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Glycinates Market Share

ID: MRFR//4098-HCR | 110 Pages | Author: Pradeep Nandi| May 2024

The Glycinates Market, a pivotal sector in the specialty amino acids industry, strategically positions itself to meet the growing demand for high-quality and bioavailable nutritional supplements. Companies in this market implement diverse strategies, including product differentiation, cost management, and innovation, to navigate consumer preferences and establish a competitive edge.

Product differentiation stands out as a fundamental strategy in the Glycinates Market. Companies aim to distinguish their offerings by emphasizing unique characteristics such as the type of metal chelated with glycine (e.g., zinc, magnesium, copper), purity levels, or specific applications in the food and pharmaceutical industries. For example, a company might highlight its commitment to producing pharmaceutical-grade zinc glycinate, appealing to consumers seeking premium and clinically validated nutritional supplements. This differentiation not only attracts consumers with specific health needs but also contributes to building a distinct brand identity in a market where product quality and efficacy are paramount.

Cost leadership is another crucial market share positioning strategy in the Glycinates Market. Companies strive to become the cost-effective providers of high-quality glycinates by optimizing production processes, sourcing raw materials efficiently, and achieving economies of scale. This cost-conscious approach resonates with a broad customer base, particularly in markets where the affordability of nutritional supplements is a key consideration. Becoming a cost leader allows companies to offer competitive prices while maintaining the purity and bioavailability of their glycinates, securing a larger market share.

Innovation plays a pivotal role in the Glycinates Market, with companies investing in research and development to create novel formulations, improve solubility, or explore new applications. Staying ahead of scientific advancements enables companies to introduce glycinates with enhanced bioavailability, reduced taste impact, or improved stability in various formulations. This innovation-centric approach not only addresses evolving consumer preferences but also positions companies as leaders in providing cutting-edge solutions for the nutraceutical and pharmaceutical industries.

Strategic partnerships and collaborations are integral to market share positioning within the Glycinates industry. Companies often form alliances with pharmaceutical companies, research institutions, or other players in the healthcare and nutrition sectors to enhance product development, explore new applications, and expand market reach. Collaborative efforts can lead to improved formulation techniques, clinical studies validating health benefits, or the creation of custom glycinates tailored to specific industry needs, ultimately strengthening a company's market position.

Geographical expansion is a significant strategy in the Glycinates Market, allowing companies to tap into new markets with diverse healthcare and nutritional needs. This expansion may involve adapting products to meet regional regulations, establishing distribution networks, and tailoring marketing strategies to local preferences. By understanding and catering to the unique health concerns of consumers in different regions, companies can broaden their market share globally.

Customer-centric strategies are paramount in the Glycinates Market, where consumers seek safe, effective, and well-tolerated nutritional supplements. Companies focus on building trust through transparent labeling, providing detailed information about the sourcing and manufacturing of glycinates, and ensuring compliance with quality standards. Engaging with consumers through educational initiatives, healthcare professional endorsements, and online platforms helps companies establish a strong connection with their audience, fostering brand loyalty and solidifying market share.

Global Glycinates Market Overview


Glycinates Market Size was valued at USD 0.90 billion in 2022. The glycinates market is projected to grow from USD 0.95 Billion in 2023 to USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.4% during the forecast period (2023 - 2030). The market for glycinates is anticipated to grow as government financial assistance programs for cattle producers increase. The rising awareness of health and fitness is one of the main major market drivers for the growth of the glycinate markets.


Glycinates Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Glycinates Market Trends



  • Rising demand for nutrient-dense food and Covid-19 impact is driving the market growth


Because of the demand for more nutrient-dense foods, glycolates are in great demand. The sector is also being driven by factors like increased mineral shortage in the populace, particularly in emerging nations like Brazil, rising demand for chelated minerals in food additives, and rising restrictions on the use of antibiotics in livestock feed. To strengthen bones and stimulate the immune system, glycinates are frequently employed as dietary supplements. The pharmaceutical and nutraceutical sectors' demand for healthy and natural food additives and growing consumer awareness of skincare products containing natural compounds like magnesium glycinate fuel the market growth of glycinates.


After the COVID-19 pandemic breakout, there has been a heightened need for nutritional supplements. Due to changes in consumer behavior and shopping habits, supplements that boost immunity and overall health are in great demand. Because it is so simple to mix and blend with the additives and binding agents of personal care and cosmetic goods, including shampoo, shower gel, moisturizer, lotion, and hand wash, liquid glycinates are in great demand from cosmetics and skincare makers. All of these elements significantly boost the market for glycinate and the high demand for glycinates.


Glycinates Market Segment Insights


Glycinates Type Insights


The glycinates segmentation, based on type, includes zinc, copper, manganese, magnesium, calcium, sodium, and others. The calcium-type segment held the majority share in 2022. The market for calcium glycinate-based glycinates is anticipated to grow at the fastest CAGR. The use of calcium glycinate monohydrate in treating calcium deficits that might cause osteoporosis is growing significantly. Calcium glycinate products are also anticipated to increase due to the increased prevalence of musculoskeletal ailments and degenerative bone disorders. For instance, the World Health Organization (WHO) reports that over 1.7 billion individuals worldwide suffer from musculoskeletal diseases, the main cause of disability. Furthermore, calcium glycinate is becoming a well-liked therapy for controlling blood pressure, muscular contractions, and celiac disease patients.


Glycinates Structure Insights


Based on structure, the glycinates segmentation includes fluid, powder and others. Throughout the projected period, the market for glycinates in a fluid state is expected to grow the fastest. In producing processed foods, dietary supplements, and other food products, liquid glycinate is frequently employed as an ingredient. Several pharmaceuticals and personal care products are also made with it. The usage of liquid glycinate as a taste enhancer in some foods and beverages is being fueled by the increased output of processed goods, particularly in industrialized and emerging regions.


Also, the need for liquid fertilizers from the agriculture sector is significantly increasing, which is good news for the glycinate business. For instance, liquid zinc glycinate fertilizers are increasingly utilized to boost plant metabolism, fruit crop bud formation, and cereal plant tillering.


Figure 1: Glycinates Market by Structure, 2022 & 2030 (USD billion)


Glycinates Market by Structure, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Glycinates Application Insights


Based on application, the glycinates segmentation includes food sources, drinks, nutraceuticals, and creature feed. Throughout the projected period, the market for creature feed is expected to grow at the fastest rate. The segment is also expected to dominate throughout the forecast period, which can be due to the rising demand for high-quality animal feed products caused by rising meat consumption. Glycinates are widely utilized as chelating agents in animal feed to bind minerals like zinc and iron for improved absorption. Sodium glycinate is frequently used as a growth-promoting ingredient to increase feed digestibility. In addition, there is a growing need for glycinates to reduce mineral excretion due to worries about the environmental effects of meat production.


Glycinates Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America glycinates market accounted for USD 0.4 billion in 2022. Due to its size as the world's largest market for animal feed, the North American market segment will have the greatest market share in 2022 and is anticipated to expand at a quicker CAGR throughout the forecast period. Animal feed products require significant glycinates, increasing the Region's market share.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, Africa, the Middle East, and Latin America.


Figure 3: GLYCINATES MARKET SHARE BY REGION 2022 (%)


GLYCINATES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


With rising disposable incomes in the member nations, there is also expected to be significant growth in the Asia-Pacific glycinate market. This is because there is a huge need for personal care and cosmetic items. One of the main drivers of the regionally substantial expansion in the glycinates market is the rising demand for nutritional supplements. Further, the China glycinate market held the largest market share, and the India glycinate market was the fastest-growing market in the region.


Europe's glycinate market accounts for a significant market share. With significant players like Solvay and Clariant functioning in the personal care market to meet the rising demand for personal care products in the Region, the developing personal care industry has offered attractive prospects for glycinate makers in Europe. Further, the German glycinate market held the largest market share, and the UK glycinate market was the fastest-growing market in the European region.


Glycinates Key Market Players & Competitive Insights


Leading market players invest a lot of money in research and development to expand their product offerings, which raises the need for gylicinate. To expand their presence and respond to important market developments, market participants take strategic activities like introducing new products, contractual agreements, mergers and acquisitions, increased investments, and collaborations with other businesses. If they want to grow and be successful, competitors in the gylicinate industry must provide items at fair costs.


One of the main business strategies adopted by manufacturers in gylicinate industry to satisfy customers and expand the market sector is local production to lower operational costs. The major glycinates market players, such as Ajinomoto Co. Inc. (Japan), Clariant AG (Switzerland), Solvay SA (Belgium), BASF SE (Germany), and others, are working on expanding the market demand by investing in research and development activities.


Seasonings, interlayer insulating materials for semiconductor packages used in personal computers, cooking oils, frozen foods, beverages, sweeteners, amino acids, and pharmaceuticals are all produced by the multinational Japanese food and biotechnology company Ajinomoto Co., Inc. The company's original monosodium glutamate (MSG) product, the first of its kind, has been sold under the trade name Aji-No-Moto ("essence of taste") since 1909. The corporate headquarters are situated in Ch, Tokyo. Ajinomoto had 36 operating locations as of 2021 and had an estimated 33,651 employees. In 2021, it will bring about USD 8 billion, or 1.1 trillion JPY. Ajinomoto Animal Nutrition Group Inc. sold METabolic EXplorer, a French operational company with expertise in fermentation technology R&D, its whole 100% equity investment in Ajinomoto Animal Nutrition Europe SA, a European feed-use amino acid company, in February 2021. Ajinomoto declared its Nutrition Commitment, a specific objective for enhancing nutrition, during the Tokyo Nutrition Summit 2021, which took place on December 7-8, 2021, and registered it on the commitment registration website (World Nutrition Report) on October 26.


In 1995, Sandoz spun off Clariant AG, a worldwide specialty chemicals firm based in Switzerland. The company focuses on four business sectors: plastics and coatings, catalysis, natural resources, and care chemicals (consumer and industrial). The public firm's headquarters in Muttenz, Switzerland, consists of 110 operating businesses spread throughout 53 nations. The continents of Europe, North America, South America, China, and India all have significant manufacturing hubs. Sales from ongoing activities totaled 5.8 billion CHF in 2015. Clariant and Huntsman Corporation announced in 2017 that they would join on an equal footing to create HuntsmanClariant, which would become the world leader in manufacturing specialty chemicals. The deal was valued at $20 billion. Shareholders of the new company will control 52% of the shares, with Huntsman stockholders holding the remaining 48%.


Key Companies in the glycinates market include



  • Ajinomoto Co. Inc. (Japan)

  • Clariant AG (Switzerland)

  • Solvay SA (Belgium)

  • BASF SE (Germany)

  • NovoTech Nutraceuticals Inc. (US.)

  • Dunstan Nutrition Ltd. (New Zealand)

  • Shijiazhuang DonghuaJinlong Chemical Co Ltd. (China)

  • Schaumann GmbH and Co. KG. (Germany)

  • Aliphos Belgium SA/NV (Belgium)

  • Albion Laboratories Inc. (US)

  • Others


Glycinates Industry Developments


November 2020: "AJISWEET RA," a stevia sweetener that lessens the bitterness and off flavors, was recently introduced in the USA. It was manufactured in Japan in collaboration with Morita Kagaku Kogyo Co., Ltd. Ajinomoto Group formed a fully owned supplement firm in Ireland through a share purchase agreement with Nualtra Ltd in December to enter the oral nutritional supplements industry in Europe.


Glycinates Market Segmentation


Glycinates Type Outlook



  • Zinc

  • Copper

  • Manganese

  • Magnesium

  • Calcium

  • Sodium

  • Others


Glycinates Structure Outlook



  • Fluid

  • Powder

  • Others


Glycinates Application Outlook



  • Food Sources

  • Drinks

  • Nutraceuticals

  • Creature Feed

  • Others


Glycinates Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe


  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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