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India Automotive Industry Market Share

ID: MRFR//11023-HCR | 128 Pages | Author: Indu Tyagi Ketan| May 2024

In the dynamic landscape of the Indian automotive industry, market share positioning strategies play a pivotal role in shaping the competitive landscape and determining the success of companies. One of the primary strategies employed by automotive firms is differentiation through product innovation and customization. Companies strive to offer unique features, advanced technology, and superior quality to carve out a distinct position in the market. For instance, leading automakers such as Maruti Suzuki and Hyundai constantly introduce new models with innovative features and designs tailored to meet the diverse preferences of Indian consumers.

Furthermore, pricing strategies constitute another significant aspect of market share positioning in the Indian automotive industry. Given the price sensitivity of the Indian market, automakers adopt various pricing strategies to attract different segments of consumers. While some companies focus on offering value-for-money products at competitive prices to capture a larger market share, others position themselves as premium brands targeting affluent consumers willing to pay a premium for luxury and exclusivity. This diversification in pricing strategies allows automotive companies to cater to the diverse socio-economic segments prevalent in the Indian market.

Moreover, distribution and channel strategies play a crucial role in market share positioning within the Indian automotive industry. With the vast geographical expanse and diverse demographics of India, effective distribution channels are essential for reaching target consumers across urban and rural areas. Automotive companies invest in establishing an extensive network of dealerships, service centers, and authorized retailers to ensure widespread availability and accessibility of their products. Additionally, partnerships with e-commerce platforms and digital retail channels have become increasingly popular, especially with the growing trend of online shopping among Indian consumers.

In addition to product differentiation, pricing, and distribution strategies, marketing and branding efforts significantly influence market share positioning in the Indian automotive industry. Companies engage in extensive marketing campaigns utilizing various traditional and digital channels to create brand awareness, communicate product benefits, and influence consumer perceptions. Brand endorsements by celebrities, sponsorship of events, and strategic collaborations are common tactics employed by automotive firms to enhance brand visibility and strengthen their market position. Moreover, effective branding helps in building trust and loyalty among consumers, thereby sustaining market share amidst intense competition.

Furthermore, technological innovation and adaptation play a crucial role in market share positioning strategies within the Indian automotive industry. With the increasing emphasis on sustainability and environmental consciousness, there is a growing demand for electric and hybrid vehicles in the Indian market. Automotive companies are investing in research and development to develop eco-friendly technologies and alternative fuel options to align with evolving consumer preferences and regulatory requirements. Moreover, advancements in autonomous driving, connected vehicles, and digitalization are reshaping the automotive landscape, offering new opportunities for market differentiation and competitive advantage.

In conclusion, market share positioning strategies are integral to the success and sustainability of companies operating in the Indian automotive industry. By focusing on product differentiation, pricing, distribution, branding, and technological innovation, automotive firms strive to carve out a distinct position in the market, attract target consumers, and maintain a competitive edge amidst evolving market dynamics. With India emerging as one of the largest automotive markets globally, companies that effectively execute market share positioning strategies are poised to capitalize on the immense growth opportunities offered by this dynamic and rapidly evolving market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 8.80% (2023-2032)

India Automotive Industry Market Overview:


India Automotive Industry Market Size was valued at USD 100.5 Billion in 2022. The Global India Automotive Industry is projected to grow from USD 109.3 Billion in 2023 to USD 214.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2023 - 2032). Market drivers contributing to the market's expansion include the expanding middle class, technological advancements in the automotive sector, and government programs and laws that facilitate the establishment of the automotive sector.


India Automotive Industry Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


India Automotive Industry Market Trends


Increasing demand for cars is driving the market growth


In India, the automobile industry contributes 7.1% of the country's GDP and 49% of the manufacturing GDP. As a result, India's car industry plays a big role in both macroeconomic expansion and technological improvement. Therefore, the government's main goal is to increase the automobile industry's share by enacting new laws and programs. The Indian government anticipates that 8–10 billion USD in local and foreign investment will reach the automotive sector by 2023. For instance, as part of a larger series of nation-building initiatives, the Prime Minister unveiled the Made in India program in 2014. The goal of Make in India was to turn India into a powerhouse for global design and manufacturing in response to a critical situation. In order to meet the growing demand for automobile production in the nation, numerous manufacturers are investing in both new and existing plants. Furthermore, the Indian government unveiled a new car scrappage strategy in 2021, with the main goal being to locate and remove unsafe cars from the road. This reduces the amount of greenhouse gases that the older cars emit and makes room for the new car that complies with BS6 (Bharat Stage 6 - equivalent to Euro6) emission standards. This will boost the market CAGR.


Around 300,000 electric cars were sold in India in 2021—a 168% increase over the 100,000 units sold the year before. Sales of passenger EVs in India tripled to approximately 15,000 units in 2021, and they are still exhibiting growth.In response to increasing urbanization, the Indian government has launched various programs to encourage the production and use of electric vehicles domestically. The goal is to lower emissions and advance e-mobility.The Faster Adoption and Manufacturing of Hybrid & Electric Vehicles in India (FAME I and II) and the National Electric Mobility Mission Plan (NEMMP) also contributed to generating the early interest in and exposure to electric mobility. Furthermore, to support the indigenous electric vehicle industry, the Indian government has also given tax breaks and subsidies to EV producers and users. The government has put a 15% customs tariff on parts used to make electric vehicles and a 10% duty on imported lithium-ion cells in accordance with the phased production proposal. Additionally, manufacturers are investing in the development of new technologies and electric infrastructure in addition to increasing its production capacity to meet the demand brought about by the rising sales of electric vehicles in India. Thus, driving the Market revenue.


India Automotive Industry Market Segment Insights:


India Automotive Industry Market Vehicle Type Insights


The market segmentation, based on vehicle type includes Two-Wheelers, Passenger Cars, Commercial Vehicles and Three-wheelers. The three-wheelers segment dominated the market mostly. Short-distance transportation is frequently provided by three-wheelers. Since three-wheelers offer inexpensive short-distance passenger transportation, the market benefits from Indian consumers' great price sensitivity. Because of the country's expanding population, which sustains transportation need, the demand is anticipated to be constant over time.


India Automotive Industry Market Fuel Type Insights


The India Automotive Industry market segmentation, based on fuel type, includes Diesel, Petrol/Gasoline, CNG and LPG, Electric and Others. The electric category generated the most income. A number of factors, such as government incentives, increased environmental awareness, and technological breakthroughs, are contributing to the boom in demand for electric vehicles that the Indian automotive sector is experiencing. Government rules and incentives have played a significant role in driving the adoption of EVs in India.


Figure 1: India Automotive Industry Market by Fuel Type, 2022 & 2032 (USD Billion)


India Automotive Industry Market by Fuel Type, 2022 & 2032 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


India Automotive Industry Market Regional Insights


India is a globally recognized center for automobile manufacture due to its affordable output. The manufacturing sector is driven by cheap labor costs, easy access to and low cost raw materials, and a weak currency. With an average yearly production of about 4 million motor cars, India ranks as the fourth largest producer of automobiles worldwide. The growing middle class and younger population in India are also expected to contribute significantly to the country's automobile market's projected rapid expansion. Additionally, exports from the nation have increased significantly as a result of the growing demand for autos. Indian car exports increased from 291,170 units in April to December 2021 to 424,037 units in December 2021. Furthermore, the market is anticipated to see increased demand for commercial vehicles from the expanding passenger and logistical sectors. Policies and initiatives from the government have a significant impact on market growth and are predicted to continue doing so in the years to come.


India Automotive Industry Market Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the India Automotive Industry Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, automotive industry industry must offer cost-effective items.


Key Companies in the India Automotive Industry Market include



  • TVS Motor Company

  • Hero Moto Corp.

  • Honda Motorcycle & Scooter India Pvt. Ltd.

  • Royal Enfield

  • Bajaj Auto​ Corp.

  • Suzuki Motorcycle India Private Limited

  • Tata Motors Limited​ (includes Tata and Jaguar)

  • Hyundai Motor India Ltd

  • Mahindra & Mahindra Limited​

  • MG Motor India Pvt. Ltd â€‹

  • BMW AG (includes BMW and MINI)

  • Mercedes-Benz India Pvt Ltd

  • Lohia Auto Industries

  • Piaggio & C. SpA

  • Scooters India Ltd.

  • Atul Auto Limited

  • Terra Motors India Corp.​


India Automotive Industry Market Segmentation


India Automotive Industry Market Vehicle Type Outlook



  • Two-Wheelers

  • Passenger Cars

  • Commercial Vehicles

  • Three-wheelers


Automotive Industry Fuel Type Outlook



  • Diesel

  • Petrol/Gasoline

  • CNG and LPG

  • Electric

  • Others

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