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Nutricosmetics Market Trends

ID: MRFR//1516-CR | 100 Pages | Author: Harshita Gorade| September 2022

Global Nutricosmetics Market Overview

Nutricosmetics market size was valued at USD 4.2 billion in 2022. The nutricosmetics industry is projected to grow from USD 4.47 billion in 2024 to USD 6.51 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.45% during the forecast period (2024 - 2030). Rapid technological improvement, rising consumer awareness regarding skin and hair problems, and increasing demand for nutricosmetics in developed countries are the key market drivers enhancing market growth.

Nutricosmetics Market Overview1

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Nutricosmetics Market Trends

  • Increase in preference for organic cosmetic products by consumers to boost the market growth.

Organic cosmetics refer to products made without parabens, artificial fragrances, sulfates, phthalates, synthetics, and petrochemicals. Consumers prefer nutricosmetics products as an alternative to chemical-laden regular cosmetic products. These chemical-based products are harsher on the skin and may lead to various side effects. Organic products have no such effects and are gentler on the skin. Moreover, chemicals in conventional cosmetic products penetrate the skin and enter the bloodstream, leading to a range of disorders such as hormonal imbalance and cancer. Preference for organic cosmetic products has emerged as a key driver of the skin care products market, owing to the rise in side effects of chemical-based products driving the growth of the nutricosmetics market revenue.

Moreover, the rise in the adoption of products such as nutricosmetic gummies, nutricosmetic tablets, nutricosmetic capsules, nutricosmetic powders, etc., is significantly driving the market for nutricosmetics during the forecast period. Nutrocosmetic products are nutraceuticals that improve the condition of skin, hair, and nails by supplementing nutrients. They are products and ingredients developed around the correlation between good health and beauty. Nutricosmetics are not traditional cosmetic products that are applied externally. They are beauty-dietary supplements that help the skin to improve or heal with the oral intake of nutritional substances. Nutricosmetic formulations are a holistic approach. Consumers around the globe are increasingly spending on various types of nutricosmetics products owing to the rise in concerns about the natural ingredients in beauty products. Increasing disposable income encourages people to buy nutricosmetic products, thus significantly boosting the market. An increase in demand for organic and nutritious beauty products in developed and developing countries is expected to offer potential revenue opportunities for nutricosmetics market players in the next few years enhancing the market CAGR across the globe in recent years.

However, increasing demand for nutritional and functional health-benefitting products will aid market growth. The rapidly increasing elderly population who seek cosmetic assistance, coupled with increasing beauty consciousness, especially among the urban population, drives the market growth.

Nutricosmetics Market Segment Insights

Nutricosmetics Type Insights

The nutricosmetics market segmentation, based on type, includes capsules, tablets & softgels, drinks, powders, gummies & candies, and others. The tablets segment held the majority share in 2022 of the nutricosmetics market revenue. Consumers are increasingly relying on tablets, given their cost-effectiveness and high content of active ingredients, among other benefits, such as shelf-stability and the ability to retain their potency for longer. However, capsules are the fastest-growing category over the forecast period as they offer faster relief to symptoms and higher bioavailability, which will escalate the consumption of nutricosmetics in capsule forms.

Nutricosmetics End-Use Insights

The nutricosmetics market data has been bifurcated into the end-use, including skincare, haircare, nailcare, and others. The skincare segment dominated the market in 2022 and is projected to be the faster-growing category during the forecast period 2022-2030. The powders, creams, and lotions are examples of skin care products that enhance the quality and health of the skin while also providing nutrition. Many men and women use these products regularly for various reasons, including cleansing, moisturizing, and hydrating the market growth. However, haircare is the fastest-growing category over the forecast period. The hair care products assist women and men in maintaining the cleanliness and health of their hair while also protecting it from injury. The oil, shampoo, serum, conditioner, and other hair products are available in various formats, including gel, liquid, lotion, and cream.

Figure 1: Nutricosmetics Market, by End-Use, 2022& 2030(USD Billion)Nutricosmetics Market, by End-Use, 2022& 2030

Source: MRFR Database Secondary Research, Primary Research, and Analyst Review

Nutricosmetics Distribution Channel Insights

The nutricosmetics market data has been bifurcated into the distribution channel, including non-store-based and store-based. The store-based segment dominated the market in 2022 and is projected to be the faster-growing category during the forecast period, 2022-2030. These nutricosmetics are readily available through several retail distribution channels, including hypermarkets, supermarkets, convenience stores, online retailers, and grocery stores. Hypermarkets/supermarkets and convenience stores are the most preferred distribution channel owing to the easy product availability under one roof. However, non-store-based is the fastest-growing category over the forecast period due to the growing internet penetration.

Nutricosmetics Regional Insights

By Region, the study delivers market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America nutricosmetics market accounted for USD 1.92 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The consumers of the region, predominantly the United States and Canada, tend to be skeptical of the idea of “beauty foods” and are more likely to demand products like UV protection and wrinkle-smoothing products, creating a bullwhip in the product launch. For instance, in 2020, SDIN launched SunISDIN™ Softgel Capsules to the US market, an advanced combination of antioxidants, vitamins, and an essential mineral, to prepare the skin to fight photoaging, prevent oxidative stress, and support general skin health. Further, the US nutricosmetics market held the largest market share, and the Canada nutricosmetics market was the fastest-growing market in the North America region.

Further, the prominent countries studied in the market report are: The U.S, Canada, France, the UK, Germany, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Source: Secondary Research, MRFR Database, Primary Research and Analyst Review

Europe nutricosmetics market accounts for the second-largest market share. This is due to the rise of the beauty industry in the region has attracted many foreign companies, making the region a significant market and boosting commerce for nutricosmetic goods in the region. Further, the UK nutricosmetics market held the largest market share, and the Germany nutricosmetics market was the fastest-growing market in the Europe region.

The Asia-Pacific nutricosmetics market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to changing lifestyles as a result of increased income, allowing customers to choose healthier options themselves and the atmosphere that was previously unavailable, these elements are propelling the nutricosmetics market to significant growth in the region. Moreover, China nutricosmetics market held the largest market share, and the India nutricosmetics market was the fastest-growing market in the Asia-Pacific region.

Nutricosmetics Key Market Players & Competitive Insights

Major market players are spending a huge amount of money on R&D to enhance their product lines, which will help the nutricosmetics market grow even more. Market players are also taking various strategic initiatives to grow their footprint globally, with major market developments including new product launches, contractual agreements, increased investments, mergers and acquisitions, and collaboration with other organizations. Competitors in the nutricosmetics industry must offer cost-effective items to enhance and survive in an increasingly competitive and growing market environment.

Manufacturing locally to reduce operating costs is one of the major business strategies manufacturers adopt in the nutricosmetics industry to benefit clients and expand the market sector. In the nutricosmetics market, major players such as Laboratoire Dermatologique ACM (France), Forza Industries Ltd. (UK), Vitabiotics Ltd. (UK), and others are working on enhancing the market demand by investing in research and development activities.

Nykaa is an Indian e-commerce enterprise established by Falguni Nayar in the year 2012 and is headquartered in Mumbai. It trades beauty, wellness and fashion products all over the websites, mobile apps and 100+ offline shops. In 2020, it was the first Indian unicorn startup handled by a woman. In April 2022, Nykaa bought a 60% share in Nudge Wellness, marking Nykaa's entry into the nutricosmetics business. Nykaa is an Indian e-commerce company selling beauty, wellness, and fashion products.

Also, Herbalife Nutrition Ltd., also called Herbalife International, Inc. (with a US subsidiary known as Herbalife International of America), is a multi-level marketing (MLM) corporation that produces and trades dietary supplements. The firm was founded by Mark R. Hughes in 1980, employing an estimated 9,900 people globally. The company is included in the Cayman Islands and headquartered in Los Angeles, California. In August 2021, Herbalife Nutrition announced the launch of its multi-ingredient beauty supplement, "Herbalife SKIN LycoGlow," based on Lycored Nutrient Complex, a tomato extract procured from an Israeli firm Lycored. The new supplement is heavy on lycopene and other carotenoids found in the fruit.

Nutricosmetics, sometimes known as "beauty foods," are able to satisfy the growing desire for practical, proactive methods of remaining youthful for a longer period of time. These cosmetics and beauty products incorporate components from nutritional supplements, functional foods, and cosmetics. The bulk of nutritional products called "nutricosmetics" on the market are meant to support the structure and functionality of the skin. Micronutrients with antioxidant qualities, omega-3 fatty acids, carotenoids, and flavonoids to shield the skin from UV damage are all included in nutricosmetic components.

In 2023, as the distinctions between wellness and beauty goods grew more hazy, Cosmetics Design-USA spoke with Neutrogena's team of specialists at CES about their ground-breaking partnership with the UK-based wellness company Nourished.

The 'Nourished x Neutrogena Skin360 SKINSTACKS' product was introduced last week at CES in Las Vegas by the skin care company Neutrogena, which is owned by Johnson & Johnson.Midway through 2022, Neutrogena and Nourished launched their combined business, which was centred on a "common objective focused on health, research, and technology.

The Ageless Skinstack, a line of custom 3D-printed dietary supplements for skin health, will be released in 2023 by Nourished in collaboration with Neutrogena. These supplements claim to support healthy skin from the inside out. Supplements have a considerable market for both established and emerging beauty businesses.

The Aloha Prepare and restore beauty supplement duo, designed to prepare and restore sensitive skin before and after exposure to the sun, was released in June 2017 by French direct-to-consumer nutricosmetics business D+ For Care. The vitamin, beta-carotene, and zinc combination in the Prepare product was made to increase melanin formation, promote cell renewal, and leave skin glowing all year long.

Key Companies in the Nutricosmetics market include

  • Laboratoire Dermatologique ACM (France)

  • Forza Industries Ltd. (U.K.)

  • Vitabiotics Ltd. (UK.)

  • D-LAB Nutricosmetics (France)

  • Skinade (England)

  • Amway (UK.)

  • Natrol LLC (US.)

  • SOS Hair Care (UK.)

  • WR Group (US.)

  • Pfizer Inc. (US), among others

Nutricosmetics Industry Developments

October 2021: Blackmores acquired Catalent Australia's manufacturing facility in Braeside, Victoria. This facility supports the Blackmores Group's focus on growth and product innovation, increasing its research & development capabilities and providing greater control over production.

August 2021: United Kingdom-based indie brand 'Beauty Kitchen' unveiled its latest business venture - "Vitamin Kitchen"- a vegan vitamin gummies brand that offers three plant-based vitamin gummies to cover a range of nutritional needs. The range includes a hair, skin, and nail product made using a blend of biotin, vitamin C, and zinc, packed in a recyclable, heat-sealed pouch to protect the gummies. This range of products is available online via the company's website and British retailer Planet Organics' stores and website.

Nutricosmetics Market Segmentation

Nutricosmetics End-Use Outlook

  • Skincare

  • Haircare

  • Nailcare

  • Others

Nutricosmetics Type Outlook

  • Capsules

  • Tablets & Softgels

  • Drinks

  • Powders

  • Gummies & Candies

  • Others

Nutricosmetics Distribution Channel Outlook

  • Store-Based

  • Non-Store-Based

Nutricosmetics Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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