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Non-Woven Adhesive Market Analysis

ID: MRFR//4975-HCR | 100 Pages | Author: Priya Nagrale| September 2025

Non-Woven Adhesive Market Deep Dive – PESTLE, Porter, SWOT

The Non-Woven Adhesives Market is set to see significant developments as industries increasingly recognize the versatility and efficiency of non-woven materials in various applications. Non-woven adhesives are well-known for their strong adhesion and ease of application, which are gaining importance in the automotive, healthcare, construction, and consumer goods industries. As a result, the non-woven adhesives market is expected to witness substantial growth, as it is set to benefit from the increasing demand for lightweight and durable materials, along with the increasing demand for sustainable and eco-friendly products. The development of new non-woven adhesives, as well as the increasing demand for adherence to high regulatory standards, are also expected to influence the non-woven adhesives market. In addition, the growth of e-commerce and the increasing need for efficient packaging solutions are anticipated to further boost the demand for non-woven adhesives, which is expected to make the non-woven adhesives market a promising investment destination for a number of market players.

PESTLE Analysis

  • Political:
    The market for non-woven fabrics is influenced by many political factors, including government regulations and trade policies. In Europe, for example, a new directive requires a reduction in the use of harmful chemicals in adhesives by 2025. This will have an effect on manufacturers who must adjust their formulations. The United States government has set aside 50 million dollars to promote the development of sustainable adhesives, which could spur innovation in the non-wovens industry.
  • Economic:
    The 2024 market for nonwovens is characterized by fluctuations in the price of raw materials and the trend in the consumption of consumers. Polypropylene has risen about 15% over the past year, driven by the lack of supply and increased demand. By 2024, the global adhesive market is expected to exceed $200 billion in sales, indicating a strong market environment for nonwovens adhesives.
  • Social:
    Moreover, the social trends are increasingly favoring the use of natural and sustainable products, which affects the non-wovens market. In 2024, a survey showed that 70% of consumers were willing to pay a premium for products made from natural glues, which reflects the change in the preferences of consumers towards more responsible products. This trend is reflected in the fact that producers are investing in the development of bio-based glues, which could lead to a significant change in the composition of the non-wovens market.
  • Technological:
    The non-woven market is being influenced by technological developments. In 2024, the introduction of hot-melt and water-based adhesives has increased the efficiency of the industry by up to 25%. Furthermore, the introduction of automation and robots in the production process is expected to reduce labor costs by up to 20% and enhance the market position of companies.
  • Legal:
    The market for non-wovens is influenced by legal regulations. Among these are international standards and regulations. In 2024, the certification of quality management systems according to ISO 9001 became a requirement for the export of products to the European Union, which will affect about 40 percent of the industry. Moreover, the introduction of stricter labeling regulations for chemicals will require the manufacturers to be more transparent in the declaration of ingredients, which will affect the formulation and marketing of the products.
  • Environmental:
    In the nonwovens industry, considerations of the environment are becoming increasingly important. New regulations are aimed at reducing waste and encouraging the use of recycled materials. In 2024, the European Union’s circular economy package will be implemented, which requires that by 2025 at least 50% of all packaging materials must be recycl-able. The manufacture of new, compliant adhesives is a major concern of the industry, as is the rising concern over plastic waste, which is expected to reach 300 million tons by 2023.

Porters Five Forces

  • Threat of New Entrants:
    The non-woven market is characterized by moderate entry barriers, which are mainly due to the need for special production technology and production processes. Although the capital investment is high, the growing demand for non-wovens may attract new players. However, the market is dominated by companies with established brands and distribution channels, which will prevent new entrants from entering the market.
  • Bargaining Power of Suppliers:
    The bargaining power of the suppliers of non-woven fabric glues is relatively low. There are many suppliers of raw materials, which leads to a competitive environment. The suppliers of raw materials can easily change suppliers if the price rises or the quality falls, which is a way to reduce the bargaining power of suppliers.
  • Bargaining Power of Buyers:
    Buying power is high in the non-wovens adhesives market, because of the large number of suppliers and products. The larger buyers, such as those in the automobile and medical sectors, can negotiate better terms and thus influence the market.
  • Threat of Substitutes:
    The threat of substitutes for non-woven adhesives is moderate. Although there are other bonding methods and materials, the special properties of non-woven adhesives make them a better choice for certain applications. However, technological development may lead to the development of new substitutes that could affect market share.
  • Competitive Rivalry:
    Competition in the non-woven fabric market is intense, with several major players competing for market share. Price, quality and innovation are the main factors in this competition. The increasing number of competitors and the rapid development of new products have created a highly competitive market.

SWOT Analysis

  • Strengths:
    • High versatility in the applications in various industries such as the automobile, medical, and textile industries.
    • Growing demand for eco-friendly and sustainable adhesive solutions.
    • Strong technological advancements leading to improved product performance and quality.
  • Weaknesses:
    • Limited awareness and understanding of non-woven adhesives among some end-users.
    • Potential for higher production costs compared to traditional adhesives.
    • Dependence on raw material prices, which can lead to price volatility.
  • Opportunities:
    • Increasing demand for lightweight and durable materials in the automotive and construction sectors.
    • Expansion into emerging markets with growing industrial sectors.
    • Rising trends in e-commerce and packaging, driving the need for innovative adhesive solutions.
  • Threats:
    • Intense competition from established adhesive manufacturers and new entrants.
    • Regulatory challenges related to environmental standards and compliance.
    • Economic fluctuations that may impact manufacturing and consumer spending.

In 2024, the Nonwoven Adhesives Market is characterized by its strength in versatility and stability, which is in line with the current market trend. However, there are still challenges such as high production costs and low market awareness. Opportunities for development lie in the emerging markets, especially in the automotive and packaging industries. The pressure from competition and the regulatory environment will affect the market dynamics. Strategic focus on innovation and cost control will be critical to capturing market potential.

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