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Organic Vanilla Market Trends

ID: MRFR//3019-CR | 100 Pages | Author: Pradeep Nandi| February 2021

Global Organic Vanilla Market Overview

Organic Vanilla Market Size was valued at USD 0.35 billion in 2022. The organic vanilla market industry is projected to grow from USD 0.4 Billion in 2023 to USD 0.93 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.06% during the forecast period (2023 - 2030). The key market drivers boosting global market growth are rising public awareness of the benefits of using organic vanilla and growing demand for organic food & beverages, personal care goods, and health care products.Organic Vanilla Market OverviewSource: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Organic Vanilla Market Trends

  • Growing demand for natural/clean-label processed foods to drive market growth

Organic vanilla is in high demand due to the rising demand for organic foods. Organic vanilla is grown in soil free of chemical fertilizers, as synthetic pesticides and herbicides are prohibited in organic vanilla farming. It has been minimally processed, with no fumigation or irradiation, to retain its natural flavor and aroma. Companies involved in organic farming and manufacturing can obtain certification from numerous regulatory bodies worldwide. Organic foods have grown in popularity as more people know their advantages. Menu descriptions and food packaging labels have a strong influence on consumer preferences. People are increasingly interested in clean-label products as they are 100% natural and do not contain any synthetic ingredients such as preservatives, artificial colors, or flavors.

Vanilla is a spice flavoring various foods such as cookies, pastries, cakes, ice cream, and desserts. Vanilla is a natural and plant-based flavoring ingredient highly preferred by plant-based and clean-label food manufacturers. The growing trend of clean-label food and veganism will significantly impact the organic vanilla market CAGR during the forecast period. Thus, the growing emphasis on transparency, the growing focus on health, and increased interest in what is incorporated in commonly consumed food and beverages, among other products, have resulted in an increasing number of consumers remaining vigilant when purchasing these products, thereby driving organic vanilla market revenue growth. For example, in May 2022, Solvay invested in Suanfarma's Cipan production plant in Lisbon, Portugal, to expand its biotechnological abilities and promote the production of natural vanillin.

Organic Vanilla Market Segment Insights

Organic Vanilla Form Insights

Based on form, the Organic Vanilla Market segmentation includes beans, powder, liquid, and paste. The powder segment held the majority share in 2022, contributing around ~43-45% of the Organic Vanilla Market revenue. Vanilla powder is ordinary in spice blends, dry baking premixes, and other dry ingredients. Vanilla powder is a popular ingredient in the bakery and dairy industries. Vanilla extract prices are rising due to a global shortage of vanilla and the high cost of extracting vanillin from vanilla pods. As a result, increased demand for vanilla powder in the food, dairy, and pharmaceutical sectors drives the organic vanilla market. Organic vanilla powder is becoming increasingly popular in its purest form. Organic vanilla is in high demand in the dairy and ice cream industries. Moreover, the growing demand for raw desserts, such as homemade cookies, bread, and other organic bakery goods, supports the global market for organic vanilla powder.

Organic Vanilla Application Insights

Applications have bifurcated the Organic Vanilla Market data into food & beverages, personal care, and pharmaceuticals. The food and beverage segment dominated the market in 2022 and is expected to be the fastest-growing segment during the forecast period 2022-2030, owing to increased consumption of bread products, ice creams, and desserts and enhanced use in the food retail and service sector. Food and beverages are expected to remain an important application sector for organic vanilla. Vanilla has long been used as a flavoring agent in various foods and beverages, particularly bakery items such as muffins, cakes, pastries, and doughnuts. Frozen desserts include ice cream, frostings, smoothies, whipped cream, and other items. Organic vanilla extract has recently been used in lattes, thick shakes, hot chocolates, cocktails, and cold drinks. Growing consumer awareness of the health benefits of organic foods has increased demand for vanilla extract, a natural flavoring ingredient that adds nutritional value to foods.

Figure 1: Organic Vanilla Market, by Application, 2022 & 2030 (USD Billion)Organic Vanilla Market, by Application, 2022 & 2030Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Further, the personal care segment in the global organic vanilla industry is expected to grow at a higher CAGR over the forecast period due to rising consumer preference for luxury skin care products containing natural ingredients derived from plants rather than synthetic or chemical additives commonly used in commercial cosmetics. Organic vanilla is commonly used in cosmetics to enhance lipstick flavor and is well-known for its anti-aging properties. Organic vanilla extract is used in products like body lotions, soaps, body creams, and cosmetics as it has antibacterial properties. In addition, fragrance oils with a higher vanillin content may crystallize in colder climates, giving the vanillin component of the scent the appearance of tiny white crystals.

Organic Vanilla Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The European Organic Vanilla market accounted for USD 0.16 billion in 2022 and will likely exhibit significant CAGR growth over the study period. Organic vanilla has long been used by European food and cosmetic manufacturers. The organic vanilla market in the United Kingdom experienced robust growth, expected to continue during the forecast period due to increased application in the food and beverage sectors, household usage, and product innovation. France is the nation that uses the most vanilla on the regional and international markets. As a source of the scent, the personal care and cosmetics industries are driving the increase in demand for vanilla in the country. The demand for organic products has also been observed nationally due to consumers' increased purchasing power and growing awareness of the harmful effects of synthetic ingredients in food.

Further, the major countries studied in the global market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Figure 2: ORGANIC VANILLA MARKET SHARE BY REGION 2022 (%)ORGANIC VANILLA MARKET SHARE BY REGION 2022Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The North American organic vanilla market has the second-largest market share. Vanilla is commonly used to flavor syrups, jams, and jellies in the food and beverage industry in the United States. Due to its antioxidant and antibacterial properties, organic vanilla is a good choice for washing the skin and treating conditions associated with damaged skin. It is also approved for the treatment of anxiety and depressive disorders. Pharmaceutical and biotechnology companies in the U.S. use organic vanilla extract, or vanillin, as a reference standard when calculating the quantitative amount of ethyl vanillin in products containing the vanilla extract. North America is experiencing significant growth due to rising consumer demand for dairy products, which account for half of the total vanilla imports. Mexico has a robust regional market presence thanks to being one of the top producers of vanilla in the region. Additionally, the growth of the organic vanilla industry is fueled by the high ice cream consumption in nations like the United States and Canada, as well as new product launches. Further, the U.S. organic vanilla market held the largest market share, and the Canadian organic vanilla market was the fastest-growing market in the North American region.

The Asia-Pacific Organic Vanilla Market is expected to grow at the fastest CAGR in the forecast period from 2022 to 2030. The region's abundant raw materials for producing various vanilla-derived products are a significant factor driving its market. The rising population and per capita food consumption have influenced the growth of the vanilla market. Suitable climatic conditions are also a significant factor, which has led to many food manufacturers establishing production bases in the region, resulting in higher organic vanilla sales performance. This is mainly due to the increasing demand for organic vanilla essence in the region's dairy product manufacturing industry and the growing market for products made with vanilla extract in developing nations like China and India. Moreover, rising consumer health awareness and demand for organic products will likely drive expansion during the projection period. Furthermore, China’s organic vanilla market held the largest market share, and the Indian organic vanilla market was the fastest-growing market in the Asia-Pacific region.

Organic Vanilla Key Market Players & Competitive Insights

The organic vanilla market major players, including Amadeus Trading Co., Ever Organic, The Madagascar Vanilla Company, Givaudan, Boston Vanilla Bean Company, and others, are increasing trading practices and strengthening their distribution networks to strengthen their global positions. Other strategies used by key players to gain a competitive advantage in the global organic vanilla industry include rising production capacity and improving quality. Leading vanilla bean producers are investigating new product lines while participating in market development activities through alliances, joint ventures, mergers, and acquisitions. Top vanilla bean brands focus on upgraded and modified products in response to increasing demand for new formulations from the food and beverage sector, which has grown over time as organic vanilla bean consumption has increased across all populations.

Natural vanilla bean production is labor-intensive and time-consuming, and the plant is only grown in a few regions. The natural vanilla bean supply needs to be increased to meet the demand. Existing major market players are implementing several initiatives to assist farmers in increasing production in vanilla-growing nations like Madagascar, Tahiti, Mexico, and Tonga to meet this demand for natural organic vanilla. The major global players have steadily expanded their geographical presence and raised brand awareness, providing them with a competitive edge in the organic vanilla industry.

Advanced Biotech manufactures and distributes various natural fragrance raw materials and synthetic flavors for various industries. Advanced Biotech employs cutting-edge biotechnology and engineering to develop refined and cost-effective products that improve soils, plants, and crops while addressing environmental issues. Advanced Biotech launched 'Abtvanforall plus natural' in December 2021, a bio-vanillin used to produce alcoholic beverages, frozen dairy, baked goods, and hard candy.

Also, Laird Superfood manufactures premium all-natural product lines, including creamers, coffees, hydration alternatives, and more. The business sells its goods online. Laird Superfood, a producer of various goods, introduced organic vanilla superfood creamer in September 2019 as a new product in its renowned superfood creamer line. The product contains cinnamon, maple sugar, the organic vanilla bean from Madagascar, and creamy coconut. This new product contributes to the company's expanded product portfolio in the organic vanilla industry.

Key Companies in the organic vanilla market include

  • Nielsen-Massey Vanillas Inc (US)

  • Super Africa Products (Madagascar)

  • Ever Organic (US)

  • Lafaza Foods (US)

  • Synthite Industries Ltd (India)

  • Givaudan (Switzerland)

  • Tharakan & Company (India)

  • Symrise AG (Germany)

Organic Vanilla Industry Developments

August 2021: Vanilla Bean Kings expanded their operations in the Western Meadows Industrial Park by building a new facility. As a result, the company will be able to expand throughout the United States, including in Hartford and Boston.

January 2021: Blue Pacific Flavours, a company based in the United States, introduced Kilimanjaro Vanilla, a sustainable organic vanilla extract. The company has met consumer demand for natural, organic, clean-label, and sustainably produced goods with this new launch.

January 2020: Nielsen-Massey Vanillas Inc debuted 2-ounce bottles of its well-known Madagascar bourbon Pure Organic Vanilla Bean paste at the 2020 Winter Fancy Food Show. The product is made with premium vanilla extracts and is infused with natural vanilla bean specks, allowing consumers to purchase smaller, more convenient products.

Organic Vanilla Market Segmentation

Organic Vanilla Form Outlook

  • Beans

  • Powder

  • Liquid

  • Paste

  • Others

Organic Vanilla Application Outlook

  • Food & Beverages

  • Personal Care

  • Pharmaceuticals

Organic Vanilla Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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