Microbiome cosmetic products harness beneficial microorganisms to promote skin health. These formulations balance and support the skin's natural microbiome, enhancing its defense mechanisms for a healthier and more radiant complexion.
The competitive landscape of the microbiome cosmetic products market is marked by intense rivalry among key players, each striving to gain a significant share in this burgeoning sector. As of 2023, several companies have emerged as prominent players, employing diverse strategies to establish their foothold and capture market share.
Key Players:
DSM (Netherland)
BASF SE (Germany)
Symrise (Germany)
Clariant (Switzerland)
Lallemand Inc.(Canada)
HeIQ (Switzerland)
Silab (France)
Sabsinsa Corporation (US)
Rolemi HPC (Italy)
Puripharm. (China)
L'oreal S.A.(France)
Estée Lauder Companies Inc. (US)
Amorepacific Group (South Korea)
TULA Life Inc. (US)
Gallinée Microbiome Skincare (UK)
ESSE SKINCARE (South Africa)
Yun Perobiotherapy (Belgium)
Aurelia Skincare Ltd (UK)
LaFlore Probiotic Skincare (US)
Neogenlab (US).
Strategies Adopted:
In terms of strategies adopted, a common trend among key players is the emphasis on research and development to create microbiome-friendly products. Johnson & Johnson, for instance, has invested significantly in understanding the intricacies of the skin microbiome, leading to the development of a range of products tailored to support a balanced and healthy skin ecosystem. Esteé Lauder, on the other hand, has focused on strategic partnerships with microbiome research institutions to stay at the forefront of scientific advancements.
Market Share Analysis:
Market share analysis in this dynamic landscape is influenced by several factors. Product efficacy and safety, brand reputation, and distribution channels play pivotal roles. Companies that can effectively communicate the science behind their microbiome cosmetic products and build consumer trust are better positioned to gain market share. Additionally, strategic alliances and collaborations with dermatologists and skincare professionals contribute to the credibility of these products, further enhancing market share.
News & Emerging Companies:
In terms of emerging companies, witnessed the rise of several startups specializing in microbiome-based cosmetic formulations. These companies, such as Microbiome Beauty Solutions and BioSkin Innovations, have disrupted the market with niche offerings and a strong focus on sustainability. Although their market share is currently modest compared to industry giants, their innovative approaches have garnered attention, posing a potential challenge to established players in the long run.
Industry Trends:
The microbiome cosmetic products market has also seen notable industry news and current company investment trends. Increasing consumer awareness of the importance of microbiome health has prompted companies to invest in marketing campaigns highlighting the microbiome-friendly aspects of their products. Investment trends indicate a surge in funding for research initiatives aimed at better understanding the microbiome and its role in skincare, underscoring the commitment of industry players to stay ahead in this competitive landscape.
Competitive Scenario:
The microbiome cosmetic products market remains robust, with companies constantly refining their strategies to adapt to evolving consumer preferences and scientific advancements. As the market matures, the focus is shifting towards customization, with companies exploring ways to tailor microbiome products to individual skin types and conditions. This personalization trend is expected to be a key factor influencing the competitive landscape in the coming years.
Recent Development
The microbiome cosmetic products market is characterized by a blend of established industry leaders and emerging players, each navigating a landscape shaped by scientific advancements, consumer awareness, and strategic collaborations. The focus on research and development, coupled with marketing efforts to educate consumers about the benefits of microbiome-friendly products, will continue to define success in this evolving market. As companies adapt to the dynamic nature of the skincare industry, the microbiome cosmetic products market is poised for further growth, with innovation and consumer trust playing pivotal roles in shaping the competitive scenario.
The Microbiome Cosmetic Products Market Size is projected to register a CAGR of 10.66% and reach a value of USD 0.73 billion by 2032.
The microbiome is defined as a collection of microorganisms that live in a particular place. Microbiome cosmetic products refer to cosmetic products that foster a healthy skin microbiome. Skin microbiome refers to the trillions of microscopic organisms, mostly bacteria, that live on and in human skin's various layers. These microbes protect the skin from pathogens, control skin immunity, nutrient absorption, and support the skin barrier. The global microbiome cosmetic products market witnessed significant growth over the last few years and is projected to register a 6.60% CAGR during the study period. The major growth drivers are the focus on healthy aging, demand for certified products, and rising demand for natural ingredients in the cosmetic industry. However, premium pricing of products and issue regarding efficacy are set to curb the market growth of microbiome cosmetic products. Nevertheless, the growth of the organized retail sector in developing nations is expected to create lucrative growth opportunities for players operating in the microbiome cosmetic products market during the forecast period.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
As a measure to limit the spread of coronavirus, various governments across the world have restricted the gathering of more than ten people in a closed space, and many small to large manufacturers were ordered to shut their production facilities. Due to the urgent measures taken across the globe, sourcing raw material was slightly difficult. The procurement of raw materials has become a cause of concern for the manufacturers owing to COVID-19 impact on logistics. The whole world was under lockdown; there were some urgent measures taken by the government of various countries, such as physical distancing and limitation on transportation to fight surge ability. The worldwide lockdown has certainly affected the production of microbiome cosmetic products. Following state and regional guidelines, manufacturers have implemented extensive measures to protect the health and safety of their employees. Many global manufacturers temporarily closed their operations or limited the production capacity of their products. Also, in the early crisis period, manufacturers were majorly dependent on inventory. This scenario has also affected the manufacturers financially, and they are strategizing their operations to survive the pandemic with minimal losses.
Drivers:
Restraint:
The microbiome cosmetic products market is still in the nascent stages of development and has led to a high level of capital investments in research and development. Limited suppliers for raw ingredients and the experimental stage of the products have led to higher pricing of microbiome cosmetic products compared to conventional products. Furthermore, high competitiveness and lack of products from major cosmetic companies have led to a high concentration of small and middle-scale players working in the market. While some major players are entering the market, the high research cost and low awareness of consumers has affected the growth of the microbiome cosmetic products market. Investments from major players are expected to lower the cost during the long-term forecast; however, the adoption rate is expected to be low due to the premium pricing of the products, thereby restricting the growth of the global microbiome cosmetic products market.
Opportunity:
Disposable income includes the personal per capita income of households left after income taxes and is available for spending and saving. The increasing per capita disposable income increases consumer buying power and their willingness to pay. Asia-Pacific is considered as the engine of global growth and offers excellent growth prospects for the nicotine gums market. Healthy economic growth and rising income levels are likely to boost the demand for microbiome cosmetic products. Additionally, the rising middle-class population in developing countries is raising customer expectations, resetting the strategic imperatives of industrial manufacturers operating in the global microbiome cosmetic products market. Rapid economic growth, a growing mid-income population, and high migration rates from rural to urban areas have led to an influx of international retailers worldwide. This has encouraged the expansion of existing retail outlets in countries such as India and China, contributing to the growth of the microbiome cosmetic products market. Online retailing is trending for cosmetic products across the world. With instant access to catalogs and price lists, customers have a clear idea of the products available, simplifying purchasing decisions. Online retailers are capturing a sizeable portion of the microbiome cosmetic products market share from brick-and-mortar retailers as consumers are increasingly preferring online shopping to minimize shopping time.
Based on microbial component, the global microbiome cosmetic products market has been segmented into lactobacillus, lactococcus, streptococcus, acetobacter, leuconostoc, bifidobacterium, saccharomyces, bacillus, pediococcus, zygosaccharomyces, aspergillus, micrococcus, and others. The lactobacillus segment accounted for the largest market share of 41.69% in 2021 and is projected to register a CAGR of 6.64% during the forecast period. However, the pediococcus segment is expected to register the highest CAGR of 6.99% during the forecast period.
Based on ingredient, the global microbiome cosmetic products market has been segmented into probiotic, prebiotic, and postbiotic. The postbiotic segment is further classified as extract (extract filtrate and filtrate), ferment (ferment lysate, ferment filtrate, ferment lysate filtrate, ferment extract, and ferment extract filtrate), lysate (lysate filtrate, lysate extract, and spores), and others. The probiotic segment accounted for the largest market share of 45.44% in 2020 and is projected to register the highest CAGR of 6.75% during the forecast period.
Based on format, the global microbiome cosmetic products market has been segmented into cream/lotion, serum, cleanser/face wash, spot treatment, masks, skin tonic/toner, face oil, scrubs, sunscreen, supplements, mist/spray, pads/wipes, gels, and others. The cream/lotion segment accounted for the largest market share of 25.84% in 2020 and is projected to register a CAGR of 6.44% during the forecast period. However, the cleanser/face wash segment is expected to register the highest CAGR of 7.30% during the forecast period.
Based on claim, the global microbiome cosmetic products market has been segmented into acne, hydration, smooth/brighten, environmental damage, cellular aging, wound healing, atopic dermatitis, eczema, rosacea, psoriasis, and others. The acne segment accounted for the largest market share of 25.43% in 2020 and is projected to register a CAGR of 6.56% during the forecast period. However, the cellular aging segment is expected to register the highest CAGR of 7.19% during the forecast period.
Based on consumer group, the global microbiome cosmetic products market has been segmented into women and men. The women segment accounted for a larger market share of 76.43% in 2021 and is projected to register a CAGR of 6.53% during the forecast period. However, the men segment is expected to register a higher CAGR of 6.83% during the forecast period.
Based on age, the global microbiome cosmetic products market has been segmented into babies (0-4), children (5-12), gen z (13 – 24), millennials (25-40), gen x (41-56), baby boomers (57-75), and post-war cohort (+75). The gen x segment accounted for the largest market share of 34.60% in 2020 and is projected to register a CAGR of 6.68% during the forecast period. However, the gen z segment is expected to register the highest CAGR of 7.16% during the forecast period.
Based on distribution channel, the global microbiome cosmetic products market has been segmented into online channels, drug stores & pharmacies, specialty stores, supermarkets & hypermarkets, department stores, and others. The online channels segment accounted for the largest market share of 37.10% in 2020 and is projected to register the highest CAGR of 6.90% during the forecast period.
Sources: MRFR Analysis
By region, the global microbiome cosmetic products market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Europe accounted for the largest market share of 38.51% in 2020. North America was the second-largest market in 2020 and is projected to exhibit a CAGR of 6.69% during the review period. The market in the Asia-Pacific is expected to register the highest CAGR of 7.01% during the forecast period.
Europe
Europe accounted for a lion’s share of 38.51% of the global microbiome cosmetic products market in 2020, and the trend is expected to continue throughout the forecast period.
Asia-Pacific
The growing cosmetics and personal care industry in Asia-Pacific, with a surge in demand for skincare and healthcare products coupled with rising per capita disposable income and changing lifestyles, presents further opportunities for market growth.
The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach across the globe with diverse product portfolios. Companies such as BASF SE, Nufarm, Syngenta, Bayer, and UPL Limited dominate the global market due to brand reputation, product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.
Prominent players in the global microbiome cosmetic products market include DSM (Netherland), BASF SE (Germany), Symrise (Germany), Clariant (Switzerland), Lallemand Inc.(Canada), HeIQ (Switzerland), Silab (France), Sabsinsa Corporation (US), Rolemi HPC (Italy), Puripharm. (China), L'oreal S.A.(France), Estée Lauder Companies Inc. (US), Amorepacific Group (South Korea), TULA Life Inc. (US), Gallinée Microbiome Skincare (UK), ESSE SKINCARE (South Africa), Yun Perobiotherapy (Belgium), Aurelia Skincare Ltd (UK), LaFlore Probiotic Skincare (US), Neogenlab (US).
Few developments that occurred in recent times influencing the market growth of microbiome cosmetic products are listed below:
Microbiome Cosmetic Products Market, by Microbial component
Microbiome Cosmetic Products Market, by Ingredient
Microbiome Cosmetic Products Market, by Format
Microbiome Cosmetic Products Market, by Claim
Microbiome Cosmetic Products Market, by Consumer Group
Microbiome Cosmetic Products Market, by Age
Microbiome Cosmetic Products Market, by Distribution Channel
Microbiome Cosmetic Products Market, by Region
Microbiome Cosmetic Products Market Highlights:
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