenient and accessible option for consumers preferring basic accessories and athletic clothing. sportwear in supermarket/hypermarket offers competitive pricing attracting beginners who don't want to spend more for the first time. These markets offer lower price alternatives for branded sportwear which attracts beginners.


Figure 5: Outdoor and Ski Sportswear Market, by Distribution Channel, 2022 & 2032 (USD Million)


Outdoor and Ski Sportswear Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Outdoor and Ski Sportswear Regional Insights


By Region, the study segments the market into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America Outdoor and Ski Sportswear market accounts for the largest market share 40.7% in 2022 and is expected to exhibit a 5.0% CAGR. This growth is attributed to the large number of consumers from countries like US and Canada where the popularity of ski is high. In 2021, the total number of annual skier visits in United States alone was 62 million which was nearly 25% of the global number. This increasing number is a result of Surging ski resorts and outdoor activities in Nort America. Some of the famous ski resorts in US and Canada are Breckenridge Ski Resort, Whistler Blackcomb, Vail Ski Resort, Aspen Snowmass Ski Resort, Alta, Jackson Hole, Telluride Ski Resort, Palisades Tahoe, Beaver Creek Resort etc.


Countries in Europe like France, Austria, Switzerland, Spain, and Germany are organizing numerous sporting event as they have some of the popular outdoor sport destinations. These countries have developed infrastructure to attract sport enthusiasts for outdoor activities, which also include winter sport across Europe. One of the key factors driving the demand for winter in the region is increasing alpine touring.


Governments of various countries are taking initiatives on snow-related sports and activities in Asia Pacific. For example, Get into Snow Sports (GISS) was introduced in China to create awareness and promote people in winter sports. This program was part of preparation for Winter Olympics Internation Ski Federation (FIS). The reason behind this promotion was the organization of Winter Olympics in 2022 in China. Furthermore, increasing number of professional snow sports leagues like Asian Winter Games (AWG), figure skating, and ice hockey, is expected to increase the domestic player in spending more on sportwear in this region. Along with winter sports, outdoor sport is also witnessing a notable surge as the various countries are promoting high-quality development in outdoor sports industry, boosting associate consumption of sportwear.


The Middle East and Africa were at lowest position in market share in 2023 with revenue of USD 10.31 billion and is expected to grow with the CAGR of 3.5%. In this region rapid urbanization allows access to renowned sports clubs and fitness centers, enabling consumer spending on sportwear for outdoor sports. More and more adventure travelers are visiting the region, increasing the awareness of outdoor sport in the Middle East and Africa.


Increasing adoption of adventure sports in South America is driving the market in this region. South America has diverse landscapes and growing enthusiasm for adventure sports. The region has ideal geography for outdoor sport which includes mountains, rainforests, rivers, oceans, and deserts. Andes Mountains in Argentina, Ecuador, Colombia etc. is a great attraction for mountaineering and trekking enthusiasts. People visit Chile for some of the popular trekking routes like the Inca Trail on Machu Picchu and Torres del Paine Circuit for a challenging experience. Similarly diverse rock formation found in countries like Brazil, Colombia, and Argentina holds great opportunities for rock climbing.


Further, the major countries studied are: The U.S, Canada, Mexico, Germany, UK, France, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Australia and New Zealand, CGG Countries, Turkey, Brazil, Argentina.


Figure 6: Outdoor and Ski Sportswear Market, by region, 2022 & 2032 (USD Million)


Outdoor and Ski Sportswear Market, by region, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Outdoor and Ski Sportswear Key Market Players & Competitive Insights


The leading players focus on product innovation, technology advancements, and marketing strategies to maintain their market position and competitive edge. They offer a wide range of sportswear products tailored to different outdoor activities, climates, and consumer preferences, catering to the needs of outdoor enthusiasts and adventurers.


In addition to established brands, the market also features a growing number of emerging players and startups entering the outdoor and ski sportswear industry. These newcomers often differentiate themselves through unique product offerings, sustainable practices, and direct-to-consumer business models, challenging traditional players and contributing to market competition and innovation.


Moreover, the competitive landscape is influenced by factors such as pricing strategies, distribution channels, retail partnerships, and regional market dynamics. As consumer preferences evolve and market trends shift, players in the outdoor and ski sportswear market must adapt and innovate to stay competitive and meet the changing demands of consumers.


Key Companies in the Outdoor and Ski Sportswear market include



  • Rossignol (France)

  • Columbia Sportswear (US)

  • Fischer Sports GmbH (Austria)

  • Lafuma (France)

  • Patagonia (US)

  • Helly Hansen (Norway)

  • Mammut (Switzerland)

  • Outdoor Research (US)

  • Salewa (Bolzano)

  • Norrona (Norway)


Outdoor and Ski Sportswear Industry Developments


November 2023: Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls 8,200-square-feet and includes Norrøna’s largest and most immersive store to date, a flexible modern event space, and the company’s newest venture into the restaurant industry, with the new Nordic-concept, Naturen Brasserie.


October 2023: Helly Hansen Introduces New Odin Backcountry Capsule Collection. The new collection consists of highly technical, premium products optimized for ski touring and powder days.


Outdoor and Ski Sportswear Market Segmentation


Outdoor and Ski Sportswear Type Outlook



  • Jackets

  • Top Wear

  • Bottom Wear

  • Footwear

  • Accessories

  • Others


Outdoor and Ski Sportswear Sport Type Outlook



  • Skiing

  • Outdoor


Outdoor and Ski Sportswear End User Outlook



  • Men

  • Women

  • Unisex


Outdoor and Ski Sportswear Price Range Outlook



  • Economy/Mass

  • Premium


Outdoor and Ski Sportswear Distribution Channel Outlook



  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online


Outdoor and Ski Sportswear Regional Outlook



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia & New Zealand

    • Rest of Asia-Pacific



  • Middle East & Africa

    • GCC Countries

    • Turkey

    • Northern Africa

    • Southern Africa



  • South America

    • Brazil

    • Argentina

    • Rest of America



Report Attribute/Metric Details
Market Size 2024 USD 302.45 billion
Market Size 2032 USD 433.51 billion
Compound Annual Growth Rate (CAGR) 4.60% (2024-2032)
Base Year 2022
Forecast Period 2024-2032
Historical Data 2018 & 2020
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Sport Type, End User, Price Range, Distribution Channel, Region
Geographies Covered North America, Europe, Asia Pacific, Middle East & Africa, South America.
Countries Covered The U.S, Canada, Mexico, Germany, UK, France, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Australia and New Zealand, CGG Countries, Turkey, Brazil, Argentina.
Key Companies Profiled Rossignol (France), Columbia Sportswear (US), Fischer Sports GmbH (Austria), Lafuma (France), Patagonia (US), Helly Hansen (Norway), Mammut (Switzerland), Outdoor Research (US), Salewa (Bolzano), Norrona (Norway) among others.
Key Market Opportunities 路聽聽聽聽聽聽 Growth of e-commerce. 路聽聽聽聽聽聽 Developing eco-friendly materials and processes to aid market.
Key Market Dynamics 路聽聽聽聽聽聽 Growing popularity of outdoor activities 路聽聽聽聽聽聽 Growing awareness of wellness and health 路聽聽聽聽聽聽 Evolving fashion trends 路聽聽聽聽聽聽 Counterfeit products 路聽聽聽聽聽聽 Sustainability concerns


Frequently Asked Questions (FAQ) :

The Outdoor and Ski Sportswear market accounted for USD 174.76 billion.

Growing popularity of outdoor activities, growing awareness of wellness and health, evolving fashion trends are the key driving factors for the Outdoor and Ski Sportswear market.

The growth rate of the Outdoor and Ski Sportswear market is 4.60% CAGR.

The North America region held the largest market share in the Outdoor and Ski Sportswear market.

Rossignol (France), Columbia Sportswear (US), Fischer Sports GmbH (Austria), Lafuma (France), Patagonia (US), Helly Hansen (Norway), Mammut (Switzerland), Outdoor Research (US), Salewa (Bolzano), Norrona (Norway) among others.

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