Green Tea Market Size

Green Tea Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

Green tea is a new industry. Its current market size is about 15 billion U.S. dollars, and it is expected to reach 23.558 billion U.S. dollars in 2032. The compound annual growth rate is 7.5%. The main driving force for this market growth is the increasing awareness of consumers of the health benefits of green tea, such as the benefits of anti-oxidation and weight loss. In addition, the demand for green tea has also been driven by the rising health trend and the popularity of green and natural products in different regions. The quality and shelf life of the tea have also improved with the development of tea technology. , and the competition is intense. The main players in the industry, such as Unilever, Nestle, and Tata, are deploying a series of strategic cooperation and product innovation measures to seize market share. The emergence of a variety of flavors and ready-to-drink green tea beverages has attracted more and more young people and expanded the market. These factors will play an important role in the future development of the green tea industry.

Regional Market Size

Regional Deep Dive

Green tea is a natural beverage, and the consumption of natural beverages is a trend. In North America, the market is characterized by the demand for organic and premium green tea. In Europe, there is a strong demand for green tea and organic tea. Asia-Pacific is the largest market, with the traditional tea-drinking culture and the increasing trend of health-related products. The Middle East and Africa have a steady increase in green tea consumption, mainly influenced by the health trend and the introduction of new products. Latin America is emerging as a new market, with an increasing demand for health-related beverages and natural ingredients.

North America

• A new demand for organic green tea has been created by the well-being and health trend. Harney & Sons and Rishi Tea have specialized in this area.
• Brands like Teavana are experimenting with eco-friendly packaging and single-serving options to meet the on-the-go lifestyle.
• The recent changes in the labeling and health claim regulations have forced the companies to take care of transparency and quality.

Europe

• In Europe, the market is becoming more and more influenced by the sustainable development of green tea. For example, Pukka Herbs, which emphasizes organic and ethically sourced green tea, is a brand that has been very successful in Europe.
• Green tea is also gaining in popularity. Recently, some of the world's major beverage companies have launched green tea beverages, which are popular among health-conscious consumers.
• The strict European Union regulations on food hygiene and labelling have shaped the market and forced companies to meet high quality standards.

Asia-Pacific

• China and Japan are the two countries that are the most in favor of tea, and in the world, they produce and consume the most.
• Brands such as Ito-en and Tencha have been introducing novelties in their teas.
• In countries like India, where the government is actively involved in promoting the cultivation and export of tea, the market has great potential for growth.

MEA

• The green tea market in the Middle East is growing due to increasing health consciousness, with the Ahmad Tea brand adding green tea to its product range.
• Green tea has been introduced into restaurants and coffee houses, thereby boosting consumption.
• A new trend in life and in habits is slowly influencing the consumption of tea. Green tea is becoming a popular beverage.

Latin America

• Latin America has a growing market for green tea and for health-giving beverages, particularly in Brazil and Mexico.
• The tea industry is now beginning to experiment with the blending of green tea with local ingredients to create unique local products.
• The rise of e-commerce has made it easy for consumers to buy green tea, and they can choose from a variety of brands and products.

Did You Know?

“Green tea is one of the oldest beverages in the world, with a history of more than 4,000 years, and it is believed that it was first made in China.” — World Tea News

Segmental Market Size

The green tea market is expanding, mainly because of the increasing health consciousness of consumers. The role of green tea in the beverage market is becoming more important. The demand for natural and organic products is increasing, and the health benefits of green tea are well known. Green tea has the functions of anti-oxidation and weight loss. The regulatory policy of a healthy diet is also an important factor in the popularity of this industry.

The market for tea products is now in its mature stage, with Nestlé and Unilever leading the way in product development and marketing. The biggest consumers of tea are Japan and China, where the tradition of drinking green tea has been absorbed into modern life. The main applications are in beverages, food and dietary supplements, such as Ito En and Lipton. The development of e-commerce and the move towards more sustainable practices are driving the market. New extraction techniques are improving the quality and flavour profiles of products.

Future Outlook

Green tea is expected to grow at a CAGR of 7.5% between 2024 and 2032, with a market value of $15.265 billion and $23,558,909,672 million. This growth is mainly driven by the rise in health consciousness, and green tea is widely recognized as a healthy drink, with its antioxidant properties and its potential to promote weight loss. Green tea is a popular beverage, and as more and more people add it to their daily diet, the penetration rate is expected to rise, and by 2032, about 30% of the population in major countries will consume green tea. The number is expected to rise from 20 percent in 2024 to 30 percent in 2032.

The green tea industry has undergone a great deal of change, and it is also a major industry for the country. The innovation of the products, such as the format of ready-to-drink and organic certification, has attracted more and more consumers. The concept of "eco-friendly" and "green packaging" is becoming more and more popular, and the demand for green tea is also increasing. Also, the government policy of advocating a healthy diet and a healthy life is expected to drive the market to grow, especially in the region where the population is prosperous and the income is high, and the consumption is more health-oriented. The green tea market will be prosperous and will bring wealth to the whole industry chain.