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India A2P Messaging Market

ID: MRFR/ICT/44494-HCR
200 Pages
Nirmit Biswas
Last Updated: April 06, 2026

India A2P Messaging Market Size, Share and Research Report: By Type (Transactional Services (Unstructured Supplementary Service Data (USSD), One Time Password (OTP) Interactive Services, Two Factor Authentication (2FA)), By Promotional Services (Promotional Campaign Services, Pushed Content Services, Inquiry and Search Services) andBy Vertical (BFSI, Media &, Entertainment, Healthcare, Education &, Research, Retail and E-Commerce, Government, Utilities &, Logistics, IT &, Telecommunications)- Industry Forecast to 2035

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Summary Table of Contents Segmentation Download PDF
  1. 1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
  2.   1.1 EXECUTIVE SUMMARY
  3.     1.1.1 Market Overview
  4.     1.1.2 Key Findings
  5.     1.1.3 Market Segmentation
  6.     1.1.4 Competitive Landscape
  7.     1.1.5 Challenges and Opportunities
  8.     1.1.6 Future Outlook
  9. 2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
  10.   2.1 MARKET INTRODUCTION
  11.     2.1.1 Definition
  12.     2.1.2 Scope of the study
  13.       2.1.2.1 Research Objective
  14.       2.1.2.2 Assumption
  15.       2.1.2.3 Limitations
  16.   2.2 RESEARCH METHODOLOGY
  17.     2.2.1 Overview
  18.     2.2.2 Data Mining
  19.     2.2.3 Secondary Research
  20.     2.2.4 Primary Research
  21.       2.2.4.1 Primary Interviews and Information Gathering Process
  22.       2.2.4.2 Breakdown of Primary Respondents
  23.     2.2.5 Forecasting Model
  24.     2.2.6 Market Size Estimation
  25.       2.2.6.1 Bottom-Up Approach
  26.       2.2.6.2 Top-Down Approach
  27.     2.2.7 Data Triangulation
  28.     2.2.8 Validation
  29. 3 SECTION III: QUALITATIVE ANALYSIS
  30.   3.1 MARKET DYNAMICS
  31.     3.1.1 Overview
  32.     3.1.2 Drivers
  33.     3.1.3 Restraints
  34.     3.1.4 Opportunities
  35.   3.2 MARKET FACTOR ANALYSIS
  36.     3.2.1 Value chain Analysis
  37.     3.2.2 Porter's Five Forces Analysis
  38.       3.2.2.1 Bargaining Power of Suppliers
  39.       3.2.2.2 Bargaining Power of Buyers
  40.       3.2.2.3 Threat of New Entrants
  41.       3.2.2.4 Threat of Substitutes
  42.       3.2.2.5 Intensity of Rivalry
  43.     3.2.3 COVID-19 Impact Analysis
  44.       3.2.3.1 Market Impact Analysis
  45.       3.2.3.2 Regional Impact
  46.       3.2.3.3 Opportunity and Threat Analysis
  47. 4 SECTION IV: QUANTITATIVE ANALYSIS
  48.   4.1 Information and Communications Technology, BY Application (USD Billion)
  49.     4.1.1 Promotional Messaging
  50.     4.1.2 Transactional Messaging
  51.     4.1.3 Customer Engagement
  52.     4.1.4 Alerts and Notifications
  53.   4.2 Information and Communications Technology, BY End Use (USD Billion)
  54.     4.2.1 Retail
  55.     4.2.2 Banking and Financial Services
  56.     4.2.3 Travel and Hospitality
  57.     4.2.4 Healthcare
  58.   4.3 Information and Communications Technology, BY Technology (USD Billion)
  59.     4.3.1 SMS
  60.     4.3.2 Rich Communication Services
  61.     4.3.3 Chatbots
  62.     4.3.4 Voice Messaging
  63.   4.4 Information and Communications Technology, BY Industry (USD Billion)
  64.     4.4.1 E-commerce
  65.     4.4.2 Telecommunications
  66.     4.4.3 Education
  67.     4.4.4 Logistics
  68. 5 SECTION V: COMPETITIVE ANALYSIS
  69.   5.1 Competitive Landscape
  70.     5.1.1 Overview
  71.     5.1.2 Competitive Analysis
  72.     5.1.3 Market share Analysis
  73.     5.1.4 Major Growth Strategy in the Information and Communications Technology
  74.     5.1.5 Competitive Benchmarking
  75.     5.1.6 Leading Players in Terms of Number of Developments in the Information and Communications Technology
  76.     5.1.7 Key developments and growth strategies
  77.       5.1.7.1 New Product Launch/Service Deployment
  78.       5.1.7.2 Merger & Acquisitions
  79.       5.1.7.3 Joint Ventures
  80.     5.1.8 Major Players Financial Matrix
  81.       5.1.8.1 Sales and Operating Income
  82.       5.1.8.2 Major Players R&D Expenditure. 2023
  83.   5.2 Company Profiles
  84.     5.2.1 Twilio (US)
  85.       5.2.1.1 Financial Overview
  86.       5.2.1.2 Products Offered
  87.       5.2.1.3 Key Developments
  88.       5.2.1.4 SWOT Analysis
  89.       5.2.1.5 Key Strategies
  90.     5.2.2 Infobip (HR)
  91.       5.2.2.1 Financial Overview
  92.       5.2.2.2 Products Offered
  93.       5.2.2.3 Key Developments
  94.       5.2.2.4 SWOT Analysis
  95.       5.2.2.5 Key Strategies
  96.     5.2.3 Route Mobile (IN)
  97.       5.2.3.1 Financial Overview
  98.       5.2.3.2 Products Offered
  99.       5.2.3.3 Key Developments
  100.       5.2.3.4 SWOT Analysis
  101.       5.2.3.5 Key Strategies
  102.     5.2.4 Sinch (SE)
  103.       5.2.4.1 Financial Overview
  104.       5.2.4.2 Products Offered
  105.       5.2.4.3 Key Developments
  106.       5.2.4.4 SWOT Analysis
  107.       5.2.4.5 Key Strategies
  108.     5.2.5 MessageBird (NL)
  109.       5.2.5.1 Financial Overview
  110.       5.2.5.2 Products Offered
  111.       5.2.5.3 Key Developments
  112.       5.2.5.4 SWOT Analysis
  113.       5.2.5.5 Key Strategies
  114.     5.2.6 Gupshup (IN)
  115.       5.2.6.1 Financial Overview
  116.       5.2.6.2 Products Offered
  117.       5.2.6.3 Key Developments
  118.       5.2.6.4 SWOT Analysis
  119.       5.2.6.5 Key Strategies
  120.     5.2.7 Textlocal (IN)
  121.       5.2.7.1 Financial Overview
  122.       5.2.7.2 Products Offered
  123.       5.2.7.3 Key Developments
  124.       5.2.7.4 SWOT Analysis
  125.       5.2.7.5 Key Strategies
  126.     5.2.8 Airtel (IN)
  127.       5.2.8.1 Financial Overview
  128.       5.2.8.2 Products Offered
  129.       5.2.8.3 Key Developments
  130.       5.2.8.4 SWOT Analysis
  131.       5.2.8.5 Key Strategies
  132.     5.2.9 Vodafone (GB)
  133.       5.2.9.1 Financial Overview
  134.       5.2.9.2 Products Offered
  135.       5.2.9.3 Key Developments
  136.       5.2.9.4 SWOT Analysis
  137.       5.2.9.5 Key Strategies
  138.   5.3 Appendix
  139.     5.3.1 References
  140.     5.3.2 Related Reports
  141. 6 LIST OF FIGURES
  142.   6.1 MARKET SYNOPSIS
  143.   6.2 INDIA MARKET ANALYSIS BY APPLICATION
  144.   6.3 INDIA MARKET ANALYSIS BY END USE
  145.   6.4 INDIA MARKET ANALYSIS BY TECHNOLOGY
  146.   6.5 INDIA MARKET ANALYSIS BY INDUSTRY
  147.   6.6 KEY BUYING CRITERIA OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
  148.   6.7 RESEARCH PROCESS OF MRFR
  149.   6.8 DRO ANALYSIS OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
  150.   6.9 DRIVERS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
  151.   6.10 RESTRAINTS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
  152.   6.11 SUPPLY / VALUE CHAIN: INFORMATION AND COMMUNICATIONS TECHNOLOGY
  153.   6.12 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY APPLICATION, 2024 (% SHARE)
  154.   6.13 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY APPLICATION, 2024 TO 2035 (USD Billion)
  155.   6.14 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY END USE, 2024 (% SHARE)
  156.   6.15 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY END USE, 2024 TO 2035 (USD Billion)
  157.   6.16 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY TECHNOLOGY, 2024 (% SHARE)
  158.   6.17 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY TECHNOLOGY, 2024 TO 2035 (USD Billion)
  159.   6.18 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY INDUSTRY, 2024 (% SHARE)
  160.   6.19 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY INDUSTRY, 2024 TO 2035 (USD Billion)
  161.   6.20 BENCHMARKING OF MAJOR COMPETITORS
  162. 7 LIST OF TABLES
  163.   7.1 LIST OF ASSUMPTIONS
  164.     7.1.1
  165.   7.2 India MARKET SIZE ESTIMATES; FORECAST
  166.     7.2.1 BY APPLICATION, 2026-2035 (USD Billion)
  167.     7.2.2 BY END USE, 2026-2035 (USD Billion)
  168.     7.2.3 BY TECHNOLOGY, 2026-2035 (USD Billion)
  169.     7.2.4 BY INDUSTRY, 2026-2035 (USD Billion)
  170.   7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
  171.     7.3.1
  172.   7.4 ACQUISITION/PARTNERSHIP
  173.     7.4.1

India Information and Communications Technology Market Segmentation

Information and Communications Technology By Application (USD Billion, 2026-2035)

  • Promotional Messaging
  • Transactional Messaging
  • Customer Engagement
  • Alerts and Notifications

Information and Communications Technology By End Use (USD Billion, 2026-2035)

  • Retail
  • Banking and Financial Services
  • Travel and Hospitality
  • Healthcare

Information and Communications Technology By Technology (USD Billion, 2026-2035)

  • SMS
  • Rich Communication Services
  • Chatbots
  • Voice Messaging

Information and Communications Technology By Industry (USD Billion, 2026-2035)

  • E-commerce
  • Telecommunications
  • Education
  • Logistics

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