The competitive landscape of the nutraceuticals market is characterized by intense rivalry among key players, each vying for a significant share in this rapidly growing industry. Nutraceuticals, which include functional foods, dietary supplements, and herbal products with health benefits, have witnessed increased consumer awareness and demand for wellness-oriented products. The key players in this market employ diverse strategies to gain a competitive edge.
Several established companies dominate the nutraceuticals market, including
- Glanbia Plc
- Abbot Laboratories
- Perrigo Company Plc
- Danone SA
- GlaxoSmithKline Plc
- Daflorn Ltd
- Bactolac Pharmaceutical Inc
These industry giants focus on product innovation, strategic partnerships, and extensive distribution networks to maintain and expand their market presence. Strategies adopted by these players include investing heavily in research and development to introduce novel products with enhanced health benefits. Furthermore, strategic collaborations with healthcare professionals and fitness experts serve to endorse their products and strengthen their market position.
Market Share Analysis Factors:
Market share analysis is influenced by various factors, including product quality, brand reputation, pricing, and distribution channels. Established companies often leverage their financial resources to invest in robust marketing campaigns, creating brand loyalty among consumers. Pricing strategies are also crucial in determining market share, with companies adopting competitive pricing or premium pricing depending on their target audience and the perceived value of their products.
New & Emerging Companies:
New and emerging companies are making notable strides in the nutraceuticals market, challenging the dominance of established players. Start-ups like NutraBlast, NutraIngredients, and NutraCoast have gained traction by capitalizing on niche segments, emphasizing organic and natural ingredients, and leveraging e-commerce platforms for direct-to-consumer sales. These companies often focus on agility and innovation, bringing unique formulations and product offerings to cater to evolving consumer preferences.
Industry Trends:
Industry news and current investment trends indicate a growing interest in personalized nutrition and the integration of technology into nutraceutical products. Companies are increasingly exploring the use of artificial intelligence and data analytics to develop personalized dietary plans based on individual health profiles. Investment trends also reveal a heightened focus on sustainable and eco-friendly packaging, aligning with the growing consumer consciousness towards environmental responsibility.
Competitive Scenario:
The overall competitive scenario in the nutraceuticals market remains dynamic, with mergers and acquisitions playing a pivotal role. Strategic alliances allow companies to strengthen their product portfolios, access new markets, and consolidate their market share. Recent instances include Nestlé's acquisition of Atrium Innovations and Danone's partnership with Mengniu Dairy Company to expand their presence in the Chinese market.
Recent Development
Significant developments have shaped the nutraceuticals market. The industry has witnessed a surge in demand for immunity-boosting products, driven by the global health crisis. Companies responded by introducing new formulations enriched with vitamins, minerals, and herbal extracts known for their immune-boosting properties. Additionally, there has been an increased emphasis on mental wellness, leading to the development of nutraceuticals designed to support cognitive health and alleviate stress.
Investment trends in 2023 highlight a focus on sustainable sourcing and production practices. Companies are investing in supply chain transparency and ethical sourcing of ingredients to meet the growing consumer demand for responsibly produced nutraceuticals. This trend is not only driven by consumer preferences but also by regulatory pressures and the need for companies to align with global sustainability goals.
Nutraceuticals Market Highlights:
Global Nutraceuticals Market Overview
Nutraceuticals Market Size was predicted at USD 238.2 billion in 2021. The nutraceuticals industry is projected to grow from USD 257.01 billion in 2024 to USD 437.6 billion by 2030, showing a 7.9% compound annual growth rate (CAGR) throughout the predicted period (2024 - 2030). The growing demand for functional foods and dietary supplements is the key market driver enhancing market growth. As seen by its expanding use in treating cardiovascular disease and malnutrition, a positive view toward medical nutrition is anticipated to fuel the expansion of dietary supplements.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Nutraceuticals Market Trends
- The growing geriatric population boosts the market growth
The growing geriatric population is contributing considerably to the growth of the market. After a certain age, particularly after age 65, a human requires additional nutrients to build immunity to fight various ailments such as diabetes, cholesterol, blood pressure, and other age-related concerns. Nutraceuticals are used as daily supplements to meet nutrient requirements. According to United Nations, in 2020, around 727 million persons worldwide were 65 or older, which is predicted to increase to approximately 1.5 billion by 2050. As a result, the growing geriatric population propels the nutraceuticals industry forward. The expanding geriatric population base industry is another factor driving the nutraceuticals market revenue.
Figure1: Proportion of selected age groups of the world population and in regions in 2022
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The expansion of healthcare options, lower death rates, and consumer willingness to spend on health and well-being have increased the regional population. As per the International Food Information Council research, approximately two-thirds of U.S. adults consider healthfulness when purchasing food and beverages. During the pandemic, awareness of its importance in aiding immune and physical health has grown rapidly, which will benefit the nutraceuticals market growth in the next years. Therefore, the trend of functional food has enhanced the market CAGR in recent years.
Nutraceuticals Market Segment Insights
Nutraceuticals Type Insights
The nutraceuticals market segmentation, based on type, includes vitamins & minerals, probiotics, proteins & peptides, omega fatty acids, and others. In 2021, probiotics dominated the market. The growing consumer preference pushes the sector for preventative healthcare and the discovery of effective probiotic strains. Probiotics are important in preventive healthcare since they improve the immune system and help prevent disease. As a result, increased awareness about preventive healthcare will likely drive market growth throughout the forecast period. Additionally, the vitamins and minerals sector witnessed significant growth in the nutraceuticals market revenue. The segment is expected to be driven by increased demand for vitamins in daily diets and a growth in the number of health-conscious clients.
Nutraceuticals Source Insights
Based on source, the nutraceuticals market segmentation has been divided into the plant, animal, and microbial. The animal-based products acquired a major market share in the market. The animal protein market has grown due to increased animal protein usage in various industries, including pharmaceutical and nutraceuticals manufacturing, feed manufacturing, and others.
However, in 2021, the plant-based protein was the fastest-growing segment. The growing popularity of veganism is mostly driving this segment. Rising consumer interest in healthy products and food safety is expected to boost sector growth. Plant-based diets are regarded to be safer and healthier than animal-based ones.
September 2020: ADM (US) introduced Prolite MeatTEX and Prolite MeatXT, a line of textured and non-textured wheat proteins that improve the texture and density of meat replacements. With the introduction of this product, ADM completed its portfolio of textured soy, wheat, and pea proteins. This creation has further broadened the growth opportunity for the nutraceuticals market industry.
Nutraceuticals Form Insights
The nutraceuticals market data has been bifurcated by surgery into capsules, tablets & soft gels, powder, and liquid & gummies. As the tablet form of vitamins is frequently eaten by adults worldwide, the tablets segment led the market and accounted for more than 39.0% of revenue in 2021. Although the tablet's natural coating improves dissolving, other factors, such as efficacy and quality, influence absorption. Hence, rising applications of tablets positively impact market growth.
Figure 2: Nutraceuticals Market, by Form, 2021& 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The second fastest-growing segment in the nutraceuticals industry is the liquid form. The liquid form makes creating blends easier, increasing usage in yogurt, smoothies, and other energy beverages.
Nutraceuticals Distribution Channel Insight
The nutraceuticals market segmentation, based on distribution channels, includes store-based and non-store-based. The non-store-based sector dominated the market during the forecast period. The online retail marketplace has become a digital platform for customers and merchants. Several elements, including cheap product costs, discounts, shopping ease, free shipping, and a large product range, are expected to sustain the non-store-based segment's consistent expansion. However, the store-based sector experienced considerable growth in 2021. This is due to factors such as retailers becoming significant distributors of the product due to increased consumer dependency on purchasing various food products and healthful foods and beverages.
Nutraceuticals Regional Insights
By Region, the study provides market insights into Europe, North America, Asia-Pacific and the Rest of the World. North America’s nutraceuticals market accounted for USD 103.8 billion in 2021 and is expected to exhibit a significant CAGR of 43.6 percent growth during the study period. The nutraceuticals market is expanding in North America, owing to the increasing prevalence of diet supplements and increased consumer spending on healthy foods. It has a favorable impact on the nutraceuticals market in the United States. In the United States, a record-breaking 80% of adults utilized
dietary supplements in 2021, according to the survey. Furthermore, the significant presence of prominent nutraceuticals providers and manufacturers will be a key element in the region's market growth.
Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: NUTRACEUTICALS MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's nutraceuticals market accounts for the second-largest market share. Older consumers' concerns about aging fuel the market in Europe. During the projection period, the nutraceuticals industry is driven by the rise in obesity, cardiovascular disease, and obesity. According to the data unveiled at a press conference on May 2021 and presented at the European Congress on Obesity, nearly one in three youngsters in the European Region (29% of boys and 27% of girls) and 59% of adults are overweight or obese. Further, the German nutraceuticals market held the largest market share, and the UK nutraceuticals market was the fastest-growing market in the European region.
Asia Pacific’s nutraceuticals market is predicted to have significant market growth. The expansion of the regional market has been aided by the rising popularity of functional foods and drinks in several Asia Pacific nations. For instance, the China Food Information Center (CFIC) released a poll report in June 2020, finding that 70% of Chinese people agreed that probiotics provide health advantages. Moreover, China's nutraceuticals market held the largest market share, and the Indian nutraceuticals market was the fastest-growing market in the Asia-Pacific region.
Nutraceuticals Market Key Market Players & Competitive Insights
The market will expand as major market players make significant R&D investments to diversify their product portfolios. Market participants take part in several strategic initiatives to improve their positions in addition to significant market developments such as new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. The competitors in the nutraceuticals industry must set competitive prices for their goods if they hope to grow and succeed in a field that is becoming more cutthroat.
Local production to cut operating costs is one of the main business methods utilized by the nutraceuticals industry to serve customers and expand the market sector. The nutraceuticals industry has recently enabled some of the most significant medical advancements. Nutraceutical’s market major players, such as GlaxoSmithKline Plc, Glanbia Plc, Perrigo Company Plc, and Daflorn Ltd, are investing in R&D activities to boost demand.
Alpine Start Foods is a high-quality instant coffee brand for everyday excursions. It was inspired by a desire to create a great-tasting, cheap cup of coffee that could be prepared anywhere. By providing a creative answer to an old problem, the brand has swiftly obtained national distribution in important grocery and sports goods retailers such as REI, HEB, and Whole Foods. For instance, in January 2021, Alpine Start, a Boulder-based maker of premium instant coffee, announced its second Kickstarter campaign for functional beverages dubbed 'With Benefits.' Alpine Start worked with professional Mount Everest climbers Adrian Ballinger and Cory Richards to help design the company's newest range of instant beverages packed with vitamins, adaptogens, and MCTs.
NuLiv Science USA has deliberately obtained, researched, and produced a proprietary ingredient portfolio in the nutraceuticals business. Their objective is to serve as the recognized leader in creating evidence-based health therapy interventions and a commercial platform that promotes the nutraceuticals market between the East and the West. For instance, in September 2020, Nuliv Science announced the release of Senactiv. This newly rebranded sports nutraceuticals ingredient stimulates muscle energy and regeneration, providing numerous potentials for dietary supplement producers to develop novel solutions.
Key Companies in the nutraceuticals market include
- Glanbia Plc
- Abbot Laboratories
- Perrigo Company Plc
- Danone SA
- GlaxoSmithKline Plc
- Daflorn Ltd
- Bactolac Pharmaceutical Inc
Nutraceuticals Industry Development
June 2022: Kellogg's Special K has introduced new Protein Snack Bars with 6 grams of protein and 90 calories. The new 90-calorie Special K Protein Snack Bars, with 6 grams of protein and two exquisite flavors, sweet Berry Vanilla and rich chocolaty Brownie Sundae, provide a simple on-the-go protein pick-me-up without sacrificing excellent taste. Special K Protein Snack Bars are sold in grocery stores around the country for USD 4.29 for a five-count package.
February 2022: PepsiCo's Rockstar Energy brand introduced a hemp-infused drink in the United States. The "Rockstar Unplugged" energy drink contains hemp seed oil, B vitamins, spearmint, and lemon balm. The caffeine amount of the beverage is only 80 mg, which is much lower than the caffeine concentration of other Rockstar Energy drinks. The hemp-infused drink will be offered in three flavors: blueberry, passionfruit, and raspberry cucumber, and it will include no sugar or calories.
Nutraceuticals Segmentation
Nutraceuticals Type
- Vitamins & Minerals
- Probiotics
- Proteins & Peptides
- Omega Fatty Acids
- Others
Nutraceuticals Source
Nutraceuticals Form
- Capsules
- Tablets & Softgels
- Powder
- Liquid & Gummies
Nutraceuticals Distribution Channel
- Store-Based
- Non-Store-Based
Nutraceuticals Regional Outlook
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
Nutraceuticals Market Highlights:
