Online education companies provide digital platforms and content for students and educators, offering a wide range of subjects and educational levels. These companies support remote learning and enable access to high-quality educational resources, making learning more accessible and flexible for learners worldwide.
Competitive Landscape of Online Education Market: A Comprehensive Analysis
Introduction: The online education market is experiencing explosive growth, driven by technological advancements, increasing internet penetration, and evolving learner preferences. This dynamic space boasts a diverse range of players, each employing distinct strategies to carve out their niche. Understanding this competitive landscape is crucial for stakeholders seeking success in this booming market.
Key players:
Strategies adopted:
Factors for market share analysis:
New and emerging companies:
Current company investment trends:
Latest Company Updates:August 3, 2023
in 2023, Edmingle, a fully integrated software platform for managing and delivering courses, is pleased to have assisted McGraw Hill's most recent digital innovation in India. The introduction of McGraw Hill Edge, which was created in collaboration with Edmingle, was announced by McGraw Hill last month.
Manipal Global Education Services has entered the online medical education market in 2023 with the release of Manipal MedAce, an app designed from the ground up for mobile and the cloud and geared towards medical learning and PG preparation. Over 100 crore have been set aside by the corporation to create content for this platform, with 50–60 crore already invested and the remaining funds scheduled to be used within the following 15 months.
Online Education Market Size was valued at USD 38.5 billion in 2021. The Online Education market industry is projected to grow from USD 47.23 Billion in 2022 to USD 219.37 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 25.80% during the forecast period (2024 - 2032). The expanding use of cloud-based systems and online meetings for clarifying any doubts are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst ReviewBy using formats other than pen and paper, such as PDFs, podcasts, videos, etc., it provides teachers and students with an effective approach to convey knowledge. E-learning also provides time and location flexibility, allowing schools and other educational institutions to reach a large number of additional students. Compared to traditional pen and paper models, e-learning systems are more inexpensive and also easier on the environment.
Further, The alternatives available to schools are expanding as a result of significant market penetration targeted at enhancing the security and unwavering quality of cloud-based education systems. Massive amounts of educational content are available online thanks to the market's large number of service and content suppliers.
Additionally, Reliable technology and other technological problems that impede efficient and effective learning are the main constraints in this area. Health risks could also be a constraint in the future because students today are almost always expected to be online and watching screens, thus it is now necessary to incorporate this into their daily study routine. Online learning has a lot of potential because, with the development of linked technology brought on by improvements in 5G networks, a teacher or parent can better track a student's performance and have a better understanding of the student's learning style. This has enhanced the Online Education market CAGR across the globe in the recent years.
However, to cater the demand there has been significant advances in the treatment innovations. For instance, there has been a number of towers that had been built for better experience of online learning and that is another factor driving the growth of the Online Education market revenue.
The Online Education market data has been bifurcated by surgery into chat, voice, video and live streaming. Online video can be a very powerful teaching tool. It facilitates learning, supports various learning modalities, and makes novel teaching techniques possible. 88% of colleges said in a survey that they had observed data showing that video raises student accomplishment levels. In both traditional and virtual classrooms, live and on-demand video play a key role. The use of these media forms generates unique experiences and improves learning.
January 2022: Credly, a significant provider of credentials for the digital workforce, was recently announced to have been acquired by Pearson. The expansion of Pearson's workforce analysis, learning, and assessment capabilities to include a comprehensive credentialing solution would increase the company's presence in the workforce skills market. Pearson has already invested in the business Credly.
On May 2022: Class came to a firm arrangement to purchase the collaborative blackboard from the anthology. Class Technologies Inc. and Anthology have announced that they have reached a definitive deal for Class to purchase Anthology's Blackboard Collaboration Virtual Classroom Tool. Anthology is a developer of education solutions that support the complete learner lifecycle.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Online Education market accounted for USD 16.90 billion in 2021 and holds 43.90% of the market and is expected to exhibit a significant CAGR growth during the study period. This is attributed to increasing awareness towards the benefit of online education and its efficiency.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: ONLINE EDUCATION MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Online Education market accounts for the second-largest market share due to the availability of high speed internet and online tuitions and increasing use of online platforms like- webcam, googlemeet, etc. Further, the Germany Online Education market held the largest market share, and the UK Online Education market was the fastest growing market in the European region
The Asia-Pacific Online Education Market is expected to grow at the fastest CAGR from 2022 to 2030. The content segment dominated the Asia e-learning market share in 2020, and it is anticipated to continue dominating the market in the years to come as technological advancements like the deployment of web and cloud-based platforms increased adoption of e-learning methods due to their ease of use and lower cost, which fuels market growth.. Moreover, China Online Education market held the largest market share, and the India Online Education market was the fastest growing market in the Asia-Pacific region
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Online Education market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Online Education industry must offer cost-effective measure to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Online Education industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Online Education industry has provided with some great educational platforms of the most significant benefits. The Online Education market major player such as Aptara inc. (us), Powerschool group llc (us), K12 inc. (us), Udacity inc. (us), and others are working to expand the market demand by investing in research and development activities.
"Aptara skillfully steered our course from print to digital and then to mobile. We've established new revenue sources and drastically reduced costs by changing how we produce and deliver product documentation and training. As a result of the Information Age, eLearning has developed beyond the scope of traditional learning. eLearning is progressively moving towards what is being referred to as the "Experience Age" after nearly three decades of developing, publishing, and disseminating diverse learning formats via online platforms.
Cisco Systems, Inc., also known simply as Cisco, is a worldwide firm with its main offices in San Jose, California, that specialises in digital communications technologies. Cisco creates, produces, and markets networking tools, software, telecommunications gear, and other high-tech services and goods.
Lynda.com (us)
Tata interactive systems (india)
Blackboard inc. (us)
Aptara inc. (us)
Powerschool group llc (us)
K12 inc. (us)
Skills2learn ltd. (uk)
Udacity inc. (us)
Cisco systems inc. (us)
City & guilds group (uk)
Citrix education inc. (us)
April 2023:
Coursera has unveiled a range of innovative educational initiatives, including new VR-enabled course experiences and an AR Professional Certificate and Specialization by Meta, aimed at equipping learners with job-relevant AR skills. These advancements in immersive technology enhance popular courses, allowing for deeper understanding and engagement. With a commitment to expanding immersive learning content, Coursera collaborates closely with university and industry partners to further enrich the educational experience for learners worldwide.
March 2023:
Udacity launches a new AI chatbot powered by OpenAI, offering personalized support to learners globally. The chatbot, equipped with GPT-4 Turbo, aids in summarizing concepts, answering deep questions, translating content, and debugging code. Learners can access the chatbot through the classroom interface to enhance their learning experience effectively.
April 2023:
Coursera unveils 8 new degrees and 3 Professional Certificates, along with a host of generative AI content. These programs offer flexible and affordable options for learners, including the Master of Science in Data Science and the Spark AR Developer Advanced Professional Certificate. New AI content, such as the AI for Good Specialization and ChatGPT Teach-Out, caters to emerging technology trends, supporting reskilling and upskilling in an AI-enabled future.
September 2022:
Clips on Coursera now offers access to nearly 200,000 short videos and lessons for rapid skill development. Learners can gain job-specific skills in under 10 minutes and progress to deeper learning pathways. Google and other industry leaders have adopted Clips to accelerate skills development. Coursera for Business serves over 3,500 companies globally, providing scalable learning paths and innovative skills assessment tools.
November 2023:
Udemy partners with Google Cloud, offering endorsed content for cloud professionals. Learners gain access to high-quality courses on emerging technologies like generative AI. The collaboration supports skill validation and certification preparation in a rapidly evolving tech landscape. Udemy's platform facilitates flexible learning, empowering individuals and organizations worldwide.
June 2023:
McGraw Hill and Verizon enhance their AR mobile app, offering expanded subject offerings and collaborative features. The app, McGraw Hill AR, provides short interactive activities to engage K-12 students, with lesson plans available through Verizon Innovative Learning HQ. The updates include new social studies activities, multi-language support, web versions, and spatial mapping for an immersive experience.
Laptop
Mobile
PC
Worldclass
Courseplay
Yuja
Chat
Voice
Video and Live Streaming
North America
Europe
Asia-Pacific
Rest of the World
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