Juice extractors efficiently transform fruits and vegetables into fresh, nutrient-packed juices. With various types, from centrifugal to masticating, these appliances enable users to enjoy homemade, flavorful beverages with ease.
The Juice Extractors Market is a dynamic and evolving sector within the consumer appliance industry, driven by the increasing global focus on healthy lifestyles and the consumption of fresh, homemade juices. Examining the competitive landscape involves analyzing key players, their strategies, market share determinants, emerging companies, industry trends, investment patterns, and recent developments in 2023.
Key Players:
Phillips
Cuisine
Kuvings
Braun
Hamilton Beach
Breville Chefs Star
Breville
Omega
Jack LaLanne
Cuisinart
Strategies Adopted:
Strategies employed by key players in the Juice Extractors Market revolve around product innovation, brand positioning, and market expansion. Continuous research and development initiatives are aimed at introducing advanced features such as enhanced juicing efficiency, quieter operations, and easy maintenance. Brand positioning strategies involve effective marketing campaigns highlighting product benefits, health-conscious messaging, and endorsements by health and wellness influencers. Market expansion efforts include partnerships with retailers, online platforms, and strategic collaborations to enhance distribution channels.
Market Share Analysis:
Determining market share in the Juice Extractors Market is influenced by factors such as product performance, brand recognition, distribution networks, and pricing strategies. High-quality juice extractors with versatile functionalities, such as handling various fruits and vegetables, gain a competitive advantage. Effective marketing and brand-building activities contribute to greater consumer trust, translating into increased market share. Well-established distribution networks, both offline and online, play a pivotal role in reaching a broader consumer base. Additionally, competitive pricing, especially in relation to features offered, is a key factor influencing market share.
New and Emerging Companies:
The Juice Extractors Market witnesses the emergence of new and innovative entrants capitalizing on niche segments and technological advancements. Startups like FreshSqueeze and TechJuice are introducing smart juice extractors equipped with connectivity features, appealing to tech-savvy consumers. These companies often leverage e-commerce platforms and direct-to-consumer models to establish a presence in the market. Emphasis on sustainability, including recyclable materials and energy-efficient operations, is a common trend among emerging players.
Industry Trends:
In 2023, industry news and investment trends in the Juice Extractors Market revolve around sustainability, technology integration, and market-specific product adaptations. Key players are increasingly investing in research and development to enhance the sustainability quotient of their products, including the use of eco-friendly materials and energy-efficient manufacturing processes. Technological investments focus on incorporating smart features such as IoT connectivity, user-friendly interfaces, and data analytics for improved user experiences. Some companies are adapting their products to cater to regional preferences, considering factors like juice preferences and local fruit varieties.
Competitive Scenario:
The overall competitive scenario in the Juice Extractors Market is marked by a blend of traditional manufacturers and innovative newcomers. Established players maintain their dominance through brand loyalty, global reach, and extensive product lines. Simultaneously, emerging companies disrupt the market by introducing novel technologies, eco-friendly solutions, and catering to evolving consumer demands.
Recent Development
A noteworthy development in 2023 is Breville Group Limited's announcement of a strategic partnership with a renowned nutritionist to promote its line of premium juice extractors. This collaboration aims to leverage the nutritionist's influence in the health and wellness community to endorse Breville's products and enhance brand credibility. Such collaborations underline the industry's recognition of the importance of partnerships with health experts to build trust and influence consumer choices in the increasingly health-conscious market.
The Juice Extractors Market Size was valued at USD 2.1 billion in 2022. The Juice Extractors market industry is projected to grow from USD 2.27 Billion in 2023 to USD 3.67 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.33% during the forecast period (2023 - 2030). Rising demand for fruit and vegetable juices and technological advancements are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
A juice extractor is a device that mechanically separates the juice from the solid portion (pulp) of most fruits, vegetables, leafy greens, and herbs. The pulp is typically thrown away but can also be used to make muffins and bread or compost. Electric juice extractors are more common and require less work than their manual counterparts. A juicer separates the juice from the pulp, whereas a blender liquefies the pulp to combine everything. Centrifugal juice extractors use blades and a sieve to separate the juice from pulp; masticating juice extractors chew fruit to a pulp before pressing out the juice; and triturating juice extractors use twin gears to first crush fruit before pressing it.
Given that its slow speed allows for better extraction of nutrient-rich liquids without destroying them, as would happen when using a juicer, a juice extractor tends to be more effective in preserving nutrients found in fruits and vegetables. Additionally, its slower spinning speed compared to juice extractors produces less foam, making it a better choice for people who want their juices to be healthy but are willing to put in a little extra work. Due to their more intricate designs and extra features, juice extractors are typically more expensive than juice extractors.
End users in the residential and commercial sectors seek energy-efficient products to cut costs and conserve energy. Manufacturers are responding by integrating energy-efficient machinery and technologies into their manufacturing processes and providing energy-efficient products. Furthermore, there is a rising market for goods that use less energy and emit fewer harmful substances. Demand for lightweight juice extractors is driven by growing environmental awareness, a focus on climate change, and rising energy costs. Manufacturers use lightweight materials to comply with environmental regulations and reduce the weight and size of juice extractors, which are anticipated to fuel market growth throughout the forecast period.
Figure 1: Contribution of beverage types to total nonalcoholic beverage consumption among adults aged 20 and over, by age: United States, 2015–2018
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
According to the 2015-2020 Dietary Guidelines for Americans, the three main beverages to consume are water, fat-free and low-fat milk, and 100% juice. Fruit-flavored drinks, 100% fruit and vegetable juices, fruit juice drinks, and fruit and vegetable smoothies are examples of fruit-based beverages. Because only 2.5% of all beverages consumed are 100% juices, a category of fruit beverages was established. Fruit beverages made up the majority of the contribution among adults aged 20 to 39, and the contribution of sweetened beverages declined with age. Therefore, the growing consumption of fruit beverages to aid the Juice Extractors market CAGR in the coming years.
Moreover, the market for juice extractors is likely driven by the rising demand for fiber-rich fruit and vegetable juices. In addition, growing urbanization, changing lifestyles, and healthy lifestyles among middle-class populations are some factors propelling the juice extractors market. Other important factors, like increased health awareness campaigns and high disposable income, will accelerate the market growth. Furthermore, technological developments and the introduction of new products will produce profitable market expansion opportunities. Such factors are driving the growth of the Juice Extractors market revenue.
The Juice Extractors market segmentation, based on type, in masticating, centrifugal, cold-press, citrus juices, and others. The centrifugal segment held the majority share in 2022 in the Juice Extractors market revenue. Since centrifugal juice extractors can produce juice in less time and are simple to clean, this market segment is anticipated to account for a significant portion of sales. Furthermore, centrifugal juice extractors are the least expensive compared to other types of juice extractors. Additionally, new product launches are also aiding the market growth.
December 2022: 100% certified natural cold press juice can be found under the brand name "JACE Beverages." According to studies, "juicing" can improve digestion, lower the risk of cancer, strengthen the immune system, flush the body of toxins, and aid in weight loss.
Figure 2: Juice Extractors Market, by Type, 2022 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Based on function, the Juice Extractors market segmentation includes a non-drip spout, automatic pulp ejection, reverse, and others. The automatic pulp ejection segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. These cutting-edge features and the rising demand for commercial juice extractors impact the market's accelerated growth momentum during the forecast period. Businesses are also releasing new products. For instance, Omega Products sells commercial juicers with automatic pulp ejection J8226 Nutrition Center. Various fruits and vegetables have their pulp, skin, and seeds removed by the equipment's automatic pulp ejection feature. Such factors are positively impacting the juice extractors market growth.
The Juice Extractors market data has been bifurcated by surgery into Stainless steel, alloy, iron, and others. The stainless-steel segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Stainless steel is used for manufacturing most juicer extractors. Thus, the growing demand for juice is fueling the growth of the key factor boosting the market growth.
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Juice Extractors Market accounted for USD 1.0 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. One of the main factors driving the market growth is the expansion of infrastructure facilities for hotels and restaurants that frequently use juicers to prepare a variety of beverages. Additionally, the demand for smart homes and apartments is growing, which boosts sales of newly functional kitchenware items. Additionally, as the population in the area becomes more health conscious, more people are consuming nutrient-dense fruits and juices as dietary foods, fueling market expansion. Moreover, the China Juice Extractors market held the largest market share, and the India Juice Extractors market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: JUICE EXTRACTORS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The North America Juice Extractors market accounted for the third-largest market in 2022. The desire of consumers for healthier alternatives to packaged foods that contain preservatives and chemicals, as well as their growing health consciousness, are other factors that are anticipated to contribute to market expansion. The growing popularity of fruit- and vegetable-based smoothies and juices will continue to fuel the growth of the juice extractor market in North America throughout the forecast period.
Europe Juice Extractors market accounts for the third-largest market share. The European region is anticipated to account for a sizable portion of the market. The region's large population with disposable income has increased the demand for smart kitchenware, boosting the market growth. Another factor driving product demand is the extensive production of different fruits and vegetables in nations like the U.K. and Germany. Further, the Germany Juice Extractors market held the largest market share, and the UK Juice Extractors market was the fastest-growing market in the European region.
Major market players are investing in new products, which will help the Juice Extractors market grow in the coming years. Companies in the market are also taking various initiatives to expand their worldwide footprint, with key market developments such as new product launches, agreements, increased investments, and collaboration with other companies. Competitors in the Juice Extractors industry must offer low-cost products to maintain their position in the market.
Major players are adopting strategies such as collaborating with other manufacturers in the Juice Extractors industry to expand their presence. The Juice Extractors industry has recently launched some new products to meet the rising demand. The Juice Extractors markets major players such as Phillips, Cuisine, Kuvings, Braun, Hamilton Beach, Breville Chefs Star, Breville, Omega, Jack LaLanne, Cuisinart, Hurom, Philips, Kenwood, Guangdong Xinbao Electrical Appliances Holdings Co. Ltd., Panasonic, and Foshan Shunde Ouke Electrical Appliances Holdings Co. Ltd., and others are working on expanding the market demand by investing in research and development activities.
Philips is a company that manufactures several electronic products. In May 2022, Philips Domestic Appliances India Ltd introduced the ground-breaking juicer mixer grinder, model HL7568/00. This new line of JMGs delivers on its promise to maximize a stress-free juicing experience with a performance powered by an inventive design that reduces the time required for assembly, juicing, and cleaning.
Kuvings is a leading kitchen appliance brand with a presence in over 80 countries. The company has an in-house R&D department and 1500 + registered patents. The company has patented JMCS technology for juice yield.
Juice Extractors Industry Developments
October 2022: JBT Corporation introduced its FVPGrow and Chopper Blender SE technologies. The new technologies are made specifically for processing juice and purée for consumers who require more compact, adaptable machinery to use throughout their production lines. To create a liquid or semi-liquid product out of various fruits and vegetables, the FVPGrow machinery separates seeds, skins, and extraneous particulate material. Depending on the raw material, it offers continuous juice extraction at up to one tonne per hour.
November 2021: Kent declared that the Smart Slow Juicer had arrived in India. The appliance costs Rs 6,800 and is sold at all Kent locations and on the company's official website.
Juice Extractors Market Highlights:
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