Manuka Honey Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The world manuka honey market is set to grow at a significant rate, with the current market size of $69 million in 2024 forecast to reach $1.1 billion by 2032. This growth represents a compound annual growth rate (CAGR) of 6.0% during the forecast period. The major growth factor for the market is the rising awareness of the health benefits of manuka honey, especially its antimicrobial and therapeutic properties. The growing trend of organic and natural products is also driving the market. Also, the advancements in honey extraction and processing methods are contributing to the market growth, as they are improving the quality and availability of the product. The key players, such as Comvita, Manuka Health, and Wedderspoon, are actively engaging in strategic initiatives, such as product launches and collaborations, to capture a larger market share. Comvita, for example, has invested in sustainable sourcing practices and launched various manuka honey-based health supplements to meet the evolving preferences of consumers. These factors will continue to shape the market as it matures.

Regional Market Size

Regional Deep Dive

Manuka honey is gaining popularity across the world. This is because of the growing awareness about the health benefits, the demand for natural and organic products and the trend towards premium foods. Each region has its own cultural preferences, regulatory frameworks and economic conditions, which can influence the market. Local and large companies compete for a share of the lucrative market.

Europe

• Europe is also seeing a growing demand for manuka honey, boosted by the growing trend towards natural health products, with Germany and the UK showing the most marked growth. The European Union’s strict food safety regulations are encouraging producers to adopt higher quality standards, which is good for the reputation of the market.
• Comvita and The Honey Company are using creative marketing to highlight the unique properties of manuka honey, such as its anti-bacterial properties, which resonates well with health-conscious consumers. The growing awareness of manuka honey’s benefits is expected to drive the market further.

Asia Pacific

• Asia-Pacific is becoming a major player in the manuka honey market, with Australia and New Zealand the major producers. China and Japan are a growing market for honey, especially manuka.
• Several New Zealand producers have teamed up with international brands to broaden their reach, and the Ministry of Primary Industries is promoting the export of authentic Manuka honey. This collaboration will help the honey reach new markets and raise awareness of its benefits.

Latin America

• The interest in the health-giving properties of Manuka honey is beginning to be noticed in Latin America. There is a growing demand for natural and organic products in Brazil and Argentina. This is opening up opportunities for Manuka honey imports.
• Local health food stores and on-line platforms have begun to sell this honey, based on consumers’ growing awareness of its benefits. This is expected to continue as consumers become more aware of the unique properties of this honey.

North America

• North America is experiencing a real boom in the sale of manuka honey, especially in the United States, where health-conscious consumers are increasingly turning to natural remedies and superfoods. Companies such as Manuka Health and Wedderspoon are leading the way, with their emphasis on product innovation and the unique health benefits of manuka honey.
• A number of regulations, including the labeling regulations of the Food and Drug Administration, are now putting pressure on manufacturers to ensure the transparency and authenticity of their products. This will strengthen consumers' trust and will increase the demand for honey.

Middle East And Africa

• The market for Manuka honey is still nascent in the Middle East and Africa, but is beginning to develop, thanks to a rise in disposable income and the growing interest in health and well-being. In the United Arab Emirates, for example, the influx of imported premium food products has led to a greater demand for natural health solutions.
• Local distribution and the formation of international alliances have increased the availability of this honey in the region. And it is this increase in availability that is driving the market, which is growing in popularity as consumers become more aware of the health benefits associated with Manuka honey.

Did You Know?

“Did you know that Manuka honey is graded based on its Unique Manuka Factor (UMF), which measures its antibacterial properties? The higher the UMF rating, the more potent the honey is considered to be.” — UMF Honey Association

Segmental Market Size

The Manuka honey market is experiencing a surge in growth, with increasing consumer awareness of its health benefits and the growing demand for natural and organic products. The rising trend in the field of holistic health and well-being, as well as the growing number of chronic diseases that consumers are managing with natural remedies, is driving the market. The organic label is a source of trust for consumers and the demand for certified products is growing. In regions where the honey is produced, such as New Zealand and Australia, the market is in a mature stage of development, with the main players being Comvita and Manuka Health. The honey’s versatility is demonstrated by its use in dietary supplements, skin care products and food supplements. In addition, the pandemic flu, the emergence of a new interest in immune-enhancing products, and the emergence of a new market in the form of the organic market are all promoting growth. The development of new extraction and quality control methods is also a key factor in the market’s evolution, as these help to ensure the authenticity of the product and thus boost consumers’ confidence.

Future Outlook

Manuka honey is expected to grow from $1.69 billion in 2024 to $2.10 billion by 2032, a robust CAGR of 6%. It is a result of the increasing awareness of the health benefits of Manuka honey, its anti-microbial properties and its potential to be used in medical applications. Health-conscious consumers are increasingly demanding organic and natural products, and Manuka honey will penetrate further into the mainstream. By 2032, the penetration rate of Manuka honey in the health food supplement market is expected to reach 15 to 20% from the current 10-12%. A key factor driving this market is the improvement in beekeeping technology and sustainable harvesting practices, which will ensure the quality and availability of Manuka honey. Also, with the support of government regulations and increased marketing and distribution channels, Manuka honey will become more widely available. The integration of Manuka honey into health food and beverages, and the use of Manuka honey in skin care products, will further increase its application and popularity. As this market evolves, it is important for industry players to keep a close eye on changes in consumer preferences and government regulations to take advantage of the growing opportunities.