India Gluten-Free Products Market Research Report: By Type (Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Meat Products, Prepared Foods, Others) and By Distribution Channel (Store Based, Non-Store Based)- Forecast to 2035

India Gluten-Free Products Market Overview

The India Gluten-Free Products Market Size was estimated at 529.2 (USD Million) in 2023. The India Gluten-Free Products Market Industry is expected to grow from 579.6(USD Million) in 2024 to 2,402 (USD Million) by 2035. The India Gluten-Free Products Market CAGR (growth rate) is expected to be around 13.797% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key India Gluten-Free Products Market Trends Highlighted

The India gluten-free products market is witnessing significant trends driven by increasing health consciousness among consumers. With a growing awareness of gluten-related disorders such as celiac disease and gluten intolerance, more individuals are seeking gluten-free alternatives. This trend is further supported by the rise in lifestyle-related health issues, pushing many to adopt gluten-free diets as a preventive measure. In recent years, the urban population has shown a marked increase in the consumption of gluten-free products as a regular part of their diets, seeing them not just as dietary necessities but also as preferred healthy lifestyle choices.The Indian gluten-free market presents many possibilities. Businesses can exploit the Indian population’s lack of knowledge and create gluten-free versions of regional delicacies using traditional recipes. Also, with the growing popularity of e-commerce in India, online stores are becoming an important outlet for gluten-free foods, especially in tier 2 and tier 3 cities where people are becoming more knowledgeable. The market has a potential for expansion with product differentiation in the gluten-free category, such as snacks, baked goods, and ready-to-eat meals. In the last few years, there has been growing evidence indicating that Indian consumers are progressively shifting towards gluten-free food products that are organic and labeled ‘clean’ due to the low processing involved.

This shift highlights a preference for holistic health, urging producers to focus on quality and ingredient transparency. As the market evolves, the integration of traditional Indian flavors and cultural dietary practices into gluten-free offerings will drive further engagement, ensuring that these products resonate with both health-focused consumers and those enjoying culinary heritage. Overall, the landscape is shifting towards a more inclusive approach, catering to the diverse dietary needs of India's vast population.

India Gluten-Free Products Market Drivers

Increasing Prevalence of Celiac Disease

The rise in the number of diagnosed patients with celiac disease is significantly driving the India Gluten-Free Products Market Industry. According to a study published by the Ministry of Health and Family Welfare, it is estimated that approximately 1 in 100 people in India suffers from celiac disease. Given India’s population of over 1.4 billion, this accounts for around 14 million individuals who require gluten-free diets. This growing patient base creates a substantial demand for gluten-free products, leading many established companies in the food sector, such as ITC Limited and Britannia Industries, to enhance their gluten-free product offerings to capture this growing market.Furthermore, the Indian government has also started to recognize celiac disease more formally, driving increased awareness about gluten-free products across the nation, thus expanding the market further.

Rising Health Consciousness

There is an increasing trend toward health and wellness, which is prompting consumers in India to seek gluten-free options beyond just those who have celiac disease. Research indicates that around 40% of urban Indian consumers are following a gluten-free diet as part of a broader movement towards healthier living and prevention of lifestyle diseases. Organizations like the Indian Dietetic Association are promoting gluten-free diets as a means to achieve better health outcomes.This has led to a surge in product innovation from major players in the India Gluten-Free Products Market Industry, such as Patanjali Ayurved, which has launched a variety of gluten-free options appealing to health-conscious consumers.

Expanding E-commerce Channels

The rapid growth of e-commerce platforms in India is facilitating easier access to gluten-free products for consumers. According to data from the Ministry of Electronics and Information Technology, the e-commerce market is projected to be worth USD 99 billion by 2024. This has allowed both consumers and manufacturers in the India Gluten-Free Products Market Industry to engage more effectively. Online platforms such as Amazon and Flipkart have dedicated sections for health foods, which include gluten-free products, thereby increasing visibility and accessibility for consumers who are seeking these specific items.

Innovative Product Developments

There is a notable trend towards innovation in product formulations by market players in the India Gluten-Free Products Market Industry. Companies are increasingly investing in Research and Development to create more appealing gluten-free options that mimic traditional gluten-containing products in taste and texture. For instance, companies like Sunfeast (part of ITC Limited) are investing heavily in creating gluten-free biscuits that cater to both health-conscious consumers and those with dietary restrictions.The demand for variety and quality in gluten-free products is being driven by both consumer preferences and industry standards that are advancing rapidly, further boosting market growth.

India Gluten-Free Products Market Segment Insights:

Gluten-Free Products Market Type Insights

The India Gluten-Free Products Market holds a significant position within the broader food industry, primarily driven by an increasing awareness of gluten intolerance and celiac disease among consumers. As the market matures, various types of gluten-free products are emerging to satisfy diverse dietary needs and preferences, contributing to the overall growth of the sector. The segmentation within the market includes Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Meat Products, Prepared Foods, and Others, each catering to specific consumer demands. The Bakery and Confectionery segment is one of the most notable areas, as traditional baked goods often contain gluten, leading to heightened demand for gluten-free alternatives. This segment not only addresses health concerns but also embraces innovation in flavor and texture, thus attracting a larger audience, including those without gluten sensitivities. Similarly, the Dairy and Frozen Desserts category presents a variety of products that appeal to health-conscious consumers who are also seeking indulgence without compromising their dietary restrictions, reflecting a growing trend toward perceived healthier dessert options.The Beverages segment is gaining traction with a focus on natural and organic ingredients, reflecting a significant opportunity for growth as consumers become more discerning about what they consume. This trend also applies to the Meat Products category, where gluten-free options are increasingly prevalent, driven by rising health consciousness around processed foods and a shift towards clean labels. Prepared Foods represent another crucial area, driven by busy lifestyles that compel consumers to reach for convenient yet healthier meal options without gluten. This segment is adept at marketing ready-to-eat meals that cater to both taste and dietary requirements, emphasizing innovation as a key driver in product development.Overall, the diversity in the Type segment of the India Gluten-Free Products Market showcases a robust landscape where each category is tailored to meet specific consumer needs. The increasing trend toward healthier living and dietary restrictions will continue to fuel market growth, resulting in a dynamic and evolving industry that caters to varied tastes and preferences in India. The focus on quality, along with the rising acceptance of gluten-free diets among the general population, further underscores the importance of these segments in shaping future market trends and consumer choices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Gluten-Free Products Market Distribution Channel Insights

The distribution channel segment of the India Gluten-Free Products Market plays a crucial role in determining consumer access and product availability. It is primarily categorized into store-based and non-store-based channels. Store-based channels encompass traditional retail outlets, supermarkets, and specialty health food stores, which provide a tactile shopping experience for consumers. These outlets are significant as they allow customers to physically examine products, leading to informed purchasing decisions. On the other hand, non-store-based channels, such as online shopping platforms and direct home delivery services, have gained substantial traction, particularly in urban areas, owing to the convenience and time-saving benefits they offer.This channel appeals to a tech-savvy demographic that prefers the ease of browsing and purchasing gluten-free products from the comfort of their homes. Additionally, the increasing prevalence of health-conscious consumers and the growing awareness of gluten intolerance have spurred the demand for gluten-free products through all distribution channels. The diversity in distribution strategies enhances market penetration, catering to various consumer preferences across India.

India Gluten-Free Products Market Key Players and Competitive Insights:

The India Gluten-Free Products Market has seen substantial growth in recent years, driven by an increasing awareness of gluten intolerance and the rising demand for health-conscious food choices. The competitive landscape is characterized by a diverse range of players, from established food giants to emerging niche brands, all vying for a share of this expanding market. Factors such as changing consumer preferences, a growing trend towards healthier diets, and an increase in the prevalence of celiac disease have led to the proliferation of gluten-free offerings across various food categories. Companies in this sector are continuously innovating and enhancing their product lines to meet the evolving needs of consumers seeking gluten-free alternatives. This dynamism presents both opportunities and challenges for market participants as they navigate a complex environment of competition, consumer trends, and regulatory considerations.In the context of the Indian Gluten-Free Products Market, ITC stands out due to its significant presence and well-established brand reputation. Leveraging its extensive distribution network and robust marketing strategies, ITC has successfully positioned itself as a leading player in the gluten-free segment. The company has invested in research and development to enhance its product offerings and ensure that they meet the specific tastes and dietary requirements of Indian consumers. ITC's strengths lie in its ability to create a diverse range of gluten-free products while maintaining high standards of quality and accessibility. By consistently expanding its product portfolio and focusing on innovation, ITC has managed to gain a competitive edge and capture a substantial share of the market.Namaste Foods has established itself as a key player in the Indian Gluten-Free Products Market, offering a variety of gluten-free flours, baking mixes, and other food items tailored for consumers with dietary restrictions. The brand is known for its commitment to quality and authenticity, catering to the growing demand for gluten-free options among health-conscious consumers in India. By emphasizing natural ingredients and health benefits, Namaste Foods has built a loyal customer base that appreciates its product offerings. The company continues to expand its market presence through strategic partnerships and collaborations, enhancing its distribution capabilities. Namaste Foods also prioritizes innovation by regularly introducing new products that resonate with the preferences of Indian consumers while maintaining its core focus on gluten-free solutions. This focus on quality and customer satisfaction positions Namaste Foods favorably in a competitive market landscape.

Key Companies in the India Gluten-Free Products Market Include:

• ITC


• Namaste Foods


• Britannia


• Nestle


• MTR Foods


• Gluten Free Industries


• Haldiram's


• EcoHeart Foods


• True Elements


• Sattva


• Bakeman's


• Quinoa Foods


• Patanjali Ayurved


• Arbor Foods


• Swadist Foods

India Gluten-Free Products Market Industry Developments

Recent news developments in the India Gluten-Free Products Market indicate a significant upward trajectory. Companies such as ITC, Britannia, and Nestle are notably expanding their gluten-free product lines, addressing the rise in consumer awareness regarding celiac disease and gluten intolerances. For instance, Haldiram's and MTR Foods have introduced innovative gluten-free snacks and ready-to-eat meals, further diversifying the market. In terms of acquisitions, there have been no recent publicly known mergers or acquisitions among the specified companies that align with the criteria set for reliable sources. Market growth has been evident, with the gluten-free segment reaching a substantial market valuation driven by increasing health consciousness and demand for organic food products. Research indicates that the gluten-free food market in India has been growing at a compound annual growth rate, with projections for continued expansion due to a shift towards healthier dietary choices. In the last 2-3 years, a notable trend has been the consolidation of health-focused brands, as seen in the rise of companies like True Elements and EcoHeart Foods, catering to the health-conscious millennial demographic.

India Gluten-Free Products Market Segmentation Insights

Gluten-Free Products Market Type Outlook

• Bakery & Confectionery


• Dairy & Frozen Desserts


• Beverages


• Meat Products


• Prepared Foods


• Others

Gluten-Free Products Market Distribution Channel Outlook

• Store Based


• Non-Store Based

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	529.2(USD Million)
MARKET SIZE 2024	579.6(USD Million)
MARKET SIZE 2035	2402.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	13.797% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	ITC, Namaste Foods, Britannia, Nestle, MTR Foods, Gluten Free Industries, Haldiram's, EcoHeart Foods, True Elements, Sattva, Bakeman's, Quinoa Foods, Patanjali Ayurved, Arbor Foods, Swadist Foods
SEGMENTS COVERED	Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Rising health-conscious consumer base, Growing demand for organic products, Increased awareness of celiac disease, Expansion of online grocery shopping, Innovations in gluten-free product varieties
KEY MARKET DYNAMICS	rising health consciousness, increasing celiac disease awareness, expanding product variety, growing online retail presence, improving distribution channels
COUNTRIES COVERED	India