Global Men’s Skincare Product Market Overview
The Men’s Skincare Product Market Size was estimated at 15.37 (USD Billion) in 2022.The Men’s Skincare Product Industry is expected to grow from 16.55(USD Billion) in 2023 to 32.26 (USD Billion) by 2032. The Men’s Skincare Product Market CAGR (growth rate) is expected to be around 7.7% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Men’s Skincare Product Market Trends Highlighted
The men's skincare market is witnessing a surge in demand as males become more conscious about their appearance and well-being. Key market drivers include the rise of the metrosexual lifestyle, increasing social media influence, and the growing availability of men-specific skincare products.
Opportunities lie in the expansion of e-commerce platforms, the introduction of innovative technologies, and the development of customized skincare solutions. Trends in recent times have emphasized the importance of natural and organic ingredients, the integration of technology into skincare routines, and the focus on grooming and beard care.
Men’s Skincare Product Market Drivers
Rise in Awareness and Acceptance of Male Grooming
The growing acceptance of male grooming practices and the increasing awareness about the importance of skincare have significantly contributed to the expansion of the Men’s Skincare Product Market Industry. Men are becoming more conscious about their appearance and are investing in skincare products to maintain a healthy and youthful look. This shift in attitude has fueled the demand for a wide range of skincare products specifically designed for men's unique skin needs, leading to the growth of the market.The proliferation of social media and the influence of celebrities and male grooming experts have further amplified the trend of male grooming. Men are exposed to a constant stream of information and inspiration, encouraging them to experiment with different skincare routines and products. This increased awareness and acceptance of male grooming have created a fertile ground for the growth of the Men’s Skincare Product Market Industry.
Additionally, the growing availability of men-specific skincare products has made it easier for men to find solutions tailored to their unique skin characteristics.Brands have recognized the distinct needs of men's skin and have developed products that address concerns such as dryness, oiliness, and sensitivity. This specialization has further fueled the growth of the market as men seek effective and targeted skincare solutions.
Technological Advancements and Innovation
The Men’s Skincare Product Market Industry has witnessed significant advancements in technology and innovation, which have revolutionized the skincare experience for men. The introduction of new ingredients, formulations, and application methods has enhanced the efficacy and appeal of skincare products.
For example, the use of natural and organic ingredients has gained popularity as consumers become more conscious about the safety and sustainability of their skincare choices.Technological advancements have also led to the development of innovative product formats and delivery systems. For instance, the rise of sheet masks and serums has provided men with convenient and targeted skincare solutions. These products are designed to deliver concentrated doses of active ingredients to address specific skin concerns, offering visible results in a short period of time. The integration of technology, such as personalized skincare devices and AI-powered skin analysis tools, has further enhanced the user experience and helped men tailor their skincare routines to their individual needs.
Expansion of Distribution Channels
The Men’s Skincare Product Market Industry has expanded its reach through a growing network of distribution channels. The rise of e-commerce has played a pivotal role in making skincare products more accessible to men across different regions. Online platforms offer a wide selection of products, convenience, and personalized recommendations, catering to the diverse needs of male consumers. In addition to online channels, the presence of men-specific skincare brands in retail stores has increased significantly.Department stores, specialty beauty retailers, and even pharmacies now dedicate sections to men's skincare products, offering a curated range of brands and products. This increased availability and visibility have made it easier for men to find and purchase skincare products that meet their specific requirements, further driving the growth of the market.
Men’s Skincare Product Market Segment Insights
Men’s Skincare Product Market Product Type Insights
The Men’s Skincare Product Market is segmented by product type into cleansers, moisturizers, serums, sunscreen, and eye creams. The cleansers segment is expected to hold the largest market share in 2023, owing to the increasing awareness of the importance of cleansing the skin to remove dirt, oil, and bacteria.
The moisturizers segment is expected to grow at the highest CAGR during the forecast period, due to the rising demand for products that hydrate and nourish the skin. The serums segment is expected to account for a significant market share, as these products are formulated with concentrated ingredients that target specific skin concerns.The sunscreen segment is expected to witness steady growth, as consumers become more aware of the importance of protecting the skin from the sun's harmful UV rays. The eye creams segment is expected to hold a niche market share, as these products are specifically designed to address the delicate skin around the eyes.
Overall, the Men’s Skincare Product Market is expected to witness significant growth in the coming years, driven by the increasing demand for products that address the specific needs of men's skin.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Men’s Skincare Product Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Men’s Skincare Product Market. In 2023, online stores accounted for a significant share of the market revenue, driven by the convenience, wide product selection, and doorstep delivery offered by e-commerce platforms. Department stores also held a notable market share, providing premium shopping experience and personalized assistance to customers.
Specialty stores focused on men's grooming products witnessed steady growth due to their expertise and specialized offerings. Pharmacies and supermarkets contributed to the market through their extensive distribution networks and accessibility to a wide consumer base.As the market continues to expand, the distribution channel segment is expected to remain diverse, with each channel catering to specific consumer preferences and shopping habits.
Men’s Skincare Product Market Skin Type Insights
The Men’s Skincare Product Market is segmented by skin type into Dry, Oily, Combination, and Sensitive. Among these, the Dry skin type segment is expected to account for a significant share of the market in 2023, valued at USD 4.56 billion. This segment is projected to grow at a CAGR of 8.2% during the forecast period, reaching USD 7.35 billion by 2032. The growth of this segment can be attributed to the increasing prevalence of dry skin conditions, such as eczema and psoriasis, as well as the rising awareness of the benefits of using skincare products specifically formulated for dry skin.The Oily skin type segment is another major segment of the Men’s Skincare Product Market, with an estimated value of USD 3.87 billion in 2023. This segment is expected to grow at a CAGR of 7.9% during the forecast period, reaching USD 6.28 billion by 2032. The growth of this segment is primarily driven by the increasing demand for products that help control excess oil production and reduce the appearance of acne and blemishes. The Combination skin type segment is also expected to witness significant growth during the forecast period, with a projected CAGR of 7.6%.This segment is estimated to reach USD 5.43 billion by 2032, up from USD 3.46 billion in 2023. The growth of this segment is attributed to the rising number of individuals with combination skin, which requires products that address both dry and oily areas. Lastly, the Sensitive skin type segment is expected to grow at a CAGR of 7.2% during the forecast period, reaching USD 4.67 billion by 2032. This segment is driven by the increasing prevalence of sensitive skin conditions, such as rosacea and dermatitis, as well as the growing demand for gentle and hypoallergenic skincare products.
Men’s Skincare Product Market Price Range Insights
The Men’s Skincare Product Market can be segmented based on price range into mass-market, premium, and luxury. The mass-market segment accounted for the largest share of the market in 2023, and it is expected to continue to grow at a steady pace in the coming years. The premium segment is expected to witness significant growth, driven by the rising demand for high-quality skincare products among men. The luxury segment is expected to grow at a moderate pace, as it caters to a niche market of affluent consumers.
Men’s Skincare Product Market Regional Insights
Regionally, the market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023, accounting for over 35% of the revenue. The region is home to a large number of established players in the men’s skincare industry, such as Procter Gamble, Unilever, and L'Oréal. Europe is the second-largest market for men’s skincare products, with a market share of over 25% in 2023. The region has a strong demand for premium skincare products, particularly in countries such as Germany, France, and the United Kingdom.APAC is the fastest-growing market for men’s skincare products, with a CAGR of over 8% during the forecast period. The region is witnessing a growing demand for men’s skincare products, particularly in countries such as China, India, and South Korea. South America and MEA are smaller markets for men’s skincare products, but they are expected to grow at a steady pace over the forecast period. Overall, the regional segmentation of the Men’s Skincare Product Market provides a comprehensive analysis of the market dynamics in different regions, considering factors such as consumer preferences, economic conditions, and competitive landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Men’s Skincare Product Market Key Players and Competitive Insights
Major players in the Men’s Skincare Product Market industry are constantly striving to gain a competitive edge by introducing innovative products and expanding their distribution channels. Leading Men’s Skincare Product Market players are focusing on developing products that cater to specific skin concerns and preferences of men. The Men’s Skincare Product Market development is driven by increasing awareness about skincare among men, rising disposable income, and growing demand for premium skincare products. The competitive landscape is characterized by the presence of established players as well as emerging regional brands. Key players are investing heavily in research and development to create differentiated products and enhance their market share.A prominent competitor in the Men’s Skincare Product Market is L'Oréal. The company offers a wide range of skincare products for men under its various brands, including Bioherm Homme, Kiehl's, and Lab Series. L'Oréal has a strong presence and benefits from its extensive distribution network and brand recognition. Another major player is Unilever, which operates through its brands such as Dove Men Care and Axe. Unilever focuses on developing products that address the specific skincare needs of men, leveraging its expertise in personal care.Another notable competitor is Procter Gamble, which markets popular skincare brands like Gillette and Old Spice. The company has a strong presence in the mass market and is known for its affordable and effective skincare solutions. Beiersdorf, the parent company of NIVEA, is another key player in the Men’s Skincare Product Market. NIVEA offers a comprehensive range of skincare products for men, including face washes, moisturizers, and sunscreens. The brand is known for its high-quality products and its focus on providing tailored solutions for different skin types.
Key Companies in the Men’s Skincare Product Market Include:
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LVMH
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Unilever
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Coty
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Estée Lauder
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Johnson
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The Hut Group
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Beiersdorf
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Harry's
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Baxter of California
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Bulldog
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Procter Gamble
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Shiseido
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L'Oréal
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Dollar Shave Club
Men’s Skincare Product Market Industry Developments
The men's skincare product market is projected to reach USD 32.26 billion by 2032, exhibiting a CAGR of 7.7% from 2024 to 2032. Growing awareness of personal grooming and the increasing popularity of skincare products tailored to men's specific needs are key factors driving market growth.Recent news developments include the launch of new products by major players such as Nivea Men's Deep Active Clean, which is formulated with activated charcoal to deeply cleanse and purify the skin. Additionally, there has been a rise in collaborations between skincare brands and influencers to promote men's skincare products, further expanding market reach.
Men’s Skincare Product Market Segmentation Insights
Men’s Skincare Product Market Product Type Outlook
- Cleansers
- Moisturizers
- Serums
- Sunscreen
- Eye Creams
Men’s Skincare Product Market Distribution Channel Outlook
- Online Stores
- Department Stores
- Specialty Stores
- Pharmacies
- Supermarkets
Men’s Skincare Product Market Skin Type Outlook
- Dry
- Oily
- Combination
- Sensitive
Men’s Skincare Product Market Price Range Outlook
- Mass-Market
- Premium
- Luxury
Men’s Skincare Product Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
15.37(USD Billion) |
| Market Size 2023 |
16.55(USD Billion) |
| Market Size 2032 |
32.26(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.7% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
LVMH, Unilever, Coty, Estée Lauder, Johnson, The Hut Group, Beiersdorf ,Harry's ,Baxter of California ,Bulldog ,Procter Gamble ,Shiseido ,L'Oréal ,Dollar Shave Club |
| Segments Covered |
Product Type, Distribution Channel, Skin Type, Price Range, Regional |
| Key Market Opportunities |
Rising Consumer AwarenessEcommerce ProliferationGrowing Demand for Natural and Organic ProductsTechnological AdvancementsChanging Lifestyle |
| Key Market Dynamics |
Rising male awareness Growing ecommerce marketIncreasing product innovationFocus on natural and organic ingredientsPremiumization of products |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Men’s Skincare Product Market is expected to reach a valuation of USD 16.55 billion in 2023, expanding at a CAGR of 7.7% to reach USD 32.26 billion by 2032.
The growth of the market is attributed to factors such as rising awareness about skincare among men, increasing disposable income, growing popularity of e-commerce platforms, and the introduction of innovative products tailored to men's specific skincare needs.
The Asia-Pacific region is expected to hold the largest market share, followed by North America and Europe. Emerging markets such as India and China are anticipated to witness significant growth due to increasing urbanization, changing lifestyles, and rising disposable income.
Men’s skincare products are primarily used for cleansing, moisturizing, and protecting the skin from environmental factors. They include products such as face washes, moisturizers, serums, sunscreens, and anti-aging creams.
Key players in the market include The Procter Gamble Company, Unilever, L'Oréal, Beiersdorf AG, Shiseido Company, and Johnson. These companies offer a wide range of men’s skincare products to meet the diverse needs of consumers.
The market faces challenges such as intense competition, changing consumer preferences, and the need for continuous innovation to cater to evolving skincare needs. Additionally, economic downturns and fluctuations in raw material prices can impact market growth.
Growth opportunities lie in the expansion of e-commerce platforms, the development of personalized skincare products, and the increasing demand for natural and organic skincare products. Moreover, collaborations and partnerships between skincare brands and influencers can drive market growth.
The COVID-19 pandemic had a mixed impact on the market. While there was a decline in sales through physical stores, e-commerce platforms experienced a surge in demand for men’s skincare products due to increased hygiene awareness and self-care practices.
Key trends include the rise of clean beauty and sustainability, the adoption of advanced technologies such as AI and personalization, and the growing popularity of gender-neutral skincare products.
The Men’s Skincare Product Market is expected to grow steadily over the coming years, driven by increasing consumer awareness, product innovation, and expanding distribution channels. The market is expected to reach USD 32.26 billion by 2032, exhibiting a CAGR of 7.7% during the forecast period.
