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The gut health products market has been influenced via a variety of variables, such as a growing understanding of how important intestinal wellness has in a person's general health. Public understanding and curiosity in digestion have a substantial impact on the market's expansion. While consumers acquire more awareness of the need of keeping their microbiota in check, the need of gut health products including probiotics, foods that ferment as well as prebiotics grows. The increasing recognition encourages producers to provide a varied selection of goods that are customized to the individual needs of customers looking to improve their intestinal condition. Economic variations influence the gastrointestinal or gut health products market. Buyers' ability to purchase, freedom of choice, and their associated financial security all have an impact on how ready they are for spending on well-being and health items. Whilst certain luxury gut health products or items might be more expensive, financial success is frequently associated with greater buyer spending upon goods thought to provide health advantages. Companies in this sector have to be sensitive to financial developments in order to modify their pricing approaches and product offers appropriately. Advances in science help to drive the development for gut health products. Current investigations into the microbiota of the gut including its influence on overall wellness guides the creation of novel beneficial bacteria, prebiotic, and synbiotic formulas and species. Innovative methods allow producers to make more durable and efficient goods, increasing the survivability of helpful microorganisms via improved encapsulating. Integrating scientific data within creating goods allows businesses to remain competing and fulfill the changing demands of customers in the constantly changing gut health products market or sector. Shifting food habits and decisions about one's life impact the market of gut health products. Increased levels of stress, intake of junk food, plus taking antibiotics can all have a deleterious impact on intestinal microbial equilibrium. While people explore ways to mitigate these impacts, the marketplace of gut health products expands. Companies react by developing solutions that target particular problems including gastrointestinal pain, immunological assistance, and psychological wellness, therefore meeting the diverse demands of customers seeking a healthy gut. External influences, such as diet-related medical problems including a boom in long-term conditions, help to drive the expansion into gut health products market. Irritable bowel syndrome (IBS) plus a better knowledge of the gut-brain connection have influenced people to look into nutritional supplements for better overall health. Stomach supplements, especially ones including probiotics as well as prebiotics, have been viewed as organic and comprehensive solutions to these issues. Companies capitalize on this development through developing goods with specific advantages, growing the demand of gut health products or solutions. Safety concerns are critical within gut health products market or sector. Considering the positive health allegations made by these products, government organizations set requirements to assure the integrity, effectiveness, and appropriate packaging for gut health products or pills. Obedience with rules is critical for firms seeking to earn customer confidence and generate item credibility. Modifications in legal regulations can have an influence on item compositions and advertising methods within gut health products or business. Public knowledge and appreciation of gut health products have a big impact on market developments. People seeking to gain insight into the link among gut health and general health are diligently looking for knowledge on the advantages of prebiotics as well as additional stomach-supportive components. Companies who engage in outreach programs and give honest details regarding the research underpinning their goods are far more inclined to connect with customers, fostering company devotion in the fragmented gut health products business. To summarize, gut health products market can be impacted through a variety of variables, comprising customer understanding, economic situations, and advancements in science, eating trends, sustainability issues, legal requirements, and education for customers. Businesses throughout this market must handle these elements intelligently, to guarantee their goods meet the different demands of customers looking to improve their gastrointestinal health and general wellness.
Gut Health Products Market Highlights:
Global Gut Health Products Market Overview
Gut Health Products Market Size was valued at USD 44.18 billion in 2022. The Gut Health Products market industry is projected to grow from USD 47.56 Billion in 2023 to USD 120.38 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.65 % during the forecast period (2023 - 2032). The key factors driving the growth of the gut health products market the rising awareness of diet, the strong presence of key players, and leaning toward gut health products are expected to boost its market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Gut Health Products Market Trends
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Rising consumer awareness about the Gut Health
As consumers are becoming more aware of the impact of nutrition on human health and the rising inclination towards healthy diets has prompted the development and exploitation of foods with specific health claims by the players. There has been a rise in the consumption of probiotics in markets, where consumers adopt an aggregate viewpoint toward healthy living. Probiotic supplements have been available for years with various benefits associated with digestive health, boosting the consumer's demand for the same to live a healthy life. As per the International Scientific Association for Probiotics and Prebiotics, a study that has been conducted on probiotic strains concludes that provides health benefits in reducing harmful gastroenterology in early newborns, reducing the occurrence of immediate allergy issues such as dermatitis in infants and bellyache symptoms in breastfed babies, and minizine the risk of upper respiratory gut infections.
According to, the International Food Information Council conducted a survey in 2021 presented that around 51% of Americans consume probiotics to assist their gut health, around 33% to assist their immune health, approx. 38% to aid their overall health and wellness, and last but not least around 13% to support their emotional health. So, the increased demand of consumers in assisting their digestive health in good and healthy gives the market players a great opportunity to come up with new innovative products that aid with digestive health disorders. Moreover, rise in the investment in research and development of innovative products offering a wide range of health satisfaction and providing the launch of products to support market growth.
Gut Health Products Market Segment Insights
Gut Health Products Type Insights
The Gut Health Products Market segmentation, based on the type, includes prebiotics and probiotics. The probiotics gut health products segment held the majority share in 2022 contributing to around ~67-69% of the Gut Health Products Market revenue. This is primarily owing to predicted market drivers such as rising demand for probiotic supplements and related products among consumers over the past few years. This is allocated to the rising awareness with regards to the health advantages of probiotics such as treatment and prevention of diarrhea, prevention of allergies and inflammation, prevention of irritable bowel syndrome (IBS), and improvement of the immunity system. Moreover, the growing demand for probiotics among food companies is driving the growth of this segment. This is poised to positively impact the gut health product industry in the medium-term forecast period.
Figure 2: Gut Health Products Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Gut Health Products Form Insights
The Gut Health Products Market data has been bifurcated into capsules, powder, liquid, gummies, and others. capsules held the largest segment share, owing to some of the advantages of the capsule it requires fewer excipients, can easily be digested, protect from sensitive ingredients, oil & fat-soluble nutrients contain, and many other advantages. Capsules are generally made from animal source gelatin, vegetable from starch hydrolysate, or hydroxypropyl methylcellulose, a plant derivative fiber. This has further broadened the growth opportunity for the gut health products industry.
Figure 2: Gut Health Products Market, by Form, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Gut Health Products Category Insights
Based on category, the global Gut Health Products industry has been segmented into organic and conventional. Organic held the largest segment share, owing to the rapid adoption of healthy and safe products, by consumers. The demand for organic products is increasing due to the growing trend of healthy eating and the increasing awareness of the harmful effects of chemicals used in conventional agriculture. One of the key factors driving the growth of the organic glucose market is the growing trend of clean-label products. Consumers are increasingly concerned about the ingredients in the food products they consume and are looking for products that have simple and recognizable ingredients.
Gut Health Products Regional Market Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North American gut health products market is expected to exhibit an 32.24% market share during the study period. The presence of a substantial number of gut health product manufacturers and rising awareness among consumers regard to the availability of several gut health products has significantly contributed to the growth of the North American market. Moreover, product innovations, new technological development, and online delivery of the products have fueled the growth of the North American gut health products market in recent years.
Further, the major countries studied are U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and Brazil.
Figure 3: GUT HEALTH PRODUCTS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Asia Pacific is expected to be the second-largest growing market for gut health products in the upcoming years. The growing insights of various health products by manufacturers in emerging economies such as Japan, China, and India are rising the market growth across the Asia Pacific region. Furthermore, the immense customer base, fast urbanization, increasing disposable income, and increasing populations are perfectly increasing the market growth in the region.
Gut Health Products Key Players & Market Competitive Landscape
The increasing competition among the players has motivated the players to develop gut health products that could be innovative in the market and have multiple benefits. Various new advanced technologies and processes have been used by different companies. To form new and unique processes with more efficiency and performance, several players benefit from developing the products or through mergers & acquisitions. To maintain their positions and expand their geographic reach, the players in the worldwide gut health products market are using a variety of strategies, including joint ventures, mergers and acquisitions, alliances, expansion, and expansion. To grow its business and the maximum possible market share, expansion, and merger & acquisitions was the growth strategy that was most rapidly used by market participants.
The latest market report from Market Research Future portrays the leading players in the gut health products industry, which include Bayer AG, Nestle SA, BASF, DuPont, Sanofi, Yakult Honsha Co., Ltd., Cie Gervais Danone, Deerland Probiotics & Enzymes, Inc., Chr. Hansen Holding A/S and Amway Corporation. The players are focused on investing more in research and development along with strategic growth advantages such as collaborations, acquisitions, and product launches to strengthen their market growth and position and capture a large consumer base. Key players have expanded their operations in various markets that include North America, Europe, Asia-Pacific, and Rest of the World.
Key Companies in the Gut Health Product market include
- Bayer AG
- Nestle SA
- BASF
- DuPont
- Sanofi
- Yakult Honsha Co., Ltd.
- Cie Gervais Danone
- Deerland Probiotics & Enzymes, Inc.
- Hansen Holding A/S
- Amway Corporation
Gut Health Products Industry: Market Developments
March 2023: BASF and Cargill (Provimi) expanded their existing agreement for developing and distributing feed enzymes in South Korea. By utilizing BASF’s strengths in enzyme R&D and Cargill’s expertise in application and extensive market coverage, the partners aim to establish a joint innovation pipeline for animal protein producers in South Korea.
August 2020: OptiBiotix Health announced the extension of the deal with global partners for the distribution of its fiber, mineral lend products, and probiotic supplements. The extension mainly pertains to WellBiome and CholBiome, which address digestive and cardiovascular health, respectively, and are available in the U.S., Germany, Australia, and Asian markets.
October 2020: Sanofi aims to expand its probiotics product portfolio, with the launch of DioraByota to its Dioralyte line of post-diarrhea fluid replacement products.
Gut Health Products Market Segmentation
Gut Health Products Type Outlook
- Prebiotics
- Probiotics
Gut Health Products Form Outlook
- Capsules
- Powder
- Liquid
- Gummies
- Others
Gut Health Products Category Outlook
- Organic
- Conventional
Gut Health Products Application Outlook
- Energy Management
- Digestive Health
- Immune System
- Metabolism Management
Gut Health Products Distribution Channel Outlook
- Supermarkets & Hypermarkets
- Pharmaceuticals
- Drug Stores
- Online
Gut Health Products Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Rest of the Word
- Middle East
- South America
- Africa
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