Malt ingredients, derived from germinated cereal grains, add rich flavor and color to various food and beverage products. Known for their malty sweetness, these versatile ingredients enhance brewing, baking, and flavoring applications. Explore the diverse uses of malt ingredients to elevate the taste and appeal of your culinary creations.
The Malt Ingredients market, a crucial segment within the global food and beverage industry, is shaped by various factors such as the rising demand for malt-based products, the growing craft beer industry, and the versatile applications of malt in food processing. As of 2023, key players strategically position themselves in this competitive landscape, implementing various strategies to maintain or enhance their market share.Strategies Adopted:Key players in the Malt Ingredients market deploy a range of strategies to remain competitive. A central strategy involves continuous investment in research and development to innovate malt production processes and develop new malt-based products. Strategic collaborations with breweries, food manufacturers, and beverage companies contribute to expanding market reach, providing customized malt solutions for a variety of applications. Marketing efforts often focus on highlighting the quality, traceability, and sustainability of malt ingredients.
Market Share Analysis:Market share analysis in the Malt Ingredients market is influenced by several factors, including brand recognition, product quality, pricing strategies, and distribution efficiency. Companies with strong brand equity and positive consumer perceptions tend to secure a larger market share. Pricing strategies that balance affordability with perceived value play a crucial role, especially considering the price sensitivity of consumers in this market. Effective distribution networks, covering both traditional and emerging channels, are vital for maintaining a competitive edge.
New and Emerging Companies:While key players dominate the Malt Ingredients market, new and emerging companies are entering the sector, often focusing on specific niche markets or introducing innovative malt products. These entrants may emphasize specialty malts, organic or locally sourced malts, or cater to the growing demand for non-alcoholic malt beverages. Although their market share may be relatively modest compared to industry leaders, these companies contribute to the overall diversification and innovation in the Malt Ingredients market.
Industry Trends:The Malt Ingredients market has witnessed noteworthy industry news and investment trends in 2023. Key players are investing in sustainable sourcing practices, emphasizing traceability and responsible supply chains to meet the growing demand for transparency. Collaborations with craft breweries and beverage companies are driving the development of customized malt blends to enhance flavor profiles. Additionally, investments in advanced malting technologies, such as precision malting and automation, aim to improve efficiency and reduce environmental impact in malt production.
Competitive Scenario:The overall competitive scenario in the Malt Ingredients market is marked by intense rivalry among key players striving to capture a larger share of the growing market. The industry's competitiveness is evident in the emphasis on innovation, sustainability, and strategic collaborations to address evolving consumer preferences. The global reach of these companies enables them to adapt to regional tastes and capitalize on emerging markets, contributing to the overall dynamism of the industry.
Recent Development:Cargill: To meet the rising demand for artisanal brews, the company collaborated with craft breweries to create specialised malts with distinctive flavour profiles and functions.Ingredient: Developed malted barley flour and malt syrup as useful ingredients for food producers, enhancing baked foods' sweetness, texture, and nutritional content.
Key Players:Ociete Cooperative Agricole Axereal (France)Vivescia (France)Cargill Inc. (US)GrainCorp (Australia)Soufflet Group (France)Bairds Malt (UK)BARMALT MALTING INDIA PVT. LTD.(India)Briess Malt & Ingredients Co (US)COFCO (China)Country Malt Group (New York)Crisp Malting Group Limited (UK)Dalian Xingze Malt Processing Co.,Ltd. (China)EDME (UK)Muntons plc (England)Pure Malt Products Ltd (UK)Simpsons Malt Ltd (UK)
Malt Ingredients Market Size was valued at USD 6.5 Billion in 2022. The Malt Ingredients market industry is projected to grow from USD 6.8 Billion in 2023 to USD 10.56 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.55% during the forecast period (2023 - 2032). Growing beverage industry, rising craft beer demand, expanding food industry, nutritional value and health benefits, functional properties, industry demand for food, growth of the world's population, a preference for natural ingredients, and emerging markets, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market for malt components has grown significantly thanks in large part to the expanding beverage industry. The primary driver of this dynamic is the rise in consumption of alcoholic beverages, especially beer and whiskey, which largely rely on malt extracts and malted barley as essential components in their manufacturing processes.
One of the oldest and most popular alcoholic beverages in the world is beer, which is the main factor driving demand for malt ingredients. The flavor, color, and general quality of the finished product are all heavily influenced by malt extracts, which are produced from malted barley. Malted barley is subjected to mashing and fermentation during the brewing process, which transforms starches into fermentable sugars. Following yeast's fermentation of these sugars, alcohol and carbon dioxide are created. Malt components are essential to the brewing business since the choice of malted barley and the malting process itself greatly affect the characteristics of the beer. Furthermore, the demand for premium malt components has increased as craft beer's appeal has grown. Craft brewers place a strong emphasis on using traditional and natural ingredients to produce distinctive flavors. Craft brewers choose malt extracts and malted barley because they can add richness and depth to their beers. The market for speciality malt components has grown significantly as craft beer continues to gain popularity among customers who value high-quality, locally produced beverages.
The market for malt components has grown dramatically with help from the whiskey business. Scotch whiskey, which must be brewed from malted barley and matured for at least three years in oak casks, uses malted barley as one of its main ingredients. Malted barley is increasingly in demand as a primary ingredient in whiskey as its appeal grows throughout the world, especially in developing economies like Asia.
Ingredients from malt are being used in non-alcoholic beverages in addition to alcoholic ones. Malted milkshakes, malted milk drinks, and malted chocolate drinks are becoming more and more well-liked among consumers looking for unusual flavors. Ingredients from malt are sought-after additions to a variety of non-alcoholic beverages because of their distinctively sweet and toasted flavor.
The sector for beverages is expanding, but not just because people are drinking more conventional drinks. The demand for malt components has also been fueled by cutting-edge beverage innovations and new fashion trends. For instance, the creation of malt-based drinks with additional nutritional advantages is a result of the popularity of functional and healthy beverages. Malt extracts are a wonderful ingredient for creating health-conscious beverages since they are abundant in important elements like vitamins, minerals, and amino acids. Thus, driving the Malt Ingredients market revenue.
The Malt Ingredients market segmentation, based on Form, includes Dry Extract and Liquid Extract. The liquid extract segment dominated the market in 2022. Manufacturers can employ liquid malt extracts with convenience and ease. They are readily usable components that don't require any additional processing or preparation and may be easily added to a variety of food and beverage combinations.
Figure 1: Malt Ingredients Market, by form, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Malt Ingredients market segmentation, based on Source, includes Barley, Wheat, Rye, and Others. The barley category generated the most income in 2022. A higher output of barley harvests in 2022 might have resulted from favourable weather patterns and more agricultural attention to barley production. A plentiful supply of barley would logically encourage the expansion of the market for malt components and increase revenue from the barley category.
The Malt Ingredients market segmentation, based on Application, includes Food, Beverages (Alcoholic and Non-Alcoholic) and others. The beverages segment dominated the market in 2022. Due to growing customer demand, the beverage business, which includes both alcoholic and non-alcoholic beverages, has been expanding steadily. Consumption of a wide range of beverages has expanded as a result of consumer desires for comfort, health and wellbeing, and distinctive flavor experiences.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe Malt Ingredients market dominated this market in 2022 (45.80%). Beer brewing has a long and illustrious history in Europe, where nations like Germany, Belgium, and the United Kingdom are well known for their beer traditions. Due to Europe's long history of brewing, there is a steady need for malted barley and malt extracts in the region. Beer manufacturing is one of the largest consumers of malt components. Further, the German Malt Ingredients market held the largest market share, and the UK Malt Ingredients market was the fastest growing market in the European region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: MALT INGREDIENTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The North America Malt Ingredients Market accounts for the second-largest market share. With an increase in craft brewers, the craft beer movement has seen substantial expansion in North America. Craft brewers frequently place a premium on employing premium and specialist components, such as malt ingredients, to produce distinctive and varied beer flavors. The demand for malt ingredients in the area has increased as a result of this trend. Further, the U.S. Malt Ingredients market held the largest market share, and the Canada Malt Ingredients market was the fastest growing market in the North America region.
The Asia-Pacific Malt Ingredients Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia-Pacific region's food and beverage business has been rising to keep up with the region's burgeoning population. The usage of malt components in a variety of foods, such as baked goods and breakfast cereals, has led to an increase in the demand for these products. Moreover, China’s Malt Ingredients market held the largest market share, and the Indian Malt Ingredients market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Malt Ingredients market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Malt Ingredients industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Malt Ingredients industry to benefit clients and increase the market sector. In recent years, the Malt Ingredients industry has offered some of the most significant advantages to medicine. Major players in the Malt Ingredients market, including Ociete Cooperative Agricole Axereal (France), Vivescia (France), Cargill Inc. (US), GrainCorp (Australia), Soufflet Group (France), Bairds Malt (UK), BARMALT MALTING INDIA PVT. LTD.(India), Briess Malt & Ingredients Co (US), COFCO (China), Country Malt Group (New York), Crisp Malting Group Limited (UK), Dalian Xingze Malt Processing Co.,Ltd. (China), EDME (UK), Muntons plc (England), Pure Malt Products Ltd (UK), Simpsons Malt Ltd (UK) and others, are attempting to increase market demand by investing in research and development operations.
The food, financial, agricultural, industrial, and risk management sectors are all served by the agribusiness company Cargill Inc. (Cargill). Cotton, along with cereals, oilseeds, sugar, meat, and other food products, are all handled by it, as well as their marketing, processing, and distribution. It also provides natural ingredients for animal feed, pet food, and bio-industrial products. The company provides technical assistance, data asset solutions, risk management services, transportation and logistics services, and marketing services. Additionally, the business produces and markets biodiesel, ethanol fuel, starch, and starch sweeteners. Cargill uses a number of brands, such as Nutrena, Provimi, Cargill, EWOS, Diamond V, and Purina, to market its feed and pet food products. It also conducts business throughout the Americas, Europe, the Middle East, and Africa in addition to Asia Pacific. Cargill is based in Minneapolis, Minnesota, in the United States.
The agriculture and food industries can choose from a range of products and services provided by state-owned food corporation COFCO Corp (COFCO). The company's product portfolio also includes food components, additives, clean energy, green biomass materials, soft drinks like tea and coffee, alcohol, and wine, oils and oilseeds, dairy products, and packaging items. Agriculture-related products include soybeans, corn, wheat, barley, and sugar. Additionally accessible are alcohol and ethanol fuel. Among the names that COFCO uses to market its products include Chinatex, COFCO Wines & Spirits, COFCO Sugar, Mengniu Dairy, China Tea, Womai.COM, CPMC, COFCO Capital, COFCO Joycome, COFCO NHRI, and COFCO Biochemical. The service offerings of the organization include logistics, real estate development, and insurance. COFCO's headquarters are in Beijing, China.
Malt Ingredients Industry Developments
September 2022: To produce plant-based meat, Muntons included wheat and barley malt components. The company aimed to provide burger, sausage, and sliced deli meat manufacturers with only ecologically sound components.
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