Onshore Wind Energy Market Share

Introduction: Navigating the Competitive Landscape of Onshore Wind Energy

The onshore wind energy market is characterized by a high level of competition, which is due to the rapid spread of the technology, the change in the regulatory framework and the increasing demand for sustainable energy. The leading players, including wind turbine manufacturers, IT service companies and construction companies, are pursuing a leading position by deploying new digital technologies such as machine learning, the Internet of Things, automation and machine learning to increase the efficiency of operations and reduce costs. Moreover, the new players, especially the innovative start-ups, are reshaping the business models and threatening established suppliers. Strategic deployment is increasingly focused on local energy solutions and community projects. This dynamic market requires a deep understanding of technology-driven differentiation and strategies for the future to capitalize on the changing market conditions from 2024 to 2025.

Competitive Positioning

Full-Suite Integrators

These vendors offer comprehensive solutions encompassing the entire wind energy value chain, from development to operation.

Specialized Technology Vendors

These companies focus on innovative technologies and solutions that enhance wind energy efficiency and performance.

Infrastructure & Equipment Providers

These vendors supply essential infrastructure and equipment necessary for the construction and operation of wind energy projects.

Utility-Scale Developers

These companies are primarily focused on developing and operating large-scale wind energy projects.

Emerging Players & Regional Champions

• GreenWind Solutions (USA): Specializes in innovative turbine designs and energy storage integration, recently secured a contract for a 150 MW project in Texas, challenging established vendors by offering lower-cost solutions with enhanced efficiency.
• WindTech Innovations, Germany: Developing advanced preventive maintenance systems for wind-turbines, recently completed a pilot project with a major utility in Bavaria, enabling the enhancement of operational efficiency and reducing downtime.
• EcoWatt Energy (India): Offers modular wind turbine systems tailored for small to medium enterprises, recently launched a community wind project in Maharashtra, providing a unique solution that challenges traditional large-scale wind farms.
• Nordic Wind Solutions (Scandinavia): Floating wind power plants; recently teamed up with a local government for a pilot project in Norway; complements established suppliers by extending the wind-power generation capacity to offshore and deeper waters.

Regional Trends: In 2024, the onshore wind energy market is undergoing a significant change towards localized and modular solutions, particularly in the emerging economies. The trend is towards the integration of energy storage systems with wind power plants in order to increase availability and efficiency. In North America and Europe, digitalization and predictive maintenance are the key to achieving higher availability, while Asia is rapidly deploying small, community-based wind power plants to meet local energy needs.

Collaborations & M&A Movements

• In a joint venture with Siemens, the offshore wind-power company Orsted has begun the development of new-generation offshore wind-turbines, with the object of increasing the efficiency and lowering the cost of production of offshore wind-power plants, thus strengthening their position in a rapidly growing market.
• On the basis of this idea, Vestas has taken a minority stake in a start-up company that is developing new windmills, in order to gain access to new technology to improve its own products and market share in the onshore wind energy market.
• GE and Enel Green Power announced a collaboration to develop a new generation of wind farm management software. This will optimize the efficiency of their operations and strengthen their competitiveness in the increasingly regulated market for renewable energy.

Competitive Summary Table

Conclusion: Navigating the Onshore Wind Energy Landscape

The onshore wind-power market in 2024 will be characterized by intense competition and a high degree of fragmentation, as the market is divided between the old and new players. The trend is towards a localized solution, where the companies adapt to the different regulatory frameworks and customer preferences. The old players will compete with their existing experience and established business, while the new players will compete with their innovation and sustainable development. For the suppliers, this means that they have to invest in artificial intelligence for preventive maintenance, automation for operational efficiency, and flexibility for adapting to market changes. Those who can successfully combine these abilities will probably be the ones to become leaders in the new market.