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Liquid Saturated Polyester Resin Market Share

ID: MRFR//2997-HCR | 137 Pages | Author: Anshula Mandaokar| May 2024

In the ever-changing market of liquid-saturated polyester resins, companies that want to be leaders have to position themselves strategically in order to capture a significant percentage of this market. One strategy is centered on product innovation and differentiation. Market share positioning can be achieved through pricing strategies. Some firms focus on becoming the low-cost producer in the industry by adopting a cost leadership strategy. They achieve this by setting competitive prices, which could attract price-sensitive customers. Alternatively, premium pricing strategies target niche segments that value quality or perceive high prices as an indication of better performance. For those aiming to dominate the liquid-saturated polyester resin market and address the different needs of consumers from various backgrounds, it is important to strike a balance between price and perceived value.
Market share positioning depends to a large extent on distribution channels. For instance, companies concentrate on creating efficient supply chains to make sure that the liquid-saturated polyester resin products are always available on time and consistently. In addition, establishing relationships with preferred distributors or retailers and through strategic product placement helps increase accessibility as well as visibility. Market share position in the Liquid Saturated Polyester Resin market is closely associated with brand building. Brand awareness can be built through targeted marketing activities and promotional tools that highlight USPs (unique selling propositions) and foster consumers' trust in them. A fine-standing brand leads to increased market shares for manufacturers who can also command a premium price because customers will tend to purchase from trusted brands.
Strategic alliances and partnerships are some of the ways to increase the market share of LSPE resins. These collaborations may involve working together with other firms or even forming strategic alliances that provide opportunities such as complementary markets, resources, or technologies, among others. Thus, such synergy leads to more presence in the market and, thus, competitiveness. The environmental and sustainability factors have an increasing impact on how players perform their businesses, which results in a positive market share positioning for them within this industry niche, i.e., Liquid Saturated Polyester Resin Market due to insistent demand for environmentally friendly products that adhere to the global standards.

Liquid Saturated Polyester Resin Market Overview


Liquid saturated polyester resin is a kind of saturated polyester resin in which the polyester backbone is saturated. Saturated polyester resin exhibits low molecular weight and hence can be utilized as plasticizers and as a prominent reactant in the manufacturing of urethane polymers. These are less reactive as compared to unsaturated polyester resins. They provide excellent durability and superior adhesion which make them widely suitable for various applications such as can & coil coating, automotive paints, industrial paints, flexible & rigid packaging, and others.


As per our analysis, some of the important market factors and trends identified in the liquid saturated polyester resin are growing awareness, strict regulations for VOC emissions, and excellent performance of liquid saturated polyester resin due to its numerous properties. Rapid industrialization and urbanization in developed and developing countries are expected to drive the growth of the market. Furthermore, increasing investment in the construction activities for universities, hospitals, stadiums, and residential building are predicted to propel the growth of the market. Moreover, increasing demand for liquid saturated polyester resin from packaging industry that include container, cans, and boxes are expected to fuel the growth of the market. Rapid expansion of end use industries in emerging economies are estimated to positively influence demand patterns. Additionally changing lifestyle, increasing consciousness related to harmful effect of solvent based product which possess high VOC content, and growing purchasing power of people for purchasing packaged food are expected to give new impetus to the growth of the market during the forecast period.


Global Liquid Saturated Polyester Resin Market Share by Application (2016), (%)


 Liquid Saturated Polyester Resin Market Share by Application (2016)


Source: MRFR Analysis


Regional Analysis:


The global liquid saturated polyester resin market is categorized into five regions namely– Asia Pacific, Europe, Latin America, North America, and the Middle East & Africa. Among these, Asia Pacific is predicted to grow at the highest CAGR during the assessment period on account of increasing demand from various applications such as construction, automotive, and general industry among others. The demand for liquid saturated polyester resin is expected to surge in various countries of Asia Pacific such as India, China, Malaysia, Vietnam, and Japan due to rising consumer base as well as expansion of various end use industries. Moreover, growing purchasing power, ease of availability of low cost raw material & labor, soberly stringent regulatory framework are some other prominent factors for the regional liquid saturated polyester resin market growth during the forecast period.


Asia Pacific has emerged as the largest market for liquid saturated polyester resin followed by North America and Europe. North America is estimated to witness a moderate growth in liquid saturated polyester resin market due to the solid base for various industrial sector coupled with increasing investments to revitalize general industry during the assessment period, 2017 to 2023. North American countries such as Canada and U.S. are among the main contributors in the regional liquid saturated polyester resin market growth and are estimated to see a significant regional market growth over the forecast period. U.S accounted for the largest regional market share and is predicted to grow with the highest CAGR due to the growth in flexible & rigid packaging sector. European countries such as Spain, Italy, Russia, Germany, France, and UK have emerged as an important consumer market due to rising demand from growing application and increasing expenditure on research & development and innovation. However, stringent regulation implemented by various government bodies such as REACH and EPA are predicted to slightly hinder the demand for liquid saturated polyester resin in the Europe and North America. Countries such as Brazil, Mexico, and Colombia are among the major contributors in the regional Latin America growth due to rising consumer spending on automobile and packaging products. The Middle East & Africa is estimated to witness above average growth over the forecast period 2017-2023. Countries such as Qatar, Oman, the United Arab Emirates (UAE), and Saudi Arabia are among the key contributors in the regional market growth and is predicted to positively influence the end use industries growth during the assessment period.


Segmentation:


The global liquid saturated polyester resin market is classified on the basis of application and region. On the basis of application, the market is categorized into flexible & rigid packaging, automotive paints, can & coil coating, industrial paints, and others. On the basis of region, the market is categorized into Asia Pacific, Europe, Latin America, North America, and the Middle East & Africa.


Key Players:


Some of the prominent players operating in the global liquid saturated polyester resin market are Royal DSM N.V. (the Netherlands), Evonik Industries (Germany), The Nippon Synthetic Chemical Industry Co.,Ltd (Japan), Stepan Company (U.S.), Arkema S.A. (France), Allnex Group (Belgium), Hitachi Chemical Co., Ltd (Japan), Thai Urethane Plastic Co.,Ltd. (Thailand), NOVARESINE SRL (Italy), Karna Paints (India), Worlee-Chemie GmbH (Germany), and others


Geographical Analysis:


The report covers brief analysis of geographical regions such as North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.


Intended Audience:



  • Liquid Saturated Polyester Resin manufacturers

  • Traders and Distributors of liquid saturated polyester resin

  • Production Process Industries

  • Potential Investors

  • Raw Material Suppliers

  • Nationalized Laboratory

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