Location Analytics Market Research Report- Global Forecast 2030

Location Analytics Market Research Report Information By Component (Software, and Services), By Application (Geocoding, Reverse Geocoding, Thematic Mapping, Reporting, Data Integration, Spatial Analysis, and Others), By Deployment (On-premises and Hosted), By End-users (BFSI, IT & Telecommunications, Retail, Healthcare, Government, Transportation, Energy & Utilities, Government, and Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/ICT/2043-HCR | 100 Pages | Author: Shubham Munde | June 2023         

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Global Location Analytics Market Overview

Location Analytics Market Size was valued at USD 8.1 billion in 2022. The Location Analytics market industry is projected to grow from USD 9.4365 Billion in 2023 to USD 32.019 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.50% during the forecast period (2023 - 2032). Increased smart device adoption and investment in IoT and network services since it enables smarter apps and improved network connection are the key market drivers enhancing the market growth.

Location Analytics Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Location Analytics Market Trends

  • Increasing adoption of location-based applications in a variety of industries is driving the market growth

Market CAGR for Location Analytics supplements is being driven by the rising use in various industry. Businesses rely on data to give the best customer service and improve their business profits in an environment of rising digitalization. Businesses may utilize the ability to visualize geographical data to help them manage their company plans more effectively, such as defining regional priorities, suitable pricing strategies, and peak buying periods. Furthermore, by merging geographic data with GIS, companies may use a customer's location to provide relevant product details and assistance to neighboring establishments depending on their needs. Key market competitors provide distinct solutions to help organizations use geographical data to create a competitive edge. Oracle Corporation, for example, will release Spatial Studio 21.2 in August 2021. Users may create zones using polygon map layers on the site. Users create their regions by using selection tools. The use of location intelligence solutions powered by cutting-edge technologies such as machine learning (ML), artificial intelligence (AI), and others are increasing. These sophisticated technology solutions are used in various company processes, including asset and event management, visualization and reporting, and logistics management. Banking, finance, and government leverage geospatial data to gain a competitive advantage, increase income, and provide personalized solutions and services to their customers. As a result, the strategic advantages of location intelligence across sectors drive market growth.

The widespread usage of mobile applications and improved location-sharing capabilities of mobile devices have transformed how services are provided to end users. Location intelligence and in-store location technologies improve the consumer experience by assisting them in swiftly and effectively locating the items they require. Furthermore, increased expenditures in IoT are another important element driving business development. IoT is a fast-expanding network of internet-connected devices that can collect massive amounts of data using moving and stationary sensors. The real-time analysis of this recorded data is critical for current analytics in public or private services.Thus, driving the Location Analytics market revenue.

Location Analytics Market Segment Insights

Location Analytics Component Insights

The Location Analytics Market segmentation, based on type, includes software and services. The software segment dominated the market, accounting for 73% of market revenue. Analytics solutions support social, geographic, physical, and emotional factors that help organizations boost profits. Incorporating Google Cloud and Google Maps practices into advanced location mapping and monitoring apps drives widespread usage of the geocoding API.

Location Analytics Application Insights

Based on application, the Location Analytics Market segmentation includes geocoding, reverse geocoding, thematic mapping, reporting, data integration, spatial analysis, and others. The spatial analysis category generated the most income (40%). Because of its expanded viewpoint capabilities, spatial analysis is predicted to see widespread usage. Spatial analytics enables organizations to address complicated location-related challenges while creating new perspectives for improved decision-making. 

Location Analytics Deployment Insights

Based on deployment, the Location Analytics Market segmentation includes on-premises and hosted. The on-premises segment dominated the market. Due to security concerns, businesses are implementing on-premises to integrate and implement analytical solutions. On-premises deployment is expected to rise rapidly since it gives customers complete control over their apps,  data, and infrastructure while cutting operating costs and boosting security.

Figure 1: Location Analytics Market, by Deployment, 2022 & 2032 (USD billion)

Location Analytics Market, by Deployment, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Location Analytics End-users Insights

Based on end users, the Location Analytics Market segmentation includes BFSI, IT & telecommunications, retail, healthcare, government, transportation, energy & utilities, government, and others. The transportation category generated the most income. Location intelligence aids in comprehending the distance and travel times between destinations using exact geographic coordinates and the existing routable road network, which has boosted its use in the transportation and logistics sector. It also provides several routes to the destination with travel duration and real-time traffic analysis. It also offers road closures and real daily site closures. Store sales predictions, drive time & distance profiling, network optimization & scenario modeling, site selection planning, franchise area evaluation & overlap analysis, sales & market share analysis, market size & demand estimation by location/product, territory optimization & planning, and customer segmentation & profiling are all solved by Location Intelligence.

Location Analytics Regional Insights

By Region, the analysis provides market insights into Asia-Pacific, Europe, North America,  and the Rest of the World. The North American Location Analytics market area will dominate this market; the rising need for position intelligence and geospatial analytics solutions in industries such as government, defense, retail, and others is fueling the expansion. For example, the United States Government cooperated with Google LLC, Meta Platforms, Inc. (Facebook), and other technology providers and health professionals to implement analytics tools in March 2020. This has aided organizations in combating virus propagation by using location data acquired from individuals, including tracking people's social distancing behavior.

Furthermore, the major countries studied in the market report are The U.S., German, France, the UK, Canada, Italy, Spain, China,  India, Australia, Japan, South Korea, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Location Analytics market accounts for the second-largest market share. The European Space Agency's (ESA) programs, such as The Copernicus Programme, seek to give customers an easy-to-use geographic information system environment. Furthermore, the growing relevance of geospatial data in infrastructure management and planning will fuel growth. Further, the German Location Analytics market held the largest market share, and The location analytics market in the United Kingdom was the fastest growing in the European area.

The Asia-Pacific Location Analytics Market is expected to grow at the fastest CAGR from 2023 to 2032. This is attributable to an increase in the number of smartphone users, a number of service providers, advancements in networking technology, and an increase in the popularity of social media. Moreover, China’s Location Analytics market held the largest market share, and The Indian Location Analytics market was the Asia-Pacific region's fastest-growing market.

Location Analytics Key Market Players & Competitive Insights

Leading market companies spend extensively on research and development to extend their product lines, which will help the Location Analytics market grow even more. Market participants also engage in several strategic initiatives to grow their worldwide presence. Significant market developments include new product launches, contractual agreements, mergers and acquisitions, increased investments, and cooperation with other organizations. The Location Analytics industry must provide cost-effective products to develop and thrive in a more competitive and increasing market climate.

Manufacturing locally to reduce operating costs is one of the primary business methods manufacturers use worldwide Location Analytics to assist customers and expand the market sector. The Location Analytics industry has provided some of the most important medical benefits in recent years. Esri, Wireless Logi, Oracle and other major competitors in the Location Analytics market seek to enhance market demand by investing in research and development activities.

Esri is a worldwide geographic information system (GIS) software firm based in the United States. It is well known for its ArcGIS mapping software. Esri, founded in 1969 as the Environmental Systems Research Institute as a land-use consulting organization, now has 49 locations worldwide, including 11 research and development centers in Europe, the United States,  the Middle East and Africa, and Asia Pacific. There are ten regional offices in the United States and over 3,000 partners worldwide, with users in every nation and over a million active users in 350,000 organizations. In May 2021, Esri, a global leader in location technology, has collaborated with Wejo, a pioneer in connected cars and data, to offer a collaborative solution that augments Esri's GIS technology by incorporating Wejo's actual road data. With the release of a collaborative solution, users will be better positioned to supplement real-time traffic and mobility data acquired from connected vehicles..

Every 18 seconds, a new product, gadget, or asset is linked to our cellular platform. And now, they have over 10 million active IoT subscribers in 165 countries, with collaborative relationships that enable access to over 750 mobile networks worldwide. Their purpose-built IoT connection systems link (both worldwide and locally) across numerous mobile networks and technologies, providing clients with a unified management interface for their assets. It offers the highest connection, control, and security level for IoT and M2M applications. In July 2021, To increase its footprint in the European market, Wireless Logic purchased Things Mobile, an IoT connection provider. Things Mobile provides global customers with connection solutions for various IoT applications.

Key Companies in the Location Analytics market include

  • TIBCO Software Inc.

  • ESRI

  • Pitney Bowes

  • Oracle Corporation

  • SAP SE

  • SAS Institute Inc

  • Galigeo

  • Cisco Systems Inc.

  • Alteryx Inc.

  • IBM

  • Microsoft Corporation

Location Analytics Industry Developments

July 2022 Citility will collaborate with HERE to include location services and application programming interfaces (APIs) in its products and solutions. This will deliver actionable data to streamline municipal mobility operations, increase transportation decarbonization, minimize traffic congestion, fleet management, smart city parking, and logistics to promote smart, sustainable living in India.

July 2022 Google Maps announced Street View agreements with Genesys International and Tech Mahindra to debut in India. These collaborations aim to create usable maps that make navigation and exploration easier and more accurate and to communicate vital and valuable location-based information with communities to assist them.

January 2021 Esri unveiled the ArcGIS Platform. It provides a location analytic solution platform to customers and developers who wish to include location capabilities in software, operations, and products. Developers may use their favorite web frameworks and APIs to access Esri's effective position services via the ArcGIS Platform.

Location Analytics Market Segmentation

Location Analytics Component Outlook

  • Software

  • Services

Location Analytics Application Outlook

  • Geocoding

  • Reverse Geocoding

  • Thematic Mapping

  • Reporting

  • Data Integration

  • Spatial Analysis

  • Others

Location Analytics Deployment Outlook

  • On-premises

  • Hosted

Location Analytics End-users Outlook

  • BFSI

  • IT & Telecommunications

  • Retail

  • Healthcare

  • Government

  • Transportation

  • Energy & Utilities

  • Government

  • Others

Location Analytics Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 8.1 billion
Market Size 2023 USD 9.4365 billion
Market Size 2032 USD 32.019 billion
Compound Annual Growth Rate (CAGR) 16.50% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2019- 2021
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Component,Application, Deployment End User, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  TIBCO Software Inc. (U.S.), ESRI (U.S.), Pitney Bowes (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute Inc. (U.S.), Galigeo (France), Cisco Systems, Inc. (U.S.), Alteryx, Inc. (U.S.), IBM Corporation (U.S.), Microsoft Corporation (U.S.).
Key Market Opportunities ·       Because of the increasing acceptance of Wi-Fi location analytics, significant expenditures in cloud-based solutions, and increased adoption of innovative technologies, the biggest market share
Key Market Dynamics ·       The factors driving the growth of the location analytics market include increased retail expansion, a greater emphasis on customer satisfaction demands, and the use of new technologies.

Frequently Asked Questions (FAQ) :

The Location Analytics Market size was valued at USD 8.1 Billion in 2022.

The global market is projected to grow at a CAGR of 16.50% during the forecast period, 2023-2032.

North America had the largest share in the global market

The key players in the market are TIBCO Software Inc. (U.S.), ESRI (U.S.), Pitney Bowes (U.S.), Oracle Corporation (U.S.), SAP SE (Germany).

The solution category dominated the market in 2022.

The transportation had the largest share in the global market.

Key Questions Answered

  • ✅ Global Market Outlook
  • ✅ In-depth analysis of global and regional trends
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  • ✅ To identify opportunities in the market.
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  • ✅ Analyze the regional penetration of players, products, and services in the market.
  • ✅ Comparison of major players’ financial performance.
  • ✅ Evaluate strategies adopted by major players.
  • ✅ Recommendations
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