Mascara Market Research Report Information By Product Type (Volumizing, Lengthening, and Curling), Category (Regular, and Waterproof), Distribution Channel (Store-based and Non-Store Based), and By Region (North America, Europe, Asia-Pacific, and the Rest of the World) - Forecast Till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 16

1.1 MARKET ATTRACTIVENESS ANALYSIS 18

1.1.1 GLOBAL MASCARA MARKET, BY PRODUCT TYPE 19

1.1.2 GLOBAL MASCARA MARKET, BY CATEGORY 20

1.1.3 GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL 21

1.1.4 GLOBAL MASCARA MARKET, BY REGION 22

2 MARKET INTRODUCTION 23

2.1 DEFINITION 23

2.2 SCOPE OF THE STUDY 23

2.3 RESEARCH OBJECTIVE 23

2.4 MARKET STRUCTURE 24

2.5 KEY BUYING CRITERIA 24

3 RESEARCH METHODOLOGY 25

3.1 RESEARCH PROCESS 25

3.2 PRIMARY RESEARCH 26

3.3 SECONDARY RESEARCH 27

3.4 MARKET SIZE ESTIMATION 28

3.5 FORECAST MODEL 29

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 30

4 MARKET DYNAMICS 31

4.1 INTRODUCTION 31

4.2 DRIVERS 32

4.2.1 THE GROWING WOMEN WORKING POPULATION 32

4.2.2 GROWING INNOVATIONS BY KEY PLAYERS 33

4.2.3 DRIVER IMPACT ANALYSIS 33

4.3 RESTRAINTS 34

4.3.1 SIDE-EFFECTS ASSOCIATED WITH EXCESS USAGE OF MASCARA 34

4.3.2 RESTRAINT IMPACT ANALYSIS 34

4.4 OPPORTUNITIES 35

4.4.1 INCREASING CONSUMER SPENDING ON COSMETICS AND GROWING ADOPTION OF EYE-MAKEUP PRODUCTS 35

4.4.2 GROWING EXPANSION POLICIES ADOPTED BY KEY PLAYERS 35

4.5 CHALLENGES 36

4.5.1 STRINGENT GOVERNMENT REGULATION 36

5 MARKET FACTOR ANALYSIS 37

5.1 VALUE CHAIN ANALYSIS 37

5.1.1 RAW MATERIAL PROCUREMENT 38

5.1.2 MANUFACTURING 38

5.1.3 PACKAGING 39

5.2 SUPPLY CHAIN ANALYSIS 39

5.2.1 RAW MATERIALS SOURCING 40

5.2.2 MANUFACTURING 40

5.2.3 DISTRIBUTION 40

5.2.4 END-USER 40

5.3 PORTER'S FIVE FORCES MODEL 41

5.3.1 BARGAINING POWER OF SUPPLIERS 41

5.3.2 BARGAINING POWER OF BUYERS 42

5.3.3 THREAT OF NEW ENTRANTS 42

5.3.4 THREAT OF SUBSTITUTES 42

5.3.5 INTENSITY OF RIVALRY 43

5.4 IMPACT OF COVID-19 PANDEMIC ON GLOBAL MASCARA MARKET 43

5.4.1 IMPACT ON PRODUCTION 43

5.4.2 IMPACT ON ONLINE VS OFFLINE SALES 43

5.4.3 IMPACT ON CONSUMER BUYING BEHAVIOUR 44

5.4.4 IMPACT ON PRICING 44

5.4.5 IMPACT ON OVERALL GLOBAL MASCARA MARKET 45

5.5 MRFR POINT OF VIEW 45

5.5.1 USAGE PATTERN OF MASCARA AMONG WOMEN IN US 45

5.5.2 PREFERRED BRAND OF MASCARA AMONG WOMEN IN US 46

5.5.3 EYELASH RELATED PRODUCTS PURCHASED IN LAST 12 MONTHS 46

5.6 REGULAR MASCARA 47

5.7 WATERPROOF MASCARA 47

5.8 MASCARA COLORS 47

5.9 NATURAL, CLEAN, AND REGULAR FORMULA 48

5.10 ACTIVE & INACTIVE INGREDIENTS 48

6 GLOBAL MASCARA MARKET, BY PRODUCT TYPE 49

6.1 INTRODUCTION 49

6.1.1 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2020–2032 50

6.2 VOLUMIZING 50

6.2.1 VOLUMIZING: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 50

6.3 LENGTHENING 51

6.3.1 LENGTHENING: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 51

6.4 CURLING 52

6.4.1 CURLING: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 52

7 GLOBAL MASCARA MARKET, BY CATEGORY 53

7.1 INTRODUCTION 53

7.1.1 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2020–2032 54

7.2 REGULAR 54

7.2.1 REGULAR: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 54

7.3 WATERPROOF 55

7.3.1 WATERPROOF: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 55

8 GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL 56

8.1 INTRODUCTION 56

8.1.1 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2020–2032 57

8.2 STORE-BASED 58

8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 58

8.2.2 SUPERMARKETS & HYPERMARKETS 58

8.2.3 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 59

8.2.4 SPECIALTY STORES 59

8.2.5 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 59

8.3 OTHERS 60

8.3.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 60

8.4 NON-STORE-BASED 61

8.4.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2032 61

9 GLOBAL MASCARA MARKET, BY REGION 62

9.1 INTRODUCTION 62

9.1.1 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 63

9.2 NORTH AMERICA 64

9.2.1 US 66

9.2.2 CANADA 67

9.2.3 MEXICO 68

9.3 EUROPE 69

9.3.1 GERMANY 72

9.3.2 UK 73

9.3.3 FRANCE 74

9.3.4 SPAIN 75

9.3.5 ITALY 76

9.3.6 REST OF EUROPE 77

9.4 ASIA-PACIFIC 78

9.4.1 CHINA 80

9.4.2 INDIA 81

9.4.3 JAPAN 82

9.4.4 AUSTRALIA & NEW ZEALAND 83

9.4.5 REST OF ASIA-PACIFIC 84

9.5 REST OF THE WORLD 85

9.5.1 SOUTH AMERICA 87

9.5.2 MIDDLE EAST 88

9.5.3 AFRICA 89

10 COMPETITIVE LANDSCAPE 90

10.1 INTRODUCTION 90

10.2 MARKET STRATEGY ANALYSIS 90

10.3 COMPETITIVE BENCHMARKING 91

10.4 KEY DEVELOPMENTS & GROWTH STRATEGIES 92

10.4.1 PRODUCT LAUNCH 92

10.4.2 STRATEGIC COLLABORATION 92

10.4.3 EXPANSION 93

11 COMPANY PROFILES 94

11.1 THE ESTÉE LAUDER COMPANIES INC. 94

11.1.1 COMPANY OVERVIEW 94

11.1.2 FINANCIAL OVERVIEW 95

11.1.3 PRODUCTS OFFERED 95

11.1.4 KEY DEVELOPMENTS 96

11.1.5 SWOT ANALYSIS 97

11.1.6 KEY STRATEGIES 97

11.2 LVMH 98

11.2.1 COMPANY OVERVIEW 98

11.2.2 FINANCIAL OVERVIEW 99

11.2.3 PRODUCTS OFFERED 100

11.2.4 KEY DEVELOPMENTS 100

11.2.5 SWOT ANALYSIS 101

11.2.6 KEY STRATEGIES 101

11.3 SHISEIDO COMPANY, LIMITED. 102

11.3.1 COMPANY OVERVIEW 102

11.3.2 FINANCIAL OVERVIEW 103

11.3.3 PRODUCTS OFFERED 104

11.3.4 KEY DEVELOPMENTS 104

11.3.5 SWOT ANALYSIS 105

11.3.6 KEY STRATEGIES 105

11.4 L'ORÉAL SA. 106

11.4.1 COMPANY OVERVIEW 106

11.4.2 FINANCIAL OVERVIEW 107

11.4.3 PRODUCTS OFFERED 108

11.4.4 KEY DEVELOPMENTS 108

11.4.5 SWOT ANALYSIS 109

11.4.6 KEY STRATEGIES 109

11.5 UNILEVER 110

11.5.1 COMPANY OVERVIEW 110

11.5.2 FINANCIAL OVERVIEW 111

11.5.3 PRODUCTS OFFERED 111

11.5.4 KEY DEVELOPMENTS 112

11.5.5 SWOT ANALYSIS 112

11.5.6 KEY STRATEGIES 112

11.6 REVLON, INC. 113

11.6.1 COMPANY OVERVIEW 113

11.6.2 FINANCIAL OVERVIEW 114

11.6.3 PRODUCTS OFFERED 114

11.6.4 KEY DEVELOPMENTS 115

11.6.5 SWOT ANALYSIS 115

11.6.6 KEY STRATEGIES 115

11.7 ORIFLAME HOLDING AG 116

11.7.1 COMPANY OVERVIEW 116

11.7.2 FINANCIAL OVERVIEW 117

11.7.3 PRODUCTS OFFERED 117

11.7.4 KEY DEVELOPMENTS 118

11.7.5 SWOT ANALYSIS 118

11.7.6 KEY STRATEGIES 118

11.8 COTY INC. 119

11.8.1 COMPANY OVERVIEW 119

11.8.2 FINANCIAL OVERVIEW 120

11.8.3 PRODUCTS OFFERED 120

11.8.4 KEY DEVELOPMENTS 121

11.8.5 KEY STRATEGIES 121

11.9 KOSE CORPORATION 122

11.9.1 COMPANY OVERVIEW 122

11.9.2 FINANCIAL OVERVIEW 122

11.9.3 PRODUCTS OFFERED 123

11.9.4 KEY DEVELOPMENTS 123

11.9.5 KEY STRATEGIES 123

11.10 AVON PRODUCTS, INC. 124

11.10.1 COMPANY OVERVIEW 124

11.10.2 FINANCIAL OVERVIEW 124

11.10.3 PRODUCTS OFFERED 124

11.10.4 KEY DEVELOPMENTS 124

11.10.5 KEY STRATEGIES 124

12 APPENDIX 125

12.1 REFERENCES 125

12.2 RELATED REPORTS 126

LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 26

TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 30

TABLE 3 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 50

TABLE 4 VOLUMIZING: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 50

TABLE 5 LENGTHENING: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 51

TABLE 6 CURLING: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 52

TABLE 7 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2020–2032 (USD MILLION) 54

TABLE 8 REGULAR: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 54

TABLE 9 WATERPROOF: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 55

TABLE 10 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 57

TABLE 11 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 58

TABLE 12 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 59

TABLE 13 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 59

TABLE 14 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 60

TABLE 15 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 61

TABLE 16 GLOBAL MASCARA MARKET ESTIMATES & FORECAST, BY REGION, 2020–2032 (USD MILLION) 63

TABLE 17 NORTH AMERICA: MASCARA MARKET, BY COUNTRY, 2020–2032 (USD MILLION) 65

TABLE 18 NORTH AMERICA: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 65

TABLE 19 NORTH AMERICA: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 65

TABLE 20 NORTH AMERICA: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 65

TABLE 21 US: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 66

TABLE 22 US: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 66

TABLE 23 US: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 66

TABLE 24 CANADA: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 67

TABLE 25 CANADA: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 67

TABLE 26 CANADA: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 67

TABLE 27 MEXICO: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 68

TABLE 28 MEXICO: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 68

TABLE 29 MEXICO: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 68

TABLE 30 EUROPE: MASCARA MARKET, BY COUNTRY, 2020–2032 (USD MILLION) 70

TABLE 31 EUROPE: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 71

TABLE 32 EUROPE: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 71

TABLE 33 EUROPE: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 71

TABLE 34 GERMANY: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 72

TABLE 35 GERMANY: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 72

TABLE 36 GERMANY: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 72

TABLE 37 UK: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 73

TABLE 38 UK: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 73

TABLE 39 UK: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 73

TABLE 40 FRANCE: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 74

TABLE 41 FRANCE: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 74

TABLE 42 FRANCE: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 74

TABLE 43 SPAIN: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 75

TABLE 44 SPAIN: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 75

TABLE 45 SPAIN: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 75

TABLE 46 ITALY: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 76

TABLE 47 ITALY: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 76

TABLE 48 ITALY: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 76

TABLE 49 REST OF EUROPE: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 77

TABLE 50 REST OF EUROPE: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 77

TABLE 51 REST OF EUROPE: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 77

TABLE 52 ASIA-PACIFIC: MASCARA MARKET, BY COUNTRY, 2020–2032 (USD MILLION) 78

TABLE 53 ASIA-PACIFIC: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 79

TABLE 54 ASIA PACIFIC: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 79

TABLE 55 ASIA-PACIFIC: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 79

TABLE 56 CHINA: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 80

TABLE 57 CHINA: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 80

TABLE 58 CHINA: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 80

TABLE 59 INDIA: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 81

TABLE 60 INDIA: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 81

TABLE 61 INDIA: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 81

TABLE 62 JAPAN: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 82

TABLE 63 JAPAN: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 82

TABLE 64 JAPAN: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 82

TABLE 65 AUSTRALIA & NEW ZEALAND: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 83

TABLE 66 AUSTRALIA & NEW ZEALAND: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 83

TABLE 67 AUSTRALIA & NEW ZEALAND: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 83

TABLE 68 REST OF ASIA-PACIFIC: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 84

TABLE 69 REST OF ASIA-PACIFIC: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 84

TABLE 70 REST OF ASIA-PACIFIC: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 84

TABLE 71 REST OF THE WORLD: MASCARA MARKET, BY REGION, 2020–2032 (USD MILLION) 85

TABLE 72 REST OF THE WORLD: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 86

TABLE 73 REST OF THE WORLD: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 86

TABLE 74 REST OF THE WORLD: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 86

TABLE 75 SOUTH AMERICA: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 87

TABLE 76 SOUTH AMERICA: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 87

TABLE 77 SOUTH AMERICA: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 87

TABLE 78 MIDDLE EAST: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 88

TABLE 79 MIDDLE EAST: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 88

TABLE 80 MIDDLE EAST: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 88

TABLE 81 AFRICA: MASCARA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 89

TABLE 82 AFRICA: MASCARA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 89

TABLE 83 AFRICA: MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 89

TABLE 84 PRODUCT LAUNCH 92

TABLE 85 STRATEGIC COLLABORATION 92

TABLE 86 EXPANSION 93

TABLE 87 THE ESTÉE LAUDER COMPANIES INC.: PRODUCTS OFFERED 95

TABLE 88 THE ESTÉE LAUDER COMPANIES INC.: KEY DEVELOPMENTS 96

TABLE 89 LVMH: PRODUCTS OFFERED 100

TABLE 90 SHISEIDO COMPANY, LIMITED: PRODUCTS OFFERED 104

TABLE 91 SHISEIDO COMPANY, LIMITED: KEY DEVELOPMENTS 104

TABLE 92 L'ORÉAL SA.: PRODUCTS OFFERED 108

TABLE 93 UNILEVER: PRODUCTS OFFERED 111

TABLE 94 REVLON, INC.: PRODUCTS OFFERED 114

TABLE 95 ORIFLAME HOLDING AG: PRODUCTS OFFERED 117

TABLE 96 ORIFLAME HOLDING AG: KEY DEVELOPMENTS 118

TABLE 97 COTY INC.: PRODUCTS OFFERED 120

TABLE 98 COTY INC.: KEY DEVELOPMENTS 121

TABLE 99 KOSE CORPORATION: PRODUCTS OFFERED 123

TABLE 100 AVON PRODUCTS, INC.: PRODUCTS OFFERED 124

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 17

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL MASCARA MARKET, 2024 18

FIGURE 3 GLOBAL MASCARA MARKET ANALYSIS, BY PRODUCT TYPE, 2024 19

FIGURE 4 GLOBAL MASCARA MARKET ANALYSIS, BY CATEGORY, 2024 20

FIGURE 5 GLOBAL MASCARA MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2024 21

FIGURE 6 GLOBAL MASCARA MARKET ANALYSIS, BY REGION, 2024 22

FIGURE 7 GLOBAL MASCARA MARKET: STRUCTURE 24

FIGURE 8 KEY BUYING CRITERIA FOR MASCARA 24

FIGURE 9 RESEARCH PROCESS 25

FIGURE 10 TOP-DOWN & BOTTOM-UP APPROACHES 28

FIGURE 11 MARKET DYNAMIC ANALYSIS OF THE GLOBAL MASCARA MARKET 31

FIGURE 12 FEMALE LABOR FORCE PARTICIPATION RATE ACROSS INDIA, 2011 TO 2024 32

FIGURE 13 VALUE CHAIN: GLOBAL MASCARA MARKET 37

FIGURE 14 GLOBAL MASCARA FOOD MARKET: SUPPLY CHAIN ANALYSIS 39

FIGURE 15 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL MASCARA MARKET 41

FIGURE 16 GLOBAL MASCARA MARKET, BY PRODUCT TYPE, 2024 (% SHARE) 49

FIGURE 17 GLOBAL MASCARA MARKET, BY PRODUCT TYPE, 2024 TO 2032 (USD MILLION) 49

FIGURE 18 GLOBAL MASCARA MARKET, BY CATEGORY, 2024 (% SHARE) 53

FIGURE 19 GLOBAL MASCARA MARKET, BY CATEGORY, 2024 TO 2032 (USD MILLION) 53

FIGURE 20 GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2024 (% SHARE) 56

FIGURE 21 GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2024 TO 2032 (USD MILLION) 57

FIGURE 22 GLOBAL MASCARA MARKET, BY REGION, 2024 (% SHARE) 62

FIGURE 23 GLOBAL MASCARA MARKET, BY REGION, 2024 TO 2032 (USD MILLION) 63

FIGURE 24 NORTH AMERICA: MASCARA MARKET SHARE, BY COUNTRY, 2024 (% SHARE) 64

FIGURE 25 EUROPE: MASCARA MARKET SHARE, BY COUNTRY, 2024 (% SHARE) 70

FIGURE 26 ASIA-PACIFIC: MASCARA MARKET SHARE, BY COUNTRY, 2024 (% SHARE) 78

FIGURE 27 REST OF THE WORLD: MASCARA MARKET SHARE, BY REGION, 2024 (% SHARE) 85

FIGURE 28 BENCHMARKING OF MAJOR COMPETITORS 91

FIGURE 29 THE ESTÉE LAUDER COMPANIES INC.: FINANCIAL OVERVIEW 95

FIGURE 30 THE ESTÉE LAUDER COMPANIES INC.: SWOT ANALYSIS 97

FIGURE 31 LVMH: FINANCIAL OVERVIEW SNAPSHOT 99

FIGURE 32 LVMH: SWOT ANALYSIS 101

FIGURE 33 SHISEIDO COMPANY, LIMITED: FINANCIAL OVERVIEW 103

FIGURE 34 SHISEIDO COMPANY, LIMITED: SWOT ANALYSIS 105

FIGURE 35 L'ORÉAL SA.: FINANCIAL OVERVIEW 107

FIGURE 36 L'ORÉAL SA.: SWOT ANALYSIS 109

FIGURE 37 UNILEVER: FINANCIAL OVERVIEW SNAPSHOT 111

FIGURE 38 UNILEVER: SWOT ANALYSIS 112

FIGURE 39 REVLON, INC.: FINANCIAL OVERVIEW SNAPSHOT 114

FIGURE 40 REVLON, INC.: SWOT ANALYSIS 115

FIGURE 41 ORIFLAME HOLDING AG: FINANCIAL OVERVIEW SNAPSHOT 117

FIGURE 42 ORIFLAME HOLDING AG: SWOT ANALYSIS 118

FIGURE 43 COTY INC.: FINANCIAL OVERVIEW SNAPSHOT 120

FIGURE 44 KOSE CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 122

LIST OF ABBREVIATION

Abbreviation Full Form

US United States

UK United Kingdom

ME&A Middle East & Africa

RoW Rest of the World

CAGR Compound Annual Growth Rate