Japan Seafood Market Research Report By Seafood Type (Cephalopods, Shellfish, Mollusks, Level Fish, Groundfish, Salmonids, Fish, Pelagic), By Seafood Retail (Surrounding, Frozen, Chilled) and By Seafood Distribution Channel (Retail, Foodservice, Institutional)- Forecast to 2035

Japan Seafood Market Overview

Japan Seafood Market Size was estimated at 5.96 (USD Billion) in 2023. The Industry is expected to grow from 6.03(USD Billion) in 2024 to 8 (USD Billion) by 2035. The CAGR (growth rate) is expected to be around 2.609% during the forecast period (2025 - 2035).

   

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Japan Seafood Market Key Trends Highlighted

The is witnessing significant trends driven by various factors. One of the key market drivers is the increasing consumer preference for fresh and high-quality seafood, spurred by traditional Japanese cuisine's emphasis on freshness. The rise of health-conscious consumers is propelling demand for seafood as a lean protein alternative, rich in omega-3 fatty acids. Additionally, the growing trend towards sustainable fisheries is shaping the market as consumers are becoming more aware of the environmental impacts of fishing practices. The Japanese government has introduced various initiatives to promote sustainable fishing, encouraging awareness and practices that support this trend.The expansion of e-commerce platforms for seafood distribution is one of the opportunities to be investigated in this market. As an increasing number of consumers transition to online commerce, seafood suppliers have the opportunity to expand their market and adapt to evolving consumer preferences. The demand for processed seafood products is also increasing in Japan as a result of the increasing popularity of ready-to-eat meals and the convenience they offer to busy urban residents. There is potential for new product innovations that are consistent with regional dietary preferences and flavors. There has been a discernible trend in recent years to integrate traditional Japanese seafood dishes into contemporary culinary practices. Fusion cuisine, which integrates international flavors with local seafood, is gaining popularity, thereby attracting younger demographics and establishing new market segments. Additionally, the seafood supply chain places a significant emphasis on transparency and traceability as consumers seek assurance regarding the quality and origin of their seafood. These trends underscore a market that is adaptable to both contemporary consumer preferences and cultural heritage in Japan.

Japan Seafood Market Drivers

Growing Health Awareness and Demand for Nutritional Seafood

In Japan, there has been a notable increase in health awareness among consumers as people are becoming more conscious about their dietary choices. This growing trend has significantly impacted the Industry, with seafood being recognized for its high protein content, essential omega-3 fatty acids, and other nutrients beneficial for overall health. According to a survey conducted by the Ministry of Health, Labour and Welfare in Japan, approximately 62% of the population reported they are actively trying to incorporate more fish and seafood into their diets due to its health benefits.Additionally, studies from the Japan Fisheries Agency suggest an increase in seafood consumption, which correlates with a 17% decline in cardiovascular diseases over the last decade. This push for healthier dietary options suggests that the demand for seafood products like fish, shellfish, and seaweed will continue to rise, driving growth in the .

Rising Export Opportunities and Global Demand for Japanese Seafood

The export potential of seafood products from Japan is becoming increasingly lucrative, a driver that is enhancing the Industry. In recent years, Japanese seafood has witnessed a surge in demand globally, thanks to its reputation for high quality. The Japan External Trade Organization reported that the country exported over 1.3 million tons of seafood in 2021, which is a 10% increase from the previous year. The increasing popularity of Japanese culinary traditions, such as sushi and sashimi, in international markets has become a significant factor boosting domestic production and export opportunities.The trend indicates a growing globalization of food preferences, which, in turn, will likely fuel further development and investments in the .

Government Initiatives to Support Sustainable Fishing Practices

The Japanese government has implemented various initiatives aimed at promoting sustainable fishing practices, which are critical for the long-term viability of the Industry. With the decline of various fish stock levels, the Ministry of Agriculture, Forestry and Fisheries has taken significant steps to enhance sustainable practices, alongside promoting the use of technology in monitoring fish populations. The government launched a Sustainability Action Plan, which has been endorsed by organizations such as the Japan Tuna Association.This plan aims to restore fish stocks by improving regulations and encouraging local fisheries to adopt more sustainable methods. As awareness of sustainability continues to grow among consumers, investments in sustainable seafood sources will inevitably lead to increased market growth and profitability within the .

Japan Seafood Market Segment Insights

Seafood Market Seafood Type Insights

The Japan Seafood Market segmented by Seafood Type, presents a diverse array of products that are integral to the culinary practices and culture of Japan. As of recent observations, the overall demand for seafood in Japan has been robust, driven largely by a deep-rooted affinity for fish and seafood in traditional diets. Cephalopods, including octopus and squid, have gained popularity not only for their culinary versatility but also for their nutritional benefits, making them a staple in many Japanese dishes. This segment holds a considerable portion of the market due to the growing consumer preference for high-protein, low-fat food options. Shellfish are also prominent in the , celebrated for the distinct flavors they bring to various regional cuisines. Their significant role in both home cooking and high-end dining experiences highlights their importance in this market segment.Mollusks represent another vital category within the , providing a variety of options ranging from clams to scallops, which are increasingly featured in modern recipes. The increasing demand for fresh and sustainably sourced seafood has led to innovations in the supply chain for mollusks, further driving their market presence. Level Fish and Groundfish categories, often dominated by species such as sardines and mackerel, are essential sources of omega-3 fatty acids. They not only cater to traditional Japanese diets but also support health trends emphasizing the intake of such nutrients.Salmonids, particularly salmon, have seen a rising demand for both domestic consumption and export, as they are prized for their rich flavor and health benefits. This segment's adaptability in various culinary forms, from sashimi to grilled dishes, points to its key position within the market. Regularly incorporated into festive occasions and daily meals, salmonids showcase the blend of traditional and modern dietary preferences in Japan. The Fish and Pelagic segment is significant as well, encompassing a wide range of fish that are caught both locally and internationally. The health benefits of consuming fish rich in natural oils have fueled consistent market engagement across varied demographics.Consumer preferences are shifting towards sustainable practices in seafood sourcing, which may impact the growth and strategies of these Seafood Type segments significantly. As Japanese consumers become increasingly eco-conscious, demand for seafood that adheres to sustainable fishing practices is expected to rise. This trend not only impacts consumer choices but also encourages advancements in aquaculture and seafood processing, thus shaping the future landscape of the . The interplay between traditional practices and modern sustainability expectations will increasingly define the seafood types that dominate the market in the coming years. With fish remaining a foundational element of Japanese cuisine, the Seafood Type segmentation within the is poised for continued growth and evolution.

   

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Seafood Market Seafood Retail Insights

The Japan Seafood Market Retail segment within the is characterized by a diverse landscape that caters to the varying preferences and demands of consumers across the country. This segment comprises several formats, including Surrounding, Frozen, and Chilled offerings, each playing a significant role in market dynamics. The Frozen seafood segment has gained popularity due to its convenience and extended shelf life, aligning with the busy lifestyles of Japanese consumers. On the other hand, Chilled seafood products are favored for their freshness and quality, appealing particularly to health-conscious buyers who seek premium options.Meanwhile, the Surrounding category, which includes ready-to-eat or microwaveable seafood meals, has been rising in popularity as more consumers look for quick and easy dining solutions. Japan, being an island nation with a rich fishing culture, has a strong inclination toward seafood consumption, which drives the demand within the retail space. Trends such as sustainability and traceability are also shaping consumer preferences, prompting retailers to provide transparency about sourcing practices. Additionally, advancements in supply chain management are enhancing the availability and freshness of seafood in retail stores, contributing to the overall growth and evolution of the segment.

Seafood Market Seafood Distribution Channel Insights

The Japan Seafood Market Distribution Channel is a crucial component of the , facilitating the movement of seafood products from producers to consumers. It encompasses various avenues including Retail, Foodservice, and Institutional, each playing a pivotal role in market dynamics. Retail remains significant, catering to households and individual consumers, allowing them to access fresh and processed seafood through supermarkets and specialty stores. The Foodservice sector, which includes restaurants and catering services, drives demand for high-quality seafood, underlining the culinary importance of marine products in Japanese cuisine.Meanwhile, the Institutional segment, which encompasses schools, hospitals, and other organizations, ensures consistent supply and adherence to health standards in public dining. The efficiency and efficacy of these distribution channels are paramount as they influence product availability and pricing while also responding to evolving consumer preferences toward sustainability and local sourcing. With consumers increasingly seeking traceability and quality, the Seafood Distribution Channel must adapt to these trends, ensuring the remains competitive in a growing industry.

Key Players and Competitive Insights

The Japan Seafood Market is characterized by its rich diversity and strong consumer preference for high-quality, fresh seafood products. This market is heavily influenced by the country's cultural appreciation for seafood, which is an integral part of its diet and culinary practices. Competitive insights reveal that players in this market must navigate the challenges posed by sustainability concerns, fluctuating fish stocks, and stringent food safety regulations. Additionally, the market is marked by a blend of traditional fishing practices alongside technologically advanced aquaculture methods. Companies compete not only on product quality and variety but also by fostering brand loyalty through strong relationships with local suppliers and an emphasis on sustainable sourcing. The competitive landscape is further shaped by domestic firms and imported products, with market players continuously seeking innovative ways to meet evolving consumer trends and environmental standards.Sakai Suisan has established itself as a formidable presence in the , recognized for its high-quality seafood offerings and commitment to sustainability. The company has built a strong reputation based on its rigorous quality control processes and its ability to source fresh fish directly from local fisheries. This has created a competitive edge in a market where freshness is paramount. Sakai Suisan has been successful in cultivating lasting partnerships with fishermen and suppliers, ensuring a steady supply of premium products. Additionally, the company emphasizes innovation in its packaging and distribution channels, which enhances product shelf life while maintaining freshness. The brand's focus on sustainability resonates with environmentally conscious consumers, ultimately strengthening its market position.Miyako Suisan, another significant player in the , specializes in a wide range of seafood products, including frozen and processed fish items. The company is known for its commitment to delivering high-quality products while adhering to the best practices in sustainability. With a strong market presence, Miyako Suisan has effectively utilized mergers and acquisitions to expand its operational capabilities and diversify its product offerings. This strategy has allowed them to tap into new markets and consumer segments within Japan. The company takes pride in its advanced processing facilities, which enhance efficiency and maintain the quality of its seafood products. By focusing on innovation in its product development and leveraging technology in distribution, Miyako Suisan continues to solidify its position as a leader within the , appealing to both traditional and modern Japanese consumers.

Japan Seafood Market Key Companies in the Include

• Sakai Suisan


• Miyako Suisan


• Kyokuyo


• HamaRikyu


• Nippon Suisan Kaisha


• Aokata


• Kaneshin


• Hokkaido Fish Market


• Yamato Suisan


• Daito Suihan


• Shiraishi Suisan


• SekiGroup


• Maruha Nichiro


• Sanhoku Co


• Tokusetsu Suisan

Industry Developments

Recent developments in the have shown significant growth and transformation, particularly among key players such as Nippon Suisan Kaisha, Kyokuyo, and Maruha Nichiro. As of October 2023, Nippon Suisan Kaisha announced an increase in market valuation due to the rising demand for sustainable seafood, highlighting the shift towards eco-friendly practices in the industry. Meanwhile, Kyokuyo has been expanding its product lines to include more value-added products, which has positively impacted its market presence. Significant mergers and acquisitions have been observed as companies look to consolidate resources; for instance, in September 2022, Maruha Nichiro acquired a notable competitor to enhance its distribution capabilities. Additionally, the Hokkaido Fish Market has seen a surge in exports, particularly to Southeast Asia, reflecting Japan's strong seafood brand image internationally. The seafood sector in Japan is also benefiting from government initiatives aimed at boosting domestic production and supporting local fisheries. The combined efforts of these companies and supportive government policies indicate a promising outlook for the as it adapts to changing consumer preferences and sustainability challenges.

Japan Seafood Market Segmentation Insights

Seafood Market Seafood Type Outlook

• Cephalopods


• Shellfish


• Mollusks


• Level Fish


• Groundfish


• Salmonids


• Fish


• Pelagic

Seafood Market Seafood Retail Outlook

• Surrounding


• Frozen


• Chilled

Seafood Market Seafood Distribution Channel Outlook

• 
  

  Retail

  
  


• 
  

  Foodservice

  
  


• 
  

  Institutional

  
  

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	5.96(USD Billion)
MARKET SIZE 2024	6.03(USD Billion)
MARKET SIZE 2035	8.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	2.609% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Sakai Suisan, Miyako Suisan, Kyokuyo, HamaRikyu, Nippon Suisan Kaisha, Aokata, Kaneshin, Hokkaido Fish Market, Yamato Suisan, Daito Suihan, Shiraishi Suisan, SekiGroup, Maruha Nichiro, Sanhoku Co, Tokusetsu Suisan
SEGMENTS COVERED	Seafood Type, Seafood Retail, Seafood Distribution Channel
KEY MARKET OPPORTUNITIES	Sustainable seafood sourcing trends, Premium quality seafood demand, Innovative seafood product development, Online seafood retail growth, Health-conscious consumer preferences
KEY MARKET DYNAMICS	Sustainable fishing practices , Rising health consciousness , Diverse consumer preferences , International trade regulations , Aquaculture growth trends
COUNTRIES COVERED	Japan