As per MRFR Analysis, the IDaaS market is poised for significant growth, driven by increasing demand for cloud-based security solutions amid rising data security concerns. The market was valued at USD 3.74 Billion in 2023 and is projected to reach USD 21.87 Billion by 2032, reflecting a robust CAGR of 21.31% from 2024 to 2032. The surge in identity theft incidents and the adoption of blockchain technology for enhanced security are key factors propelling this growth. The market is characterized by a strong focus on single sign-on solutions, particularly in the BFSI sector, which leads in revenue generation due to stringent security requirements.
The IDaaS market is witnessing transformative trends driven by technological advancements and security needs.
Key players include Okta, Google, CyberArk, Thales, Microsoft, Ping Identity, SailPoint, OneLogin, SecureAuth, IBM, Oracle, and others.
The increasing need for cloud-based security services and solutions as a consequence of data security concerns is one of the primary industry drivers boosting global growth.
Figure 1: IDaaS Market Size, 2022-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for IDaaS is being driven by the rising blockchain management. Blockchain provides security, transparency, and other benefits to firms in various industries. Through its decentralized network, the system also provides the intriguing potential for identification as a service. The drastic transition to digital platforms and the increased risk of data breaches are expected to boost demand for blockchain technology in identity management. According to the 2021 Identity Theft Study study, identity theft schemes caused USD 43 billion in damages in 2021. The solution provides traceable digital identity security and encrypted and immutable data maintenance cryptographic security.
It also amplifies the weaknesses of weak password protection. The analytical data issues involving Facebook and Google can be recognized by using blockchain-based identity management. Self-Governing Control and total ownership of one's data may help with identity and technology. Similarly, blockchain-based non-custodial logins can control users' data. For example, MetaMask provides a blockchain-based application for secure login, token wallet, and digital payments while protecting the user's data. As a result, there is greater control over personal data to support blockchain-based identification as a service.
The rising popularity of the Bring Your Own Device (BYOD) trend in most telecoms and information technology organisations will aid in the development of the sector. When external devices breach a company's network, IT departments strive to protect their organisations' digital assets. Furthermore, the penetration of multi-cloud computing systems in the current organizational environment, particularly in telecommunications and IT firms, is increasing considerably.
The increasing use of such multi-cloud computing systems highlights the need for more robust identity management services to safeguard public cloud infrastructures. Because Identity as a Service solutions uses an as-a-service approach, some capabilities are supplied to other organizations via a third-party remote connection. It is the inverse of a function managed on-premises and by in-house people. The primary purpose of IDaaS is to enable authorized employees with suitable access to data, software programs, or other resources at the proper moment. As a centralized cloud-based solution created by identification professionals, IDaaS is significantly easier to implement. Thus, driving the IDaaS market revenue.
Based on component type, the global IDaaS market segmentation includes single sign-on, multifactor authentication, provisioning, password management, directory services, audit, and compliance & governance. The single sign-on segment dominated the market. Single-Sign-On (SSO) solves essential business challenges by strengthening security and compliance, improving usability and efficiency, and cutting IT expenditures.
The proliferation of cloud apps and services in companies, sometimes alongside on-premises ones, has resulted in significant fragmentation difficulties. It's a challenge for both IT and people. IT must handle the enterprise's numerous initiatives while dealing with shadow IT. As a result, employees must log in to and navigate between multiple programs and websites daily to do their tasks. SSO comes to the organization's aid in resolving enterprise fragmentation challenges. Furthermore, SSO reduces the number of attack surfaces.
Based on end users, the global IDaaS market segmentation includes BFSI, telecom and IT, education, healthcare, manufacturing, and the public sector. The BFSI category generated the most income. The banking and financial industries handle sensitive information that must be kept secure. Companies in the BFSI industry are implementing IDaaS solutions to assure compliance, boost productivity, and lower the cost of managing IT infrastructure. Furthermore, migration to EMV credit and debit cards and biometric verification at ATMs is expected to drive demand for such solutions in the BFSI sector.
Figure 2: IDaaS Market, by End user, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American IDaaS market area will dominate this market; the increasing amount of cyberattacks to access personal customer data, expanding cloud application use, the developing BYOD trend, and changing workforce demands to fulfill regulatory standards are driving organizations in North America to embrace IDaaS solutions.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Australia, Japan, India, South Korea, and Brazil.
Figure 3: IDAAS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Europe IDaaS market has the second-largest market share. The new cloud-based solution will increase demand for cloud-based identity management services to eliminate fraudulent logins and authentications in Europe. Furthermore, the German IDaaS market dominated, while the UK IDaaS market grew fastest in Europe.
From 2023 to 2032, the Asia-Pacific IDaaS Market will develop at the quickest CAGR. Organizations in the region are migrating and implementing mobile, cloud, and next-generation technologies. To reduce the risk of a data breach, it is necessary to protect apps, authenticate users, and maintain control over business-critical information. Furthermore, China's IDaaS market had the greatest market share, while India's IDaaS market was the fastest expanding in the Asia-Pacific region.
Leading market companies are making significant R&D investments to diversify their product offerings, which will drive the IDaaS market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The market for IDaaS industry is becoming more competitive. Therefore, it needs to offer reasonably priced products to grow and thrive.
Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers employ in the worldwide IDaaS industry to assist customers and expand the market sector. The market for IDaaS industry has recently provided some of the most important benefits. Major players in the IDaaS market, including General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Foods Group Inc., and others, are attempting to increase market demand by investing in research and development operations.
Ping Identity provides intelligent identity solutions for businesses. Companies may achieve Zero Trust identity-defined security and more personalized, simplified user experiences with our help. Customers, employees, and partners may use the PingOne Cloud Platform to access cloud, mobile, SaaS, and on-premises applications throughout the hybrid organization. We are chosen by more than half of the Fortune 100 for our identity expertise, open standards, and relationships with firms such as Microsoft and Amazon.
Through multi-factor authentication, single sign-on, access control, intelligent API security, directory, and data governance capabilities, they deliver adaptable identity solutions that speed digital business efforts, delight customers, and safeguard the company. In February 2021, Ping Identity has introduced the PingOne DaVinci. It is a vendor-neutral platform that enables enterprises to mix and coordinate identity services from several vendors. It has over 100 pre-built connectors for identity, IT, and automation services. It simplifies the development of digital user journeys across many apps and ecosystems by speeding up the integration and deployment of identity services.
Okta, Inc. (previously Saasure Inc.) is a San Francisco-based identity and access management startup. It offers cloud software that assists businesses in managing and securing user authentication into applications and allows developers to implement identity controls into apps, websites, online services, and devices. Okta offers ten products:
Single Sign-On, Universal Directory, Advanced Server Access (previously ScaleFT), API Access Management, Authentication, User Management, B2B Integration, Multi-factor Authentication, Lifecycle Management, and Access Gateway.Okta offers six services, one of which is a single sign-on service that allows customers to enter into many systems via a single centralized procedure. In October 2021, Okta improved its product, Okta Workflows. Beyond Lifecycle Management capabilities, Okta Workflows has introduced features that serve a broader set of identity automation use cases, such as sophisticated security orchestration and DevOps. The new functionalities allow clients to accelerate innovation and automate identity procedures.
Okta (US)
Google (US)
CyberArk (US)
Thales (France)
Microsoft (US)
Ping Identity (US)
SailPoint (US)
OneLogin (US)
SecureAuth (US)
IBM (US)
Optimal IdM (US)
Oracle (US)
JumpCloud (US)
Auth0 (US)
OpenText (Canada)
Ilantus (US)
LoginRadius (Canada)
Delinea (US)
Fischer Identity (US)
Atos (France)
Avatier (US)
Leading the security industry, Eviden announced its partnership with HID Global in September 2023 inside Atos Group. By this agreement, firms that use HID technology for logical and physical access control can approach their digital assets using Eviend’s Identity and Access Management suite.
Enterprise security and IT operations were offered a cloud-delivered AI-driven network identity service by Arista Networks in April 2023. The zero-trust networking approach to enterprise security is broadened by Arista Guardian for Network Identity (CV AGNI) on the basis of Arista's flagship CloudVision platform. CV AGNI offers simpler deployment, securing IT operations and cloud-scale for all enterprise network users, including IoT devices associated with them as well as those of endpoints.
Ping Identity launched PingOne Protect, a new fraud detection & risk management service, in May 2023. Thus, it integrates Identity & Access Management (IAM) into a comprehensive intelligence-based fraud detection across the entire user experience that allows PingOne Protect to take a unique approach to threat protection.
Thales Group partnered with Zimbra in December 2022. This will see Zimbra making use of Thales Group’s SafeNet Trusted Access (STA) suite to provide SSO, policy configuration and MFA.
In November 2022, Okta introduced Okta Customer Identity Cloud which is an easy-to-implement customized customer identity solution that has emerged today. The Okta Customer Identity Cloud for Consumer Apps helps any organization with advanced security features like Adaptive MFA.
CloudIBN launched its Identity as a service offering in December 2022. Accordingly, these IAM products form part of the solutions put in place by companies to ensure data confidentiality while providing efficient management of user access control within organizations.
Microsoft partnered with Silverfort in September 2022 to bring unified identity protection to the premises and cloud. Microsoft’s MFA helped Silverfort create a unified identity protection system.
In January 2020, OneLogin Inc announced its Trusted Experience Platform that enables organizations to provide scalable, secure and smart experience. It is an end-to-end Identity & access management that builds on OneLogin’s investment in AI and know-how for managing an organization’s digital identities for its workforce as well as customers.
Single Sign-On
Multifactor Authentication
Provisioning
Password Management
Directory Services
Audit
Compliance & Governance
BFSI
Telecom and IT
Education
Healthcare
Manufacturing
Public Sector
US
Canada
Germany
France
UK
Italy
Spain
Rest of Europe
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 3.74 Billion |
| Market Size 2024 | USD 4.66 Billion |
| Market Size 2032 | USD 21.87 Billion |
| Compound Annual Growth Rate (CAGR) | 21.31% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, End user, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Okta (US), CyberArk (US), Thales (France), Microsoft (US), Ping Identity (US), OneLogin (US), IBM (US), Oracle (US), Google (US), and SailPoint (US), JumpCloud (US), SecureAuth (US), Auth0 (US), OpenText (Canada), Ilantus (US), LoginRadius (Canada), Delinea (US), Optimal IdM (US), Fischer Identity (US), Atos (France), Avatier (US), Simeio Solutions (US). HCL (India), Capgemini (France) Broadcom (US), Salesforce (US), Jumio (US) Signicat (Norway) Ubisecure (UK) and EmpowerID (US) |
| Key Market Opportunities | Enhancing digital identities through the combination of AI |
| Key Market Dynamics | Increasing number of identity and authentication frauds |
IDaaS Market Highlights:
Frequently Asked Questions (FAQ) :
The global IDaaS market size was valued at USD 3.74 Billion in 2023.
The global market is projected to grow at a CAGR of 21.31% during the forecast period, 2024-2032.
North America had the largest share in the global market.
The key players in the market are Okta (US), CyberArk (US), Thales (France), Microsoft (US), Ping Identity (US), OneLogin (US), IBM (US), Oracle (US).
The Single Sign-On dominated the market in 2022.
The BFSI had the largest share in the global market.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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