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Male Breast Cancer Market Share

ID: MRFR//5043-HCR | 100 Pages | Author: Rahul Gotadki| May 2024

In the competitive landscape of Male Breast Cancer Market, market share positioning strategies are important. Companies in this niche have adopted numerous approaches to securing and improving their market shares as male breast cancer is gaining awareness as well as a growing market for related products.

One key approach is differentiation where companies try to make their products or services different from those of other companies in the male breast cancer market. For instance, such differentiation may involve developing unique features, offering specialized treatments or making distinct marketing campaigns that resonate with the particular requirements and worries of men who have experienced breast cancer. This enables firms to stand out among competitors thus drawing a loyal customer base and securing an edge against others.

Another effective strategy is cost leadership whereby companies concentrate on being the cheapest option in the male breast cancer market. Streamlining manufacturing processes, negotiating favorable supplier contracts and using cost-effective channels of distribution can be part of this strategy. Through provision of quality goods or services at a lower price relative to rivals, organizations are able to capture large number of price-sensitive customers.

This has led to increased investment in research and development by various organizations operating within this industry with an aim of producing cutting-edge products or services. By remaining at the forefront of technological advancements and medical breakthroughs, firms can be seen as industry leaders. Apart from attracting new customers who seek latest solutions; innovative ways help establish reputation for excellence and forwardness in handling men’s needs regarding these maladies.

Strategic alliances have become more common in Male Breast Cancer Market nowadays than ever before. In order to strengthen their position, companies are joining hands with research institutions, healthcare providers as well as advocacy groups among others. These relationships have resulted to knowledge sharing, large patient pool access points as well as creation comprehensive remedies which address diverse issues linked with male patients experiencing such conditions such as male breast cancers. Such collaborations boost enterprise share and align towards enhanced solutions for prostate health challenges.

Marketing activities also play an important role when it comes to market share positioning. Companies are investing in targeted and impactful marketing campaigns that raise awareness about male breast cancer and promote their products or services. This goes a long way towards building a strong brand that attracts customers and establishes trust within the market. Therefore, these companies have moved their advertising to different platforms including social media, seminars, influencers’ endorsement for the target audience in order to cement their place in Male Breast Cancer Market.

Moreover, customer centric strategies are growing in prominence as companies put patients first. These include tailoring products and services to meet men’s individual needs with regards to breast cancer so as to provide excellent customer support services or engage in patient education programs among others. As a result of concentrating on their clients’ welfare and satisfaction, they create loyalty which generates positive word-of-mouth hence expanding the market coverage.

Male Breast Cancer Market Scenario


The Male breast cancer market is expected to reach USD 3.59 Billion by 2030 at 3.90% CAGR during the forecast period 2022-2030. Male breast cancer is caused when the breast tissues of males start growing out of control and become cancerous.


Numerous factors such as increasing obese population and growing geriatric population are expected to drive the growth of the market. For instance, in July 2017, the Bristol-Myers Squibb Company announced a broad clinical collaboration with Clovis Oncology for evaluating the combination of cancer drugs Nivolumab and Rucaparib in Phase 2 and Phase 3 clinical trials in multiple tumor types.


Moreover, favorable healthcare expenditures boost the growth of the market. However, lack of knowledge and the high cost of treatments may hamper the market growth during the assessment period.


Segmentation


The male breast cancer market has been segmented into type, cancer diagnosis, and treatment.


The market, on the basis of type, has been segmented into, ductal carcinoma in situ, Paget’s disease of the nipple, inflammatory breast cancer, and infiltrating ductal carcinoma.


The market, by diagnosis, has been segmented into, mammography, biopsy, PET scan, CT scan, MRI scan, and other tests. On the basis of diagnosis, biopsy is anticipated to record the largest growth owing to its accuracy of diagnosing the disease. It is also expected to be the fastest growing segment.


By diagnosis, biopsy is further segmented into, fine needle aspiration biopsy, core biopsy, and excisional biopsy.


The market, by treatment, has been segmented into, local treatments and systemic treatments.


By treatment, local treatments are further segment into, surgery and radiation therapy.


Surgery is further segmented into, mastectomy, breast-conserving surgery, and lymph nodes biopsy.


By treatment, systemic treatments are further segmented into, chemotherapy, hormone therapy, and targeted therapy.


Chemotherapy is further segmented into, adjuvant therapy and neoadjuvant therapy.


Hormone therapy is further segmented into, using drugs and orchiectomy (castration).


Targeted therapy is further segmented into, for HER2 positive breast cancer, for hormone receptor-positive breast cancer, and for cancer with BRCA mutations.


The market has been segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East and Africa. The male breast cancer market in the Americas has further been segmented into North America and South America, with the North American market divided into the US and Canada.


The European male breast cancer market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe. 


The male breast cancer market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The male breast cancer market in the Middle East and Africa has been segmented into the Middle East and Africa.


Key players


Achieve Life Sciences, Inc., Pfizer, Eli Lilly and Company, Bristol-Myers Squibb Company, F. Hoffmann-La Roche, Sanofi, Novartis AG, BioNumerik Pharmaceuticals Inc., Seattle Genetics, Inc., GlaxoSmithKline plc., Teva Pharmaceutical Industries Ltd., Sun Pharmaceutical Industries Ltd., AstraZeneca, Accord Healthcare, and Bayer AG are some of the key players in the male breast cancer market.


Regional Market Summary


Geographically, the Americas is anticipated to dominate the male breast cancer market owing to the changing lifestyle and rising prevalence of breast cancer. According to an article published by, the American Cancer Society in April 2018, the lifetime risk of getting breast cancer in men is approximately 1 in 833. Europe is expected to hold the second largest position in the male breast cancer market. The market growth in this region is attributed to the growing prevalence of rare cancers, the availability of funds for research, and increasing healthcare expenditure. According to the Cancer Research UK, 371 new cases of male breast cancer were reported in 2015 in the UK.


Asia-Pacific is anticipated to be the fastest growing region in the market due to the rising awareness regarding early symptoms of cancer and government support for healthcare facilities. According to a study published by the European Society for Medical Oncology in January 2016, there were 4.3 million new cases of cancer in China in 2015.


On the other hand, the Middle East and Africa has the least share of the market. Majority of the market of this region is expected to be held by the Middle Eastern region due to growing government initiatives for the healthcare sector.


Male Breast Cancer Market, by Type



  • Ductal Carcinoma in Situ

  • Paget’s Disease of the Nipple

  • Inflammatory Breast Cancer

  • Infiltrating Ductal carcinoma


Male Breast Cancer Market, by Diagnosis



  • Mammography

  • Biopsy

  • Fine Needle Aspiration Biopsy

  • Core Biopsy

  • Excisional Biopsy

  • PET Scan

  • CT Scan

  • MRI Scan

  • Other Tests


Male Breast Cancer Market, by Treatment


 BY Treatment



  • Local Treatments


    • Surgery


      • Mastectomy

      • Breast-Conserving Surgery

      • Lymph Nodes Biopsy 





  • Radiation Therapy

  • Systemic Treatments


    • Chemotherapy


      • Adjuvant Therapy

      • Neoadjuvant Therapy


    • Hormone Therapy


      • Using Drugs

      • Orchiectomy (Castration)





  • Targeted Therapy


    • For HER2 Positive Breast Cancer

    • For Hormone Receptor Positive Breast Cancer

    • For Cancer with BRCA Mutations



Male Breast Cancer Market, by Region



  • Americas



  • North America

  • US

  • Canada

  • South America



  • Europe



  • Western Europe

  • Germany

  • France

  • Italy

  • Spain

  • UK

  • Rest of Western Europe

  • Eastern Europe



  • Asia-Pacific



  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Rest of Asia-Pacific



  • Middle East & Africa

  • Middle East

  • Africa


Intended Audience



  • Breast cancer drug manufacturers

  • Breast cancer drug suppliers

  • Research and Development (R&D) Companies

  • Government and independent research laboratories

  • Government and independent regulatory authorities

  • Market research and consulting service providers

  • Medical research laboratories

  • Academic medical institutes and universities

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