Introduction
By 2023, the IPS display market will be undergoing significant changes due to the confluence of macroeconomic factors such as rapid technological development, changing government policies and changing consumer preferences. The rise of high-definition displays and color reproduction is reshaping the market, and the implementation of green regulations is pushing the industry to become more sustainable. Meanwhile, the growing demand for a more immersive experience in gaming, entertainment and professional applications is influencing the display industry’s design and functionality. These are the trends that will shape the future of the display industry.
Top Trends
- Increased Adoption of 8K Displays
In recent years, the demand for 8K IPS panels has been driven by content creators and high-end consumers. Production of 8K IPS panels at major manufacturers such as LG Display has increased by 30%. The trend is reshaping the market. The manufacturers are making big investments to meet the demands of high-end consumers. The development of 8K content is expected to further drive the development of the industry.
- Sustainability Initiatives in Manufacturing
The need to protect the environment has led IPS panel manufacturers to adopt sustainable practices. In fact, they have achieved a 25 per cent reduction in their carbon emissions, as reported by Samsung Display. The move towards a sustainable approach is not only good for brand reputation, but it also fits in with global sustainability goals. There will be further developments in the field of energy-efficient manufacturing and the reuse of display components.
- Integration of AI in Display Technology
The IPS display, which is the most common type of display, has a high degree of intelligence. Sony, for example, uses a real-time AI to optimize the display quality. It is expected that this trend will lead to higher user satisfaction and better sales. With the development of AI, the future display will also offer a more individualized setting for the user, which will help differentiate the products in a competitive market.
- Expansion of Flexible Display Technologies
The flexible IPS screen is in the trend of development, and the company is the leader in the industry. There has been a 40% increase in the number of flexible screen prototypes, which are in line with the needs of the market for new products. The flexible screen can be used for the design of the product, and it is expected to revolutionize the design of the product. The future development of the flexible screen may be to increase the strength and lower the cost of the flexible screen.
- Rise of Gaming Monitors with High Refresh Rates
High-refreshing IPS monitors are in great demand among the gaming public. For example, Dell has just introduced a monitor with a refresh rate of 240 Hz. Sales of gaming monitors are expected to increase by 50 percent in 2023. Competition between players has increased in recent years, and the manufacturers are now focusing on features that increase the performance of the monitors. In the future, we may see even higher refresh rates and faster response times.
- Enhanced Color Accuracy and Gamut
Colour accuracy is becoming increasingly important for professionals in photography and design, which is driving development of IPS technology. As a result, companies like Apple are focusing on delivering wide colour gamuts, which they achieve with 99% AdobeRGB coverage. This trend is also influencing product development, as brands compete to meet the needs of creative professionals. In the future, improvements in colour accuracy and calibration may be more important than ever.
- Growth of Smart Displays with IoT Integration
Smart IPS displays are increasingly integrating the IoT, allowing for easy connection and smart home integration. TCL is a good example. Its smart IPS display can be controlled by voice, and it can be connected to the smart home. This trend has reshaped the consumers’ expectations, and the users are demanding more and more multi-functions. In the future, the IPS display will be further improved in terms of the interoperability with other smart devices and the user experience.
- Focus on Ultra-Narrow Bezels
With the ultra-narrow bezel, IPS displays are being recast. The exemplar is Asus. There is a report that the market share of ultra-narrow bezel displays has risen by 35%. This has changed the product design strategy. With the ultra-narrow bezel, the visual effect is further improved. The ultra-narrow bezel is a technology with great potential.
- Advancements in Touchscreen Technology
IPS touch screens are also advancing, with companies like Lenovo introducing models that support multitouch and stylus input. And there's a noticeable trend towards touch screen adoption. Touch screens are gaining in popularity in a variety of sectors, including education and business. This is driving innovation in the interaction between users and displays, making them more versatile. For the future, touch screens might be able to provide better sensitivity and longer-lasting screens for a wider variety of uses.
- Emergence of Health-Focused Display Features
IPS monitors with eye-friendly features, such as blue-light filters, are in high demand. Microsoft has incorporated these features into its products, and there has been a 15% increase in the sales of such monitors. This trend has influenced product development. The manufacturers are now prioritizing the well-being of the end users. Future innovations may include automatic brightness control and advanced eye-care features.
Conclusion: Navigating the IPS Display Market Landscape
IPS Display Market in 2023 is characterized by a high degree of competition and significant fragmentation, with both established and new players vying for market share. The main trend in terms of geography is the growth of demand in the Asia-Pacific region, driven by the advancement of consumer electronics and automotive applications. In order to compete successfully, companies must develop new business models that exploit their capabilities in the areas of artificial intelligence, automation, flexibility, and sustainable development. The leading players are investing heavily in technology and in the development of new, sustainable solutions, while new players are rapidly developing new, niche products. The ability to adapt to changing preferences and technological developments is essential for leadership in the market.