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Metal Packaging Market Share

ID: MRFR//1385-CR | 107 Pages | Author: Sakshi Gupta| July 2019

Market share positioning strategies play a crucial role in the Metal Packaging Market, enabling companies to establish a competitive edge and maximize their market share. Here are key strategies adopted by companies in this market:

Product Diversification: Companies focus on offering a diverse range of metal packaging solutions to cater to various industries and applications. This includes packaging formats such as cans, containers, bottles, and closures made from different metals such as aluminum, steel, and tinplate. By providing a comprehensive product portfolio, companies can address the specific packaging needs of different sectors such as food and beverage, personal care, pharmaceuticals, and chemicals, thereby expanding their market reach and increasing their market share.

Innovative Packaging Designs: Companies invest in research and development (R&D) to develop innovative metal packaging designs that offer functional and aesthetic benefits. This includes lightweight and ergonomic designs, easy-open closures, and eye-catching graphics and finishes. Innovative packaging designs not only enhance the visual appeal of products but also improve functionality and convenience for consumers, thereby differentiating companies from competitors and attracting customers seeking innovative packaging solutions.

Sustainability Initiatives: With growing environmental concerns, companies in the Metal Packaging Market prioritize sustainability initiatives to reduce the environmental impact of their packaging solutions. This includes using recycled materials, promoting recyclability of packaging products, and adopting eco-friendly manufacturing processes. By embracing sustainability practices, companies can appeal to environmentally conscious consumers and businesses, differentiate themselves from competitors, and gain market share in the increasingly important sustainable packaging segment.

Customization and Personalization: Companies offer customization and personalization options to meet the unique packaging requirements of different customers and brands. This involves collaborating closely with customers to understand their branding guidelines, product specifications, and packaging preferences. By providing customized metal packaging solutions tailored to specific customer needs and branding requirements, companies can establish strong partnerships with customers and secure long-term contracts, thereby enhancing their market share and revenue.

Quality Assurance and Compliance: Ensuring product quality and regulatory compliance is paramount in the Metal Packaging Market. Companies implement stringent quality control measures throughout the manufacturing process to maintain the integrity, durability, and safety of their metal packaging products. Additionally, companies ensure compliance with relevant regulations and standards governing packaging materials and food contact materials. By prioritizing quality assurance and regulatory compliance, companies can build trust and credibility with customers and gain a competitive advantage in the market.

Market Segmentation: Effective market segmentation allows companies to target specific customer segments with tailored metal packaging solutions. Companies identify distinct customer groups based on factors such as industry sectors, product types, and packaging requirements. By developing targeted marketing strategies and product offerings for each segment, companies can maximize their market share by addressing the unique needs of different customer groups effectively.

Strategic Partnerships and Collaborations: Collaboration with strategic partners such as raw material suppliers, technology providers, and packaging converters can help companies expand their market reach and gain a competitive advantage. Partnerships with raw material suppliers ensure a stable supply chain of high-quality metal substrates, while collaborations with technology providers enable companies to leverage innovative packaging technologies. Partnerships with packaging converters facilitate access to specialized manufacturing capabilities and expertise. By forming strategic partnerships and collaborations, companies can enhance their market share and revenue growth.

Brand Building and Marketing: Building a strong brand presence and effective marketing are essential for attracting customers and gaining market share in the Metal Packaging Market. Companies invest in brand building initiatives such as advertising campaigns, product promotions, and participation in trade shows to increase brand awareness and visibility. By developing a strong brand identity and communicating key value propositions such as durability, recyclability, and aesthetics through marketing channels, companies can differentiate themselves from competitors and influence purchasing decisions, ultimately driving market share growth.

Customer Relationship Management: Establishing and maintaining strong relationships with customers is crucial for gaining market share in the Metal Packaging Market. Companies invest in customer relationship management initiatives such as providing excellent customer service, offering technical support, and conducting regular customer feedback surveys to build trust and loyalty among customers. By understanding customer needs and preferences and addressing their concerns promptly, companies can enhance customer satisfaction, retain existing customers, and attract new ones, thereby driving market share growth.

Covered Aspects:

Report Attribute/Metric	Details
Base Year For Estimation	2021
Historical Data	2018 & 2020
Forecast Period	2022-2030
Growth Rate	3.50% (2022-2030)

Metal Packaging Market Highlights:

Metal Packaging Market Trends

Metal Packaging Market Analysis

Metal Packaging Market Share

Metal Packaging Companies

Global Metal Packaging Market Overview

Metal Packaging Market Size was valued at USD 92,486.9 million in 2021. The metal packaging industry is projected to grow from USD 95,723.94 million in 2022 to USD 1,21,787.59 million by 2030, exhibiting a compound annual growth rate (CAGR) of 3.50% during the forecast period (2024 - 2030). Increasing consumption of beverages and demand for aerosol cansare the key market drivers enhancing the market growth of metal packaging.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst ReviewMetal Packaging Market Trends

Ease of use and availability aided the adoption of cans to boost the market growth

Consumption of units is increasing substantially as a result of this trend. Additionally, consumers prefer metal cans because of their low environmental impact due to growing environmental concerns. For instance, recycling steel and tin cans can save up to 74% energy savings. 102.18 million Americans consumed canned meat in 2019, using data from the US Census and the Simmons National Consumer Survey (NHCS). Throughout the forecast period, demand for canned food is anticipated to rise in India, China, and Brazil, which would positively impact the market's expansion.

Due to the high concentration of consumer goods and packaged goods manufacturers in North America, the region accounts for a significant share of the metal packaging industry. Because of this, the packaging industry is well-established in this region. For instance, according to the U.S. Census Bureau, in 2019, about 214.07 million Americans ate canned, jarred, or packaged fruit. Additionally, meat/poultry, yogurt, and juices are the most popular organic foods consumed or preferred by consumers in the United States. The beverage market now includes a variety of new specialty drinks in 8.2-ounce cans, such as energy drinks. The Beer Institute estimates that American brewers fill and sell around 36 billion bottles and cans of aluminum each year. 62% of the beer produced and sold in the United States is in these cans.

In the US and Europe, there has always been a great demand for products with metal packaging, such as aluminum cans. Consumption rates in Asia and Southeast Asia are rising steadily due to an increasing middle-class population, changing lifestyles, and changing consumer tastes. For instance, in June 2019, Hindalco Industries Ltd, a company of the Aditya Birla Group, Can-Pack India, and Ball Beverage Packaging (India), formed a consortium to popularize aluminum beverage packaging. The Aluminum Beverage Can Association of India (ABCAI) consortium promotes using aluminum instead of plastic and glass for packaging. Additionally, the association wants to increase the country's 5% use of aluminum cans to around 25% by 2030, enhancing the metal packaging market CAGR in recent years.

The demand for can-packed products would sharply rise, given the growing importance of recycling and sustainable solutions. For instance, in 2021, Ball Beverage Packaging recently offered alcohol in 180 ml cans in Rajasthan, India. Overall, it is anticipated that the post-pandemic beer market will grow and be able to make up for any losses that may occur in the year 2020, also driving the growth of the metal packaging market revenue.

Metal Packaging Market Segment Insights

Metal Packaging Material Insights

The metal packaging market segmentation, based on material, includes aluminum and steel. The aluminum segment held the majority share 2021 of the global metal packaging market revenue. The most popular metal packaging solution is aluminum. It can accommodate a variety of forms and styles for creative packaging because it is adaptable. For food and beverage products, metal packaging in lightweight aluminum cans offers greater accessibility and convenience.

Metal Packaging Type Insights

The global metal packaging market segmentation, based on type, includes cans, drums & barrels, and caps & closures. The cans segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. It is one of the most popular types of metal packaging. Due to the recent increase in beverage demand, they have grown in popularity in both developed and developing countries. The cans are mostly employed in products for the fast-moving consumer goods market, including processed foods in cans, soda cans, room spray, and others. As a result, it is predicted that these products will be consumed at a higher rate than other products. Hence, the rising demand for cans positively impacts the market growth of metal packaging.

Metal Packaging Application Insights

The metal packaging market data has been bifurcated by application into food & beverages, healthcare, personal care, and chemicals. The food & beverages segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. The market is growing due to rising alcohol and other energizing beverage use and a shifting consumer preference for recyclable and sustainable beverage cans. In recent years, the food & beverage industry has experienced tremendous growth. Manufacturers are forced to use advanced technologies to offer their customers products of the highest quality due to shifting consumer preferences, rising population, and rising disposable income.

Figure 2: Metal Packaging Market by Application, 2021 & 2030 (USD Million)Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Metal Packaging Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Metal Packaging market accounted for USD 40,601.7 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. It is due to the large concentration of consumer goods and packaged goods manufacturers in North America. The rising proliferation of metal packaging products in the region is due to strict government regulations and standards. The massive rise of the metal packaging sector is also due to the tremendous consumption of canned food in North America.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: METAL PACKAGING MARKET SHARE BY REGION 2021 (%) Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe metal packaging market accounts for the second-largest market share due to its fast-paced lifestyle and preference for convenience packaging. Due to their heavy reliance on canned foods and beverages, Germany and Spain are significant contributors to the European metal packaging sector. Further, the Germany metal packaging market held the largest market share, and the UK metal packaging market was the fastest-growing market in the European region.

The Asia-Pacific Metal Packaging Market is expected to grow at the fastest CAGR from 2022 to 2030. One of the key factors driving the growth of the metal packaging market in the Asia-Pacific region is the need for food and beverage products. The healthcare industry is the primary driver of growth in the Asia-Pacific region. The market is expanding due to demand for items including ointment tubes, tablet wrappers, trays, and metal sterilizers. Moreover, China metal packaging market held the largest market share, and the India metal packaging market was the fastest-growing market in the Asia-Pacific region.

Metal Packaging Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the market grow even more. Market participants are also taking various strategic initiatives to grow their global footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the metal packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies manufacturers adopt in the metal packaging industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the metal packaging industry has provided cutting-edge technologies with some of the most significant benefits. The metal packaging market major players, such as Ball Corporation, Crown Holdings Inc, Can pack SA, Silgan Holdings Incorporated, and others, are working on expanding the market demand by investing in research and development activities.

American company Ball Corporation headquartered in Broomfield, Colorado, is popularly known for producing glass jars, lids, and related products in the early days that were used for home canning. Aerospace technology is one of the newer business ventures of the Ball company. It became the largest global manufacturer of recyclable metal food and beverage containers. In July 2021, Ball Corporation intended to build new aluminum beverage packaging plants in the UK and Russia to help its strategic partners thrive over the long run. The company intends to expand capacity by billions of cans annually by constructing additional facilities in Western Russia and the UK's East Midlands.

Also, Can-Pack SA, a division of Pol-Am-Pack SA, was founded in 1992 to manufacture 330 ml aluminum beverage cans and SOT 206 aluminum easy-open ends. The amount of packaging that can be produced and the variety of services that can be provided has grown significantly due to ongoing investment in equipment installation at a top-notch technological level. In July 2022, Can-Pack SA, a member of the CAN PACK Group and a leader in sustainable packaging, announced that it would build a new production facility in Poços de Caldas, Minas Gerais, Brazil, to increase its capacity for producing aluminum beverage cans.

List of the Key Companies in the metal packaging market include

Ball Corporation

Crown Holdings Inc

Can pack SA

Silgan Holdings Incorporated

Tubex GmbH

Grief Incorporated

Mauser Packaging Solutions

Ardagh Group

DS Containers Inc

CCL Containers Inc, among others

Metal Packaging Industry Developments

January 2020: The new aluminum bottles that Ball Corporation has introduced offer a circular approach to reducing plastic pollution. The aluminum bottles used by the ball can be recycled numerous times and used to create new aluminum products.

March 2020: The partnership with Oricon was announced by the metal packaging company Technocap. The partnership will facilitate Technocap's full entry into the Indian and Far Eastern markets.

March 2022: Virospack has introduced metal dropper bottles with child-resistant metal shells to store cosmetics and personal care items. The company intends to increase the variety of droppers it offers in packaging that is glossy, attractive, and of premium quality.

Metal Packaging Market Segmentation

Metal Packaging Material Outlook

Aluminum

Steel

Metal Packaging Type Outlook

Cans

Drums & Barrels

Caps & Closures

Metal Packaging Application Outlook

Food & Beverages

Healthcare

Personal care

Chemical

Metal Packaging Regional Outlook

North America
- US
- Canada

Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe

Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific

Rest of the World
- Middle East
- Africa
- Latin America

Metal Packaging Companies

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