Instant Noodles Market Size

Instant Noodles Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The world market for instant noodles will grow steadily, reaching US$65.0 billion by 2035. CAGR 2.29% from 2025 to 2035. The growth of the market is mainly due to the following factors: First, the demand for convenient and fast food, especially for busy people in cities. Second, with the improvement of people's living standards, more and more people can afford to eat a fast food meal. Third, with the development of science and technology, the production and packaging of instant noodles have been greatly improved, and the quality and shelf life of products have been greatly improved. Fourth, the development of instant noodles has entered a new era, and more and more healthy and nutritious varieties have been developed, which can meet the nutritional needs of consumers. Fifth, major instant noodle companies such as Nissin, Nestle and Indofood have launched a variety of strategies to share the market. For example, Nissin launched a new line of instant noodles called 'premium instant noodles', which mainly reflects the innovation ability of the company and the pursuit of quality and taste.

Regional Market Size

Regional Deep Dive

The instant noodle market is characterized by different consumers' preferences, and the market is mature in different regions. North America is mainly driven by the trend of "on-the-go" food. In Europe, the instant noodle market is mainly based on health and gourmet. In the Asia-Pacific region, the market is still the largest, and the consumption pattern is mainly based on the traditional, and the variety of flavors is the most prominent. Middle East and Africa are developing rapidly due to the trend of urbanization and changing food habits, and Latin America is experiencing a rising demand for affordable food. Each region has its own opportunities and challenges.

North America

• Plant-based and organic instant noodles are becoming more popular, with companies like Nissin Foods launching products with more nutritional value to meet the demands of health-conscious consumers.
• In recent years, however, the food industry has been forced to reformulate its products, and the demand for clean-label instant noodles has been rising.
• Since the COVID-19 epidemic, many households have taken to ordering their food from the Internet. Instant noodles have become a household staple.

Europe

• In Europe, the premium instant noodles are making their way into the market. Brands like Samyang and Indomie are launching gourmet flavors that appeal to foodies.
• Product development is influenced by the sustainable development of Mamee-Double-Decker, which focuses on sustainable packaging and sustainable sourcing of raw materials.
• Health regulations in the European Union are driving manufacturers to reduce the salt content of their instant noodles, and this is driving innovations in the flavours and seasonings.

Asia-Pacific

• Asia-Pacific is still the most popular instant noodle market in the world, and the production and innovation of instant noodles are still in China and Indonesia.
• New flavours and specialties such as curry and curry-like varieties are bringing consumers new products and expanding the market.
• For the younger generation, convenience is a must, so they are going to rely more on e-commerce platforms.

MEA

• The rapid growth of urbanization in countries such as Nigeria and South Africa has led to the rapid growth of instant noodles.
• A government program to encourage the local production of instant noodles, and thereby reduce dependence on imported products, is a good example.
• Cultures have their own tastes and the development of food products has to follow them.

Latin America

• The increasing popularity of instant noodles as a staple food in Brazil and Argentina is due to the economic difficulties of these countries.
• A new generation of local companies has come up with new flavors that appeal to local tastes, such as chicken and beef, to attract a wider audience.
• The rise of convenience stores and fast-food restaurants has made it easier to eat instant noodles, which has made them more popular among busy people.

Did You Know?

“In 2022, the number of instant noodles sold worldwide reached more than 100 billion servings, and the consumption of Asia-Pacific region accounted for more than 60% of the total.” — World Instant Noodles Association

Segmental Market Size

The instant noodles industry is a dynamic industry within the food industry. The market is currently growing steadily, driven by changing consumer lifestyles and tastes. The growing demand for instant noodles is driven by the need for convenient meals in cities and the growing popularity of international cuisines, especially in emerging markets. Also, the development of e-commerce has facilitated the access to a variety of instant noodles, further driving the demand.

The current market has reached the stage of the general consumption of instant noodles. The products of major companies such as Nissin and Nestlé have entered the market. There are mainly students, business people and travelers, and they are mainly used for quick meals. Some products are made according to local tastes, such as spicy flavors in Southeast Asia. The trend of healthy eating and the pursuit of sustainable development has driven the development of the industry, and healthy and organic instant noodles have been developed. Also, new packaging and new flavor methods have been developed, which will make instant noodles become a regular food in the diet of the new era.

Future Outlook

The instant noodles market is expected to grow steadily from 2024 to 2035, with a CAGR of 2.29%, from 51.64 billion to 65.0 billion. This is mainly due to the fact that consumers are looking for convenient food, especially for young people in big cities. The use of instant noodles will increase, and the penetration rate of instant noodles in the key areas will reach 60 percent in 2035, mainly because of the low cost and convenience of the products.

Instant noodles are a hot topic of discussion. The market is shaped by technological progress and policy support. The packaging of instant noodles has been improved, and the use of biodegradable materials and resealable bags has been developed, which will be more popular and sustainable. The trend of health consciousness will also lead to a variety of instant noodles, such as low-sodium, low-fat, organic and gluten-free. Moreover, the development of e-commerce has facilitated the spread of instant noodles, and consumers can choose from a variety of brands and flavors. The trend of instant noodles is to meet the needs of consumers, and instant noodles are expected to become a major staple food in the world.