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Luxury Vinyl Tiles Market Share

ID: MRFR//6791-HCR | 107 Pages | Author: Varsha More| May 2024

In the volatile realm of the flooring industry, the Luxury Vinyl Tiles (LVT) market is on the rise due to their versatility, durability and stylish nature. Companies fight against each other to become the leader in the growing industry with market share positioning strategies being the crucial factor for successful business. Another common way of standing out in the market is through product differentiation. Leading manufacturers spend lots of money in research and development to roll out latest designs, textures and installation techniques to make their LVT out run the competitors. Such an approach not only caters to the picky customers looking for exceptional flooring products but also promotes the brand’s recognition as an industry leader.

One more market share positioning strategy is which is strategic partnerships and collaborations. LVT manufacturers frequently look for affiliations with designers, planners and developers to develop synergies of interactions that help their market presence to increase. Through a successful collaboration with the construction & design stakeholders, companies can build broader distribution channels, be exposed to the new markets and benefit from expertise brought in by these influencers to enhance their image. These collaborations not only provide a competitive advantage, but also contribute to the company’s reputation, creating trust in the consumer’s mind about LVT products.

Also, the sustainable and eco-friendly aspects are the important aspects of the market share positioning in the LVT. More environmentally conscious consumers lead manufacturers to employ green production techniques, use recycled materials, and minimize their carbon emissions. Companies that make a priority of sustainability not only attract a conscientious consumer group but also demonstrate that they are aware of developing regulations as well as global programs encouraging ecological companies. Such positioning strategy meets current market need for eco-conscious product and also ensures the sustainability of the brand in the market of dynamic changes.

Along with differentiation and sustainability, pricing strategies are of a great significance in the market share occupying of the Luxury Vinyl Tiles sector. Some manufacturers follow a premium pricing strategy and with this strategy they position their goods as the high-end exclusives. This strategy focuses on a niche market segment that is not price-sensitive, but is ready to pay a premium for premium grade LVT. On the other hand, there are those who utilize a cost leadership strategy by offering competitive pricing to outwit the competition in the market via affordability. Finding the right balance between quality and cost is essential because customers become more value-conscious while still expecting flooring solutions that are durable and look good.

Global Luxury Vinyl Tiles Market Overview


Luxury Vinyl Tiles Market Size was valued at USD 13.8 billion in 2022. The Luxury Vinyl Tiles industry is projected to grow from USD 15.18 Billion in 2023 to USD 32.53967814 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2023 - 2032). Increased expenditure on remodeling and remodeling and rising consumer demand for luxury vinyl tiles from emerging economies are the key market drivers enhancing the market growth.


Luxury Vinyl Tiles Market Size


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Luxury Vinyl Tiles Market Trends




  • Surge in construction and renovation activities is driving the market growth




The rapid growth in the construction sector is anticipated to fuel market expansion. The luxury vinyl tile flooring market is expected to be driven by rising residential and non-residential construction, renovation, and maintenance activities, high durability, and increased aesthetic look of these goods. An increase in the construction of opulent dwelling projects around the world boosts the expansion of the industry. Additionally, the market is positively impacted by the general public's rising demand for low-maintenance flooring options. In addition, the growing need for multifamily housing to accommodate the expanding population worldwide provides industry investors with lucrative expansion potential. Moreover, there is a rise in the need for construction materials that require little care, are inexpensive and are lightweight.


Additionally, various trends in the luxury vinyl tile (LVT) flooring sector favor product advancement developments by the market players, further extending profitable opportunities to the market players from 2022 to 2029. The leading manufacturers of luxury vinyl flooring are concentrating on creating cutting-edge products that use cutting-edge technology to replace natural materials in the products with improved stability and ecological performance. Additionally, the growing research and developmental activities will further expand the future growth of the luxury vinyl tiles market. The major market players spend a lot on research and developmental projects to provide bespoke product solutions in various colors, patterns, textures, and dimensions. They are concentrating on introducing self-adhesive floorings in accordance with this. Thus, driving the Luxury Vinyl Tiles market revenue.


Luxury Vinyl Tiles Market Segment Insights


Luxury Vinyl Tiles Type Insights


The Luxury Vinyl Tiles market segmentation, based on type, includes Rigid, Flexible. The rigid segment dominated the market because rigid LVT is a popular choice for commercial and residential applications due to its durability and water resistance. Rigid LVT is a popular choice for commercial and residential applications. Rigid LVT is durable and water resistant. Rigid LVT is easy to install and maintain.


Luxury Vinyl Tiles Application Insights


The Luxury Vinyl Tiles market segmentation, based on Application, includes Residential, Non-Residential. The residential segment dominated the market because LVT is a popular choice for flooring in homes due to its durability, water resistance, and ease of maintenance. LVT is a popular choice for flooring in homes. LVT is durable and water resistant. LVT is easy to maintain.


Figure1: Global Luxury Vinyl Tiles Market, by Application, 2022&2032(USD billion)


Global Luxury Vinyl Tiles Market, by Application, 2022&2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Luxury Vinyl Tiles Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Luxury Vinyl Tiles market area will dominate this market due to the burgeoning quantity of fashionable residence units that will boost the market growth in this Region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: GLOBAL LUXURY VINYL TILES MARKET SHARE BY REGION 2022 (%)


GLOBAL LUXURY VINYL TILES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Luxury Vinyl Tiles market accounts for the second-largest market share due to the increasing spending on research and development in the Region. Further, the German luxury Vinyl Tiles market held the largest market share, and the UK Luxury Vinyl Tiles market was the fastest-growing market in the European Region.


The Asia-Pacific Luxury Vinyl Tiles market is expected to grow at the fastest CAGR from 2023 to 2032. This is due tothe expanding renovation and construction activities across the Region's household and non-residential architecture divisions. Moreover, China’s Luxury Vinyl Tiles market held the largest market share, and the Indian luxury Vinyl Tiles market was the fastest-growing market in the Asia-Pacific region.


Luxury Vinyl Tiles Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Luxury Vinyl Tiles market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Luxury Vinyl Tiles industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Luxury Vinyl Tiles industry to benefit clients and increase the market sector. The Luxury Vinyl Tiles industry has offered some of the most significant advantages in recent years. Major players in the Luxury Vinyl Tiles market, including Mohawk Industries (US), Shaw Industries Group, Inc. (US), Interface, Inc. (US), Tarkett (France), Gerflor (France), Mannington Mills, Inc. (US), Armstrong Flooring, Inc. (US), Forbo Group (Switzerland), and James Halstead plc (UK). The Dixie Group, Inc. (US), Responsive Industries Limited (India), Vinyasa (Mexico), Adore Floors, Inc. (US), Milliken & Company (US), and American Biltrite (Canada) Ltd. (Canada)., and others, are attempting to increase market demand by investing in research and development operations.


Tarkett S.A., known until 2008 as Sommer-Allibert S.A., is a French multinational corporation specializing in producing floor and wall coverings. Headquartered in La Défense, near Paris, the company was formed in October 1997 by merging two others: French Sommer-Allibert and German Tarkett AG. Tarkett, which competes in the market for luxury vinyl flooring, has introduced a line of luxury vinyl tiles called iD Inspiration that imitates natural materials like wood and stone. It is appropriate for places with moderate to heavy foot traffic and is designed for hospitality, education, residential, retail, and office interiors.


Armstrong Flooring is a trusted foundation that inspires beauty wherever your life happens. That motivates and unites the people of AHF Products and the Armstrong Flooring brand. The three premium flooring collections are called Coalesce, Terra, and Biome. Armstrong Flooring is a well-known American maker of cutting-edge flooring products. For category-leading scuff, stain, and scratch performance, these are outfitted with the proprietary Diamond 10 technology. These collections also offer a gloss finish and a cutting-edge Eased Edge treatment for simple upkeep.


Key Companies in the Luxury Vinyl Tiles market include



  • Interface Inc. (US)

  • Tarkett (France)

  • Gerflor (France)


  • Mannington Mills Inc. (US)

  • Armstrong Flooring Inc. (US)

  • Forbo Group (Switzerland)

  • James Halstead plc (UK)

  • The Dixie Group Inc. (US)

  • Responsive Industries Limited (India)

  • Vinyasa (Mexico)


  • Adore Floors Inc. (US)

  • Milliken & Company (US)


Luxury Vinyl Tiles Industry Developments


June 2021: A French Company called Tarkett, which competes in the market for luxury vinyl flooring, has introduced a line of luxury vinyl tiles called iD Inspiration that imitates natural materials like wood and stone. It is appropriate for places with moderate to heavy foot traffic and is designed for hospitality, education, residential, retail, and office interiors.


May 2021: Coalesce, Terra, and Biome are the three premium flooring collections. Armstrong Flooring is a well-known American maker of cutting-edge flooring products. For category-leading scuff, stain, and scratch performance, these are outfitted with the proprietary Diamond 10 technology. These collections also offer a gloss finish and a cutting-edge Eased Edge treatment for simple upkeep.July 2023: Mannington Commercial launches its "Luminate" collection, featuring 100% recyclable LVT with a focus on sustainability and low environmental impact. This collection appeals to eco-conscious consumers and businesses looking for responsible flooring choices.November 2023: Tarkett, a leading global flooring company, announces the launch of its "Eco Responsibility Commitment," setting ambitious goals to reduce its environmental impact throughout the LVT lifecycle, including sourcing sustainable raw materials and increasing recycled content.


Luxury Vinyl Tiles Market Segmentation


Luxury Vinyl Tiles Type Outlook



  • Rigid

  • Flexible


Luxury Vinyl Tiles Application Outlook



  • Residential

  • Non-Residential


Luxury Vinyl Tiles Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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