As per MRFR analysis, the India Breast Pumps Market Size was estimated at 212.12 (USD Million) in 2023.The India Breast Pumps Market is expected to grow from 250(USD Million) in 2024 to 1,020 (USD Million) by 2035. The India Breast Pumps Market CAGR (growth rate) is expected to be around 13.636% during the forecast period (2025 - 2035).
Key India Breast Pumps Market Trends Highlighted
Rising disposable incomes, government programs supporting maternal health, and growing knowledge of the advantages of breastfeeding have all contributed to the notable expansion of the India breast pump market. The National Health Mission promotes breastfeeding, which increases demand for breast pumps since they help moms maintain a convenient and enough supply of milk.
Additionally, there is a greater need for portable and effective breast pump solutions as a result of working women's tendency to return to their jobs soon after giving birth. With the introduction of cutting-edge equipment made for comfort and usage, like hands-free and electric pumps, market opportunities are growing.
Personalised care is also becoming more and more popular, and many manufacturers are providing customisable choices to meet the various demands of mothers.
Breast pumps and associated accessories are becoming more easily accessible thanks to e-commerce platforms, which also demonstrate a trend towards online shopping and home delivery options that appeal to today's customer expectations.
Eco-friendly and sustainable breast pump solutions have been more popular recently, which is in line with the general consumer demand for items that care about the environment. Breast pumps are also becoming more widely accepted and used as a result of medical professionals' growing support for them as necessary equipment for new moms.
The dynamics of the Indian breast pump market are being shaped by a confluence of factors such as shifting consumer behaviour, creative product development, and health consciousness, which makes it a promising sector for expansion and research.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
India Breast Pumps Market Drivers
Increasing Awareness of Breastfeeding Benefits
The growing awareness regarding the health benefits of breastfeeding for both mothers and infants is a significant driver of the India Breast Pumps Market. Breastfeeding is known to reduce the risk of infections, lower the chances of obesity, and improve cognitive development in infants.
The Ministry of Health and Family Welfare of India has implemented various campaigns such as ' breastfeeding week' which highlight these benefits and encourage mothers to breastfeed. According to the National Family Health Survey, around 54% of children under six months are exclusively breastfed, showing a growing trend in breastfeeding rates.
This trend is expected to encourage the usage of breast pumps as more mothers are likely to look for ways to maintain breastfeeding while balancing work and other responsibilities. With an increasing number of working mothers, the demand for efficient and portable breast pumps is set to rise substantially in the coming years, thereby driving the market growth.
Growth in Working Women Population
The rise in the working women population in India is another crucial driver of the India Breast Pumps Market. With women taking up more roles in the workforce, there is a greater need for solutions that allow them to balance work and motherhood. The Ministry of Labour and Employment projects that female labor force participation in India has increased to approximately 28% as of recent statistics.
This trend indicates that more women require breast pumps for expressing milk to ensure that their babies receive the benefits of breastfeeding even when they are away from home. Companies like Philips and Medela are focusing on the Indian market, creating user-friendly and efficient breast pumps that cater to the needs of working mothers, further bolstering market growth.
Technological Advancements in Breast Pumps
The technological innovations in the design and functionality of breast pumps are significantly contributing to the India Breast Pumps Market. The introduction of electric and portable breast pumps equipped with smart technology has made it easier for mothers to express milk efficiently.
For instance, brands like Spectra and Haakaa are incorporating features like adjustable suction settings, quieter operations, and mobile app connectivity to enhance user experience.
As per the Indian Medical Devices Market Report, the reliance on innovative medical technologies in India is growing, and the medical equipment industry is expected to reach USD 10 billion by 2025. Such advancements not only improve the efficiency of expressing milk but also cater to the evolving preferences of modern mothers, making breast pumps a convenient option.
Rising Disposable Income and Consumer Spending
The increase in disposable income among Indian families is driving the demand for premium breast pumps within the India Breast Pumps Market.
The growing middle class in India has a higher propensity to spend on quality products, especially those associated with child health and wellness. According to the Economic Survey of India, the average household income has grown significantly over the past decade.
As families become more inclined to invest in healthcare products, the acceptance and purchase of advanced breast pump technologies are expected to rise. This shift in consumer behavior is driven by a desire for high-quality infant care products, ensuring that the market for breast pumps sees sustained growth in the coming years.
India Breast Pumps Market Segment Insights
Breast Pumps Market Technology Insights
The Technology segment of the India Breast Pumps Market is witnessing significant growth, driven by increasing awareness regarding the benefits of breastfeeding and the convenience of breast pumps among new mothers. Manual pumps, which offer affordability and ease of use, remain popular among budget-conscious consumers.
These devices provide a hands-on approach to pumping, allowing mothers to maintain flexibility while managing their breastfeeding routines. Battery powered pumps are also gaining traction due to their portability and ease of use, making them ideal for mothers who need to express milk on the go.
Their convenience greatly supports working mothers, enabling them to maintain their breastfeeding regimen even while balancing employment commitments. Electric pumps dominate the market owing to their efficiency and speed in pumping milk, making them a preferred choice, especially among mothers who have limited time or faced difficulties with manual pumping.
The rise in dual electric pumps is notable, as they provide the capability to express milk from both breasts simultaneously, significantly reducing pumping time which is a critical factor for busy mothers.
This encompasses a wave of technological advancements in the electric pump segment, including smart features such as app connectivity for tracking pumping sessions and automatic suction variations mimicking a baby's natural feeding rhythm.
Moreover, the increasing urbanization in India and the surge in disposable income among young families are propelling the market towards advanced pumping technologies.
Health initiatives and campaigns highlighting the importance of breastfeeding have further boosted the awareness and adoption of breast pumps. Sustainability and eco-friendliness are emerging trends, as consumers increasingly seek products that align with their values.
As such, manufacturers are innovating to integrate more sustainable materials and designs in breast pumps, catering to this green-conscious demographic. While barriers such as misconceptions regarding breastfeeding and the cost associated with high-quality pumps can pose challenges to market growth, the ongoing evolution of technology provides ample opportunities for expansion.
Improvements in the design and functionality of breast pumps, including lightweight materials and quieter operation, are likely to enhance user experience and drive consumer interest. Additionally, e-commerce platforms are making breast pumps more accessible to a broader audience across India, breaking down geographical barriers that previously limited market reach.
All these factors collectively contribute towards shaping a dynamic Technology segment within the India Breast Pumps Market, aligning with the overall shift towards modern parenting solutions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Breast Pumps Market Product Insights
The India Breast Pumps Market has been steadily evolving, particularly within the Product segment, which encompasses various types such as Open Systems and Closed Systems. The increasing awareness regarding the benefits of breastfeeding and the convenience of breast pumps has led to a notable shift in consumer preference.
Open Systems are known for their simplicity and ease of cleaning, making them appealing to mothers seeking user-friendly options. Conversely, Closed Systems provide enhanced hygiene by preventing milk from contacting the pump motor, thus gaining significant traction among health-conscious consumers.
The rising number of working mothers in India contributes to the growth of this market, as they prefer efficient pumping solutions to maintain breastfeeding while balancing their professional commitments. Additionally, government initiatives promoting breastfeeding practices and maternal health are likely to further enhance the demand for breast pumps.
This evolving landscape presents an array of opportunities for manufacturers aiming to innovate and capture market share in the India Breast Pumps Market, where segmentation and adaptability are key to addressing the diverse needs of mothers across the nation.
Breast Pumps Market Application Insights
The India Breast Pumps Market, with its focus on the Application segment, is experiencing notable growth due to the increasing awareness of breastfeeding benefits among new mothers and healthcare professionals. The Application segment encompasses two key areas: Personal Use and Hospital Grade.
Personal Use breast pumps cater primarily to mothers who want the flexibility to express milk at their convenience, which is becoming increasingly essential as more women balance work and family life.
Hospital Grade pumps, on the other hand, are recognized for their robust performance and efficiency, making them indispensable in medical facilities for mothers who need to establish or maintain milk supply, particularly in the cases of premature births or other health complications.
The demand for both categories reflects the broader trends in the country towards enhanced maternal care and support systems.
Furthermore, government initiatives promoting breastfeeding and maternal health continue to drive the India Breast Pumps Market forward, indicating a positive trajectory for both Personal Use and Hospital Grade segments, which play significant roles in addressing the diverse needs of mothers across various contexts.
Enhanced distribution channels and growing online sales are also contributing to the increasing accessibility of these products in India.
India Breast Pumps Market Key Players and Competitive Insights
The competitive landscape of the India Breast Pumps Market reflects a dynamic environment fueled by increasing awareness and demand for breastfeeding products. As more mothers consider breast milk as a crucial nutrition source for their infants, the market has witnessed significant growth, attracting several key players looking to establish their footprint.
This competitive scenario is characterized by innovation, product differentiation, and strategic marketing approaches. Companies are focusing on developing advanced breast pump technologies, ensuring user-friendly designs and effective performance to cater to the diverse needs of modern mothers.
The convergence of changing consumer preferences along with rising health consciousness among parents is creating ample opportunities for players in this market to enhance their offerings and streamline distribution channels.
Boppy has made a noteworthy mark in the India Breast Pumps Market by leveraging its robust brand reputation and commitment to quality. The company offers a variety of breastfeeding products, which includes not only breast pumps but also nursing pillows and other supportive aids for mothers.
Its strength lies in its ability to deliver products that prioritize comfort and ease of use. By focusing on enhancing the breastfeeding experience, Boppy has succeeded in carving out a loyal customer base in India. Its strong distribution network, combined with an emphasis on customer engagement and product education, further solidifies its position in this burgeoning market.
Boppy's dedication to innovation ensures that it remains relevant to contemporary parenting needs, thereby maintaining its competitive edge. Tommee Tippee has emerged as a strong contender in the India Breast Pumps Market, recognized for its innovative approach to nurturing solutions for babies.
The company offers a range of products, including electric and manual breast pumps, which are designed to cater to the varying preferences of mothers.
Key strengths that support Tommee Tippee’s market presence include a commitment to high-quality materials, ergonomic designs, and user-friendly mechanisms that facilitate the breastfeeding process. With a focus on marketing campaigns that resonate with Indian consumers, Tommee Tippee effectively promotes the unique advantages of its products.
Additionally, recent mergers and collaborations have expanded its reach within the country, enhancing its distribution channels and ensuring greater accessibility for customers. As the brand continues to evolve, it seeks to address the cultural nuances and diverse needs of Indian mothers, thereby reinforcing its strategic position in the marketplace.
Key Companies in the India Breast Pumps Market Include:
India Breast Pumps Market Developments
In recent months, the India Breast Pumps Market has seen substantial developments, particularly with the increasing demand for electric breast pumps as working mothers seek convenience and mobility. Companies like Medela, Philips, and Avent have enhanced their product offerings, integrating advanced technology and user-friendly designs.
The market is also benefiting from a growing emphasis on maternal health and breastfeeding, supported by government initiatives promoting breastfeeding awareness. In September 2023, Boppy launched a new range of breast pumps in India, further expanding its footprint in the region.
Additionally, in July 2023, Haakaa unveiled innovative eco-friendly products designed for sustainability-conscious consumers, capturing significant attention in the market. There have been no notable mergers or acquisitions reported among major players in the market recently.
However, companies are experiencing a cumulative growth in market valuation due to escalating sales and heightened awareness of breast pump benefits, positively impacting overall industry revenue.
Over the last couple of years, there was a marked increase in breast pump sales, particularly during the COVID-19 pandemic, as the focus on health and hygiene intensified, driving new consumers toward more secure feeding options for infants.
India Breast Pumps Market Segmentation Insights
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 212.12(USD Million) |
| MARKET SIZE 2024 | 250.0(USD Million) |
| MARKET SIZE 2035 | 1020.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.636% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Boppy, Tommee Tippee, Chicco, Pigeon, Medela, Haakaa, Avent, Spectra Baby, Beaba, Philips, Lansinoh, Nuby, Mayborn Group, Dr. Brown's, Ameda |
| SEGMENTS COVERED | Technology, Product, Application |
| KEY MARKET OPPORTUNITIES | Growing maternal health awareness, Increasing working women's population, Rise in e-commerce sales, Technological advancements in products, Expansion of healthcare infrastructure |
| KEY MARKET DYNAMICS | increasing working mothers, growing health awareness, technological advancements, rise in disposable income, government healthcare initiatives |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ) :
The India Breast Pumps Market is expected to be valued at 250.0 million USD in 2024.
By 2035, the India Breast Pumps Market is projected to reach a value of 1020.0 million USD.
The expected CAGR for the India Breast Pumps Market from 2025 to 2035 is 13.636%.
In 2024, the Electric Pumps segment is expected to lead the India Breast Pumps Market with a value of 115.0 million USD.
The Manual Pumps segment is projected to be valued at 330.0 million USD by 2035.
Major players in the India Breast Pumps Market include Boppy, Tommee Tippee, Chicco, Pigeon, and Medela.
The estimated market value for Battery Powered Pumps in 2024 is 60.0 million USD.
Growth opportunities in the India Breast Pumps Market include increasing awareness of breastfeeding and advancements in pump technology.
Challenges in the India Breast Pumps Market include competition from alternative breastfeeding solutions and price sensitivity among consumers.
By 2035, market trends in the India Breast Pumps Market are expected to shift towards electric and smart breast pump technologies.
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Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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