Interactive Voice Response Market Research Report - Global Forecast 2027

Interactive Voice Response Market, By Solution (Call Routing, Outbound, Self-Service), By Technology (Speech Based, Touch Tone Based, Text to Speech), By Service (Maintenance & Support), By Deployment (Cloud, On-Premise) - Forecast 2027

ID: MRFR/ICT/2921-HCR | February 2021 | Region: Global | 100 pages

Market Overview


In the present scenario, the Global Interactive Voice Response Market has an estimation of USD 3.7 Billion to grow its market size at the end of 2023. The global market has expected to reach a 7% CAGR in the forecast period of 2017 to 2023. Geographically, the North American region is registered to generate the highest Interactive Voice Response Market Size for the forecast period due to the efficient IVR systems implementation in the region by telecommunication companies, better network infrastructure, and large-scale adoption of interactive voice response by small and large enterprises. Moreover, the Asia-Pacific region is predicted to generate the highest CAGR for the forecast period due to the high IVR systems growth potential in different industry verticals, including BFSI, healthcare, telecommunication, government, and the public sector.


The cost of self-service application is minimizing with the continuous efforts of the Interactive Voice Response Market’s key players as they are giving more focus on the increasing cloud infrastructure. The interactive voice response technology market uses cloud hosting that offers rapid elasticity that adjusts resources quickly with allowing the cloud tools. In delivering efficient service to the intended audiences, the customers’ portals and control panels have been managed with excellent tools & automation techniques. The Interactive Voice Response Market is classified based on the deployment, organization size, solution, technology, service, and vertical. The cloud solution segment is offering minimizing costs associated with the IT infrastructure and core business competencies, which is helpful for the enterprises and further predicted to generate higher Interactive Voice Response Market Sales for the forecast period. Along with that, the cloud solution segment is offering enterprises to efficiently manage storage and privacy issues, offers data integrity, data protection, and security, and provides information related to governance.


The Interactive Voice Response Market Sales report has given the focus on the overall research and development of the global market in the forecast period. Along with that, this report has also highlighted the COVID 19 analysis to understand its impact on the global market. Moreover, the market dynamics, segmental overview, regional analysis, competitive analysis, and recent developments have been discussed to understand the present competencies and future growth aspects of the Global Interactive Voice Response Market.


COVID-19 Impact Analysis


The global pandemic has impacted the global Interactive Voice Response Market in various regions. The global market has also faced a halt for the first half of the year 2020. The global market has lost its demand across the regions. Along with that, the global market has lost its supply chain and investors due to the global lockdown across various regions. The pandemic has brought many challenges for the Interactive Voice Response Market.


Thus, the Interactive Voice Response Market Players are working hard to enhance the customer’s demand by providing better services by applying various ideas and strategies. Although the global pandemic has slowed down the progressive growth of the global market, the continuous efforts of the global players have revived the pandemic situation.


Global Market Dynamics 


Primary Key Driver of the Global Market


  • The cost of self-service application is minimizing with the continuous efforts of the Interactive Voice Response Market’s key players as they are giving more focus on the increasing cloud infrastructure. These are the key driving factors that are increasing global market growth.

  • As a result, the Interactive Voice Response Business market report explains that the interactive voice response is growing its demand for advanced technological features. Thus, the global market player plays an important role in developing the Interactive Voice Response Market.


Opportunities for the Global Market


  • The Asia-Pacific region is predicted to generate the highest CAGR for the forecast period due to the high IVR systems growth potential in different industry verticals, including BFSI, healthcare, telecommunication, government, and public sector. This can bring more opportunities for the Asian pacific regions as well as for the global Interactive Voice Response Market.

  • Along with that, the global pandemic has affected the Interactive Voice Response Business, but the global key players have worked hard to enhance the customer's demand by providing better services by applying various ideas and strategies.


Restraints of Global Market


  • One of the major restraints for the global Interactive Voice Response Market was the COVID-19, which brought more destructions for the global market. But the global key players have increased the service's sales potential by improving the functionalities and strategies.

  • Another market restraints can be the high costs of acquiring and implementing automotive systems. Hence, the global market players have implied further changes in their strategies to boost the global Interactive Voice Response Market growth.


Challenges for the Global Market


  • Due to the high IVR systems growth potential in different industry verticals, including BFSI, healthcare, telecommunication, government, and the public sector, the global Interactive Voice Response Market might face challenges in supplying its goods across various sectors and regions.

  • Further, the increasing demand for the interactive voice response might be brought challenges for the Interactive Voice Response Market Growth. The global market might face challenges in compromising the smart advanced features within the limited price.


Cumulative Growth Analysis of the Global Market


  • The Global Interactive Voice Response Market has an estimation of USD 3.7 Billion to grow its market size at the end of 2023. The global market has expected to reach a 7% CAGR in the forecast period of 2017 to 2023.

  • Thus, more sales targets and more productions have been the main target of the global key players for the upcoming years.


Market segmentation Overview


By Solutions:


  • The Interactive Voice Response Market Segments have been classified into Outbound, Call Routing, and Self-Service based on the solutions segmentation.

  • Various end-users prefer all these solutions to enhance their business across various regions.


By Technology:


  • According to the technology segment, the global Interactive Voice Response Industry has been classified into Speech Based, Text to Speech, and Touch Tone Based.

  • In the forecast period of 2023, all these technologies have generated a higher market share for the Interactive Voice Response Market.


By Services:


  • According to the services segmentation, the global Interactive Voice Response Market has been classified into Installation, Maintenance & Support, and Training & Education.

  • All these services are preferred by Large, Small, and Medium-Sized Enterprises (SMEs) according to their preferences.


By Deployment:


  • According to the deployment segmentation, the global Interactive Voice Response Market has been classified into Cloud and On-Premise.

  • Among all these solutions, the cloud solution segment is offering to minimize the cost associated with the IT infrastructure and core business competencies, which is helpful for the enterprises and further predicted to generate higher Interactive Voice Response Market Sales for the forecast period. Along with that, the cloud solution segment is offering enterprises to efficiently manage storage and privacy issues, offers data integrity, data protection, and security, and provides information related to governance.


By Organisation Size:


  • According to the organization size segmentation, the global Interactive Voice Response Market has been segmented based on the Large Organization, Small and Medium Organization.

  • The large-scale adoption of interactive voice response by small and large enterprises is expecting to generate a higher market share for the forecast period.


By Verticals:


  • According to the vertical segmentation, the global Interactive Voice Response Market has been segmented based on the Healthcare, Education and Government, BFSI, IT & Telecommunication, Consumer Goods & Retail, Travel, Media & Entertainment, Transportation & Logistics, and Others.

  • All these verticals are increasing the market growth with increasing the demand over the interactive voice response across the regions.


Regional Overview


According to the regional overview, the global Interactive Voice Response Market has its business across various regions such as Europe, Asia-Pacific, North America, South America, and other parts of the world.


Out of all these regions, the North America region is registered to generate the highest Interactive Voice Response Market Size for the forecast period due to the efficient IVR systems implementation in the region by telecommunication companies, better network infrastructure, and large scale adoption of interactive voice response by small and large enterprises. Moreover, the Asia-Pacific region is predicted to generate the highest CAGR for the forecast period due to the high IVR systems growth potential in different industry verticals, including BFSI, healthcare, telecommunication, government, and the public sector.


Competitive Analysis


The global Interactive Voice Response Market has potential key players who are developing the growth of the market. These market key players are:



  • Convergys Corporation (U.S.),

  • Avaya Inc. (U.S.),

  • 8X8, Inc. (U.S.),

  • Nuance Communications, Inc. (U.S.),

  • Cisco Systems, Inc. (U.S.),

  • AT&T Inc. (U.S.),

  • West Corporation (U.S.),

  • Verizon Communications Inc. (U.S.),

  • IVR Lab (U.S.),

  • Genesys Telecommunication Laboratories, Inc. (U.S.).


The collective efforts of the global key players can enhance the global growth of the Interactive Voice Response Market.


Recent Developments



  • Cisco Systems, Inc. has designed an IP interactive voice response product that increased flexibility, simplified the complexity of business process integration, and provided a more efficient network hosting service.

  • IVR enhances speech integration, call control, platform management, and reporting services.


Report Overview


The Interactive Voice Response Market report has given the focus on the overall research and development of the global market in the forecast period. Along with that, this report has also highlighted the COVID 19 analysis to understand its impact on the global market. Moreover, the market dynamics, segmental overview, regional analysis, competitive analysis, and recent developments have been discussed to understand the present competencies and future growth aspects of the Interactive Voice Response Market.


Segmental Table:


By Solutions



  • Outbound,

  • Call Routing,

  • Self-Service


By Technology



  • Speech Based,

  • Text to Speech,

  • Touch Tone Based


By Services



  • Installation,

  • Maintenance & Support,

  • Training & Education


By Deployment



  • Cloud

  • On-Premise


By Organisation Size



  • Large Organization,

  • Small and Medium Organization.


By Verticals



  • Healthcare,

  • Education and Government,

  • BFSI,

  • IT & telecommunication,

  • Consumer Goods & Retail,

  • Travel,

  • Media & Entertainment,

  • Transportation & Logistics,

  • Others



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 3.7 Billion (2023)
  CAGR   7% (2017-2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Solution, By Technology, By Deployment
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   8X8, Inc. (U.S.), Nuance Communications, Inc. (U.S.), Convergys Corporation (U.S.), Avaya Inc. (U.S.), Cisco Systems, Inc. (U.S.), AT&T Inc. (U.S.), West Corporation (U.S.), Genesys Telecommunication Laboratories, Inc. (U.S.), Verizon Communications Inc. (U.S.), IVR Lab (U.S.)
  Key Market Opportunities   Asia-Pacific region is expected to grow at highest CAGR owing to high growth potential of IVR systems in different industry verticals that includes telecommunication, BFSI, healthcare and government and public sector.
  Key Market Drivers   The key drivers of interactive voice response market is the growing cloud infrastructure that minimizes the cost of self-service application.


Frequently Asked Questions (FAQ) :


The interactive voice response market is expected to mark 7% CAGR by 2023.

The interactive voice response market is anticipated to gain momentum due to the rising demand for advanced technologies to enhance customer relationship management.

The interactive voice response market is prognosticated to attain a valuation of USD 3.7 Bn by 2023.

The segments of the interactive voice response market, by solution, are call routing, self-service, and outbound.

The segments of the interactive voice response market, by technology, are speech based, touch tone based, and text to speech.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS
6 INTERACTIVE VOICE RESPONSE MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY SOLUTION

6.2.1.1 CALL ROUTING

6.2.1.2 OUTBOUND

6.2.1.3 SELF-SERVICE

6.2.2 BY TECHNOLOGY

6.2.2.1 SPEECH BASED

6.2.2.2 TOUCH TONE BASED

6.2.2.3 TEXT TO SPEECH

6.2.3 BY SERVICE

6.2.3.1 INSTALLATION

6.2.3.2 TRAINING & EDUCATION

6.2.3.3 MAINTENANCE & SUPPORT

6.2.4 BY DEPLOYMENT

6.2.4.1 CLOUD

6.2.4.2 ON-PREMISE

6.2.5 BY VERTICAL

6.2.5.1 SMALL AND MEDIUM ENTERPRISES (SMES)

6.2.5.2 LARGE ENTERPRISES

6.2.6 BY VERTICAL

6.2.6.1 BFSI

6.2.6.2 IT & TELECOMMUNICATION

6.2.6.3 HEALTHCARE

6.2.6.4 EDUCATION AND GOVERNMENT

6.2.6.5 TRANSPORTATION & LOGISTICS

6.2.6.6 CONSUMER GOODS & RETAIL

6.2.6.7 TRAVEL

6.2.6.8 MEDIA & ENTERTAINMENT

6.2.6.9 OTHERS

6.2.7 BY GEORGAPHY

6.2.7.1 NORTH AMERICA

6.2.7.2 EUROPE

6.2.7.3 ASIA-PACIFIC

6.2.7.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 8X8, INC. (U.S.)

7.2.2 NUANCE COMMUNICATIONS, INC. (U.S.)

7.2.3 CONVERGYS CORPORATION (U.S.)

7.2.5 AVAYA INC. (U.S.)

7.2.5 CISCO SYSTEMS, INC. (U.S.)

7.2.6 AT&T INC. (U.S.)

7.2.7 WEST CORPORATION (U.S.)

7.2.8 GENESYS TELECOMMUNICATION LABORATORIES, INC. (U.S.)

7.2.9 VERIZON COMMUNICATIONS INC. (U.S.)

7.2.10 IVR LAB (U.S.)

7.2.11 OTHERS

LIST OF TABLES

TABLE 1 INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 2 INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 3 INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 4 INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 5 INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 6 INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 7 INTERACTIVE VOICE RESPONSE MARKET, BY REGION

TABLE 8 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 9 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 10 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 11 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 12 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 13 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 14 U.S. INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 15 U.S. INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 16 U.S. INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 17 U.S. INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 18 U.S. INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 19 U.S. INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 20 CANADA INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 21 CANADA INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 22 CANADA INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 23 CANADA INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 24 CANADA INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 25 CANADA INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 26 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 27 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 28 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 29 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 30 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 31 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 32 GERMANY INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 33 GERMANY INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 34 GERMANY INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 35 GERMANY INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 35 GERMANY INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 35 GERMANY INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 36 FRANCE INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 37 FRANCE INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 38 FRANCE INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 39 FRANCE INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 40 FRANCE INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 41 FRANCE INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 42 U.K. INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 43 U.K. INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 44 U.K. INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 45 U.K. INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 46 U.K. INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 47 U.K. INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 48 REST OF EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 49 REST OF EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 50 REST OF EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 51 REST OF EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 52 REST OF EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 53 REST OF EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 54 ASIA-PACIFIC INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 55 ASIA-PACIFIC INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 56 ASIA-PACIFIC INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 57 ASIA-PACIFIC INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 58 ASIA-PACIFIC INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 59 ASIA-PACIFIC INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

TABLE 60 ROW INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION

TABLE 61 ROW INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY

TABLE 62 ROW INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE

TABLE 63 ROW INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT

TABLE 64 ROW INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE

TABLE 65 ROW INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 INTERACTIVE VOICE RESPONSE MARKET: BY SOLUTION (%)

FIGURE 3 INTERACTIVE VOICE RESPONSE MARKET: BY TECHNOLOGY (%)

FIGURE 4 INTERACTIVE VOICE RESPONSE MARKET: BY SERVICE (%)

FIGURE 5 INTERACTIVE VOICE RESPONSE MARKET: BY DEPLOYMENT (%)

FIGURE 6 INTERACTIVE VOICE RESPONSE MARKET: BY ORGANIZATION SIZE (%)

FIGURE 7 INTERACTIVE VOICE RESPONSE MARKET: BY VERTICAL (%)

FIGURE 8 INTERACTIVE VOICE RESPONSE MARKET: BY REGION (%)

FIGURE 9 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION (%)

FIGURE 10 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY (%)

FIGURE 11 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE (%)

FIGURE 12 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT (%)

FIGURE 13 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE (%)

FIGURE 14 NORTH AMERICA INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL (%)

FIGURE 15 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION (%)

FIGURE 16 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY TECHNOLOGY (%)

FIGURE 17 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY SERVICE (%)

FIGURE 18 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY DEPLOYMENT (%)

FIGURE 19 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY ORGANIZATION SIZE (%)

FIGURE 20 EUROPE INTERACTIVE VOICE RESPONSE MARKET, BY VERTICAL (%)

FIGURE 21 ASIA-PACIFIC INTERACTIVE VOICE RESPONSE MARKET, BY SOLUTION (%)

FIGURE 22 ASIA-PACIFIC SMART EDUCATION AND LEARNINGMARKET, BY TECHNOLOGY (%)

FIGURE 23 ASIA-PACIFIC SMART EDUCATION AND LEARNINGMARKET, BY SERVICE (%)

FIGURE 24 ASIA-PACIFIC SMART EDUCATION AND LEARNINGMARKET, BY DEPLOYMENT (%)

FIGURE 25 ASIA-PACIFIC SMART EDUCATION AND LEARNINGMARKET, BY ORGANIZATION SIZE (%)

FIGURE 26 ASIA-PACIFIC SMART EDUCATION AND LEARNINGMARKET, BY VERTICAL (%)

FIGURE 27 ROW SMART EDUCATION AND LEARNINGMARKET, BY SOLUTION (%)

FIGURE 28 ROW SMART EDUCATION AND LEARNINGMARKET, BY TECHNOLOGY (%)

FIGURE 29 ROW SMART EDUCATION AND LEARNINGMARKET, BY SERVICE (%)

FIGURE 30 ROW SMART EDUCATION AND LEARNINGMARKET, BY DEPLOYMENT (%)

FIGURE 31 ROW SMART EDUCATION AND LEARNINGMARKET, BY ORGANIZATION SIZE (%)

FIGURE 32 ROW SMART EDUCATION AND LEARNINGMARKET, BY VERTICAL (%)