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Intranet as a Service Market Overview
The Intranet as a Service market size is projected to grow from USD 17.69 billion in 2024 to USD 45.07 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.40% during the forecast period (2024 - 2032). Additionally, the market size for Intranet as a Service was valued at USD 15.74 billion in 2023.
Intranet as a service (IaaS) is a great way to boost corporate knowledge, reinvent employee communication & engagement, and stay at the forefront of market developments. Increasing investments in the IaaS industry are the signs that enterprises are increasingly adopting intranet as a service platform, particularly those with large and distributed workforces.
Source: Primary & Secondary Research, MRFR Database, and Analyst Review
Industry experts believe the traditional intranet can be transformed into the centerpiece of a company's culture-building efforts with the right design and tools. As the world moves ahead through the coronavirus-driven work from home mandates, companies need a strategy to address how remote workers communicate and socialize with each other, to bolster engagement and culture.
COVID-19 Analysis
Although intranet as a service industry saw a slow increase in the adoption among companies over the last few years, the COVID-19 disruption caused an explosion. The IaaS industry is garnering significant market prominence, witnessing significant changes in people's lifestyles. With the recent digital disruption and the shift to remote work caused by the coronavirus, many companies increasingly need new and better ways of communicating with their workforce.
Also, many office employees have emphasized the need for a company intranet and better employee communications overall. This, as a result, is providing a huge impetus to the intranet as a service market, allowing the market to garner significant traction and investments.
Market Dynamics
Drivers
IaaS Advantages to Bolster Market Opportunities
Company intranets can be beneficial to the entire organization as they contribute to better employee engagement driving a number of business outcomes. Company intranet platform supports a positive employee culture, which leads to a more engaged virtual workforce. They are a powerful solution that allows employees to access the files they need while also communicating and mingling with each other socially. Employees, if more engaged, can deliver better customer service.
Hence, companies ponder a huge amount of money and energy, looking for a solution to drive engagement. This, as a result, boosts the intranet as a service market size. The growing need for high employee efficiency and engagement and digital workplace solutions positively impact the IaaS market growth. Other aspects contributing to the IaaS market growth are the increased flexibility in operations, minimized cost of maintenance, and the rising number of SMEs across the world.
Opportunities
Workflow Vendor Service and Enterprise Collaboration Tool Offer Significant Opportunities
Recent Coronavirus pandemic has highlighted the need for intranet services like never before as remote work requires better communication. There is increasing implementations of workflow vendor services and enterprise collaboration tools. The rising alignment of collaboration tools across the enterprise worldwide to reduce friction within the employee experience, as a result, is projected to offer significant opportunities for the market.
Emerging regions like APAC is witnessing a significant rise in the IT industry, where companies usually have large corporate offices and employee sizes, and hectic work cultures. Therefore, markets worldwide present untapped opportunities for effective intranet platforms and tools. IT & Telecom companies in emerging countries are estimated to offer a host of lucrative opportunities to market players in the near future.
Restraints
Technical Complexities to Restrict Market Growth
Despite lucrative growth opportunities, the IaaS market faces some underlying intellectual challenges. While intranet platforms establish good governance and contribute to better employee engagement, they need to be regularly used and updated. Intranets are good only as the information put into them, and to keep employees engaged and encourage them to use the platform, content should be regularly updated.
Typically, keeping content fresh and current requires corporate communications and IT assistance. This requirement of establishing good governance over the tool is a major factor projected to hamper the growth of the IaaS market.
Challenges
Changing trends in networking technologies are major factors posing challenges to the growth of the market. Also, the high cost of intranet services is projected to challenge the market players during the forecast period.
Market Segment Overview
The market is segmented into Offerings, Organization Size, Vertical, and Region.
Solutions Segment is the Largest Intranet as a Service Type
The Offerings segment is bifurcated into solutions and services. The solution segment is further sub-segmented into the mobile intranet, internal communications & employee recognition, social intranet, project management, document management collaboration & content management, and others.
The service segment is classified as professional services (consulting services, deployment & implementation services, and other support services) and managed services. The solution segment accounts for the largest market share due to the vast deployments of intranet solutions in many small and medium enterprises to effectively manage their complex business operations.
SMEs Segment Accounts for the Largest Market Share
The organization size segment is bifurcated into small & medium enterprises and large enterprise segments. The SME segment accounts for the largest market share and is expected to register a higher CAGR during the forecast period.
Vertical Segment
The vertical segment is bifurcated into IT & telecom, BFSI, government & defense, travel & hospitality, media & entertainment, education, manufacturing, and others.
North America is the Largest Regional Segment
By region, the market is bifurcated into the Americas (US, Canada, Mexico, Rest-of-North America) and South America, Europe (the UK, Germany, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-the-APAC), and Rest-of-the-World. Among these, North America accounts for the largest market share, followed by Europe and the APAC region, respectively.
Regional Analysis
North America to Maintain its Leading Position
North America leads the global intranet as a service market and would continue to maintain its market position throughout the assessment period. The intranet as a service (IaaS) market in this region is growing due to the increasing demand for cloud-based software solutions. Also, technological advances and well-established infrastructure in the region drive the intranet as a service market growth.
Besides, factors such as the vast presence of major players, continuous investments, and focus on the intranet as a service application among SMEs in the region foster the growth of the market. The US market accounts for the highest market share, followed by Canada and Mexico.
Europe Holds Second Highest Market Share
Europe accounts for the second-largest share in the global market. The region is a home for many leading intranet platform providers and developers. The rising need among many enterprises to manage their business operations, such as information management and cross-team collaboration, fosters the intranet as a service market size.
The UK is anticipated to gain the highest SaaS market share, followed by Germany, Spain, and the rest-of-Europe. Additional factors driving the intranet market growth include the high number of IaaS software providers and significant demand from financial institutions, healthcare facilities, and others for cloud-based intranet solutions.
APAC Derives a Considerable Share in the Global Market
The APAC intranet SaaS market is propelled by the increasing deployment of the cloud-based intranet as a service among enterprises. Furthermore, the increasing need for cost-effective software solutions in small- & mid-sized enterprises boosts the growth of the market in the region. China, Japan, and India are key intranet as a service application market. Among these, India is expected to register a modest CAGR during the review period.
Competitive Landscape
Players Focus on Product Development & Expansion
The intranet as a service market appears extremely fragmented due to the presence of well established service providers. Matured players seek to improve the extensive value chain and focus on footprint expansion, R&D investments, and strategic approaches to gain additional impetus. They deliver reliable, leading-edge intranet platform for market applications, substantially investing in developing adept technologies and products.
List of Key Companies
The Attollo Group Ltd. (UK), Akumina, Inc. (US), Perficient, Inc. (US), Powell Software (France), Beetroot AG (Switzerland), HUBFLY (US), Happeo (Finland), Aurea, Inc. (US), Elastic Solutions (Poland), Withum Smith+Brown, PC. (US), DevFacto (Canada), Livetiles Limited (US), Involv (France), Wizdom (Denmark), and ElevatePoint (US) are some of the affluent contenders holding sizeable intranet as a service market share.
Akumina Inc. (the US) is a leading global Employee Experience Platform (EXP) software provider. The EXP software empowers global enterprises to quickly create personalized digital experiences.
Akumina delivers a contextual, collaborative, and engaging workplace experience to every user/any device offering a customizable, brandable, and multilingual platform that seamlessly integrates with leading enterprise cloud applications. Recently, in June 2020, Akumina was named a strong performer among intranet platforms evaluation by a leading independent research firm.
Recent Developments
Jan. 12, 2021 – Microsoft launched a new SharePoint success site template for SharePoint online intranet users, adding another tool to better steer site creators. The template creates a communication site that serves as a portal to educate new site creators in organizations.
Oct. 23, 2020 – Iran Government announced its plans to expand its tool kit for internal suppression. Iranian officials expressed that they are increasingly willing to disrupt domestic telecommunications to counter or preempt protests.
Aug. 11, 2020 – Akumina, Inc. (US), a leading global Employee Experience Platform (EXP) software provider, and Boston Properties, Inc., a publicly-traded real estate investment trust, announced their partnership to power their digital workplace strategy. Boston Properties is the largest publicly-held developer that helps the organization better engage and communicate with its more than 1,200 employees and service providers. The partnership would allow Boston Properties to quickly build a modern intranet that is accessible and intuitive.
May 19, 2020 – Happeo (Finland), an intranet, enterprise social network, and collaboration platform, announced raising $12 million in venture capital to create a more social intranet to accelerate the development and marketing of its employee communications platform.
May 27, 2020 – Bridgeline Digital, Inc. (the US), a provider in cloud-based digital experience software, announced entering into an agreement with one of the top pharmacy chains in the US for a multi-year contract renewal of their site subscription agreement.
Report Overview
The report features uniquely relevant factors estimated to impact the intranet as a service industry during the assessment period. The detailed IaaS market forecast elaborating on the historical and current trends can help industry players better understand the market. Additionally, COVID-19 impact analysis on the intranet as a service industry is also included in the report.
Further, the regional analysis in this report unlocks several untapped opportunities in regional and domestic markets. Detailed company profiling in the report enables users to evaluate company shares, emerging products, and the scope of the product in emerging markets, pricing strategies, innovation possibilities, and much more.
Segmentation Table
Offering
Solutions
- Mobile Intranet
- Social Intranet
- Internal Communications
- Employee Recognition
- Project Management
- Document Management
Services
- Professional Services
- Deployment & Implementation Services
Other
- Support Services
Organization Size
- Small & Medium Enterprises
- Large Enterprises
Vertical
- IT & Telecom
- BFSI
- Government & Defense
- Travel & Hospitality
- Media & Entertainment
- Education
- Manufacturing
- Others
Region
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)
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