GPS tracker Companies

Competitive Landscape of the GPS Tracker Market:

The global GPS Tracker market is a rapidly growing and dynamic space, with a projected CAGR of 13.41% through 2028. This growth is fueled by factors such as rising urbanization, increasing demand for security and fleet management solutions, and technological advancements. As a result, the market is attracting numerous players, both established and new entrants, leading to a highly competitive landscape.

Key Players:

• Sierra Wireless


• Orbocomm


• Atrack Technology


• Geotab Inc.


• Box Telematics


• Meitrack Group


• Trackimo Group


• Calamp Corp


• Starcom System Ltd.


• Concox Wireless Solution

Strategies Adopted:

To gain a competitive edge in this saturated market, key players are adopting various strategies, including:

• Product Differentiation: Companies are focusing on developing unique features and functionalities to cater to specific market segments and user needs.


• Strategic Partnerships: Collaborations with other companies or organizations are allowing players to expand their reach and access new markets.


• Technological Innovation: Continuous investment in research & development is crucial for staying ahead of the curve and offering cutting-edge solutions.


• Aggressive Marketing and Branding: Companies are actively promoting their products and services to increase brand awareness and attract new customers.


• Mergers and Acquisitions: Consolidation through acquisitions and mergers is a common strategy to expand market share and gain access to new technologies and resources.

Factors for Market Share Analysis:

Several factors contribute to a company's market share in the GPS tracker market, including:

• Product Portfolio: The breadth and depth of the product portfolio offered, catering to diverse needs and applications.


• Price and Value Proposition: Offering competitive pricing while maintaining high quality and feature-rich products.


• Distribution Network: Reach and effectiveness of the distribution network, ensuring product availability to potential customers.


• Marketing and Branding Efforts: Recognition and reputation of the brand in the market, attracting customer loyalty and trust.


• Customer Service and Support: Providing excellent customer service and support to build strong customer relationships and enhance brand image.


• Innovation and R&D: Commitment to continuous innovation and development of new features and technologies to stay ahead of the competition.

New and Emerging Companies:

Several new and emerging companies are entering the market, bringing fresh perspectives and innovative solutions. These companies often focus on niche markets or emerging technologies, such as IoT integration, AI-powered analytics, and advanced tracking features.

Current Company Investment Trends:

Current investment trends in the GPS tracker market include:

• Focus on software and subscription services: Companies are moving beyond hardware sales and offering software-based solutions, including data analysis, reporting, and remote management tools.


• Investment in AI and Machine Learning: Integrating AI and ML technologies allows for enhanced data analysis, predictive maintenance, and personalized user experiences.


• Development of IoT-enabled trackers: Connecting GPS trackers with other IoT devices creates smart ecosystems for improved asset tracking and data collection.


• Focus on sustainability and eco-friendly solutions: Companies are developing environmentally friendly trackers with low power consumption and sustainable materials.

Latest Company Updates:

Hero Electronix's Qubo brand made a breakthrough into the GPS tracker market in 2023 with the introduction of new products for bikes and autos. During its yearly flagship event, Qubo Connected World 2023, the firm made an announcement and unveiled new dashcam models, expanding its selection of smart auto accessories.

The well-known international telematics company ATrack Technology Inc. will introduce two new products in 2022: the AS500 long standby asset tracker and the AK300 LTE vehicle tracker. With its many interfaces, the AK300 vehicle tracker can accommodate a wide range of vehicle applications for different commercial vehicles, helping logistics operators increase the effectiveness of fleet management.

The AS500 long standby asset tracker can run continuously for up to ten years thanks to high-efficiency power-saving technology and a housing design that satisfies IP69K standards for waterproof and dustproofness.

According to the head of personal risk services, "Chubb's vehicle trackers have been developed to provide the highest available level of security in 2023." According to a statement, Chubb has introduced a new vehicle tracking technology in the UK to assist in preventing auto theft for its clients. Head of a former Hastings committee raises £2.7 million for Percayso Inform. The product, called S5 Vehicle Tracker, is certified by Thatcham Security and is compatible with all makes and models of automobiles.